Tag Archive | SEO Services

Ways to Ensure that you’re Using a Sound Digital Marketing Strategy

Digital Concept

Every ace digital marketer will tell you that the best strategy is one that is result-driven. The domain of digital marketing comprises of several metrics that are essential to consider on an everyday basis. The vast data that we collate usually reveals only a fraction of what’s happening and is often not sufficient to help us accomplish our business objectives. If you opt in for Google Analytics, you can have access to over 75 standard reports and all of it can be modified that offers even more information. Media Fx, an ace service provider of SEO solutions offers some effective ways to go about building the correct digital marketing strategy. Here’s how!

  • Fixing the proper business objectives

Most start-ups miss analyzing and re-thinking on the question, “Was it worth it?” It’s best to consider the capital, time and efforts invested in the business so that you know that you’re marketing strategies and route map isn’t going futile in anyway. So to have a clear vision of all things it is best to consider your business goals once more. The apt way to go about it is to categorize the goals in two sections, that is:

1. Keeping a track of the internal progress
2. Assessing the business goals and targets

  • Tap into the potential of experimentation

When you are analyzing your business strategy and process at work, it is important to welcome in experimentation. Big data and other source of information can provide certain insights and idea about the past behaviour of the users but cannot entirely reveal insights about propelling future changes that are to follow. Keeping this in mind, there are many other activities and aspects that you can work on. For instance, you have the scope to function within the channels that permit you to have a glimpse at the outcome of a very short-term perspective. Simultaneously, in terms of the SEO matters, that certainly comprises of the determining the traffic, you also have the chance to analyze if the link from a chosen site has been worth all your attempts. These activities will help you in framing your online marketing strategy in a human way.

  • Get into the habit of planning, evaluating, acting as well as enhancing

If truth be told, then online marketing is a perfect blend of these few facts as well as analysis that generates out of it. And there isn’t any one analytics approach that can offer you whether you are on the correct path. In addition to that, it neither can assure you that you have done a fabulous job and what would be the apt way to go forward. Which is why according to most digital marketers within the parameters of digital marketing domain is replete with a certain amount of doubt, uncertainty as well as hesitation. Furthermore, there are few other marketers who are of the opinion that the way to honing up their judgement in this constantly changing landscape is the data and few of the companies are all geared up with the complex and detailed analytical tools and ways to address the digital marketing landscape.

In addition to that, most digital marketers know that keeping the business objectives need some of about active legwork, for instance collating all the crucial historical data as well as researching on the present industry trends and many more. And once you are sure about the KPI’s, then you will be able to have the same on the radar as they explain how effective your attempts are on your way to achieve all your business goals and objectives. Therefore, it is essential for digital marketing companies and other brands to never stop experimenting with their business ideas and create targets that will place a challenge to the entire team. However, it is essential to not give into any kind of dubious attempts in the name of experimentation.

Being one of the expert and accomplished SEO Company in India, at Media Fx there’s a dedicated and enthusiastic digital marketing team who from time to time addresses their clients on the best practices to determine whether they are following the steps to an apt online marketing strategy.

Leading SEO Trends for 2017

seo strategy and internet marketing background

It’s 2017 and SEO has been graduating with newer trends that what it professed in 2016. Progressive companies specializing in digital marketing and SEO services need to stay updated with the new trends to perform adequately. With the constant updates on Google algorithm’s, at MediaFx we attempt to crunch down the new SEO trends 2017 in a simple way.

The leading trends include:

  • Optimizing the user intent

Even though keywords are vital, but trends highlight that searching with simple terms gets a better outcome. The new age customers are aware as to what they are searching online. The search engines too are becoming sharper in gauging the intent of the users. Hence, online users today type in phrases or their complete queries such as “Dark spot removal naturally” or “How can I remove dark chin spots naturally” and get the results they are seeking for. 2017 will put emphasis on digital content optimization depending on the intent instead of chosen set of keywords.

  • Return of cross-channel marketing

Even though multi-channel and cross-channel marketing might appear to be the same, there’s a difference. Cross-channel marketing indicates usage of many channels for marketing a brand in a comprehensive manner. For instance, if the users today have been browsing products and accessories using a mobile app but somehow don’t end up purchasing the same, the business owner can send the users targeted ads on those specific searches through social media or email. Cross-Channel marketing can often be called an extension of multi-channel marketing. The core objective of the former being establishing the quality brand presence and recall value consistently through several channels allowing users to shift effortlessly between mobile devices and other platforms to buy a product.

  • Rich and high-end snippets and answers

Most of us count on Google for answers to our queries. For every query, we type in Google provides relevant search results along with websites, movies, events, news snippets, videos, feedbacks and other kinds of data pertaining to the search. Organized data markup allows the business and website owners to attain improved listing on the SERP’s. A study conducted by the Stone Temple Consulting reveals that the quantity of better and high-quality answers has gone up in its frequency from 2014 and 2016. This is because our new age users today look forward to helpful and rich data. This is one crucial reason why most start-ups and existing SEO company India need to deploy schema-mark-up or data markup this year for better rankings.

  • The advent and development of voice search

Advanced voice search has been researched upon for long in the IT domain. And today, amidst the trials and errors, voice search is gradually becoming a popular search option. It has a certain appeal to it and is fast and completely hand’s free. With more technological advanced the minimal errors that still exist in the voice search options will fade away as well. Keeping in mind the present trends and advancements, the primary objective for voice search in 2017 is essentially to graduate a notch higher than voice recognition and nature into voice understanding. That will make it a truly perceptive experience, from the user point of view.

Maximized mobile expansion

Smartphone’s and its rapid growth has impacted SEO as well! Mobile search is gaining prominence in the recent times and is also considered to increase in future as there has been a drastic shift from searching for computing devices like desktops and laptops to mobile searches. Hence, start-ups and existing online businesses need to give into mobile optimization and should make their websites available in mobile the same way as it does on a desktop screen. Mobile optimization will be a key SEO trend for 2017.

The summing up

Companies like MediaFx, specializing in SEO service in India have realized that 2017 is a year of crucial and new SEO trends. Our modern day customers are getting highly connected with the brand of their choice and prefer rich answers and results to their queries and searches. MediaFx has taken account of all these trends and has been designing its services and SEO solutions accordingly, to service clients effective, yield better profits and generate maximum customer delight.

Using Analytics Data in a way that Benefits your Business

Using Analytics Data for Business Purposes

Data analysis or data analytics is the buzz word in the web designing, development and social media arena. And that brings most start-ups and the SMB’s to a question – “How is analytics data going to be of help?”

Many types of research and studies conducted recently highlight that most SMB’s report to be caught up round the clock with business development strategies and seem to have less or zero time to devote to data analysis. Yet these companies have a desire to decode the benefits of this process. Data analytics can offer some useful insights and perspective about a certain venture or business that will act instrumental in expanding the same. MediaFx specializing in SEO services in India provides its clients with SEO services and also makes effective use of data analytics to help small scale businesses to flourish!

How Data Analytics Can Help SMB’s?

Let’s elucidate this with an example! For instance, Christine visits her favourite cafeteria named “Coffee Cabin” every Thursday evening or Friday morning to drink her favorite Café Mocha. The owner of this cafeteria can keep a track Christine’s orders, items purchased along with the coffee and use this simple data to arrive at better strategic decisions, compare the performance of this cafeteria with other market players of the similar categories and make functional decisions based on analytics and real-time data. This plays a pivotal role in generating greater consumer delight and brand loyalty, that’s the deciding factor of how much profit a brand will make in future.

Today, SMB’s have the chance to leverage the potential of data analytics to enhance the bottom-line and also set up a competitive advantage simultaneously staying at the top of the changing customer demands. The three core benefits include:

  1. Effective data analytics provide an in-depth understanding of the consumer behaviour and assists the ever changing customer preference in real time using actionable data.
  2. Data analytics allows small businesses to get better value from the loyalty and the marketing programs
  3. Data analytics enables the key decision makers of a business to manage performance better and also mitigate the risks effectively.

Google Analytics and SMB Benefits

Google Analytics is the best tool for SMB’s who want to unlock useful insights about their customer base and use this data to make more profits. This tool enables a company to have access to both the general statistics and the minutiae in great details along with the comprehensive reports. Three crucial aspects that a small or medium scale business can determine using Google Analytics are:

  • OS and Browsers used by your viewers

Google Analytics is the sure shot way to determine whether your viewers are using Chrome, Mozilla or Internet Explorer. The report of your website will highlight a complete count on the way the browsers are used and to what frequency. This is helpful as there are times when certain web features aren’t compatible with browsers like Internet Explorer or the OS. Going by the data if a huge chunk of your views has a system that isn’t compatible with your website, then it’s a sign to troubleshoot and get this difference sorted so that there aren’t any roadblocks on the way of your brand awareness and site navigation.

  • Shows you people that simply aren’t interested

A website can record the greatest hits, but if the viewers and other people aren’t staying on the site to explore, then online growth might become questionable. In order to have a clear picture of the number of people that are visiting your site, Google Analytics effectively provides a Bounce Rate Breakdown. This tells you whether your site is making or not making a good impression amidst your readers.

  • Let’s you know if online viewers are viewing “on the go”

The omnipresence of our Smartphone’s and tablet devices compels SMB’s to stay updated technology wise. If Google Analytics reveals that a crucial chunk of your online viewers are locating you through their cellphone devices, then it is essential for you to make your website mobile-friendly. For instance, if yours is a women’s apparel website, then it should display all the collections, size details, photo options just like it does on the website.

By utilizing data analytics to make crucial business decisions, SMB’s today can spend wisely on marketing and operating expenses as swell. Companies like MediaFx that specializes in digital marketing services can counsel you on data analytics and how to maximize its benefits.