Tag Archive | Professional SEO Company in India

SEO Basics That Stay Intact Even When Google Algorithm Change

SEO Basics That Stay Intact Even When Google Algorithm Change

Responding and reacting to Google Algorithm change is something that digital marketers and SEO professionals do very often! This is because Google Algorithms change, from time to time, rather abruptly. However, whilst many fret and worry about these updates, any professional SEO company would know that there are few basics that remain the same, despite the Google updates and one must pay heed to it. Wondering what are they? Here goes!

  • The bots should be able to view your website: Google wouldn’t be able to rank your website if the content is absent. The first step for Google to generate search engine results is to be able to see content all over the website. And for this, there’s use of the automated bots that crawl the websites, indexing and discovering the content. If “bots” aren’t able to view the website your Google indexing will never happen as an outcome of SERP’s. Technical SEO gets into action here that ensures your website loads efficiently, can be seen by the bots and that it also depicts the correct image of the website and brand. Making your site visible is essential.

  • The site format reveals the entry format: Taking on from the first aspect, the design, structure, and layout of the website which will, in turn, determine the way Google would assess your website and the way it is visible to the SERP’s. For instance, the page description and title are taken from your website’s metadata and is utilized to populate the respective entry in SERP’s. There are other special structures, which includes the structured markup that can be used to provide selected content as and when the users search for the same.

  • Good quality content is always the need of the hour: Google’s victory lies in directing the users to good quality content available online. This means, to be visible you need to come up with great content. Here great would mean, content that has the use for the audience at large addressing their needs and demands, perspectives and offering useful insights and the like in a language that can be said to be of “good quality” without being too verbose, grammatically correct, well syntax and free from plagiarism. This is what makes a content “good content”. And there can be as many Google updates in the forthcoming years, but this fundamental SEO rule or prerequisite would remain in its place.

  • Trust gets created in the networks: It is important to know that not one source would be able to ascertain a page’s trustworthiness. Instead, Google based on its past records would always depend on a huge network of its trust references to generate the trustable sources online. Presently, this happens in the form of links. Which when there are more links leading or directing to your website, the trustworthiness increases. Link evaluation and link building have witnessed many changes over the past few years, yet the basic concept still remains unchanged and is said to be one of the best ways to enhance domain authority.

  • Rank and spam manipulations are not good: Since the time Google began its functions, it has been standing up against rank and spam manipulations in its own ways. The black-hat search optimizers have utilized many tricks, such as hidden keywords, link spamming, link schemes as well as keyword stuffing to enhance the rankings, without investing in any real attempts. And Google too has been fine-tuning its ability to spot and turn down all the schemes. Google is here to credit and reward the websites that work towards adding value to the users by providing useful data and information, making it worthwhile to chance upon the website as a viewer. And this aspect remains the same despite all kinds of other Google algorithm changes.

Hence, if you would want to establish an efficient and sustainable SEO strategy and want to function as a professional SEO company that customers and others in the business look up to, then adhering to these SEO basics is essential. These basics should be the nucleus of your SEO campaign or the SEO strategy that you customize for your clients. And regardless, of any changes that might come up in the forthcoming days, if you are doing justice to these basic aspects, attaining increased search visibility will never be an issue for you.

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Smart Ways to Reveal ROI from Local SEO

Smart Ways to Reveal ROI from Local SEO

SEO is a huge landscape! In addition to that, there is also the Local SEO, which too has its own pros and cons and deals with much more than mere local listing!  And one of the pertinent topics today here is associated with the tracing and determining the value for the small business owners. Often small business owners or their digital marketers don’t know if a profit has been made. Here’s what Media Fx, a professional SEO company has to provide as ways to show ROI from the local SEO.

  • Restrict sending the automatic Google Analytics reports:

If the objective is to highlight the customer what they are attaining from the money they invested, then you are not going to attain the same by sending mere monthly Analytics report. Though Google Analytics is a potent tool, it works great when one is a digital marketer.  The average small businesses aren’t able to have a look at these reports and assess the way the bounce rate minimizes, which means it’s a great job by the SEO.

  • Conversations should be the core of reports:

What are business owners interested in? It’s not the way you maximized the ranking for a set of 50 tracked keywords. They would rather be interested in the added business that was generated owing to SEO work. This is what the report should comprise and that would work well.

  • Utilizing dynamic numbers to keep a track of calls:

If this is what is not being done, then a venture is gradually losing out on the chance to show value! Most digital marketers today make use of CallRail or Call Tracking Metrics that works perfectly! It enables you to have a look from the where the incoming calls are generating. As opposed to slapping a call tracking number on the website, the dynamic number insertion is not going to affect the NAP consistency in any way. Furthermore, there’s an added bonus. You have the chance to set up these calls as objectives in Google Analytics. Making use of the landing page report you have the chance to view the pages of the website that are accountable to receive that call.

  • Evaluate the revenue:

This is very simple! All you need to do is ask your client about their average lifetime value and what their average closing ration is on the online leads. You can then note those numbers and depending on the conversion, you have the chance to evaluate their estimated revenue. The other added guideline is also useful. You can use this to take one step ahead and also reveal to them for every buck that they invest in, you are offering them some value. It is true that in case the lifetime value of a consumer is more, then such numbers are going to appear better.

  • Offer a before and after screenshot than a ranking tracker:

Even though ranking trackers are good, but it’s best when utilized by the marketers as against the business owners or entrepreneurs. How many times did you have to face a client call and getting worried about the decreased ranks for a certain keyword? It is always better to work in a way so that this stops by excluding ranking reports in the monthly reports. Instead, it’s always better to showcase a profound increase in ranking that took place of constant SEO initiatives. This can be done by using a visual, something that is easy to understand. This is the reason why screenshots are useful. This can reveal chronologically how the SERP used to look before and how it appears now.

However, it is essential to realize, that in order to reveal the ROI digital marketers ought to groom their thinking akin to a business owner, instead of a marketer. When your objectives align very well with that of the business owners, that generally indicates maximized calls, ensure that is exactly what you are highlighting on all your monthly reports.

Many digital marketers miss out on these points. However, being a professional SEO company, Media Fx considers these steps as essential steps to reveal the ROI that is generating from the local SEO.

Want to Reach High Rank fast? Here’s how to go about it!

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Ask any SEO professional, they would share the simple process each follows! That is, they identify the way online visitors are looking for their product and then create and optimize websites or pages so that it matches the intent of the online visitor, so that Google can find the same, understand and even trust for the traffic to come in consistently. However, this isn’t always a child’s play. There are times when you can’t get any higher rankings.

What to do in such a scenario? Media Fx, a professional SEO company has studied the SEO landscape and has come up with few tactics that might come handy during such times. Here goes!

  • Overcome the neighbouring areas:

This is both an SEO as well as a business strategy! However, it makes complete sense to be watchful of the uncompetitive verticals that are close to your own. You have a benefit here as you possess a competent domain, brand, a website to create and much more. There are fresh startups that are aiming to make headway in such spaces that will fight in order to compete, with a rather low-effort implementation, just in case you analyze well. You can simply start by ideating the associated products. For instance, if you happen to be a real estate listing website, then it is useful if you take a look at the sections such as area guides, home insurance, and the flat-sharing listings. The moment you have defined your list your keyword research gets more richness and quality. This might seem like recognizing the keyword scopes but has long term advantages as well. This will give a boost to your SEO as well and will help you rank high!

  • Open the doors to the intimidated:

Based on your domain, there might as well be some of the best opportunities that you still haven’t tapped on to amidst your potential customers who don’t feel comfortable or don’t understand the product that you specialize on. For instance, if you sell tablet devices, you could have a section of customers that are slightly inhibited about making use of a tablet device to start with. Add on to that they might have inhibitions to buy the tablet device from an online shopping website and might seek some guidelines and advice pertaining to the same. Once they have this advice they might be all game to purchase the same online. So as you make your posts and design it for this section of the buyers you can share the required professional guidance that will help you attract these buyers and also add to your ranks.

  • Get some attention the right way:

Other than loyal customers, you might have some people who are aware of your products but they stay silent! One of the recent jobs done by the American automotive listings site is really commendable. The other site that has done a good job is Bringatrailer.com with a rather simplistic approach. The moment they have access to any interesting and rare car listing, they share the same on Facebook. These are elementary posts showcasing the used cars. However, this website is doing something very impressive. The website post links to the Facebook product pages over a dozen times each day and attains 3-figure reactions that add up to the ranks. The moment the public get connected to a brand at their personal space the ranks go up.

  • Let your people know about your vertical:

You have to give this thought a chance – It isn’t that your potential customers are slightly shy of the products you specialize in. It could also be that your customers have never known of your vertical. So in such satiations, you must be seen in Geo tagging as well and also give way to branded content and very well-researched editorial sections. This will increase your brand awareness and the brand recall that will have a positive influence on your search engine rankings and web traffic.

As a professional SEO company, Media Fx considers these four tactics useful when you need to increase your ranking when you think that you can’t get ahead any further.

Smart Tactics to Stay Secured from Negative SEO

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For all those in the digital marketing and SEO domain, negative SEO is for real! And this might actively play its part on completely destroying your website through the harmful backlink as well as backlink spamming. Simply put, Negative SEO is the way of deploying black hat SEO processes on another site. Usually, this is done by a malicious competitor to monopolize on the profits, if your brand happens to be a market player.

In the recent times, digital marketers and SEO solution providers are participating in active ways to halt Negative SEO. This is where Media Fx, a professional SEO company in India discussed on effective means to stay secured from this dangerous threat!

  • You need to conduct link audits on a regular basis

If you’re implementing regular link audits, then you’re signing up for a strong business practice that will save you from falling prey to Negative SEO. Managing the link profile growth is the ideal way to detect any doubtful activity and address it right at the start before the problem magnifies. Regular audits will reveal if your website is hacked, in that case, your links will get affected in a negative way. So it’s a smart call to invest in a link auditing software to keep a constant check on your backlink health.

  • Check on your website speed

The speed of your website is essential to high ranking! If you find that your website is gradually becoming slow or there are downtime issues, then it’s better to resort to crawling software to check for any suspicious activities that are taking place. Just in case you don’t find any problem and the issue persists, then you might fall prey to forceful crawling that causes server load making you site crash eventually. In any case, it’s always better to get in touch with the hosting company to understand the source of this load.

  • Check out for scraped content

Content marketing has been the buzz for a while! However, not all have the capacity to generate creative and unique content. Hence, scrapping has become prevalent. Scrapping happens when your website content is picked up and is directly copied, as is to other websites. Google searches have many such websites. Generally, attackers claim that as their own material and post that they will blend it with a link attack so that your website is spammed. So before scrapping can cause your website and business harm, keep a check on it!

  • Control Google My Business

Brand reputation is dear to every brand! And when you do all the hard work to gain customers and their goodwill, negative reviews will obviously disappoint you. How you to manage a series of negative reviews coming your way? If you haven’t made a huge PR faux passes and still find negative reviews, then that’s a sign that someone is filling your website with bad reviews that are obviously false. This is where you need to respond promptly. Manage Google My Business listings and use the social media listing software to have a check on your online reputation to address this issue.

  • Keep a check on the keywords CTR

Sometimes, there are situations when your website might get many hits and then instantly bounce off, which will have an adverse effect on site rankings. If this is the situation, someone has set up a bot to aim at chosen keywords, be on the website of the competitor and then bounce back that automatically generates a false SERP bounce rate. This will happen if you don’t keep a tab on the keyword’s CTR. All you need to do is log into Google Search and then click on Search Traffic > Search Analytics and view the CTR across all keywords. If there’s a huge spike for no apparent reason, you need to get in touch with Google and start to deny the false links.

If you are fortunate and watchful then you might be able to detect dangerous SEO attacks before they harm you and the digital marketing services you implemented! However, just in case you are starting to witness red flags that make you cautious as a start-up owner or entrepreneur, then you need to exercise these useful guidelines mentioned by Media Fx.