How to Get Started with an Online Retail Business in 2017?

Young woman using touch screen device for online shopping

Online businesses are very much the in-thing nowadays with many people setting up their own stores to sell unique or mass produced items and rake in the profits. Having an online business is a great way to be self sufficient as it offers excellent opportunities to earn. However, just like with any other business, it is necessary that you follow the most effective methods to set up your online store so that it produces the maximum returns. You should also implement the best web design services to make sure that the online site is user friendly enough to encourage maximum number of visitors on a daily basis. An experienced web designing and SEO firm like Media Fx can help you with your needs.

Set up a Business Plan: Before you start your online store business, you will need to come up with an effective plan that will help you to decide about the framework and roadmap needed to ensure its success. You should think about the design and manufacturing of the products, the funding that you will need and the methods that you will use to promote your business.

Choose the Structure of your Online Business: Once you are all set with your business plan, you will have to decide on the business structure that will be most suitable for your company. You can start by considering the tax requirements and benefits of the type of business that you want to be involved in. After deciding on this prerequisite, you will need to arrange for all the associated paperwork and get them properly signed and attested. You will also have to make the name of your business firm legal. After you are don with all of these procedures, it is time to get your business established in the online platform.


Choose the Products that your Online Business is going to Deal with: You can either choose to produce the items all by yourself or sell products that already have been made by another manufacturer. In either case, you will need to decide beforehand the products that you want to deal with. You will also have to arrange for suppliers or drop shippers and delivery personnel who will handle the products on a daily basis and make sure that they reach the customers in time.

Get Bar Codes for all your Products: In order to sell the products to your customers via your online store, you will need to get their UPC bar codes. You will need to have separate barcodes for all of your products. There are a number of sources from where you can easily buy barcodes online. A good way to proceed about this is to get bulk amounts of barcodes at discounted prices from specific service providers.

Build Inventory: After you have decided on the type of products that you are going to deal in, you will have to set up a well sized inventory of your products. Having an inventory is crucial whether you are only working with an ecommerce online platform or have a registered physical location for your business as well. If you have a number of backlogged orders, then it can certainly have an adverse effect on your business. Apart from working on your inventory, you will also need to decide about storage space. You can either get a registered warehouse for your own business or get in touch with companies who can provide you rented warehouse services at affordable rates. These companies can also get your products delivered as and when you require them to do so.

Choose your Site’s Domain Name and Ecommerce Platform: When you want to set up your business website, you will need to get in touch with a hosting service provider, have a registered domain name for your business and get server support for it. Since you will be launching an ecommerce platform, it would be good if you have a dedicated server for it as that can ensure fast browsing experience for your customers. If you are looking for someone who can guide you about these technical matters, then there is a number of consulting service providers that you can get in touch with.

You will also have to choose an ecommerce platform through which you can develop your own ecommerce website. Some of the most popular ecommerce development platforms are Shopify, Magento, Wix E-Commerce and Big Commerce. Choosing these programs can help you in more ways than one and they also allow their users to purchase unique domain names, apart from providing with all the tools needed to set up an ecommerce website from scratch.

Build your Unique Ecommerce Site: After you have decided on the basic technical requirements of your website, you will have to get in touch with a company who can design your ecommerce website for you. There are many companies like Media Fx who can provide you with customized web design services for the specific needs of your business. The design aspect of your ecommerce site is particularly important as it is sorely based on this that users will want to visit your website. If your site is not well designed, then you will likely lose on prospective customers. The design of your ecommerce site should be attractive and unique while being soothing at the same time. Moreover, it should be user-friendly and easily navigable. The site should be also responsively designed so that it responds well whether it is viewed on a desktop, a smartphone or a tablet device.

Set up your Store’s Shopping Cart: Every online ecommerce business should have a well-developed shopping cart, which aids in the actual process of buying. When you are looking to set up the shopping cart for your own ecommerce platform, there are a number of hosted software programs that you can choose from in order to make sure that it working perfectly. If you opt for a self-hosted software, you may actually drive certain potential customers away as they may not be sure of the kind of security that you are providing for them. Security is always a major factor when it comes to an online shopping site. You will also need to arrange for a safe payment gateway that can help you to carry out all transactions in a secure manner. Also, make sure that the official website address of your store starts with https instead of http as in case of the former all the information exchanged are encrypted while the later one does not provide any such encryption. This makes https a more secure protocol.

Marketing and Promotions: In order to make your ecommerce platform a major success, you will need to invest in the right kind of marketing and promotions that will encourage more number of visitors to check out your products regularly. This will naturally increase the number of sales conversions for your site which can result in higher ROI. To do this, you need to make use of the best quality digital marketing services. A company that can provide you with customized digital marketing services can help you to plan your growth in a systematic manner and allow you to make the most of your resources. Some of the methods that you can make use of in order to promote your ecommerce business include SEO, social media marketing, search engine marketing, content marketing and PPC marketing. Each of these methods is effective in their own ways to bring in greater traffic to your site. When used in the best manner, they can actually get your business promoted to maximum number of people in the shortest possible time. These methods can also establish your company as a major ecommerce brand.

Running the Business: Once you have taken care of all of the above, you need to make sure that your website is always up and running smoothly so that your buyers do not have any problems visiting your site and carrying out purchases as and when they want to. In order to make sure that your business website is working smoothly, you need to have a technical team working for it at all times so that any issues are rectified at the shortest possible time as and when they arise. You will also need to fix bugs and remove glitches by carrying out inspections from time to time. Another important aspect of maintaining your business website is managing the inventory of your company; get the product catalogs updated with new products and removing old posts and offers. You will also need to change the design of your site from time to time for making it look interesting to your customers. It has also been found that sites that teak their design features tend to rank higher in the SERPs than those who maintain the same type of web design year after year. You will also have to provide your customers with special offers and seasonal discounts so that they may feel the need to visit your ecommerce portal at regular intervals.

Managing Customer Service: Customer service is an important part of any ecommerce business, since the customers hardly ever see the people with whom they are carrying out the transactions. The customers may have their grievances relating to certain products. They may also have doubts and concerns regarding the items they buy or the membership that they have with your ecommerce store. To get their issues resolved and make sure that they are satisfied with your products and services, you should arrange for a 24/7 customer service personnel that is helpful, polite, well informed and up to the task of helping your customers with their needs.

Benefits of Investing in Social Media Marketing

smmOver the last few years, there has been a steady rise in the use of social media to augment business interests all over the world. In fact, it is nowadays impossible to imagine an online marketing campaign without the effective use of social media marketing. More than 2 billion people all over the world stay in touch with one another by using different forms of social media. Due to this reason, it is no wonder that business firms would like to get in touch with their customers by using different notable social media platforms such as FaceBook, LinkedIn, Twitter, YouTube, Google+, Instagram, Pinterest, WhatsApp and Snapchat. It is always a practical choice for business companies to invest wisely in developing a competent social media marketing strategy. A company like Media Fx can provide with highly customized social media marketing services which can help business firms to plan their growth effectively.

There are a number of distinct advantages of investing in social media marketing. Here are some of them discussed below in brief:


Greater Exposure for A Brand : The most important benefit of using social media for marketing purposes is that it assists a company in having greater exposure for its brand. Companies and business owners are always looking out for better ways in which they can reach out to a larger base of potential customers and increase their sales. Millions of people all over the world use social media on a daily basis to exchange ideas, thoughts, news and other bits of information. By using social media it is possible for a company to establish effective connection with a large number of potential customers within a very short time. By investing more time and energy in social media marketing, it is possible to come up with methods that can establish a brand at a much better position than the competitors.

It Helps to Drive More Traffic : If you are looking to increase your sales and develop a loyal following for your brand, you should focus on ways that would generate greater traffic for your business site. While on-page SEO services do play their role in generating higher ranking in the SERPs and increase traffic for your site, social media marketing services is yet another way in which you can encourage more people to visit your business website. You are definitely going to need a team of ardent followers if you are to achieve success with your business, and a great way to achieve this goal is by coming up with a highly effective social media marketing strategy.

It is an Affordable Way to Promote Business : One of the most important reasons as to why social media marketing services have become so much popular in the recent times is that they are quite affordable unlike certain other forms of marketing. Investing in a television advertisement or a signage advertisement would naturally cost you much more. Moreover, these require extensive planning and development without which they would never produce the desired results. However, you can actually reach a large number of customers within a short time by investing your time, money and energy in social media marketing. Moreover, you can actually come up with highly effective social media marketing strategies at quite affordable prices. Not only is it going to bring your company a lot of value and quality but also help you to keep the prices of your products low since you are spending less on promotions. This is certainly going to make a difference in the overall sales figures at the end of a given period.

It Offers an Easy Way to Gain Valuable Marketplace Insights : When it comes to planning future growth and development as well as making improvements on production techniques, having good marketplace insights is regarded as extremely important. However, it can be often a costly affair to gather such market insight when done in the traditional ways. Nevertheless, market research remains as one of the most critical aspects of company growth and therefore it should be carried out no matter what the obstacles are. By making use of social media marketing, it is possible for a company to learn more about customer preferences and desires than any other conventional method would normally allow. This is so because it allows a company to interact directly with the customers and get to learn about their buying habits and preferences first hand.

It Helps to Increase Brand Loyalty : The goal of any brand that is looking to achieve the greatest heights of success is to develop a strong brand following. This is not going to help a company augment its business interests for the present but also allow in effective planning for growth and development in the future. Brand loyalty also helps a company to better deal with market competition. While this can be very hard to accomplish, with the help of social media marketing a company can certainly create a strong brand following that would offer support both in good and bad times.

Helps to Ensure Greater Customer Satisfaction : The cornerstone of the growth and success of any business rests in customer satisfaction. An effective social media strategy helps to learn about all customer needs, preferences, doubts, concerns and grievances in real time and allows the company to resolve them. This naturally leads to better customer engagement which encourages the customers to invest their time and money in the products and services offered by the firm. By effective customer interaction, it is possible for a company to make sure that its users are happy with the services, products and support offered by them. Social media allows the end users of a company to directly interact with the face behind the brand. In a day and age where most business takes place online, it works as a form of assurance for the customers that they are spending their money in quality products. This certainly improves the whole customer experience and provides the customers with the impetus to use the products and services offered by them. Apart from taking care of the needs of old and existing customers, investing in social media marketing also helps to appeal to potentially new customers.

Currently there are numerous companies in India that offer high quality social media marketing support to their national and worldwide clients. Media Fx is a SEO services and social media marketing company based in Kolkata. Working regularly with clients in various business sectors all over the world, they surely knows what it takes to come up with effective social media marketing strategies that can take their clients’ business to astounding heights of success.

Top 5 Ways to Earn Money Online

make money online concept

Earning through online jobs is very much the in-thing nowadays, particularly because most people nowadays need more money to make their ends meet than what they receive from their regular jobs. This has encouraged men and women from all parts of the world to turn to alternate sources of income that would enable them to lead better lives. If you are looking to develop a steady source of income through online means, you need to know about your possible options. Media Fx is a leading SEO services provider in Kolkata working with clients both in India and abroad. The experts at Media Fx can offer you reliable guidance on the methods that are most effective for earning money online.

Here are some of the online jobs that you can try out at your home :

Freelance writing : Since there is always a great demand for freelance content writers, you can start earning from your home by offering your good quality content to various SEO firms. The leading SEO companies in India and abroad are always looking for writers who can manage their share of work. You can even work with multiple clients in order to boost your prospects as a content writer. With experience, you are likely to get more income from this profession.

Freelance web designing : If you have a technical background and you are well aware of the aesthetic and technical aspects of the profession of web designing, then you can certainly find work as a freelance web designer. Companies are always searching for freelancers who can provide their web design services at decent prices. You can start by working on one single project at a time and then choose multiple projects to work on as you gain more experience. There are many online websites that allow professionals to promote their web design services in order to find clients, and you can sign up with these to get quality projects that match your preferences.

Online retailing : Since ecommerce is a hot thing nowadays, you can easily become a professional online retailer and sell different kinds of products and items through online means. Plenty of people set up their own shops from their homes, selling everything from books to electronic gadgets, computer peripherals, clothes and other items. You can set up your own online store by getting in touch with an ecommerce developer, although this may involve some serious investment on your part. If you are choosing this method, then you will need to invest in reliable SEO services as well. Alternately, you may also choose to partner with some websites that allow members to sell products online without actually needing to set up a store first.

Set up your own YouTube Channel : If you are a creative individual with your own set of ideas, then you can certainly make money by dishing out original content that others would find interesting. For this, you must decide about the topics and concepts that you would like to talk about. In a way, YouTube provides you the opportunity to become the developer, producer and owner of your own content. You need to post content regularly so that they get greater number of views with time.

Design, create, promote and sell unique products : While some ecommerce business owners simply promote and sell the products developed by other, more established manufacturers, you can design your own products from scratch and then offer them for sale online. For instance, if you are a painter, you can actually create unique copies of your own and offer it to those who are looking for home decor items.

How can I set up an Online Business in 2017?


Are you looking to become financially independent and attain a greater sense of professional self worth? Then one of the best ways to do so would be to start an online business. The internet has brought on a wider range of scopes for anyone looking to establish their business and provided that you follow the steps necessary to become successful, you will have no dearth of customers looking for the products that your company has to offer. In fact, the internet has certainly made it easier for companies to have ready access to a wider customer base than it was ever possible in the real world. This has already encouraged many young entrepreneurs in India to set up their own online businesses. This trend has been steadily growing for the last few years and we can surely expect a number of new enterprises seeing the light of day in 2017.

In many ways, getting started with an online business enterprise is quite similar to opening a traditional brick and mortar store. You will need to plan your business effectively, arrange your funding, develop your unique product and start working on the production and advertising processes. You will also need to hire the expertise of a SEO company India like Media Fx in order to promote your business to potential customers. However, there are certain unique elements of running a specifically online business and any entrepreneur looking to achieve success in this field needs to learn about them well enough before starting.

Various types and forms of online businesses

As a person looking to start up your own online business, you must learn everything you can about the different types of online businesses that you can try out. While there are a number of different types of online businesses, which one would be best for you will depend on the type of products that your business is dealing with.

E-commerce sites

E-commerce sites represent the most direct forms of online businesses that you can start for the products that you are looking to deal with. By having a self hosted e-commerce portal, you can sell your services and products to your customers directly without having any go-between channels. One of the best things about choosing to setup an e-commerce site is that it offers you a far greater extent of control than you will have when you choose indirect means of online business. You can customize practically all aspects of your own e-commerce business website, whether it is about deciding on the overall look of your store or the way all of your products are neatly arranged in the catalog. Nevertheless, you also need to remember that having greater number of options can also make the whole process of setting up your online e-commerce site much more complex.

While setting up your own e-commerce site, you should focus on presenting your customers with the ultimate user experience so that they visit your site regularly. Make sure that you choose the right kind of web design so that it allows your users to navigate through the site and its features easily. It is also important that you choose your website’s shopping cart software wisely so that it suits the nature of your business.

The eBay stores

Plenty of people choose to set up their own eBay stores which offer indirect methods to carry on an online business. While an eBay store comes with its own advantages, it still has a number of downsides. When you choose eBay, you do not have to develop your own website, choose a well suited shopping cart software program or customize your online business store. Simply by choosing to set up your business with eBay, you get to have all of those benefits as a package deal. However, it also means that your customers will need to interact with the eBay storefront when they are looking to buy products from you. You will also have much less control when it comes to deciding on the general visual layout and the features of your store. This can work out well or even worse for you, which may depend on the general nature of your business.

With eBay, you can offer both handcrafted as well as resale products to your customers. However, there are also a number of items that you cannot offer on eBay, and you need to learn about them beforehand prior to deciding whether eBay is the right choice for your business.

The Etsy stores

The Etsy store is a very popular choice when it comes to setting up an online business with fewer hassles. Setting up an Etsy store is quite easy and its format remains more or less similar from one store to the other. However, unlike eBay, Etsy offers its users the opportunity to customize their layout to a certain degree. Every customer looking to buy products will need to do so through the main Etsy interface which means that all businesses will have a common platform. Getting an online business website up and running through Etsy is practically minimal. Depending on the level of control that you wish to have over your site, this can either be a good or a bad thing.

Nevertheless, the most important thing that you need to remember while choosing Etsy for your business is that it is a site that is particularly meant for the creative business professionals. This means that the site mainly focuses on different types of handmade items. So if you intend to sell different types of handcrafted goods, develop and sell your unique art or resell vintage items, Etsy can be the best platform for your business. On the other hand, if you are looking to sell mass produced items, then Etsy is certainly not for you. Although recently Etsy has made it quite clear that even if they do allow their product sellers to partner with the outside business enterprises to develop their products, they certainly do not intend to allow mass-produced goods on their site.

Service oriented online businesses

If you are looking to set up an online business that mainly offers specific types of services instead of products, then you will still need to set up an online platform for your business enterprise. This is especially true if you are looking to accept payments from customers through your website. You can use a simple shopping cart software to create your own web portal that can perfectly fit the requirements of your specific business. Alternately, you can also choose websites that offer different types of service providers to showcase their own business.

A website screen promises to instruct you on how to set up and launch your own web presence for your internet business in order to generate traffic and drive sales

Steps for starting your own online business:

Plan your business – Every business needs a basic plan and your online enterprise is no different. Before you launch your online business, you should carry out a comprehensive planning process that should include complete market analysis; things that you will need to do for funding production as well as a SWOT analysis for beginning your planning process.

Write down your business plan – After you have done some basic planning for your online business, you need to write down your business plan. It is better that you stick to a rather lean business plan, unless you are planning to ask a bank or an investor for funding your enterprise. A lean business plan is easier and quicker to write and can perfectly summarize your goals down to the basic essentials.

Get your own registered domain name and work to set up your online business – If you want to create your very own online business website, you will need to come up with a unique domain name that perfectly describes your business. You will also need to hire a secure server for launching your online business so that your customers can have a comfortable experience while browsing your site. After you have secured these basic requirements, it is time to set up your own business website. You can either hire an outsourcing professional to do it for you or even opt for a DIY project.

Make your online business legal – You will need to make your business website legal in order to carry on all transactions and dealings with customers and clients. Although some of the considerations applicable for traditional brick and mortar enterprises are also applicable for an online business, there are some things to consider that are particularly meant for online businesses only.

Get all updated information on the online business regulations – Online business enterprises and their actions are modulated and overseen by online business law. Such laws take into consideration the use and distribution of personal information of your customers and also involve a number of intellectual property regulations and privacy matters.

Learn about the online business rules associated with your country and state – Every country and state has their own set of rules and regulations when it comes to setting up an online business. Such rules also cover taxation of a business and other obligatory payments. You should be well aware of the rules that are applicable in the country and state that your business will be registered in.

Learn everything about tax regulations – When you set up an online business, you may need to pay different types of taxes such as income tax. Make sure that you learn everything you need to know about tax regulations in your country that would be applicable for your online business.

Once you are done with the basic legal and formal aspects of setting up your business, it is time for you to develop your online presence.

Pick Your Market

One of the first things that you will need to do when you set up your own online business is determine the kind of business it is going to be. This means that you will have to decide whether you want to sell products or offer specific types of services. If you want to deal in products, you will also have to consider whether you want to develop your own products or offer products that are made by other manufacturers. Based on such decisions, you will have to focus on your specific market niche.

Build Your Website

After you have decided on the products or services that you will be offering, you will need to set up your own business website. As there is a lot of tough competition in the online business scenario, you will need to come up with a website that is unique, well designed and provides you with an edge over your competitors. One of the most important steps that you need to take at this stage is decide on the ecommerce development software platform that you will be using for your business. Different software platforms come with their unique advantages and shortcomings, so you will have to do a thorough market research before you make this all-important decision. You will then need to hire a team of web designing and development professionals who can work on your online business site.

Get your target customers to visit your website

Setting up your online business is not enough; you will need to have customers visiting it regularly so that they can push your sales figures high and provide you with the financial returns that you are looking for. This is something that can only be attained by having effective online marketing strategies in place. An SEO services company can be of great help to bring your site the online traffic that it deserves. A professional SEO company India is well versed with different types of optimization techniques that can provide you with the desired results. They can also come up with innovative methods to promote your business in various search engines and the social media.

Develop a detailed and comprehensive customer list

More often than not, your website visitors are going to simply browse through your online business platform when they visit it for the first time. They are hardly going to make any purchasing decision when they browse through your products at the initial stages. In fact, they may even choose not to return to your website again in the near future. However, you can increase your sales conversions by effectively launching email marketing campaigns that cater to the needs of these customers. Make sure that you use an email capture form to get the contact details of your customers. You can then note the browsing habits of your customers and send them targeted emails based on their product preferences.

Furthermore, your emails can always keep them notified about the latest product launches as well as any new offers or discounts that are currently available. Such news will increase your sales figures over time.

You can also present your customers with free gifts and promotional products to encourage them to sign up with your website. This is going to help you in the future to promote your business further.

Provide great value

The content material that you put on your website as well as in your emails, blog posts and articles play a critical role in determining the success of your online business. Such content should have a strong selling potential. By always providing them with high quality content, you can capture the attention of your target audience and encourage them to spend their money in your products. As a business owner, you should always focus on providing customers with great value each and every time they visit your online site or make a purchase. Gradually, you can develop a strong fan following with your prospective customers and encourage them to spend more time in your site. They can also continue as your loyal customers and invest in your products for many years in future.

Provide your business website with a secure payment option

Since online payments will form a critical aspect of your business, you need to make sure that your online ecommerce site has a highly secure payment gateway that offers completely secure payment options to your customers. This is going to encourage your customers to invest in the products that you have to offer in your website.

Make sure that your online business website is user-friendly

One of the most critical aspects of designing a website for an online business is its user-friendliness. Your customers will hardly think twice before switching to a site of your competition if your site is not user-friendly. Therefore you need to make sure that your site loads easily in all devices, including laptops, desktops and smartphones. Moreover, since most people nowadays make use of their smartphones to browse through products and make purchasing decisions, you should focus on making use of responsive web designing practices as it ensures optimum browsing experience for your customers. Additionally, you should also focus on creating an official app for your online business that will allow your customers to interact directly with your business. Once you are done with the web and app platforms of your business, you can consult an SEO services provider like Media Fx on how to best optimize them for ensuring maximum traffic for your business.

New Trends of SEO Usher as Backlinks Decline in Their Importance

Searching Engine Optimizing SEO Browsing Concept

Over the last year or so, there have been some interesting trends observed in the sphere of search engine optimization. While the dynamic SEO industry has been going on through some important changes in the recent times, there have also been some consistent trends such as content production and relevance, general user intent, architectural and technical factors; user signals from the own product sets of Google and of course the backlinks. However, there has been a change of attitude when it comes to the backlinks. The top 10 SEO companies India have noticed that while the quantity and quality of links redirecting into the pages of a particular site from the other sites are still considered important, they certainly are not held with the same level of reverence as before. Depending on the type of the search query that is entered, the maximum search results might not have larger numbers of links associated with it than the other pages that have good ranking. Online marketing company Media Fx investigates the possible factors that have led to such changes.

One of the major factors that have influenced this changing perception about backlinks is the rising use of mobiles along with increased prevalence of app usage and social media sharing. These factors have changed linking behaviors that have been traditionally associated with desktop rankings and their values. While the backlinks still remain as a critical part of the search algorithms, they are now considered to be one of the multiple factors affecting search engine rankings and certainly not the principal driving force that pushes the webpages to the best Google rankings.

A number of studies have also been conducted to investigate such changing focus of the backlinks in the world of search engine optimization. One of the areas that have been studied by companies offering the best SEO services includes the related areas of content relevance as well as user intent. Considering the keywords used for carrying out specific searches and the personalization elements that are applied to them, Google may actually treat the intent for specific searches by different users to be different and unique and come up with unique search engine results. While Google has been stressing the importance for SEO companies to focus more on content creation and less on keyword usage, the crossover point for content relevance primacy and keyword dependence has not yet been felt, at least not until now. In fact, the keyword is no longer the most important factor when it comes to determining actual ranking for some search query. The analysis carried out by top 10 SEO companies India show that the quality and relevance of content are the primary driving forces that influence Google ranking.

Along with content marketing, companies offering best SEO services believe that they need to focus on a number of other technical factors that are going to influence ranking increasingly as time passes by. These factors include site speed, file size, internal linking, HTTPS hosting as well as mobile-friendliness. Experienced SEO firm Media Fx believes that apart from the all-important technical requirements, there is not going to be any specific benchmark values or factors that are going to universally affect SEO rankings as before. There are also going to be certain other factors that influence SEO rankings. For instance, websites that do well in SERPs are also likely to do well in social media ranking, and they are going to mutually influence each other. HTTPS encryption, which offers higher security features, will also increasingly become more important in the coming years.

What is the difference between HTTP & HTTPS?


HTTP and HTTPS are two different types of protocols that are often used in the fields of web browsing and digital marketing services. Many people get confused when they find two different types of URLs for the websites that they visit. There is a significant difference between these two different protocols. HTTP is a term that stands for HyperText Transfer Protocol. Used for the purpose of networking, it serves as a system that is used for receiving and transmitting information across the server and a client browser. A server is a machine where the website code is based. HTTP effectively manages the mutual communication between the server and a client browser to exchange data or information successfully. While the first HTTP only made use of one method known as GET that would put a request for a page from the server and get the response as a HTML page, the latest HTTP version makes use of nine request methods.

In most cases, when you choose to visit a website, you can find that the web address begins with the prefix of HTTP://. This indicates that the browser is presently connected with the server through the HTTP protocol. However, it is to be kept in mind that the HTTP is not the best and safest way to create a connection. This is so because HTTP is quite vulnerable to hackers or cyber criminals who can penetrate through it and directly oversee the activities of the people browsing through a website. It is exactly here that the HTTPS protocol comes in that provides people with the security that they look for carrying out their online activities. The better security features of HTTPS protocol is the reason why most SEO services experts recommends using it for social media and ecommerce websites that have higher security requirements.

The HTTPS protocol or Hypertext Transfer Protocol Secure is made by combining 2 different protocols which offers a more secure method to access and browse the web. It is made by combining HTTP with SSL/TLS protocol. The SSL/TLS protocol ensures that everything that is shared over the HTTPS protocol is going to be delivered in an encrypted form which enhances its security. Since the communication is completely encrypted, people from outside are not going to know what data or information is being shared between the server and the client. This naturally presents a more secure platform for sending a request from the client to the server. Some of the websites that regularly use HTTPS protocol include banking websites, email clients, ecommerce sites, payment gateways as well as corporate sector websites.

In order to create an HTTPS connection, a public key with a signed certificate is needed for the server. The certificate may either come free of cost or may be priced at few dollars, depending on signing authority. The certificate may be distributed in yet another way. The site admin can create the certificate and load it in the client browser of the users. When a user requests for information to web server, the identity of the user can be easily verified. Such factors make HTTPS one of the most widely used protocols by companies offering SEO services, India.

With an HTTPS connection, the SSL certificate contains the code that is required by the client for deciphering the message hidden within the encrypted site. Through this method, the information that is contained therein cannot be read by an external agency or a hacker that gets into such sites looking for valuable data. It is due to this reason that HTTPS protocol is extensively used for sites that have enhanced security requirements.

Google makes Language Translator for Better Response

Bilingual from wooden letters on wooden background

Google has been working for quite some time to improve the efficiency of its translation service and now there have come up with an advancement that will help computers to skillfully interpret complete sentences with higher accuracy. The all new advanced Google translation service is going to be more fluent than ever which is certainly going to appeal to its millions of users all around the world. Although the Google translation service advancement sounds rather simple, it actually took many years of engineering by the experts to finally pull it off. For the longest time, Google’s technology analyzed the phrases in separate pieces and then came up with stilted translation results. Such advancement of technology is certainly going to help companies like Media Fx that are known for offering expert SEO services to their clients.

As the machines used by Google can now interpret entire sentences, it would be a lot easier to translate extended, long passages of text with greater accuracy. In fact, the translations should now read and sound like what a native speaker or user of the language is used to. This technology which is now termed as “neural machine translation,” has features that are similar to those that Google has been including in its Photos application for the last few years for identifying objects and people in pictures stored within it. Google has described the neural machine tool as their biggest achievement for their translation service over the last decade. Such efforts have been particularly lauded by the companies offering best SEO services.

Mike Gualtieri, a reputed Forrester Research analyst also believes that this new method adapted by Google to improve its translation service is really a major breakthrough, even though he expects translation service advancement to make some crucial mistakes during its early stages, just like the Photos service which misidentified some items when it rolled out initially. From the onset, this new technology can start translate words and phrases to and from English as well as eight other languages, namely German, French, Portuguese, Spanish, Turkish, Chinese, Korean and Japanese. These languages together cover nearly one-third of all translation requests received by Google on a regular basis.

On an average, Google Translate service is believed to translate around 140 billion words on a daily basis for more than 500 million users around the world. Google, now a part of the parent company Alphabet Inc., eventually aims on applying the new neural machine technology to all the 103 languages in the official translation service. Industry insiders as well as companies offering expert SEO services have widely praised this move as it is going to open a lot of doors for further expansion of the SEO market.

Companies looking to augment their online position by using best SEO services offered by Media Fx will now have greater flexibility to create effective content once this new Google translation advancement rolls out. While still in its early days, it is expected to produce the desired results within a very short time.

Google Testing A New Content Platform

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers

Google has been recently carrying out tests for a brand new content platform known as “Posts with Google,” which can have a strong impact on both paid as well as organic brand searches. For a long time, Google has been struggling to build an apt social networking platform of its own. While Google Buzz failed to make the impact that it was supposed to create, the same can be said about Google Plus since it lags way behind other major social networking portals. While the new platform that is currently being tested by Google does include some elements of social networking, it is still highly unique in its own way and quite different from standard social networking sites. This has also led SEO companies to wonder about the ways this new platform is going to influence the trends of content management and search engine optimization. As a topSEO company in India, Media Fx has reflected on some of the ways it can impact SEO practices in India and the rest of the world.

Millions of people carry out searches for finding different types of information on Google on a daily basis about different types of queries. Many of these searches are regarding prominent organizations and individuals. On the official website for their new platform, Google has stated that they are currently experimenting with a unique and new method that will enable users to get direct feedback from select entities that they are searching for.

Verified organizations and individuals can communicate now directly by using texts, videos and images on Google. This is going to make content creation simple and fast. Moreover, once any content is published, the posts are going to appear in the search results that are related to the specific publisher. The posts can also be easily shared on various popular social networking sites. Such features can be easily used by a professional SEO company to promote a particular company or individual.

Therefore it seems that the main of this new platform is to present real-time updates from organizations and individuals when someone carries out direct brand searches. It also complements the results of Google’s Knowledge Graph that is known for providing quick information for various entities. For quite some time, Google has been already performing the real-time update for official Twitter profiles by having their tweet feed appear as search results for different entities.

While this platform is still at its experimental stage and at present it accepts posts by “invite only”, major SEO companies are of the opinion that it is going to make a strong impact if Google makes it available for more brands and individuals. It is due to this reason that every professional SEO company worth their salt are now looking forward as to Google’s decisions regarding this new platform.

The content presented at the Google Posts is going to be very prominent and will include images, videos and links. Such results can easily drive clicks from organic results as well as paid ads. The links present within the posts can direct the users to the official website of the brand. This can save expenses associated with paid search. The platform also allows users to post real-time updates like sales and promotions; this is certainly going to increase the conversion rates for a site.

Considering the benefits that this new platform can provide, it can be said that Google Posts will play a crucial role in terms for SEO in days to come. This has naturally got numerous businesses speculate about the SEO methods that are going to be used in connection with it. A top SEO company in India like Media Fx can help customers to use this platform to their advantage and promote their businesses in the best possible way.

11 Tools that will Save Your Time with Content Marketing


Top notch content marketing always takes plenty of time and earnest effort. However, some online marketers do manage to accomplish more results than others by spending less time. It is therefore no wonder that any marketing expert working with a professional SEO company would want to learn about such methods. Media Fx is one of the top 10 web design companies in India known for offering quality content marketing services to various business firms. The experts with this firm present a list of fine tools that would help a marketer to achieve more by spending less time and effort.

1. Feedly

Feedly is an RSS reader that allows you compile blogs posted at different sites and present them in a single place for you to go through them. This saves much time for you as you do not have to visit individual sites and look for blogs associated with a specific topic.


2. TrendSpottr

TrendSpottr can help you to catch the latest trends in content, phrases, hashtags and influencers before others get to use them. It not only provides you with an edge over your competitors but allows you to create unique content that can then be followed by others. Most of the top 10 web design companies in India love to work with TrendSpottr.



Images form an important part of any content strategy. Good images can greatly enhance the value of an ordinary content. is an application that can help users to create attractive infographics within a short time.


4. Canva

Canva is another useful tool that allows users to create excellent images without using the help of designers. It is ideal for producing small images that can be used with blog posts and social media posts. Canva has multiple templates to work with that helps in creating customized images.


5. Hemingway Editor

Hemingway Editor is an excellent written content editor that allows in removing mistakes and improving the quality of the content.


6. StayFocusd

StayFocusd is a Chrome plugin that helps in blocking distracting websites. Users can choose the sites personally that they want blocked.


7. Tomato Timer

Tomato Timer is a time management tool that helps a marketer to enhance productivity by managing time efficiently.


8. Trello

Trello is a tool that allows content marketers to organize their projects efficiently. It allows them to work with boards and cards that allow them to schedule content-related tasks, add reminders and perform other functions that enable them to perform their work in an organized manner.


9. is an efficient marketing tool that allows users to streamline the process of content management and promotion.


10. Buffer

Buffer helps marketers to promote their content on social media by managing all types of social media accounts under a single platform. It also helps in scheduling posts so that they are published automatically at the pre-decided time.


11. is a tool that allows marketers to connect with people on Twitter based on the keywords that are entered.

Using these tools as recommended by Media Fx, a leading professional SEO company in Kolkata one can easily reduce their efforts and time while at the same time come up with better content marketing results.