Tag Archive | Content Marketing

Recent New Age Trends that’s Impacting B2B Content Marketing in 2017

 

Business, Technology, Internet and network concept. Young business man, working on the tablet of the future, select on the virtual display: content marketing

Content certainly is the king in this new age of web development and SEO! Your website shouldn’t just be a representation of your services but also a compact literature as to how it can add value to the lives of your target and potential customers. However, with the ongoing technological advancements and changing web patterns there are varying digital trends that can impact the B2B content marketing strategy for many companies in 2017. MediaFx being counted as one of the innovative SEO company India has encapsulated five core trends that start-up and other SEO companies need to pay heed to.

  1. Videos resulting in favourable ROI

It is very apparent that videos are becoming a vital element of sound content marketing strategy. According to a study conducted by the Firebrand Group, almost 85% of the marketers have witnessed a favourable ROI from video feeds. Video feeds are a crucial step that every strategic marketer must implement. Other than increased ROI, well managed video feeds have also generated brand awareness along with customer loyalty. Facebook live video feeds have been generating positive results for start-ups and other businesses.

  1. Video consumption has increased

Most digital marketers want to keep their web visitors completely engaged with the web content and other online features that are on offer. Other than benefiting in increased ROI, videos also are being consumed hugely by the prospective customers, random online viewers as well as the loyal customers of a concerned brand. When video posts are followed by news articles, research content as well as social media posts, content marketing reaches a progressive state. In the recent times, online users and viewers are probably scanning content today more than ever, hence both articles and blog posts need to be comprehensible and made interesting with a video content, which has the potential to grab maximum attention.

  1. Social media gains prominence for promoting content

Websites always had their team of experts that manage content dissemination. Latest trends highlight that social media has ranked high when it comes to content promotion. Most start-ups and progressive business brands have recognized social media as a crucial tool for content distribution as more and more people are becoming internet savvy and rely on the feeds circulated in social media. Hence, digital marketers should realize the target customer they want to touch base with as that will allow them to arrive at a sound social media content sharing strategy that will ensure customer engagement through likes, replies, shares or retweets on Facebook and Twitter, which are the two prominent social media networking sites.

  1. SEO best practices that go overlooked by the content marketers

When content is generated, it is essential for marketers to notice that they are abiding by the best practices of SEO that comprises of ALT tags and also averting any kind of copied content. The SEMrush that was released in July highlighted about 50% of the websites that encountered with replicated content and the remaining has been detected with ALT attributes missing. This data reflects that there are plenty of websites that have major issues regarding the content. Implementing the best practices of SEO will make sure that the content has a high rank that will make the website perform well and avert all kinds of penalties.

  1. The demand for customized content is high, especially from B2B buyers

Most B2B buyers in the recent times have revealed that the most crucial aspect of creating the content of a company website is to curate it in a way that directly highlights about the consumer needs.  Therefore, when SEO companies are developing their content it is essential to put the emphasis on content that’s original, easy to comprehend, crisp and verbalize the needs and perspectives of the buyer. Only then will it be able to connect with its buyers and add more value to a blog post, webinar, industry news articles and product videos.

Being an experienced service provider in content marketing and SEO solutions, MediaFx is always keeping a tab on the latest digital trends that impact the content marketing services and designs services in accordance with that, so that clients derive maximum benefits.

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Essential content marketing services that content firms should provide

content marketing service

Ask any seasoned SEO expert and he or she will tell you that the efficiency of any SEO campaign lies in its content strategy. Without effective content, it is practically impossible to attract potential customers and hold on to their interest for long. Due to this reason, the content creation industry is always evolving and finding new ways to engage the audience. Blogs, articles, press releases, eBooks, infographics, case studies, videos, emails and social media messages are some of the forms of content that are used by companies to promote their online business. The majority of the inbound traffic is actually brought by well written and well developed content. So the task of a marketing agency is not only to use this methodology but also to encourage the clients that they do the same.
Professional content marketing experts do offer a range of expertise for their clients that in turn help their businesses to grow. According to Media FX, a leading SEO company India, a firm offering content marketing services should present clients with the following types of content marketing packages.

Content Strategy
Although many clients will want to get into content production as soon as possible, it is necessary to first come up with a well rounded content marketing strategy. This is not only going to help the content development firm to better understand the current content situation of the client firm but also the goals that they need to achieve. To develop a content strategy, the first thing that a company development firm needs to do is come up with a clear conception of the target customers for whom the content is to be produced. The existing content of the client website is to be audited as well in order to see whether they can be reformatted or repurposed to make them more relevant to the client’s marketing intentions. Finally, it is necessary to come up with a method for organizing all content created for the business. This can be done by building an editorial calendar for the client’s content marketing projects. The calendar is also going to help the firm to understand at what intervals contents like blog, email and social media should be posted.

Content Creation
It is necessary to create unique and effective content that will help the business to flourish in a highly competitive market. The kind of content that a company needs to create may vary with the industry or client, but most business firms will benefit from blogging, social media, email, and other forms of premium content creation. The type of content that needs to be created often depends on the nature and demographic of the target audience.

Content Optimization
It is not just enough to create good content for a business firm. To make sure that the target customers are being able to access the content when they are searching for relevant keywords, it is necessary to optimize the content for the search engines so that it can become visible to others. This is one of the most important parts of content services. Without proper optimization, the content will never be able to make the kind of impact that it is supposed to. According to Media FX, the leading SEO company India, content firms should invest most of their time and resources on perfecting this aspect of their services. Methods such as keyword research and implementation, SEO best practices, analytics for user behavior as well as competitive insight should be used for optimizing a content in the most effective manner. However, the trickiest thing about this is that there is no perfect way to optimize a content and the methods that work today might not do so tomorrow. Therefore the content development firm must always try to find out innovative ways of optimizing content.

Content promotion
Developing a content promotion strategy involves finding the right channels for promoting content. In order to make sure that target consumers get to see the content, it is necessary to opt for the best content promotion channels as this can save on money and time. One of the ways to do this is by analyzing the current channels used by the client. Understanding how competition firms achieve their promotional goals is yet another way to go about it. One can make use of social media and emails as well as the help of industry influencers to promote the site’s content. Such content marketing services can help to generate fast results.