Tag Archive | Digital Marketing Services in India

Top 5 Digital Marketing Errors Not to Commit

digital marketing mistakes

Digital marketing has taken a quantum leap! Whether it is a start-up business or an established business house launching yet another promising service or product, the scope of digital marketing services to add to product/service awareness, brand recall and ultimately online profits cannot be overlooked at all.

However, there are times when we see digital marketers and even business owners taking their try in online marketing, making some fatal mistakes. Though the list is huge, here are 5 mistakes that you must avert.

1. Don’t plunge ahead without setting clear-cut campaign goals: One of the terrible mistakes digital marketers make does not have clarity on analytics objectives in order to start the campaign. To be able to determine the success of a digital marketing campaign, it is essential to set clear objectives, such as sign-ups, PDF downloads, calls, form completions and so on. You also need to ensure that the analytics tracking is done effectively for all these objectives. When you lack quantifiable objectives, it becomes indeed a challenge to evaluate the ROI or even evaluate the net benefit a campaign on a service/product sale. Hence, it’s imperative to outline and communicate goals and also establish perspectives from the earlier campaigns into the planning process for future campaigns.

2. Failing to undertake a customer or user-based mindset: Marketing has a vital role to play in attracting, converting, involving and ultimately retaining your customers. This is the reason why a customer based mindset is essential. When you make use of targeting, personalization, data analysis, journey mapping you have the chance to offer a more personalized brand experience that offers greater value to customers and help you retain them.

3. Failing the target the correct audience: Even if your brand is developing great content, they won’t be of good use if you are failing to target the correct target customer mix. Hence, before you start with your content, it is essential to have a consumer group identified so that you can shape your content accordingly and share it with the same group and keep a track of feedback and reviews, which will help in better engagement of customers and online viewers and also help you devise better brand literature. Alternatively, it will also help you get noticed and people will know the target customers that your brand specifically caters to. It is vital to take your social targeting a notch above the gender, education, age and opt-in for topical aspects that will help you cater better to your clients.

4. Purchasing social media followers: Sometimes the main objective of a successful digital marketing campaign might appear to generate a greater number of followers as well as fans from the social media accounts. After all, more followers translate more social sharing of your posts, more likes, more retweets which in turn makes your brand more popular. However, buying followers for this purpose is not the solution. You need followers who are genuinely interested in your brand than having a high follower number, which is just a big figure which isn’t functional.

5. To overlook email marketing: In the recent times, social networking and mobile have been identified as popular channels of marketing. However, this shouldn’t make you overlook the traditional and tried and tested email marketing. As the lines between marketing, service, and sales dim, it is email marketing that stays as a connecting dot. Based on a research done by MarketingSherpa, it was found that about 91 % of U.S adults have reported that they prefer promotional emails from the brands they are engaged in a business or have purchased products or placed a service request. About 81% of this percentage said that they would love to hear from them on a weekly basis, which makes it a perfect platform to draft your emails thoughtfully and have it send to your client list. This means, along with other online marketing tools, it is essential for you to keep the focus on email marketing as well.

Hence, if you want your digital marketing services to work for you, then it is essential to be cautious and stop avoid making these 5 mistakes if you have done unknowingly. This will boost the health of your digital marketing campaigns and help you earn more profit.

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Top 3 SEO Tactics to Double Your Search Traffic

Double Your Search Traffic

Have you been planning to increase your search traffic? If yes, then having a clear understanding of the SEO ways is essential for this as well as increased brand awareness. Presently, about hundreds and thousands of online viewers are looking at web content which is way similar to your own. You can help in streamlining their search and get them to your page with expert SEO tactics. Going by what Hubspot has to say almost 80% of the website traffic starts with a search inquiry and that is what makes SEO so very important.

To up your SEO game needs research and great experimentation as Google algorithms keep changing and staying updated to the same and aligning your business strategy accordingly, is also essential. This is where Media Fx, which is a leading digital marketing company in Kolkata, suggests three ways to increase the search traffic.

  • Finishing an SEO audit on the website

Having a website audit allows you to discover the reasons that underline as to why you don’t have ample search traffic along with increased sales. There are several SEO companies that provide this service. However, to save time and money you can get it done you. Simply put, auditing is an organized review of events, financial books, and concept that is conducted to determine where your company is and how to arrive at better and smart decisions in future.

Also in the SEO domain, auditing is considered to be a growth hacking process that in a way will assist you to get and retain more consumers. The SEO audit is synonymous to reviewing the entire site performance, new objectives depending on what you get and executing the same to attain those objectives. This process further assists you to maximize your profits by making optimum use of the content that you retain already.  This to start with might not seem to a new-age SEO attempt, but it works a great way in getting you the web traffic.

  • Knowing what your users want or need

It is essential to keep in mind that Google isn’t about advertising, but rather data! Each platform, tool, and the device that is designed is done with a chosen purpose i.e. in order to have access to data from the end users and then create a much more competent search engine. You need to think of yourself as a huge data company and then concentrate on what the target consumers want. The moment you have an idea about what they want, you have the chance to get to create the content that attracts them. The moment you listen to the reviews and feedback from your niche customers, it naturally guides to generate the content you need to attract more of your target customers to your company. User opinion always counts as it’s the public at large that determines which idea, concept, article or products gets funded or shared.  To find out about the customer views you have plenty of choices, such as:

  • Making use of social media networks such as Quora
  • Check out the most famous pages that are in Google Analytics
  • Listen to the visitor comments on all your blog posts
  • Check which posts get maximum shares

Once you ask yourself about the platforms people that you want to attract hang out online and the topics they want to listen about or discuss on, then you have it almost sorted.

  • Generate SEO optimized landing pages

A well-structured landing page has the chance to enhance your sales and lead generation! The more landing pages that you set up, the more will be gateways for you to have access to incoming search traffic. However, not all B2B brands are able to grasp the significance of making use of the landing pages to attract the potential users.  Hence, a landing page is the source where you have the chance to forge very strong bonds. So don’t miss out on the chance to generated SEO optimized pages.

Being a reputed and expert digital marketing company in Kolkata Media Fx considers these three aspects as crucial SEO tactics in which you can increase the web traffic.

Local SEO Pitfalls to Be Aware Of

If you have been following the digital marketing domain then you will know that Local SEO is something that has become the buzzword today! And even as companies and start-ups proceed towards local SEO initiatives, this process too has some of the challenges and pitfalls that you should be aware of.  Media Fx, a reputed digital marketing company in India has identified few common SEO backlogs which digital marketers and start-ups should be aware of.

Having impractical expectations

It’s rather impractical to expect that you will be able to out win all your competitors in a day! Don’t get carried away any agency that promises something as bizarre as this as a part of your local SEO package and plan. Instead, start a more pragmatic approach and know that you have to survive and make your name where there are already similar market players who are already doing well! So it is a smart move to opt in for PPC if you wish to make the most of the online traffic.

Absence of demand

The expert SEO professional also won’t be able to make up for a business idea which is the non-starter! Do you know if your city has the requirement for yet another Laundromat with almost a few being accessible in the locality and yet another bookstore, a vegan restaurant when almost 1% of the people dine in that way? Perhaps no, perhaps yes! However, you can set up the demand with great marketing and service, but you shouldn’t keep expectations from your Local SEO marketer to switch the game for you completely! Your business research comes first and the SEO i.e. Local SEO is a follow up on that.

Absence of a clear thought

If you aren’t being able to articulate the value proposition of your entire business within a few words, then you can’t expect your marketers to get your business as well. Daily the agencies get to hear from the business owners who are not able to communicate what their business offers and that would be some value addition to the public. Though on one hand, the good marketers are able to assist a company fine tune its message for the greater impact it is essential that the local business owner should research his/her own geo-industry first to realize what is it that makes the company a valuable one. It could be that they provide the fastest service in town! So whatever is the USP it is essential that the company should first be in the complete clarity of it and then have the same communicated to their digital marketer who’s looking into the local SEO and work accordingly.

The Multi-site approach

The act of creating many websites to present various locations or multiple services in a business is essential seen in local commerce.  This initiative usually branches from the get ranked on a broader basis of the precise match domains! However, there are several reasons as to why this initiative isn’t very much endorsed by the experts that comprise of the following:

  • The marketing initiatives diverse out in a rather slim way, that gets divided up all across various sites rather than getting focused on establishing one single brand.
  • Duplicate or thin content as it is called that is the outcome of the absence of resources to be managed over one website.
  • The probable NAP uncertainty that results in the local ranking issues just in case the same name, phone number and address starts appearing in over one website.
  • A basic dishonesty where one single business aims to fool the customers to make them think it’s a team of many companies. Hence, with rare exceptions, it is always smart to invest all your attempts towards creating one single brand in only one website so that it’s effective.

Restricting provider

It is always suggested that you don’t sign up for any kind of marketing or hosting service that works towards restricting the size or the SEO scopes of the website that you’ve created or that leads to your business assets to be in hostage by a specific service provider.

Being a digital marketing company in India, Media Fx suggests keeping in mind these local SEO hassles in order to steer clear of any business complications.

Review Spam and Ways to Detect Them!

Review Spam

A review spam or a false review is one that doesn’t indicate the relationship of the reviewer to the concerned business and it misrepresents the entire nature of the communication the reviewer had with a business. Often review spam indicates that the reviewer is a fellow market player and the review that he is writing is done to affect the competitor in a negative manner. This means a false opinion about the business is circled out to manipulate the general opinion of the people at large.

Understanding the scope of review spam? 

There’s no certain knowledge, but the field here includes those single business owners coaxing his family and friends to write few reviews on Yelp to that of the international network deploying staff that floods Google with several reviews that are just fake. So in this mix, there are primarily two kinds of people involved. They are:

  • Those that write reviews to promote their business in terms of harnessing a positive brand image, generating increased and positive responses and also gathering higher earnings by having positive reviews written about their business
  • Those that write harmful reviews to simply bring down the other market player

The question that arises here is that with regards to the malicious and harmful reviews, how we have the same detected! This is where Media Fx, a company that specializes in SEO services in India has come up with few common ways to have the same detected. Here’s how!

  • Noticing very strange patterns

The profile of a reviewer shows that they have been a lot of geographic locations all at once. Else, they also have the habit of only giving 1-star reviews to a certain business and an excellent review to probably another which is your direct competitor. These can be looked upon as red flags so that you are aware.

  • A rather disorganized language

You will come across several excellent reviews that flatter the name of the business owner! This is where the trick lies. If the admiration goes overboard with a verbose language this means you need to exercise caution here.

  • Weird timings

Over a span of a couple of weeks, if there’s a business that jumps from 0 reviews to that of 30, 60 and finally more than 100, then chances are there that there is something wrong with it.  Unless there is a rush of strong emotions that is a result of some major brand or company happening, chances are such excess reviews are either planted or is the activity of an attacker, in case the reviews stem to the negative side. However, you will need to do a thorough research, whether the reviews stem from being natural or look overly forced.

  • Unusual facts

It is rather odd, as none of your working staff is able to remember that there has been any transaction that happened as per the negative review that has been written on your site or FB page in social media. When there are such strange facts woven into a review of which you hold no record in your office or transaction archives, then that is a huge red flag that there has been a negative review.

  • Direct threats

If you have received a rather direct and obvious threat by an entity or individual that he or she is going to plan an unfavourable review so that there is some drama and that would lead to the loss of customer good will, then you have a clear channel from where this threat has been generating and you can take actions in a more structured manner.

  • Violations of guidelines

It is a known fact that every review platform limits obscene, profane and any kind of harmful content. In case your brand gets attacked by this kind of an attack, then it should be reported without fail.

According to Media Fx, the initial step for detecting a spam review is review monitoring. It is essential to check the direct market players for certain patterns along with the local businesses. Having experience in the field of digital marketing services, this company has identified the above mentioned as some of the check points to be able to spot review spam and take the necessary actions.

5 Useful Tips for Efficient Keyword Research

keyword research image

Smart and effective keyword research is always what leads to great SEO! It is natural that the way most people will come across your website is by typing in a set of keywords on the search engine of which they have a query.

Today, several firms and digital marketers invest in quality and effective keyword research. Since this area is a vast one, sometimes it becomes tough to ascertain whether you are going the correct way. This is where Media Fx, has five useful tips to share. Specializing in SEO and digital marketing services, Media Fx has the correct know-how on this subject and here are the five useful guidelines that the company shares.

Pause and ask questions:

Prior to starting anything, it is essential to ask what is it that you or your client’s brand wants to be ranked for.  The main objective is to have a clear understanding of the business and what it provides to go ahead. When you have realized this, you can have a glimpse at the concerned website. In case it sounds helpful you can route out the primary service or product offerings in the form of a flow chart. This will provide a rough design of the potential keywords that you should be searching. Going forward it is a good idea to inquire about the key pages and how it does chronologically flow. When you have a clear idea about the present structure, concentrate on the website as it will further assist in researching on target keywords.

Utilize what you have:

Prior to moving towards the long set of keywords, it is always better to keep a tab on the information that you already possess which will further assist you to know what the users are looking for. You might have offline and online sales data for all your services and products offered. This information might be significant relevant. You can further go ahead and ask other questions such as the location of your customers and also the services and products that are working in that location. There’s a chance that you would be making use of the data for many other marketing initiatives, i.e. for SEO as well as keyword research!

Not to get limited by volume:

Every time you are attempting keyword research, it is rather very easy at times to be blinded by volume. All the users are waiting to purchase your product, isn’t it? One of the things that you will be required to know about keyword research is the concept of the head, body and the tail. These happen to be the few terms that have got high search volumes by itself. However, the buying intent rests on the tail similar to most of the overall search volume.

Rule over a small section:

The job of a concentrated SEO is to offer the best ROI. For this, it is essential to find a chosen section and then rule the same. If your business offering is in your own hands, then you must be utilizing the data you already have and you must have started keyword research as well. Hence, you must have a notion about multiple channels as well. Prior to making a decision, there are few inter-related points that you ought to consider – For instance the competition as well as the available budget. You budget here is going to determine how vast your niche is going to be or rather how many niches are you willing to own. Furthermore, if the budget enables you might as well concentrate on the majority of keyword subsets inside a section. This will bring an added advantage of creating a domain authority for the head and body terms belonging to you.

Make use of common sense and instincts:

The best tool for keyword research is instinct and your own sense as well! All the tools aren’t going to be absolutely precise and correct. For instance, the Keyword Planner Tool by Google at times defaults to making use of averages over a span of 12 months for the search volume data. Hence, all you need to do here is exercise your own intelligence as well.

Therefore, being a professional SEO company Media Fx suggests keeping these 5 essential points handy when it comes to the effective keyword search.

The Best Free SEO Tools of 2017!

free seo tools of 2017

If you are an SEO professional or yours is a company that specializes in advanced digital marketing services and SEO, then you would certainly love to stay updated on useful SEO tools, more so if its free! If at the start of 2017 you wanted to upgrade your SEO by providing better solutions to your clients, then it makes sense that you have access to a set of free SEO tools that will help you to add value to your SEO projects.  Here are some of the top SEO free tools that you can use up!

  • Wayback Machine

This is the most compact historical archive the internet has! Wayback Machine enables you to have a look at the website the way it used to. As an investigative tool, this is an excellent one to notice few odd traffic alterations that have been updated to your website. You can certainly think about opting in for this one.

  • Redirect Path

A new version of it is has been made available for 2017! Known to be a free Google Chrome extension, Redirect Path is what assists you to discover the HTTP header as well as redirect the errors, so that you have more time to yourself fixing the errors, instead of merely looking for them. This small plug in is also easy when you are simply looking into a couple of pages.

  • Keywordtool.io

Known to be a “freemium” tool by many SEO experts, Keywordtool.io is one of the best tools if you’ve been looking for something fast and simple to be able to attain tons of ideas on keywords.  It’s diverse and unique and you can use it for Bing, Amazon, YouTube, Google and also the App Store Keywords. This tool is more suited for the long-tail keyword that does not show up in the Google Keyword Planner owing to the low search volume.

  • Google Trends

To predict the future moves correctly of the other player in the chess is what will make you succeed. This is very similar when you are in the industry at large and have other market players and marketers to deal with. To know that your market is heading will automatically offer your marketers a big benefit. Google Trends is what will help you in this.

  • Structured Data Testing Tool (SDTT)

This is one of the best tools from Google that is easy to use and helps you to review and examine the on-page schema code along with the test schema markups. Hence, all you need to do is supply the website URL or the markup and you can keep going.

  • GTMetrix

To be able to manage how fast is your page load speed can influence your SEO in a huge way along with the UX. Here, GTMetrix is one tool that enables you to examine the speed at which a page is loading and also scan the scopes for enhancement so that you are aware as to how to you can improve your overall website performance. There are several other page-speed tools as well that exists! However, GTMetrix is one that is preferred by most SEO professionals as it tends to be a perfect blend between being user-friendly and a competent SEO tool. In addition to that, there are many other tools too similar to this that you might consider using such as Google PageSpeed Insights and Pingdom.

  • Bing Webmaster Tools

Sometimes overlooked mostly as a side part of the Google Search Console, the Bing Webmaster Tools is said to be a perfect way to keep a check on the way your website is functioning on Bing that has over 20% of the Internet’s search traffic. However, it also provides the benefits way beyond Bing by offering insights and perspectives into aspects like on-page keyword optimization, indexation, crawling and much more than can influence your performance in Google.

  • Web Developer Toolbar

It is at the technical duration of the SEO audits that this tool is a handy one! Furthermore, the Web Developer Toolbar enables you to locate as well as disable the data from cookies, JavaScript, images, CSS and many others.

Being a professional SEO company, at Media Fx these are a set of free SEO tools that the company suggests you can use to give a boost to your SEO attempts and service kit.