Creating a website is no child’s play! It can rather be one of the most challenging tasks for a web designer, since he has to balance aesthetics and utility in the same length, without overdoing the one. However, in a mad rush to service more and more clients, web designers often miss out on a couple of web designing basics that later can translate into major blunders.
Being an ace service provider in digital marketing services as well as website development, Media Fx has identified few core mistakes that website designers that can be costly later. Here are few that you can keep an eye for and make attempts to avert.
1. Is the search box missing!
A website isn’t much different from the World Wide Web! It’s a source of information. Hence, missing out on the search box is something that you wouldn’t want to do. Online visitors might be browsing and searching for something in the website which he had seen whilst navigating, but cannot place the page or the topic. This is where the search box comes handy as it enables visitors to locate what they are searching for without much ado.
One of the best ways to put this into place is by opting in for Google custom search. This allows the online viewers to scan the website in a rather simple and efficient manner. All you need to do is simply copy the HTML code right from the control panel and then have it pasted on the website and you can get the search function all correct.
2. Absence of contact details, email address in the “easy to spot” website locations
If your website is selling any product or service, then you need to provide many details so that your potential customers can locate and get in touch with you. The best way to have this sorted is by offering a “Contact Us” section that has all the relevant details of email address, phone number, mailing address and the like. Even if no customer calls right away, still this information is something that you shouldn’t be missing out on ever as it adds a tag of authenticity to your website.
3. Manage your disorganized content pattern
What generates traffic for a website is mostly its content. Hence, adding a structure to the same is essential. This means to cater to what the readers are searching for on your website. Your users and customers don’t want verbose information that is structured in a scattered and disorganized manner. They are searching for precise points concerning your product or service, which in turn is an answer to the query they have.
Hence, the best way to get into curating organized and useful content and have it published on the website to is select the correct headline, sub-headings, writing in a lucid flow in short paragraphs, adding the correct keywords as well as making use of bullet points whenever required. In addition to that you should also make good use of relevant page titles.
4. Manage your down time or slow-service time issues
If yours is a professional website, then matters related to slow service time or down time is something that you should tackle asap! Else your customers will bounce off to websites of your competitors. According to the latest researches, online shoppers have very short attention span and will wait only a couple of seconds on your website that’s facing slow service time and then will shift off. So it’s best to address this issue now and have it solved.
5. When you fail to link the website with social networking sites
Majority of the businesses today have their Facebook or Twitter pages or a profile with any social media networking site they deem fit. The thing to keep in mind is that social media is for permanence and if you want to make profits you need to link your business to it. If you haven’t done so you might be missing out on a wide range of traffic. So once you link your website to your social media pages, you can generate better business and have increased brand recall value than before.
Only an ace service provider specializing in digital marketing services and website designing like Media Fx, can detect these minute aspects and provide the necessary guidelines and tools you need to design a website and function it to your benefit.