Tag Archive | SEO Company India

Recent New Age Trends that’s Impacting B2B Content Marketing in 2017

 

Business, Technology, Internet and network concept. Young business man, working on the tablet of the future, select on the virtual display: content marketing

Content certainly is the king in this new age of web development and SEO! Your website shouldn’t just be a representation of your services but also a compact literature as to how it can add value to the lives of your target and potential customers. However, with the ongoing technological advancements and changing web patterns there are varying digital trends that can impact the B2B content marketing strategy for many companies in 2017. MediaFx being counted as one of the innovative SEO company India has encapsulated five core trends that start-up and other SEO companies need to pay heed to.

  1. Videos resulting in favourable ROI

It is very apparent that videos are becoming a vital element of sound content marketing strategy. According to a study conducted by the Firebrand Group, almost 85% of the marketers have witnessed a favourable ROI from video feeds. Video feeds are a crucial step that every strategic marketer must implement. Other than increased ROI, well managed video feeds have also generated brand awareness along with customer loyalty. Facebook live video feeds have been generating positive results for start-ups and other businesses.

  1. Video consumption has increased

Most digital marketers want to keep their web visitors completely engaged with the web content and other online features that are on offer. Other than benefiting in increased ROI, videos also are being consumed hugely by the prospective customers, random online viewers as well as the loyal customers of a concerned brand. When video posts are followed by news articles, research content as well as social media posts, content marketing reaches a progressive state. In the recent times, online users and viewers are probably scanning content today more than ever, hence both articles and blog posts need to be comprehensible and made interesting with a video content, which has the potential to grab maximum attention.

  1. Social media gains prominence for promoting content

Websites always had their team of experts that manage content dissemination. Latest trends highlight that social media has ranked high when it comes to content promotion. Most start-ups and progressive business brands have recognized social media as a crucial tool for content distribution as more and more people are becoming internet savvy and rely on the feeds circulated in social media. Hence, digital marketers should realize the target customer they want to touch base with as that will allow them to arrive at a sound social media content sharing strategy that will ensure customer engagement through likes, replies, shares or retweets on Facebook and Twitter, which are the two prominent social media networking sites.

  1. SEO best practices that go overlooked by the content marketers

When content is generated, it is essential for marketers to notice that they are abiding by the best practices of SEO that comprises of ALT tags and also averting any kind of copied content. The SEMrush that was released in July highlighted about 50% of the websites that encountered with replicated content and the remaining has been detected with ALT attributes missing. This data reflects that there are plenty of websites that have major issues regarding the content. Implementing the best practices of SEO will make sure that the content has a high rank that will make the website perform well and avert all kinds of penalties.

  1. The demand for customized content is high, especially from B2B buyers

Most B2B buyers in the recent times have revealed that the most crucial aspect of creating the content of a company website is to curate it in a way that directly highlights about the consumer needs.  Therefore, when SEO companies are developing their content it is essential to put the emphasis on content that’s original, easy to comprehend, crisp and verbalize the needs and perspectives of the buyer. Only then will it be able to connect with its buyers and add more value to a blog post, webinar, industry news articles and product videos.

Being an experienced service provider in content marketing and SEO solutions, MediaFx is always keeping a tab on the latest digital trends that impact the content marketing services and designs services in accordance with that, so that clients derive maximum benefits.

Leading SEO Trends for 2017

seo strategy and internet marketing background

It’s 2017 and SEO has been graduating with newer trends that what it professed in 2016. Progressive companies specializing in digital marketing and SEO services need to stay updated with the new trends to perform adequately. With the constant updates on Google algorithm’s, at MediaFx we attempt to crunch down the new SEO trends 2017 in a simple way.

The leading trends include:

  • Optimizing the user intent

Even though keywords are vital, but trends highlight that searching with simple terms gets a better outcome. The new age customers are aware as to what they are searching online. The search engines too are becoming sharper in gauging the intent of the users. Hence, online users today type in phrases or their complete queries such as “Dark spot removal naturally” or “How can I remove dark chin spots naturally” and get the results they are seeking for. 2017 will put emphasis on digital content optimization depending on the intent instead of chosen set of keywords.

  • Return of cross-channel marketing

Even though multi-channel and cross-channel marketing might appear to be the same, there’s a difference. Cross-channel marketing indicates usage of many channels for marketing a brand in a comprehensive manner. For instance, if the users today have been browsing products and accessories using a mobile app but somehow don’t end up purchasing the same, the business owner can send the users targeted ads on those specific searches through social media or email. Cross-Channel marketing can often be called an extension of multi-channel marketing. The core objective of the former being establishing the quality brand presence and recall value consistently through several channels allowing users to shift effortlessly between mobile devices and other platforms to buy a product.

  • Rich and high-end snippets and answers

Most of us count on Google for answers to our queries. For every query, we type in Google provides relevant search results along with websites, movies, events, news snippets, videos, feedbacks and other kinds of data pertaining to the search. Organized data markup allows the business and website owners to attain improved listing on the SERP’s. A study conducted by the Stone Temple Consulting reveals that the quantity of better and high-quality answers has gone up in its frequency from 2014 and 2016. This is because our new age users today look forward to helpful and rich data. This is one crucial reason why most start-ups and existing SEO company India need to deploy schema-mark-up or data markup this year for better rankings.

  • The advent and development of voice search

Advanced voice search has been researched upon for long in the IT domain. And today, amidst the trials and errors, voice search is gradually becoming a popular search option. It has a certain appeal to it and is fast and completely hand’s free. With more technological advanced the minimal errors that still exist in the voice search options will fade away as well. Keeping in mind the present trends and advancements, the primary objective for voice search in 2017 is essentially to graduate a notch higher than voice recognition and nature into voice understanding. That will make it a truly perceptive experience, from the user point of view.

Maximized mobile expansion

Smartphone’s and its rapid growth has impacted SEO as well! Mobile search is gaining prominence in the recent times and is also considered to increase in future as there has been a drastic shift from searching for computing devices like desktops and laptops to mobile searches. Hence, start-ups and existing online businesses need to give into mobile optimization and should make their websites available in mobile the same way as it does on a desktop screen. Mobile optimization will be a key SEO trend for 2017.

The summing up

Companies like MediaFx, specializing in SEO service in India have realized that 2017 is a year of crucial and new SEO trends. Our modern day customers are getting highly connected with the brand of their choice and prefer rich answers and results to their queries and searches. MediaFx has taken account of all these trends and has been designing its services and SEO solutions accordingly, to service clients effective, yield better profits and generate maximum customer delight.