Tag Archive | social media marketing

Top 4 Social Media Marketing Mistakes to Avoid

4mistakes

If you pause for a moment and think, today social media has become an integral part of our lives. Name any section – news updates, developments in politics, work emails and even staying in touch with our friends and relatives, it’s social media that comes to work. So much so, what initially started as a medium to get connected with people we know and make new contacts, today has become a vital part of online marketing strategy.

However, social media marketing has its own tricks of the trade that you need to know and abide by to make it a success. There are people who often think that it’s an easy child’s play, but you need to put some smart and serious thinking on the table to get the game rolling. There are also some mistakes that start-ups and digital marketers make here. According to Media Fx, an experienced SEO company in Kolkata these are the four common mistakes that need to be avoided.

  • The problem of no content initiatives

This is one that can cost you some risks! Every client who joins hands with an SEO agency would be keen to know about the posts that would be made. So the best way to move here is to have a clear cut content strategy in mind than making more posts. When you have a content strategy, then your posts are more planned and focused. It helps to place the brand message and the company objective in a streamlined manner as opposed to random posts that are of no good and can confuse or bore your online audience. So the rule of thumb here is that don’t post anything just for the sake of it. A focused content strategy is a footstep to success in social media.

  • Low-quality visuals

With the increase of the videos, pictures, GIFs and also the cinematography, it is essential that your social media visuals are of a good quality and gets the right kind of attention. Though it’s true that not all brands have the budget to opt in for high-quality pictures and HD videos. But today you have resources, for instance, Stock Photo and Pixels that offer high-end graphics all for free. So this means you can generate great content and then pair them up a bit by having them doctored in an online platform known as the Canva. You need to keep in mind, that it’s your content that does the real job. So to have a poor quality image just for the sake of it or lack of research is something that you shouldn’t count on at all.

  • Overlooking the Social Ads

The percentage of social ads and advertisers has increased in the past few years. There isn’t any cost-friendly way to touch base with a targeted audience than the ads that you get to see on social media. Yet we know of brands that are rather unwilling to shell out bucks on media ads. On the other hand, they are spending heavily on the billboard placements. With all kinds of consumer targeting initiatives that are the present today, this is a great mistake if an entrepreneur is overlooking the social ads. With constant attempts, you will get to see that the web traffic is increasing that helps you experience a favourable ROI.

  • Unfinished Reporting

Every expert digital marketer would try and provide as much data possible to their clients. Essentially, they start with the reports that showcase the KPI’s, for instance, the social community expansion, engagements, impressions as well as the website traffic. Using this vital information digital marketers can start to answer more specific and detailed queries that clients might have, for instance on the demographics as well as website behaviour. When there is incomplete reporting in place, then you lack the clear picture as to how your social media initiatives are operating. You can find what is most important to you and evaluate it carefully.

Hence, if you want to leverage social media, then according to Media Fx, an SEO company in Kolkata urges that you take care of these four core social media mistakes and make sure that your strategy consistent.

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Tips for ensuring maximum effectiveness of a social media marketing campaign

social media marketing

In these days, it is extremely important for any company to reach out to the target audience through the various social media marketing channels. By leveraging the unique prowess of social media marketing services and content marketing, a business firm can elevate its customer base in a great way. Nevertheless, it is still important to come up with an effective plan for social media marketing if it is to have the desired effect. Professional SEO Company Media Fx enlists a number of effective tips which can help a company to make the most of its social media marketing campaigns.
1) In order to achieve success with content marketing and social media marketing, it is necessary that the business firm pays special attention to what the customers has to say. Therefore companies should focus on studying the online content presented by the target audience, such as reviews and opinions and join discussions in order to learn about the things that are important to them. It is only in this way that business firms can come up with effective content that spark the interest of the customers. Also by listening to the feedback of the customers, companies can improve the quality of their products and services and generate more sales.
2) To make sure that a social media campaign is effective to the highest degree, it is necessary that the business firm addresses to certain specific goals or aims to appeal to a definite segment of customers. Focusing on everything at the same time would only lead to spreading too thin and eventually lead to waste of time, energy and resources. The goal of the social media marketing campaign should be very clear from the onset.
3) Many companies think that the content presented through social networking sites should be highly attractive so that prospective customers are encouraged to read them. However, the truth is the content should not only have the appealing factor but they should also provide answers to the questions that the customers are asking. In other words, the content should be of high quality and it should be relevant to the needs of the people by being informative. It is always better to get 1000 online visitors to read, share and connect with the content rather than have 10000 people who simply go through the content but then move away as it has nothing to provide.
4) Any changes in the social media profiles take time to produce the desired results. Therefore if a company does not see an immediate spark in public response, it is necessary to hold patience in such cases as the efforts will certainly generate their fruits in given time.
5) Once a content is created for the social media platforms, it is necessary to share it in as many ways as possible. You should also encourage your users to do the same for you as well. This is going to make it easier for Google and other search engines to find your content and index it for generating higher traffic.
6) Ask any professional SEO company like Media Fx and it will tell you the importance of using online influencers to promote your content. Get in touch with online influencers who are closely associated with your industry and have a loyal audience of their own. They can help to generate greater interest among people about the products and services that you are ready to provide. Develop longstanding business relations with these influencers as they can bring you great business provided that they think you and your brand have merit.
7) Instead of only promoting your services and products all the time on the social media, focus on creating top notch content that your target readers will be interested to check out. This will help you to develop lasting relationships with the online influencers who can spread the word of mouth for your business to grow. This is one of the most effective ways of making the most of social media marketing services.
8) Do not pretend to be a snob online and act aloof. Instead, connect with anyone who gets in touch with you online. By focusing on building relationships, you can have a loyal fan base for your brand and its products and services.