For all those in the digital marketing and SEO domain, negative SEO is for real! And this might actively play its part on completely destroying your website through the harmful backlink as well as backlink spamming. Simply put, Negative SEO is the way of deploying black hat SEO processes on another site. Usually, this is done by a malicious competitor to monopolize on the profits, if your brand happens to be a market player.
In the recent times, digital marketers and SEO solution providers are participating in active ways to halt Negative SEO. This is where Media Fx, a professional SEO company in India discussed on effective means to stay secured from this dangerous threat!
- You need to conduct link audits on a regular basis
If you’re implementing regular link audits, then you’re signing up for a strong business practice that will save you from falling prey to Negative SEO. Managing the link profile growth is the ideal way to detect any doubtful activity and address it right at the start before the problem magnifies. Regular audits will reveal if your website is hacked, in that case, your links will get affected in a negative way. So it’s a smart call to invest in a link auditing software to keep a constant check on your backlink health.
- Check on your website speed
The speed of your website is essential to high ranking! If you find that your website is gradually becoming slow or there are downtime issues, then it’s better to resort to crawling software to check for any suspicious activities that are taking place. Just in case you don’t find any problem and the issue persists, then you might fall prey to forceful crawling that causes server load making you site crash eventually. In any case, it’s always better to get in touch with the hosting company to understand the source of this load.
- Check out for scraped content
Content marketing has been the buzz for a while! However, not all have the capacity to generate creative and unique content. Hence, scrapping has become prevalent. Scrapping happens when your website content is picked up and is directly copied, as is to other websites. Google searches have many such websites. Generally, attackers claim that as their own material and post that they will blend it with a link attack so that your website is spammed. So before scrapping can cause your website and business harm, keep a check on it!
- Control Google My Business
Brand reputation is dear to every brand! And when you do all the hard work to gain customers and their goodwill, negative reviews will obviously disappoint you. How you to manage a series of negative reviews coming your way? If you haven’t made a huge PR faux passes and still find negative reviews, then that’s a sign that someone is filling your website with bad reviews that are obviously false. This is where you need to respond promptly. Manage Google My Business listings and use the social media listing software to have a check on your online reputation to address this issue.
- Keep a check on the keywords CTR
Sometimes, there are situations when your website might get many hits and then instantly bounce off, which will have an adverse effect on site rankings. If this is the situation, someone has set up a bot to aim at chosen keywords, be on the website of the competitor and then bounce back that automatically generates a false SERP bounce rate. This will happen if you don’t keep a tab on the keyword’s CTR. All you need to do is log into Google Search and then click on Search Traffic > Search Analytics and view the CTR across all keywords. If there’s a huge spike for no apparent reason, you need to get in touch with Google and start to deny the false links.
If you are fortunate and watchful then you might be able to detect dangerous SEO attacks before they harm you and the digital marketing services you implemented! However, just in case you are starting to witness red flags that make you cautious as a start-up owner or entrepreneur, then you need to exercise these useful guidelines mentioned by Media Fx.