Tag Archive | Digital Marketing Company India

The Best Free SEO Tools of 2017!

free seo tools of 2017

If you are an SEO professional or yours is a company that specializes in advanced digital marketing services and SEO, then you would certainly love to stay updated on useful SEO tools, more so if its free! If at the start of 2017 you wanted to upgrade your SEO by providing better solutions to your clients, then it makes sense that you have access to a set of free SEO tools that will help you to add value to your SEO projects.  Here are some of the top SEO free tools that you can use up!

  • Wayback Machine

This is the most compact historical archive the internet has! Wayback Machine enables you to have a look at the website the way it used to. As an investigative tool, this is an excellent one to notice few odd traffic alterations that have been updated to your website. You can certainly think about opting in for this one.

  • Redirect Path

A new version of it is has been made available for 2017! Known to be a free Google Chrome extension, Redirect Path is what assists you to discover the HTTP header as well as redirect the errors, so that you have more time to yourself fixing the errors, instead of merely looking for them. This small plug in is also easy when you are simply looking into a couple of pages.

  • Keywordtool.io

Known to be a “freemium” tool by many SEO experts, Keywordtool.io is one of the best tools if you’ve been looking for something fast and simple to be able to attain tons of ideas on keywords.  It’s diverse and unique and you can use it for Bing, Amazon, YouTube, Google and also the App Store Keywords. This tool is more suited for the long-tail keyword that does not show up in the Google Keyword Planner owing to the low search volume.

  • Google Trends

To predict the future moves correctly of the other player in the chess is what will make you succeed. This is very similar when you are in the industry at large and have other market players and marketers to deal with. To know that your market is heading will automatically offer your marketers a big benefit. Google Trends is what will help you in this.

  • Structured Data Testing Tool (SDTT)

This is one of the best tools from Google that is easy to use and helps you to review and examine the on-page schema code along with the test schema markups. Hence, all you need to do is supply the website URL or the markup and you can keep going.

  • GTMetrix

To be able to manage how fast is your page load speed can influence your SEO in a huge way along with the UX. Here, GTMetrix is one tool that enables you to examine the speed at which a page is loading and also scan the scopes for enhancement so that you are aware as to how to you can improve your overall website performance. There are several other page-speed tools as well that exists! However, GTMetrix is one that is preferred by most SEO professionals as it tends to be a perfect blend between being user-friendly and a competent SEO tool. In addition to that, there are many other tools too similar to this that you might consider using such as Google PageSpeed Insights and Pingdom.

  • Bing Webmaster Tools

Sometimes overlooked mostly as a side part of the Google Search Console, the Bing Webmaster Tools is said to be a perfect way to keep a check on the way your website is functioning on Bing that has over 20% of the Internet’s search traffic. However, it also provides the benefits way beyond Bing by offering insights and perspectives into aspects like on-page keyword optimization, indexation, crawling and much more than can influence your performance in Google.

  • Web Developer Toolbar

It is at the technical duration of the SEO audits that this tool is a handy one! Furthermore, the Web Developer Toolbar enables you to locate as well as disable the data from cookies, JavaScript, images, CSS and many others.

Being a professional SEO company, at Media Fx these are a set of free SEO tools that the company suggests you can use to give a boost to your SEO attempts and service kit.

Crucial Website Creation Issues to Avoid

Creating a website is no child’s play! It can rather be one of the most challenging tasks for a web designer, since he has to balance aesthetics and utility in the same length, without overdoing the one.  However, in a mad rush to service more and more clients, web designers often miss out on a couple of web designing basics that later can translate into major blunders.

Being an ace service provider in digital marketing services as well as website development, Media Fx has identified few core mistakes that website designers that can be costly later. Here are few that you can keep an eye for and make attempts to avert.

search bar

1. Is the search box missing!

A website isn’t much different from the World Wide Web! It’s a source of information. Hence, missing out on the search box is something that you wouldn’t want to do. Online visitors might be browsing and searching for something in the website which he had seen whilst navigating, but cannot place the page or the topic. This is where the search box comes handy as it enables visitors to locate what they are searching for without much ado.

One of the best ways to put this into place is by opting in for Google custom search. This allows the online viewers to scan the website in a rather simple and efficient manner. All you need to do is simply copy the HTML code right from the control panel and then have it pasted on the website and you can get the search function all correct.

footer section image

2. Absence of contact details, email address in the “easy to spot” website locations

If your website is selling any product or service, then you need to provide many details so that your potential customers can locate and get in touch with you. The best way to have this sorted is by offering a “Contact Us” section that has all the relevant details of email address, phone number, mailing address and the like. Even if no customer calls right away, still this information is something that you shouldn’t be missing out on ever as it adds a tag of authenticity to your website.

3. Manage your disorganized content pattern

What generates traffic for a website is mostly its content. Hence, adding a structure to the same is essential. This means to cater to what the readers are searching for on your website. Your users and customers don’t want verbose information that is structured in a scattered and disorganized manner. They are searching for precise points concerning your product or service, which in turn is an answer to the query they have.

Hence, the best way to get into curating organized and useful content and have it published on the website to is select the correct headline, sub-headings, writing in a lucid flow in short paragraphs, adding the correct keywords as well as making use of bullet points whenever required. In addition to that you should also make good use of relevant page titles.

speed up

4. Manage your down time or slow-service time issues

If yours is a professional website, then matters related to slow service time or down time is something that you should tackle asap! Else your customers will bounce off to websites of your competitors. According to the latest researches, online shoppers have very short attention span and will wait only a couple of seconds on your website that’s facing slow service time and then will shift off. So it’s best to address this issue now and have it solved.

linking

5. When you fail to link the website with social networking sites

Majority of the businesses today have their Facebook or Twitter pages or a profile with any social media networking site they deem fit. The thing to keep in mind is that social media is for permanence and if you want to make profits you need to link your business to it. If you haven’t done so you might be missing out on a wide range of traffic. So once you link your website to your social media pages, you can generate better business and have increased brand recall value than before.

Only an ace service provider specializing in digital marketing services and website designing like Media Fx, can detect these minute aspects and provide the necessary guidelines and tools you need to design a website and function it to your benefit.

Discover and Solve the 3 CRO Errors You Are Making

Conversion rate optimization concept

CRO i.e. Conversion Rate Optimization is one of the buzzwords of the online marketing landscape! However, when this is not calculated well, then it might have its own repercussions on your business. It could be rather simple for the digital marketers to feel that they are enhancing their marketing strategies! The truth is that they are making the business walk down a rather dangerous path.

It is essential to keep in mind here that the main objective of CRO is to locate the truth. So you could might as well be making a couple of crucial CRO mistakes and yet not be aware of it at all. It is here, Media Fx, a Kolkata based firm that specializes in digital marketing services has taken an in-depth view on the same and has come up with three major CRO mistakes that people make and ways to have them solved.

Assuming the CRO is all about A/B testing:

When you fall under this assumption, you start to make the crucial mistakes! Simply put, A/B testing is a kind of CRO but not the entire aspect. This testing merely covers testing as a single variable as against the other to check what functions better, whilst  CRO comprises of all kinds of testing processes, all with an objective that encourages your online visitors to take a call to action.

There are situations when A/B testing isn’t sufficient! You need to stay tuned into aspects like if the webpage you want to test has fewer visits every month? Furthermore, if you put a page to A/B tests having decreased traffic and then in another 6 weeks you want to put the test off, then the outcome will not be based on anything. Though A/B testing is a fantastic area to start of your CRO understanding, it is vital to learn on the multiple testing processes so that you don’t limit yourself. For instance, if you want to witness an increase in conversion on the webpage, within few weeks then you need to make many changes than just testing one aspect at a time.

Not offering the context for conversion rates:

Conversion rates can evaluate several things, such as subscribers, leads, purchases, prospects and many more. Everything depends on the page’s goal. Witnessing a rise in conversion doesn’t necessarily mean anything if you are not offering people the context of the conversion. When you test and see that there is a rise in 225% in the trial subscriptions that gives sense and logic to the increased conversion rate. However, even when you share the metric the entire story isn’t visible. You also need to know other details such as when the test was run.

It is for this reason, even if the test attains about 98% of importance in 3 days, you would still require running the test for the complete week, to know how different conversion rates can be on multiple days. The same applies for several months – You necessarily don’t need to run a test during heavy months such as December and expect that the outcomes will be the same as it is on March. The seasons will make the conversion rate differ.  Device type is also another aspect that impacts the conversion rate. So simply put, conversion rate is a crucial aspect of business. Conversions need to translate into revenue. Furthermore, conversion rates don’t every time let you know that your business is doing great. So if it is important to get the context of the same to arrive at any major decision.

You aren’t understanding the statistics:

Statistics happen to be the nucleus of CRO. If you don’t grasp it well then it isn’t possible to conduct proper tests and it can also wreck all your marketing attempts. If you stopping your tests way early as you didn’t want to get 98% statistical significance, then you could be making a great CRO error. Statistical importance is almost like a bet. You have to put it all on stake and win 100% of it. So it is essential that you brush up your statistics basics and solve this CRO issue.

In its years of digital marketing services, Media Fx has found these 3 to the most commonly incurring CRO error. Following the guidance shared you can identify and solve these CRO mistakes effectively.

Top 3 Cool Tips to Get Assured Replies on Your Email

Mail Communication Connection message to mailing contacts phone Global Letters Concept

Recently, email marketing, which is a subset of online or digital marketing, has gained immense popularity. Owing to the fact it reaches the customer’s inbox, emails have a fair share to either make or break your chances of making profits!

So do you want to curate emails that will ensure a customer response? If yes, then the first thing you need to steer clear from appearing “sales-y” as that might ruin up your chances to generate a reply, totally! You need to know very well that using stereotypical templates or asking for a response, will not yield any good results. If your objective is to keep the string of customer responses to your direct mailers and other emails constant, then you need to approach this from a place of empathy and authenticity than marketing and a profit generating point of view.

Media Fx, an expert digital marketing company in Kolkata has three cool and smart tips to share that will help you not only get responses, but also fetch maximum eyeballs with your mail content. And a positive response goes a long way in conversion, which translates customer goodwill and favorable ROI.

So here’s how to get it done!

  1. Address the customer’s benefit

Every customer opening your email will have the same question in mind – “What’s there in store for me here?”! So addressing the customer need or demand right at the start is what will work in your favor. So whilst creating a marketing email, keep a check on the following:

  • Make the subject line address the customer mindset – “What’s in it for me”
  • Make your email opening brief, crisp and to the point than being verbose
  • Give interesting inputs in a neutral tone justifying the action that you want the reader to take i.e. reading a PDF, downloading a free MP3 and the like
  • Keep the CTA (Call to Action) effective and short

Creating an effective email with these guidelines is rather easy. All you need to do is start thinking from the customer’s point of view for a while than business promotion and you’ll have your format right in front of you.

  1. Aim to attract the attention of mobile readers right at the start

Since there a number of emails that keep flooding a customer’s inbox on a daily basis, your email needs to provoke ample curiosity so that the customers decide to click open your email over the others. Hence, the way out is – “Think different” and “Think out of the Box”.  The aim is to get your mobile readers open the emails on their mobile device. So other than focusing on the subject line itself, as digital marketers you also need to focus on the very first sentence of the email. One good way to do it is to have the customer’s name in the first sentence of the email. This will obviously grab the eyeballs than emails that don’t carry the customer name. Your SEO will be able to help you on this making most of their know-how of keyword placement.

  1. Mend your grammar and keep it correct, always

This might appear like an orthodox on getting your online content right, but it goes a long way in eliciting the desired response that you want from your potential as well as existing customers. So when you are creating an email, make sure that you follow the three rules listed below:

  • Check thoroughly so that you don’t make any spelling errors in the customer’s name. As if there’s an error, regardless how great your pitch is you have crossed the customer with that little faux pass.
  • Make sure there are no spelling mistakes anywhere in the email
  • Also ensure that your email has the right grammar in terms of tense, adjectives, nouns and the like

A correct expression of what you want your customer to know about your latest or existing service or product will help you generate a favorable response.

Being an established digital marketing company in Kolkata and helping many cities based clients to make the most of their email marketing campaigns, Media Fx suggests taking note of these three aspects to get the best customer responses and make better profits.

How the Right Blogs can help you Enhance your Brand Reach?

Right Blogs can help you Enhance your Brand Reach

Blogs are an essential aspect of content and online marketing! Keeping in mind its ubiquity, Media Fx is often asked by its existing and potential clients on the way to select the correct topics for blog posts. There are several aspects to consider. Being a popular digital marketing company in India, this is what we have observed in our SEO journey and suggests the clients and others.

The main objective of blog posts: 

It is essential to get completely clear on the objective of the blog and what a company needs to consider in this regard. However, if you have curated a blog either on a personal website or at your client website or for a chosen project that you are engaged in recently, it is simply because you aim to attract on your visibility chart a certain section of audience, that itself is a great move. You sure do want to grab maximum eyeballs and also maximize your content by sharing it with a selected team of influencers that will help you expand your online viewer base.

You want to rank high on search engines:

Though it might not be the only objective to start a blog and share the same! But some companies and start-up use a blog to get high ranks on the search engines and also because they want to maximize on the authority and also gain the capacity to rank as a whole for the entire website as well. The blog posts are of huge help here.

In addition to that, you might also want to add on the trust and authenticity factor as a brand or a start-up company. Blog posts also help you to garner more customer loyalty, likeability and also a little bit of evangelism for your set of readers as well.

As a reference point:

Blog posts also help you to provide your existing customers or the potential ones or random viewers a reference point for your main services or product. That aside, it is also a reference point for others to drop in their views, suggestions and opinions which in turn helps you to strengthen the audience connect and create a better brand recall value.

Furthermore, if you happen to be a author, writer, contributor, journalist and the like or even a speaker or orator, then a blog post works as an online address or portal that provides your readers an access to your thoughts, ideas and content as a whole.

A call to action:

Sometimes a blog post has the aim to encourage taking a call to action, for instance buying the product, requesting a service or downloading an eBook or White Paper and the like. Other call to action can include anything from saying yes to a free trial for a service, sign up for newsletter, email list and many more.

Make a difference:

The digital space is a popular domain and a competitive one as well! There are many brands and companies that are competing to steal the meteor chunk of viewer attention with their social networking posts and articles and blogs. Hence, to be able to make the most of your blog posts it is important to select topics and highlight aspects that enable you to bring an interesting angle to your blog posts that would interest the reader and make him/her connect to your brand better.

The way an individual post should work:

Other than blog posts there are companies and individual start-ups that make several individual posts as well. So when you are arranging that one post you need to make sure that it:

  1. Enables your readers to fulfil any objective they have in mind
  2. Has been curate in such a way that informs people about something in an entertaining manner
  3. Inspires some linking and amplification
  4. Helps to create a more positive connection with your brand

Therefore, being a digital marketing company in India, Media Fx suggests that it is always important to be clear on the perspective and objective when a company or a start-up is planning its blog or individual posts.  These aspects will help companies to arrange their blog posts better.

Online Ranking Fluctuations: Smart Ways to Deal with it

If you are panic stricken by the changes in your ranking, then relax! It happens to every company, every time. And it is here that you need to operate in a calm manner, regardless whether you are a start up or an established company. Providing a wholesome range of digital marketing services, Media Fx suggests how to go about tacking the concern of ranking fluctuations.

Managing the Ranking:

There are many companies that determine their Google rankings monthly, weekly or even daily! For the companies that engage in a daily monitoring might discover that in a span of 5 days to a week, they range from being number one, then three, one again, two, four and the back to one. Then gradually, you find yourself in lower rankings than 5 and hover around a 21, perhaps 18, then again 8, 7 and so on. There’s nothing to worry. This is how the changes take place.

The Way Out:

So you might be wondering what could be a probable way out and what is it that you must do now. First and foremost, stop the panic! There are several companies that completely become restless and think that something’s got wrong with their SEO strategies and opt in for changes, which might not be required at all. So the very first thing to know that if there has been radical ranking fluctuation over a span of 5 days or more, it’s just fine. There’s nothing wrong with your SEO tactics and you don’t need to sit in an urgent meeting with your SEO as well.

The next thing to keep in mind when observing ranking changes is to time it for weeks than days. Then the count or the result makes sense as it would offer a realistic status. And going forward, it is essential to compare the fluctuation record with your direct competitor and other market players. This means if you discover that you are ranking here as well as fluctuating a bunch and also find the other players changing as well, then it’s the SERP, Google than you. This way you can save yourself the hassle of coming up with a SEO strategy at the eleventh hour and focus on other crucial aspects pertaining to your online marketing services.

It is also essential to compare the rankings to traffic. That means, if you are able to hit your ranking on a chosen day or from any customized device or area, then you can avail various types of rankings than what most people gets to see. Smart companies rank their tracking at scale and make use of a non-geo biased and non-customized system. However, you can expect some kind of bias as well. As a professional SEO company, Media Fx suggests that you have a look at your page traffic in order to figure out page visits through an organic search and the like. And when you find that your rankings are more or less consistent on a day to day or week to week basis, then you don’t have anything to worry about.

The Concern Areas:

When it comes to ranking fluctuations, the point where you need to be concerned is when you notice abrupt falls across several pages in a rather short span of time. This means if you discover that you the 20 or 50 pages that you have on your website, are losing its rankings daily in a significant way, then you probably need to have a meeting with your SEO team. This is the moment of thorough investigation on the areas where your SEO activity dipped or where you can improve. This is where you need to consider that there might be some content in your website that Google found sketchy or not useful thereby devaluing a couple of your links and the like. It could also be that you’ve encountered a site error that needs to be corrected. Google fluctuates most of the time! So according to Media Fx, until the fluctuation is something that evokes concern, it is perfect to carry on with your SEO strategy and keep your weekly or monthly analysis so that you can have consistent rankings even amidst the generic fluctuations.

Ways to Ensure that you’re Using a Sound Digital Marketing Strategy

Digital Concept

Every ace digital marketer will tell you that the best strategy is one that is result-driven. The domain of digital marketing comprises of several metrics that are essential to consider on an everyday basis. The vast data that we collate usually reveals only a fraction of what’s happening and is often not sufficient to help us accomplish our business objectives. If you opt in for Google Analytics, you can have access to over 75 standard reports and all of it can be modified that offers even more information. Media Fx, an ace service provider of SEO solutions offers some effective ways to go about building the correct digital marketing strategy. Here’s how!

  • Fixing the proper business objectives

Most start-ups miss analyzing and re-thinking on the question, “Was it worth it?” It’s best to consider the capital, time and efforts invested in the business so that you know that you’re marketing strategies and route map isn’t going futile in anyway. So to have a clear vision of all things it is best to consider your business goals once more. The apt way to go about it is to categorize the goals in two sections, that is:

1. Keeping a track of the internal progress
2. Assessing the business goals and targets

  • Tap into the potential of experimentation

When you are analyzing your business strategy and process at work, it is important to welcome in experimentation. Big data and other source of information can provide certain insights and idea about the past behaviour of the users but cannot entirely reveal insights about propelling future changes that are to follow. Keeping this in mind, there are many other activities and aspects that you can work on. For instance, you have the scope to function within the channels that permit you to have a glimpse at the outcome of a very short-term perspective. Simultaneously, in terms of the SEO matters, that certainly comprises of the determining the traffic, you also have the chance to analyze if the link from a chosen site has been worth all your attempts. These activities will help you in framing your online marketing strategy in a human way.

  • Get into the habit of planning, evaluating, acting as well as enhancing

If truth be told, then online marketing is a perfect blend of these few facts as well as analysis that generates out of it. And there isn’t any one analytics approach that can offer you whether you are on the correct path. In addition to that, it neither can assure you that you have done a fabulous job and what would be the apt way to go forward. Which is why according to most digital marketers within the parameters of digital marketing domain is replete with a certain amount of doubt, uncertainty as well as hesitation. Furthermore, there are few other marketers who are of the opinion that the way to honing up their judgement in this constantly changing landscape is the data and few of the companies are all geared up with the complex and detailed analytical tools and ways to address the digital marketing landscape.

In addition to that, most digital marketers know that keeping the business objectives need some of about active legwork, for instance collating all the crucial historical data as well as researching on the present industry trends and many more. And once you are sure about the KPI’s, then you will be able to have the same on the radar as they explain how effective your attempts are on your way to achieve all your business goals and objectives. Therefore, it is essential for digital marketing companies and other brands to never stop experimenting with their business ideas and create targets that will place a challenge to the entire team. However, it is essential to not give into any kind of dubious attempts in the name of experimentation.

Being one of the expert and accomplished SEO Company in India, at Media Fx there’s a dedicated and enthusiastic digital marketing team who from time to time addresses their clients on the best practices to determine whether they are following the steps to an apt online marketing strategy.

Quick & Basic SEO Checklist for A New Website Launch

Design Development Visualize Creativity Concept

So all set the click the most awaited “launch” option with your brand new website? This is where you need to take a quick glance at all your SEO considerations. Maybe you have considered most and overlooked a couple of basics. Start-ups, small businesses or existing businesses in an attempt to develop new websites to come live with a new business segment often rule out SEO tactics that might yield positive results. Being a professional SEO company and offering specialized SEO solutions, Media Fx has identified a quick SEO checklist to adhere to prior to your website launch.

  • The keyword to URL map for the content

To start off, it is beneficial if you look right across the website to create and get some keyword research done. Once that is done then you can set up a list that can map out all the other keywords that you’ve been initially targeting for all the URL’s, the pages that are there on your brand new website. This is a basic SEO to-do that shouldn’t be overlooked.

  • Focus on crawl, accessibility and UX

This is where as an entrepreneur who’ve had his website developed and all set to go live you need to hover your mind on a couple of questions, such as – are the content and website pages available in search engines, will the pages load quick from everywhere, is the website content accessible from all browsers, any device and to every audience and the like. This is where entrepreneurs can opt in for an in-house usability test. Get an audience, such as family, acquaintance and friends for the same. Alternatively, you could also opt in for Usability Hub or Five Second Test to be effective in your testing.  At times, these tests might show-up something crucial in your content or navigation that might need fixing prior to your launch.

  • Considering Open Graph, Rich snippets, Schema and the like

All this refers to one – better and efficient optimization! This is the part where as entrepreneurs you need to check through the URL’s and figure out if you have other scopes than page sorting and keyword mapping. You can also look out for better content scopes and image search scopes as well. Search for rich snippet opportunities as well. For instance, you can make use of a customer testimonial that would add value and also an image that would accentuate its effect. In addition to that, you could also make use of the instructions given on Facebook and Twitter on the way to show-up effectively and enhance the brand reputation. Companies making use of OpenGraph will experience it working perfect on LinkedIn as well. So you can juggle your options and check what works best.

  • Consider a plan for link outreach and launch amplification

One of the basic aspects of SEO is that as a start-up or online business you would require links along with engagement and certain kinds of signals so that your site ranks well. It is essential for you to have a great launch day, month and even week. To get to that, you need to start off by mulling on who is going to assist you in amplifying your website launch and the reason for it. If you can discern out on the “why would they amplify your launch”, i.e. because they are an acquaintance, family, friends or just known people who would be willing to personally help owing to former business relationships or they have been your customers, the plan to reach them becomes easy. It could also be that some of them are journalists or online correspondents looking forward to a good and unique story and your website launch promises them that. There are also a lot of bloggers today who are waiting to write and publish about new happenings in their site. Hence, identifying this section of people is essential. Once that is done then you can prepare your direct outreach plan with clarity.

Being an experienced SEO company in India, Media Fx outlines this basic SEO checklist to consider before your website launch. This will ensure your business gets recognized in the right channels and yield better results in terms of brand recall, awareness and favourable ROI.