Tag Archive | Professional SEO Company

SEO Basics That Stay Intact Even When Google Algorithm Change

SEO Basics That Stay Intact Even When Google Algorithm Change

Responding and reacting to Google Algorithm change is something that digital marketers and SEO professionals do very often! This is because Google Algorithms change, from time to time, rather abruptly. However, whilst many fret and worry about these updates, any professional SEO company would know that there are few basics that remain the same, despite the Google updates and one must pay heed to it. Wondering what are they? Here goes!

  • The bots should be able to view your website: Google wouldn’t be able to rank your website if the content is absent. The first step for Google to generate search engine results is to be able to see content all over the website. And for this, there’s use of the automated bots that crawl the websites, indexing and discovering the content. If “bots” aren’t able to view the website your Google indexing will never happen as an outcome of SERP’s. Technical SEO gets into action here that ensures your website loads efficiently, can be seen by the bots and that it also depicts the correct image of the website and brand. Making your site visible is essential.

  • The site format reveals the entry format: Taking on from the first aspect, the design, structure, and layout of the website which will, in turn, determine the way Google would assess your website and the way it is visible to the SERP’s. For instance, the page description and title are taken from your website’s metadata and is utilized to populate the respective entry in SERP’s. There are other special structures, which includes the structured markup that can be used to provide selected content as and when the users search for the same.

  • Good quality content is always the need of the hour: Google’s victory lies in directing the users to good quality content available online. This means, to be visible you need to come up with great content. Here great would mean, content that has the use for the audience at large addressing their needs and demands, perspectives and offering useful insights and the like in a language that can be said to be of “good quality” without being too verbose, grammatically correct, well syntax and free from plagiarism. This is what makes a content “good content”. And there can be as many Google updates in the forthcoming years, but this fundamental SEO rule or prerequisite would remain in its place.

  • Trust gets created in the networks: It is important to know that not one source would be able to ascertain a page’s trustworthiness. Instead, Google based on its past records would always depend on a huge network of its trust references to generate the trustable sources online. Presently, this happens in the form of links. Which when there are more links leading or directing to your website, the trustworthiness increases. Link evaluation and link building have witnessed many changes over the past few years, yet the basic concept still remains unchanged and is said to be one of the best ways to enhance domain authority.

  • Rank and spam manipulations are not good: Since the time Google began its functions, it has been standing up against rank and spam manipulations in its own ways. The black-hat search optimizers have utilized many tricks, such as hidden keywords, link spamming, link schemes as well as keyword stuffing to enhance the rankings, without investing in any real attempts. And Google too has been fine-tuning its ability to spot and turn down all the schemes. Google is here to credit and reward the websites that work towards adding value to the users by providing useful data and information, making it worthwhile to chance upon the website as a viewer. And this aspect remains the same despite all kinds of other Google algorithm changes.

Hence, if you would want to establish an efficient and sustainable SEO strategy and want to function as a professional SEO company that customers and others in the business look up to, then adhering to these SEO basics is essential. These basics should be the nucleus of your SEO campaign or the SEO strategy that you customize for your clients. And regardless, of any changes that might come up in the forthcoming days, if you are doing justice to these basic aspects, attaining increased search visibility will never be an issue for you.

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Smart Ways to Reveal ROI from Local SEO

Smart Ways to Reveal ROI from Local SEO

SEO is a huge landscape! In addition to that, there is also the Local SEO, which too has its own pros and cons and deals with much more than mere local listing!  And one of the pertinent topics today here is associated with the tracing and determining the value for the small business owners. Often small business owners or their digital marketers don’t know if a profit has been made. Here’s what Media Fx, a professional SEO company has to provide as ways to show ROI from the local SEO.

  • Restrict sending the automatic Google Analytics reports:

If the objective is to highlight the customer what they are attaining from the money they invested, then you are not going to attain the same by sending mere monthly Analytics report. Though Google Analytics is a potent tool, it works great when one is a digital marketer.  The average small businesses aren’t able to have a look at these reports and assess the way the bounce rate minimizes, which means it’s a great job by the SEO.

  • Conversations should be the core of reports:

What are business owners interested in? It’s not the way you maximized the ranking for a set of 50 tracked keywords. They would rather be interested in the added business that was generated owing to SEO work. This is what the report should comprise and that would work well.

  • Utilizing dynamic numbers to keep a track of calls:

If this is what is not being done, then a venture is gradually losing out on the chance to show value! Most digital marketers today make use of CallRail or Call Tracking Metrics that works perfectly! It enables you to have a look from the where the incoming calls are generating. As opposed to slapping a call tracking number on the website, the dynamic number insertion is not going to affect the NAP consistency in any way. Furthermore, there’s an added bonus. You have the chance to set up these calls as objectives in Google Analytics. Making use of the landing page report you have the chance to view the pages of the website that are accountable to receive that call.

  • Evaluate the revenue:

This is very simple! All you need to do is ask your client about their average lifetime value and what their average closing ration is on the online leads. You can then note those numbers and depending on the conversion, you have the chance to evaluate their estimated revenue. The other added guideline is also useful. You can use this to take one step ahead and also reveal to them for every buck that they invest in, you are offering them some value. It is true that in case the lifetime value of a consumer is more, then such numbers are going to appear better.

  • Offer a before and after screenshot than a ranking tracker:

Even though ranking trackers are good, but it’s best when utilized by the marketers as against the business owners or entrepreneurs. How many times did you have to face a client call and getting worried about the decreased ranks for a certain keyword? It is always better to work in a way so that this stops by excluding ranking reports in the monthly reports. Instead, it’s always better to showcase a profound increase in ranking that took place of constant SEO initiatives. This can be done by using a visual, something that is easy to understand. This is the reason why screenshots are useful. This can reveal chronologically how the SERP used to look before and how it appears now.

However, it is essential to realize, that in order to reveal the ROI digital marketers ought to groom their thinking akin to a business owner, instead of a marketer. When your objectives align very well with that of the business owners, that generally indicates maximized calls, ensure that is exactly what you are highlighting on all your monthly reports.

Many digital marketers miss out on these points. However, being a professional SEO company, Media Fx considers these steps as essential steps to reveal the ROI that is generating from the local SEO.

Want to Reach High Rank fast? Here’s how to go about it!

rank-high-of-your-website

Ask any SEO professional, they would share the simple process each follows! That is, they identify the way online visitors are looking for their product and then create and optimize websites or pages so that it matches the intent of the online visitor, so that Google can find the same, understand and even trust for the traffic to come in consistently. However, this isn’t always a child’s play. There are times when you can’t get any higher rankings.

What to do in such a scenario? Media Fx, a professional SEO company has studied the SEO landscape and has come up with few tactics that might come handy during such times. Here goes!

  • Overcome the neighbouring areas:

This is both an SEO as well as a business strategy! However, it makes complete sense to be watchful of the uncompetitive verticals that are close to your own. You have a benefit here as you possess a competent domain, brand, a website to create and much more. There are fresh startups that are aiming to make headway in such spaces that will fight in order to compete, with a rather low-effort implementation, just in case you analyze well. You can simply start by ideating the associated products. For instance, if you happen to be a real estate listing website, then it is useful if you take a look at the sections such as area guides, home insurance, and the flat-sharing listings. The moment you have defined your list your keyword research gets more richness and quality. This might seem like recognizing the keyword scopes but has long term advantages as well. This will give a boost to your SEO as well and will help you rank high!

  • Open the doors to the intimidated:

Based on your domain, there might as well be some of the best opportunities that you still haven’t tapped on to amidst your potential customers who don’t feel comfortable or don’t understand the product that you specialize on. For instance, if you sell tablet devices, you could have a section of customers that are slightly inhibited about making use of a tablet device to start with. Add on to that they might have inhibitions to buy the tablet device from an online shopping website and might seek some guidelines and advice pertaining to the same. Once they have this advice they might be all game to purchase the same online. So as you make your posts and design it for this section of the buyers you can share the required professional guidance that will help you attract these buyers and also add to your ranks.

  • Get some attention the right way:

Other than loyal customers, you might have some people who are aware of your products but they stay silent! One of the recent jobs done by the American automotive listings site is really commendable. The other site that has done a good job is Bringatrailer.com with a rather simplistic approach. The moment they have access to any interesting and rare car listing, they share the same on Facebook. These are elementary posts showcasing the used cars. However, this website is doing something very impressive. The website post links to the Facebook product pages over a dozen times each day and attains 3-figure reactions that add up to the ranks. The moment the public get connected to a brand at their personal space the ranks go up.

  • Let your people know about your vertical:

You have to give this thought a chance – It isn’t that your potential customers are slightly shy of the products you specialize in. It could also be that your customers have never known of your vertical. So in such satiations, you must be seen in Geo tagging as well and also give way to branded content and very well-researched editorial sections. This will increase your brand awareness and the brand recall that will have a positive influence on your search engine rankings and web traffic.

As a professional SEO company, Media Fx considers these four tactics useful when you need to increase your ranking when you think that you can’t get ahead any further.

Smart Tactics to Stay Secured from Negative SEO

two babies with their mother

For all those in the digital marketing and SEO domain, negative SEO is for real! And this might actively play its part on completely destroying your website through the harmful backlink as well as backlink spamming. Simply put, Negative SEO is the way of deploying black hat SEO processes on another site. Usually, this is done by a malicious competitor to monopolize on the profits, if your brand happens to be a market player.

In the recent times, digital marketers and SEO solution providers are participating in active ways to halt Negative SEO. This is where Media Fx, a professional SEO company in India discussed on effective means to stay secured from this dangerous threat!

  • You need to conduct link audits on a regular basis

If you’re implementing regular link audits, then you’re signing up for a strong business practice that will save you from falling prey to Negative SEO. Managing the link profile growth is the ideal way to detect any doubtful activity and address it right at the start before the problem magnifies. Regular audits will reveal if your website is hacked, in that case, your links will get affected in a negative way. So it’s a smart call to invest in a link auditing software to keep a constant check on your backlink health.

  • Check on your website speed

The speed of your website is essential to high ranking! If you find that your website is gradually becoming slow or there are downtime issues, then it’s better to resort to crawling software to check for any suspicious activities that are taking place. Just in case you don’t find any problem and the issue persists, then you might fall prey to forceful crawling that causes server load making you site crash eventually. In any case, it’s always better to get in touch with the hosting company to understand the source of this load.

  • Check out for scraped content

Content marketing has been the buzz for a while! However, not all have the capacity to generate creative and unique content. Hence, scrapping has become prevalent. Scrapping happens when your website content is picked up and is directly copied, as is to other websites. Google searches have many such websites. Generally, attackers claim that as their own material and post that they will blend it with a link attack so that your website is spammed. So before scrapping can cause your website and business harm, keep a check on it!

  • Control Google My Business

Brand reputation is dear to every brand! And when you do all the hard work to gain customers and their goodwill, negative reviews will obviously disappoint you. How you to manage a series of negative reviews coming your way? If you haven’t made a huge PR faux passes and still find negative reviews, then that’s a sign that someone is filling your website with bad reviews that are obviously false. This is where you need to respond promptly. Manage Google My Business listings and use the social media listing software to have a check on your online reputation to address this issue.

  • Keep a check on the keywords CTR

Sometimes, there are situations when your website might get many hits and then instantly bounce off, which will have an adverse effect on site rankings. If this is the situation, someone has set up a bot to aim at chosen keywords, be on the website of the competitor and then bounce back that automatically generates a false SERP bounce rate. This will happen if you don’t keep a tab on the keyword’s CTR. All you need to do is log into Google Search and then click on Search Traffic > Search Analytics and view the CTR across all keywords. If there’s a huge spike for no apparent reason, you need to get in touch with Google and start to deny the false links.

If you are fortunate and watchful then you might be able to detect dangerous SEO attacks before they harm you and the digital marketing services you implemented! However, just in case you are starting to witness red flags that make you cautious as a start-up owner or entrepreneur, then you need to exercise these useful guidelines mentioned by Media Fx.

Top 7 Reasons why you should consider Local SEO

Think Global Act Local

Simply put, local SEO is an efficient tool for marketing your business online. It enables businesses and start-ups to promote their services and products to the local customers simultaneously, whilst they are searching for local business scopes. Local SEO makes use of multiple strategies so that your site ranks high on Google and also other business directories like Bing Places for Business Page, Superpages, Yellowbook, Yelp, Google My Business Listing, Foursquare, online reviews, localized content in your web portal and many other strategies. Today, several customers make use of local search on a daily basis in order to come across the best local business scope in their own area.

Known for providing specialized and expert SEO services in Kolkata, Media Fx has been delving into the domain of SEO for a while now. And here are the best 7 reasons why Media Fx suggests that local SEO is essential for your company

1. Local customers use the internet to search for local business:

Whether it’s their mobile device or the desktops, customers make use of the internet to search for local businesses. Furthermore, there are people who also make use of the printed phone books but more people use the internet. These statistics reveal interesting data:

  • 46% of all the Google searches are local.
  • 96% of personal computer users opt in for local search.
  • 50% of the local mobile searches include business data.
  • 64% of the local customers makes use of the search engines as well as directories.

2. Local search marketing is time bound and targeted as well:

Most of the people conducting local searches are searching for a certain business name! However, there are several customers who aren’t fixed on a chosen business name when they start their search. There when you resort to local SEO you have the chance to position your business better and also promote what you want to the local users and cater to their requirements effectively. And there isn’t any better time to connect with your potential consumers other than when they really need a service or product you offer.

3. Mobile internet is expanding:

Today, majority of consumers are making use of tablet devices and Smartphone’s to locate the best of the local businesses. It has been observed that the mobile digital media time at US today seems to be 51% higher in comparison to the use of desktops use which is taking place as 42%. In addition to that, the local SEO also comprises of mobile internet and PC access, which means that you won’t be missing on a potential consumer.

4. The largest conversion stages of all the local advertising channels:

Today, Foursquare, Citysearch, Yelp and many other online directories showcase the name, address, contact details of a business as well as other extra data. The local directories are taking over the first page of majority of the local search results. Furthermore, the local directory marketing too has an increased conversion rate instead of other traditional advertising choices – right up to 50% conversion on chosen directories. This indicates when you do your business listing correctly on more than one directory site, there are chances of converting 1 or 2 leads to an original customer.

5. Favourable ROI:

Contrary to the age old advertising, when you opt in for local SEO there is little or no waste exposure. You can reach your target customers when they require your service or product. As a result there is increased and better ROI.

6. Most of the effective local SEO scopes today are free:

Till now it is free to get your listing on Bing Places for Business, Google My Business as well as on many other online business directories. This translates free business promotion as well.

7. Majority of the local customers pay heed to online business reviews:

It is a known fact that word of mouth publicity is something that drives your local business! Hence, you can maximize your brands online reputed by asking the customers to write a review and this will help you expand your customer base gradually.

Specializing in SEO services in Kolkata, Media Fx considers these 7 reasons crucial for opting in for Local SEO services.

Online Ranking Fluctuations: Smart Ways to Deal with it

If you are panic stricken by the changes in your ranking, then relax! It happens to every company, every time. And it is here that you need to operate in a calm manner, regardless whether you are a start up or an established company. Providing a wholesome range of digital marketing services, Media Fx suggests how to go about tacking the concern of ranking fluctuations.

Managing the Ranking:

There are many companies that determine their Google rankings monthly, weekly or even daily! For the companies that engage in a daily monitoring might discover that in a span of 5 days to a week, they range from being number one, then three, one again, two, four and the back to one. Then gradually, you find yourself in lower rankings than 5 and hover around a 21, perhaps 18, then again 8, 7 and so on. There’s nothing to worry. This is how the changes take place.

The Way Out:

So you might be wondering what could be a probable way out and what is it that you must do now. First and foremost, stop the panic! There are several companies that completely become restless and think that something’s got wrong with their SEO strategies and opt in for changes, which might not be required at all. So the very first thing to know that if there has been radical ranking fluctuation over a span of 5 days or more, it’s just fine. There’s nothing wrong with your SEO tactics and you don’t need to sit in an urgent meeting with your SEO as well.

The next thing to keep in mind when observing ranking changes is to time it for weeks than days. Then the count or the result makes sense as it would offer a realistic status. And going forward, it is essential to compare the fluctuation record with your direct competitor and other market players. This means if you discover that you are ranking here as well as fluctuating a bunch and also find the other players changing as well, then it’s the SERP, Google than you. This way you can save yourself the hassle of coming up with a SEO strategy at the eleventh hour and focus on other crucial aspects pertaining to your online marketing services.

It is also essential to compare the rankings to traffic. That means, if you are able to hit your ranking on a chosen day or from any customized device or area, then you can avail various types of rankings than what most people gets to see. Smart companies rank their tracking at scale and make use of a non-geo biased and non-customized system. However, you can expect some kind of bias as well. As a professional SEO company, Media Fx suggests that you have a look at your page traffic in order to figure out page visits through an organic search and the like. And when you find that your rankings are more or less consistent on a day to day or week to week basis, then you don’t have anything to worry about.

The Concern Areas:

When it comes to ranking fluctuations, the point where you need to be concerned is when you notice abrupt falls across several pages in a rather short span of time. This means if you discover that you the 20 or 50 pages that you have on your website, are losing its rankings daily in a significant way, then you probably need to have a meeting with your SEO team. This is the moment of thorough investigation on the areas where your SEO activity dipped or where you can improve. This is where you need to consider that there might be some content in your website that Google found sketchy or not useful thereby devaluing a couple of your links and the like. It could also be that you’ve encountered a site error that needs to be corrected. Google fluctuates most of the time! So according to Media Fx, until the fluctuation is something that evokes concern, it is perfect to carry on with your SEO strategy and keep your weekly or monthly analysis so that you can have consistent rankings even amidst the generic fluctuations.

Quick & Basic SEO Checklist for A New Website Launch

Design Development Visualize Creativity Concept

So all set the click the most awaited “launch” option with your brand new website? This is where you need to take a quick glance at all your SEO considerations. Maybe you have considered most and overlooked a couple of basics. Start-ups, small businesses or existing businesses in an attempt to develop new websites to come live with a new business segment often rule out SEO tactics that might yield positive results. Being a professional SEO company and offering specialized SEO solutions, Media Fx has identified a quick SEO checklist to adhere to prior to your website launch.

  • The keyword to URL map for the content

To start off, it is beneficial if you look right across the website to create and get some keyword research done. Once that is done then you can set up a list that can map out all the other keywords that you’ve been initially targeting for all the URL’s, the pages that are there on your brand new website. This is a basic SEO to-do that shouldn’t be overlooked.

  • Focus on crawl, accessibility and UX

This is where as an entrepreneur who’ve had his website developed and all set to go live you need to hover your mind on a couple of questions, such as – are the content and website pages available in search engines, will the pages load quick from everywhere, is the website content accessible from all browsers, any device and to every audience and the like. This is where entrepreneurs can opt in for an in-house usability test. Get an audience, such as family, acquaintance and friends for the same. Alternatively, you could also opt in for Usability Hub or Five Second Test to be effective in your testing.  At times, these tests might show-up something crucial in your content or navigation that might need fixing prior to your launch.

  • Considering Open Graph, Rich snippets, Schema and the like

All this refers to one – better and efficient optimization! This is the part where as entrepreneurs you need to check through the URL’s and figure out if you have other scopes than page sorting and keyword mapping. You can also look out for better content scopes and image search scopes as well. Search for rich snippet opportunities as well. For instance, you can make use of a customer testimonial that would add value and also an image that would accentuate its effect. In addition to that, you could also make use of the instructions given on Facebook and Twitter on the way to show-up effectively and enhance the brand reputation. Companies making use of OpenGraph will experience it working perfect on LinkedIn as well. So you can juggle your options and check what works best.

  • Consider a plan for link outreach and launch amplification

One of the basic aspects of SEO is that as a start-up or online business you would require links along with engagement and certain kinds of signals so that your site ranks well. It is essential for you to have a great launch day, month and even week. To get to that, you need to start off by mulling on who is going to assist you in amplifying your website launch and the reason for it. If you can discern out on the “why would they amplify your launch”, i.e. because they are an acquaintance, family, friends or just known people who would be willing to personally help owing to former business relationships or they have been your customers, the plan to reach them becomes easy. It could also be that some of them are journalists or online correspondents looking forward to a good and unique story and your website launch promises them that. There are also a lot of bloggers today who are waiting to write and publish about new happenings in their site. Hence, identifying this section of people is essential. Once that is done then you can prepare your direct outreach plan with clarity.

Being an experienced SEO company in India, Media Fx outlines this basic SEO checklist to consider before your website launch. This will ensure your business gets recognized in the right channels and yield better results in terms of brand recall, awareness and favourable ROI.

Tips for ensuring maximum effectiveness of a social media marketing campaign

social media marketing

In these days, it is extremely important for any company to reach out to the target audience through the various social media marketing channels. By leveraging the unique prowess of social media marketing services and content marketing, a business firm can elevate its customer base in a great way. Nevertheless, it is still important to come up with an effective plan for social media marketing if it is to have the desired effect. Professional SEO Company Media Fx enlists a number of effective tips which can help a company to make the most of its social media marketing campaigns.
1) In order to achieve success with content marketing and social media marketing, it is necessary that the business firm pays special attention to what the customers has to say. Therefore companies should focus on studying the online content presented by the target audience, such as reviews and opinions and join discussions in order to learn about the things that are important to them. It is only in this way that business firms can come up with effective content that spark the interest of the customers. Also by listening to the feedback of the customers, companies can improve the quality of their products and services and generate more sales.
2) To make sure that a social media campaign is effective to the highest degree, it is necessary that the business firm addresses to certain specific goals or aims to appeal to a definite segment of customers. Focusing on everything at the same time would only lead to spreading too thin and eventually lead to waste of time, energy and resources. The goal of the social media marketing campaign should be very clear from the onset.
3) Many companies think that the content presented through social networking sites should be highly attractive so that prospective customers are encouraged to read them. However, the truth is the content should not only have the appealing factor but they should also provide answers to the questions that the customers are asking. In other words, the content should be of high quality and it should be relevant to the needs of the people by being informative. It is always better to get 1000 online visitors to read, share and connect with the content rather than have 10000 people who simply go through the content but then move away as it has nothing to provide.
4) Any changes in the social media profiles take time to produce the desired results. Therefore if a company does not see an immediate spark in public response, it is necessary to hold patience in such cases as the efforts will certainly generate their fruits in given time.
5) Once a content is created for the social media platforms, it is necessary to share it in as many ways as possible. You should also encourage your users to do the same for you as well. This is going to make it easier for Google and other search engines to find your content and index it for generating higher traffic.
6) Ask any professional SEO company like Media Fx and it will tell you the importance of using online influencers to promote your content. Get in touch with online influencers who are closely associated with your industry and have a loyal audience of their own. They can help to generate greater interest among people about the products and services that you are ready to provide. Develop longstanding business relations with these influencers as they can bring you great business provided that they think you and your brand have merit.
7) Instead of only promoting your services and products all the time on the social media, focus on creating top notch content that your target readers will be interested to check out. This will help you to develop lasting relationships with the online influencers who can spread the word of mouth for your business to grow. This is one of the most effective ways of making the most of social media marketing services.
8) Do not pretend to be a snob online and act aloof. Instead, connect with anyone who gets in touch with you online. By focusing on building relationships, you can have a loyal fan base for your brand and its products and services.