Tag Archive | SEO Company in India

Ways to Ensure that you’re Using a Sound Digital Marketing Strategy

Digital Concept

Every ace digital marketer will tell you that the best strategy is one that is result-driven. The domain of digital marketing comprises of several metrics that are essential to consider on an everyday basis. The vast data that we collate usually reveals only a fraction of what’s happening and is often not sufficient to help us accomplish our business objectives. If you opt in for Google Analytics, you can have access to over 75 standard reports and all of it can be modified that offers even more information. Media Fx, an ace service provider of SEO solutions offers some effective ways to go about building the correct digital marketing strategy. Here’s how!

  • Fixing the proper business objectives

Most start-ups miss analyzing and re-thinking on the question, “Was it worth it?” It’s best to consider the capital, time and efforts invested in the business so that you know that you’re marketing strategies and route map isn’t going futile in anyway. So to have a clear vision of all things it is best to consider your business goals once more. The apt way to go about it is to categorize the goals in two sections, that is:

1. Keeping a track of the internal progress
2. Assessing the business goals and targets

  • Tap into the potential of experimentation

When you are analyzing your business strategy and process at work, it is important to welcome in experimentation. Big data and other source of information can provide certain insights and idea about the past behaviour of the users but cannot entirely reveal insights about propelling future changes that are to follow. Keeping this in mind, there are many other activities and aspects that you can work on. For instance, you have the scope to function within the channels that permit you to have a glimpse at the outcome of a very short-term perspective. Simultaneously, in terms of the SEO matters, that certainly comprises of the determining the traffic, you also have the chance to analyze if the link from a chosen site has been worth all your attempts. These activities will help you in framing your online marketing strategy in a human way.

  • Get into the habit of planning, evaluating, acting as well as enhancing

If truth be told, then online marketing is a perfect blend of these few facts as well as analysis that generates out of it. And there isn’t any one analytics approach that can offer you whether you are on the correct path. In addition to that, it neither can assure you that you have done a fabulous job and what would be the apt way to go forward. Which is why according to most digital marketers within the parameters of digital marketing domain is replete with a certain amount of doubt, uncertainty as well as hesitation. Furthermore, there are few other marketers who are of the opinion that the way to honing up their judgement in this constantly changing landscape is the data and few of the companies are all geared up with the complex and detailed analytical tools and ways to address the digital marketing landscape.

In addition to that, most digital marketers know that keeping the business objectives need some of about active legwork, for instance collating all the crucial historical data as well as researching on the present industry trends and many more. And once you are sure about the KPI’s, then you will be able to have the same on the radar as they explain how effective your attempts are on your way to achieve all your business goals and objectives. Therefore, it is essential for digital marketing companies and other brands to never stop experimenting with their business ideas and create targets that will place a challenge to the entire team. However, it is essential to not give into any kind of dubious attempts in the name of experimentation.

Being one of the expert and accomplished SEO Company in India, at Media Fx there’s a dedicated and enthusiastic digital marketing team who from time to time addresses their clients on the best practices to determine whether they are following the steps to an apt online marketing strategy.

Quick & Basic SEO Checklist for A New Website Launch

Design Development Visualize Creativity Concept

So all set the click the most awaited “launch” option with your brand new website? This is where you need to take a quick glance at all your SEO considerations. Maybe you have considered most and overlooked a couple of basics. Start-ups, small businesses or existing businesses in an attempt to develop new websites to come live with a new business segment often rule out SEO tactics that might yield positive results. Being a professional SEO company and offering specialized SEO solutions, Media Fx has identified a quick SEO checklist to adhere to prior to your website launch.

  • The keyword to URL map for the content

To start off, it is beneficial if you look right across the website to create and get some keyword research done. Once that is done then you can set up a list that can map out all the other keywords that you’ve been initially targeting for all the URL’s, the pages that are there on your brand new website. This is a basic SEO to-do that shouldn’t be overlooked.

  • Focus on crawl, accessibility and UX

This is where as an entrepreneur who’ve had his website developed and all set to go live you need to hover your mind on a couple of questions, such as – are the content and website pages available in search engines, will the pages load quick from everywhere, is the website content accessible from all browsers, any device and to every audience and the like. This is where entrepreneurs can opt in for an in-house usability test. Get an audience, such as family, acquaintance and friends for the same. Alternatively, you could also opt in for Usability Hub or Five Second Test to be effective in your testing.  At times, these tests might show-up something crucial in your content or navigation that might need fixing prior to your launch.

  • Considering Open Graph, Rich snippets, Schema and the like

All this refers to one – better and efficient optimization! This is the part where as entrepreneurs you need to check through the URL’s and figure out if you have other scopes than page sorting and keyword mapping. You can also look out for better content scopes and image search scopes as well. Search for rich snippet opportunities as well. For instance, you can make use of a customer testimonial that would add value and also an image that would accentuate its effect. In addition to that, you could also make use of the instructions given on Facebook and Twitter on the way to show-up effectively and enhance the brand reputation. Companies making use of OpenGraph will experience it working perfect on LinkedIn as well. So you can juggle your options and check what works best.

  • Consider a plan for link outreach and launch amplification

One of the basic aspects of SEO is that as a start-up or online business you would require links along with engagement and certain kinds of signals so that your site ranks well. It is essential for you to have a great launch day, month and even week. To get to that, you need to start off by mulling on who is going to assist you in amplifying your website launch and the reason for it. If you can discern out on the “why would they amplify your launch”, i.e. because they are an acquaintance, family, friends or just known people who would be willing to personally help owing to former business relationships or they have been your customers, the plan to reach them becomes easy. It could also be that some of them are journalists or online correspondents looking forward to a good and unique story and your website launch promises them that. There are also a lot of bloggers today who are waiting to write and publish about new happenings in their site. Hence, identifying this section of people is essential. Once that is done then you can prepare your direct outreach plan with clarity.

Being an experienced SEO company in India, Media Fx outlines this basic SEO checklist to consider before your website launch. This will ensure your business gets recognized in the right channels and yield better results in terms of brand recall, awareness and favourable ROI.