Have you been planning to increase your search traffic? If yes, then having a clear understanding of the SEO ways is essential for this as well as increased brand awareness. Presently, about hundreds and thousands of online viewers are looking at web content which is way similar to your own. You can help in streamlining their search and get them to your page with expert SEO tactics. Going by what Hubspot has to say almost 80% of the website traffic starts with a search inquiry and that is what makes SEO so very important.
To up your SEO game needs research and great experimentation as Google algorithms keep changing and staying updated to the same and aligning your business strategy accordingly, is also essential. This is where Media Fx, which is a leading digital marketing company in Kolkata, suggests three ways to increase the search traffic.
- Finishing an SEO audit on the website
Having a website audit allows you to discover the reasons that underline as to why you don’t have ample search traffic along with increased sales. There are several SEO companies that provide this service. However, to save time and money you can get it done you. Simply put, auditing is an organized review of events, financial books, and concept that is conducted to determine where your company is and how to arrive at better and smart decisions in future.
Also in the SEO domain, auditing is considered to be a growth hacking process that in a way will assist you to get and retain more consumers. The SEO audit is synonymous to reviewing the entire site performance, new objectives depending on what you get and executing the same to attain those objectives. This process further assists you to maximize your profits by making optimum use of the content that you retain already. This to start with might not seem to a new-age SEO attempt, but it works a great way in getting you the web traffic.
- Knowing what your users want or need
It is essential to keep in mind that Google isn’t about advertising, but rather data! Each platform, tool, and the device that is designed is done with a chosen purpose i.e. in order to have access to data from the end users and then create a much more competent search engine. You need to think of yourself as a huge data company and then concentrate on what the target consumers want. The moment you have an idea about what they want, you have the chance to get to create the content that attracts them. The moment you listen to the reviews and feedback from your niche customers, it naturally guides to generate the content you need to attract more of your target customers to your company. User opinion always counts as it’s the public at large that determines which idea, concept, article or products gets funded or shared. To find out about the customer views you have plenty of choices, such as:
- Making use of social media networks such as Quora
- Check out the most famous pages that are in Google Analytics
- Listen to the visitor comments on all your blog posts
- Check which posts get maximum shares
Once you ask yourself about the platforms people that you want to attract hang out online and the topics they want to listen about or discuss on, then you have it almost sorted.
- Generate SEO optimized landing pages
A well-structured landing page has the chance to enhance your sales and lead generation! The more landing pages that you set up, the more will be gateways for you to have access to incoming search traffic. However, not all B2B brands are able to grasp the significance of making use of the landing pages to attract the potential users. Hence, a landing page is the source where you have the chance to forge very strong bonds. So don’t miss out on the chance to generated SEO optimized pages.
Being a reputed and expert digital marketing company in Kolkata Media Fx considers these three aspects as crucial SEO tactics in which you can increase the web traffic.