Tag Archive | SEO company in Kolkata

3 Technical SEO Issues & Smart Ways to Tackle It

Technical SEO Issues

Technical SEO is the buzzword in the online space right now!

But it can get very annoying to encounter some of the hideous website issues, time and again! That’s actually counter-productive. Providing advanced and specialized SEO services in India, Media Fx has encountered a set of common problems during the site audit times. So here are the top 3 technical SEO problems and useful ways to curb the same as well.

1. The Problem of Uppercase vs Lowercase URLs:

This issue is rather a common one, especially with websites that make use of .NET in their URL. The issues branches from the simple fact that a server is configured in a way that it responds to the URL’s having uppercase letters and it doesn’t rewrite or redirect to lowercase version.  In the recent times, this issue has gained momentum as the search engines have become much efficient in selecting canonical versions and simply ruling out the duplicates.

The Solution:

The simply way to solve this issue is to make use of a URL rewrite module that can assist the issue on IIS 7 servers. This tool comes with a great option inside the interface that will enable you to put into effect the lowercase URL’s. When you start doing this, a command or rule will be set to the web config file that in turn resolves the issue totally.

2. Having many Versions of your Homepage:

Once again this issue is with the .NET websites! But the same can happen to other websites as well. The duplicate homepage can be found through the search engines through XML sitemaps or plain navigation. Very many other platforms can have multiple home pages with the same site name and ending with “index.html” and “home” on their URL. However, the good news is that the new age search engines are equipped to manage this issue.

The Solution:

Though detecting the pages can be a tad bit challenging as various platforms can come up with various URL set-ups! However, the way to go about it is to crawl the website, then export the crawl inside a CSV, post that have it filtered by META title column and then get looking for the homepage title. You can smoothly get to the duplicate homepages. The other solution is to crawl the site using tools such as Screaming Frog, to locate the internal links that detect the duplicate page. Here you will have the chance to go ahead and edit the duplicate pages to have the same point to the correct URL instead of generating internal links going through 301 and then loosing link equity.

3. The Problem of the Soft 404 Issues:

Chances are this occurs more often that you expect! The user won’t notice anything stark different. However, the search engine crawlers will detect the issue. Simply put, a soft 404 error seems almost like the 404 error, but it generally returns to the 200 HTTP status code. Here the user sees search results such as “Sorry the page you requested cannot be found.” However, right at the back there is the 200 code that suggest the search engine about the page working fine. This discrepancy can create issues with some of your pages getting indexed and crawled, that don’t intend to be. Furthermore, a soft 404 error also indicates that you aren’t able to detect real broken pages and recognize the aspects in your website where the users get very bad experience. Here’s how to have it solved.

The Solution:

The good news is that this is a rather simple fix that a developer can expect, who has the expertise to set the page to get back to 404 status code than that of 200. The other alternative is to conduct a manual check by visiting a broken URL in your website and then checking the status code that you arrive at. However, few other tools that works great for checking the status code is the Web Sniffer.  Alternatively, you can also resort to Ayima if Google Chrome is what you use.

With years of providing SEO services in India, Media Fx has realized that these are the 3 common SEO errors and also lists out the best solution for the same.

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Top 5 Advantages of PPC Services for Small Scale Businesses

Advantages of PPC Services for Small Scale Businesses

In today’s highly competitive digital landscape even small businesses can derive ample benefits from PPC campaigns. An effective and successful PPC campaign can bring great results than most of the commonly used digital promotion methods and can also assist a company to expand and grow better. Simultaneously, it’s a good tool to connect with your target consumers at the right moment, when it’s perfect for them to convert.

Understanding PPC:

PPC i.e. Pay Per Click advertising is said to be one of the many tools that will assist you in promoting your business online. Here you can run all your ads and the amount that would be payable to you would depend on the number of people who have clicked on your ads. A few noteworthy platforms for PPC that you can make use of include names like Bing Ads and Google Adwords. In case, you happen to be new to this domain of PPC and are mulling on whether to give it a try, then here are the best 5 benefits that Media Fx lists down which can help you make a decision. Being a professional SEO company in Kolkata for some time, Media Fx also provides PPC services and has been delving into it.

  1. Quick Results:

Though we need time to set up a business and get it running in the practical world, but outcome is something that everyone from an established business to a start-up venture aims at. And at times, businesses would rather want to have a glimpse of the possible outcomes fast. PPC advertisement happens to be the quickest way in which you can go ahead with an advertisement campaign and get immediate results. To make things simple, if you own a web portal and its up and running then you can create adword account fast, set all your ads and also run the same in Google network and quickly start getting your traffic. This is one easy way on how the entire process works. So get on with your PPC package to reach your audience in the quickest way possible.

  1. Quantifiable Results:

The second advantage of PPC advertising is that you can have a look at a quantifiable, clear target. Businesses can evaluate anything that is linked with their PPC campaign right from the clicks, views, profits, visits, costs and many other aspects. Right from the time you go ahead with your PPC campaign you get to have an idea about how much you are spending and also if you there’s any profit that you are generating. You even get to know if there’s a loss that you’re accruing! You have access to KPI’s, reports and other documents that will offer you with all the data that you would require and other information that’s important for your CEO’s and the marketing team.

  1. You don’t have to depend on the changes of Google Algorithms or SEO:

You might love SEO for real-time success you certainly need to have an SEO friendly website and also adhere with the best standards and practices of SEO. However, one of the best aspects about PPC is that once you start generating profitable campaigns then you wouldn’t need to worry at all about Google as well as any other sudden changes that Google Algorithms bring about abruptly.

  1. You can connect with your correct consumers:

When you are operating a PPC campaign you can select when and where your ads will come up depending on a wide range of factors such as location, keywords, device, website, time and date and many other details. The ease you have here is that it enables you to segment or categorize your market and also bring your service as well as products to your correct customers.

  1. Leverage business scopes:

For instance, if your brand is selling web hosting packages and one of your primary competitors is offline owing to any kind of a technical glitch! This is one of the best scopes for you to operate a targeted PPC campaign and offer those enraged customers yet another choice to opt in for. This can be done only making use of the PPC campaign as it is simple to deploy and also generates quick outcome.

If you are convinced on the effectiveness of PPC campaigns then you can join hands with Media Fx that provides reasonable and efficient PPC packages for its existing and potential clients.