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Want to Reach High Rank fast? Here’s how to go about it!

rank-high-of-your-website

Ask any SEO professional, they would share the simple process each follows! That is, they identify the way online visitors are looking for their product and then create and optimize websites or pages so that it matches the intent of the online visitor, so that Google can find the same, understand and even trust for the traffic to come in consistently. However, this isn’t always a child’s play. There are times when you can’t get any higher rankings.

What to do in such a scenario? Media Fx, a professional SEO company has studied the SEO landscape and has come up with few tactics that might come handy during such times. Here goes!

  • Overcome the neighbouring areas:

This is both an SEO as well as a business strategy! However, it makes complete sense to be watchful of the uncompetitive verticals that are close to your own. You have a benefit here as you possess a competent domain, brand, a website to create and much more. There are fresh startups that are aiming to make headway in such spaces that will fight in order to compete, with a rather low-effort implementation, just in case you analyze well. You can simply start by ideating the associated products. For instance, if you happen to be a real estate listing website, then it is useful if you take a look at the sections such as area guides, home insurance, and the flat-sharing listings. The moment you have defined your list your keyword research gets more richness and quality. This might seem like recognizing the keyword scopes but has long term advantages as well. This will give a boost to your SEO as well and will help you rank high!

  • Open the doors to the intimidated:

Based on your domain, there might as well be some of the best opportunities that you still haven’t tapped on to amidst your potential customers who don’t feel comfortable or don’t understand the product that you specialize on. For instance, if you sell tablet devices, you could have a section of customers that are slightly inhibited about making use of a tablet device to start with. Add on to that they might have inhibitions to buy the tablet device from an online shopping website and might seek some guidelines and advice pertaining to the same. Once they have this advice they might be all game to purchase the same online. So as you make your posts and design it for this section of the buyers you can share the required professional guidance that will help you attract these buyers and also add to your ranks.

  • Get some attention the right way:

Other than loyal customers, you might have some people who are aware of your products but they stay silent! One of the recent jobs done by the American automotive listings site is really commendable. The other site that has done a good job is Bringatrailer.com with a rather simplistic approach. The moment they have access to any interesting and rare car listing, they share the same on Facebook. These are elementary posts showcasing the used cars. However, this website is doing something very impressive. The website post links to the Facebook product pages over a dozen times each day and attains 3-figure reactions that add up to the ranks. The moment the public get connected to a brand at their personal space the ranks go up.

  • Let your people know about your vertical:

You have to give this thought a chance – It isn’t that your potential customers are slightly shy of the products you specialize in. It could also be that your customers have never known of your vertical. So in such satiations, you must be seen in Geo tagging as well and also give way to branded content and very well-researched editorial sections. This will increase your brand awareness and the brand recall that will have a positive influence on your search engine rankings and web traffic.

As a professional SEO company, Media Fx considers these four tactics useful when you need to increase your ranking when you think that you can’t get ahead any further.

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Local SEO Pitfalls to Be Aware Of

If you have been following the digital marketing domain then you will know that Local SEO is something that has become the buzzword today! And even as companies and start-ups proceed towards local SEO initiatives, this process too has some of the challenges and pitfalls that you should be aware of.  Media Fx, a reputed digital marketing company in India has identified few common SEO backlogs which digital marketers and start-ups should be aware of.

Having impractical expectations

It’s rather impractical to expect that you will be able to out win all your competitors in a day! Don’t get carried away any agency that promises something as bizarre as this as a part of your local SEO package and plan. Instead, start a more pragmatic approach and know that you have to survive and make your name where there are already similar market players who are already doing well! So it is a smart move to opt in for PPC if you wish to make the most of the online traffic.

Absence of demand

The expert SEO professional also won’t be able to make up for a business idea which is the non-starter! Do you know if your city has the requirement for yet another Laundromat with almost a few being accessible in the locality and yet another bookstore, a vegan restaurant when almost 1% of the people dine in that way? Perhaps no, perhaps yes! However, you can set up the demand with great marketing and service, but you shouldn’t keep expectations from your Local SEO marketer to switch the game for you completely! Your business research comes first and the SEO i.e. Local SEO is a follow up on that.

Absence of a clear thought

If you aren’t being able to articulate the value proposition of your entire business within a few words, then you can’t expect your marketers to get your business as well. Daily the agencies get to hear from the business owners who are not able to communicate what their business offers and that would be some value addition to the public. Though on one hand, the good marketers are able to assist a company fine tune its message for the greater impact it is essential that the local business owner should research his/her own geo-industry first to realize what is it that makes the company a valuable one. It could be that they provide the fastest service in town! So whatever is the USP it is essential that the company should first be in the complete clarity of it and then have the same communicated to their digital marketer who’s looking into the local SEO and work accordingly.

The Multi-site approach

The act of creating many websites to present various locations or multiple services in a business is essential seen in local commerce.  This initiative usually branches from the get ranked on a broader basis of the precise match domains! However, there are several reasons as to why this initiative isn’t very much endorsed by the experts that comprise of the following:

  • The marketing initiatives diverse out in a rather slim way, that gets divided up all across various sites rather than getting focused on establishing one single brand.
  • Duplicate or thin content as it is called that is the outcome of the absence of resources to be managed over one website.
  • The probable NAP uncertainty that results in the local ranking issues just in case the same name, phone number and address starts appearing in over one website.
  • A basic dishonesty where one single business aims to fool the customers to make them think it’s a team of many companies. Hence, with rare exceptions, it is always smart to invest all your attempts towards creating one single brand in only one website so that it’s effective.

Restricting provider

It is always suggested that you don’t sign up for any kind of marketing or hosting service that works towards restricting the size or the SEO scopes of the website that you’ve created or that leads to your business assets to be in hostage by a specific service provider.

Being a digital marketing company in India, Media Fx suggests keeping in mind these local SEO hassles in order to steer clear of any business complications.

Review Spam and Ways to Detect Them!

Review Spam

A review spam or a false review is one that doesn’t indicate the relationship of the reviewer to the concerned business and it misrepresents the entire nature of the communication the reviewer had with a business. Often review spam indicates that the reviewer is a fellow market player and the review that he is writing is done to affect the competitor in a negative manner. This means a false opinion about the business is circled out to manipulate the general opinion of the people at large.

Understanding the scope of review spam? 

There’s no certain knowledge, but the field here includes those single business owners coaxing his family and friends to write few reviews on Yelp to that of the international network deploying staff that floods Google with several reviews that are just fake. So in this mix, there are primarily two kinds of people involved. They are:

  • Those that write reviews to promote their business in terms of harnessing a positive brand image, generating increased and positive responses and also gathering higher earnings by having positive reviews written about their business
  • Those that write harmful reviews to simply bring down the other market player

The question that arises here is that with regards to the malicious and harmful reviews, how we have the same detected! This is where Media Fx, a company that specializes in SEO services in India has come up with few common ways to have the same detected. Here’s how!

  • Noticing very strange patterns

The profile of a reviewer shows that they have been a lot of geographic locations all at once. Else, they also have the habit of only giving 1-star reviews to a certain business and an excellent review to probably another which is your direct competitor. These can be looked upon as red flags so that you are aware.

  • A rather disorganized language

You will come across several excellent reviews that flatter the name of the business owner! This is where the trick lies. If the admiration goes overboard with a verbose language this means you need to exercise caution here.

  • Weird timings

Over a span of a couple of weeks, if there’s a business that jumps from 0 reviews to that of 30, 60 and finally more than 100, then chances are there that there is something wrong with it.  Unless there is a rush of strong emotions that is a result of some major brand or company happening, chances are such excess reviews are either planted or is the activity of an attacker, in case the reviews stem to the negative side. However, you will need to do a thorough research, whether the reviews stem from being natural or look overly forced.

  • Unusual facts

It is rather odd, as none of your working staff is able to remember that there has been any transaction that happened as per the negative review that has been written on your site or FB page in social media. When there are such strange facts woven into a review of which you hold no record in your office or transaction archives, then that is a huge red flag that there has been a negative review.

  • Direct threats

If you have received a rather direct and obvious threat by an entity or individual that he or she is going to plan an unfavourable review so that there is some drama and that would lead to the loss of customer good will, then you have a clear channel from where this threat has been generating and you can take actions in a more structured manner.

  • Violations of guidelines

It is a known fact that every review platform limits obscene, profane and any kind of harmful content. In case your brand gets attacked by this kind of an attack, then it should be reported without fail.

According to Media Fx, the initial step for detecting a spam review is review monitoring. It is essential to check the direct market players for certain patterns along with the local businesses. Having experience in the field of digital marketing services, this company has identified the above mentioned as some of the check points to be able to spot review spam and take the necessary actions.

3 Reasons for PPC Fails & How to Fix It

Pay Per Click or as known as PPC marketing is an effective tool to expand business and can be a bit challenging to execute. However, when deployed well and effectively it can help companies to increase their employee count from 20 to almost 250 and more. The same is reflected on ROI. However, the sad part here is that sometimes PPC fails and it can have frustrating experience on the company, its online marketing practices and thereby the profits.

To fix it companies need to identify the areas where the loopholes reside. Being an expert service provider of search engine optimization packages and digital marketing, Media Fx has identified 3 potent reasons for the failing of PPC campaigns and ways to have it fixed. So here goes!

Getting over-enthused about CPL

Simply put, CPL is Cost Per Lead and most entrepreneurs obsess about it! And if you have a start-up you might be mulling that CPL is the way to determine if your PPC is generating a positive outcome and so it’s essential to keep a constant check on it. This is where you need to alter your strategy. Today, the practices for PPC have gradually moved from click optimization to conversion optimization. And sometimes CPL doesn’t really ensure the profit you are seeking. So what’s the solution?

Rather than concentrating on CPL, it will do a lot good if you divert your energies and focus towards the profitability. For this, you have to link the data of your PPC campaign to your bottom line. It is essential for you to know those keywords that will generate the lowest cost-per-sale, that the search terms generate maximum revenue and also the ad copy that generates the maximum ROI. The ideal way to get to this kind of sorting is with Infusionsoft, Marketo, Salesforce and other kinds of CRM. This might need consistent efforts on your part but will have significant outcomes on the way you target the PPC advertising.

Overloading with keyword

Here you will have to recall the age-old 80/20 rule! This works best even for PPC. It has been estimated after an in-depth analysis that the average PPC account has been generating all of its profit from only 12% of the keywords. This means, that in case your account happens to be an average Adwords account, in that case almost 12% of the keywords are accountable for all kinds of sales. However, it has been observed that about 88% of the keywords that aren’t doing good erodes almost half of the total ad expense. The majority of brands are aware of their best keywords, but the crisis is that they also bid on several extra keywords hoping it will generate better business. Though its good idea, it can backfire as well. Here’s how to get it fixed!

The solution comes easy with this problem! In case you’re resorting to broad match, then cancel it. The broad match happens to be a default match which doesn’t necessarily means that you will have to use it. Post that you ought to identify the search terms and keywords that are eating up your budget! For this simply open Adwords, go over to the Keywords section and then click on the “search terms”. From here you will be able to generate a certain filter for the “Conversions” and know the search terms that aren’t doing well. This way you can concentrate on the keywords that are worth your budget.

When you bid very low

It’s usually thought that the higher one bids, the more the clicks are going to cost. Though that’s true, there are several other aspects that one should consider. You must know that the “click-through-rate” and the “ad rank goes hand in hand”. In addition to that, as the ad rank maximizes the number of clicks too increases. At the start of your campaign, you need the clicks. The more time it might take to generate the click, the more time it will take for you to sort which keywords, landing pages, and ad copy ensure best results. When you gradually increase the bids, there are chances you are spending the excess on the bad keywords and ads. There’s a way to fix this as well.

Rather than starting low and the gradually going up, it’s always better to start high and gather all data and then you can circle back. However, it is crucial to note here that this attempt will act in your favor when you have a consistent and convincing funnel created for all your PPC campaigns.

Therefore, according to Media Fx when you find your PPC services not working, analyzing these three areas can bring positive results.

3 Technical SEO Issues & Smart Ways to Tackle It

Technical SEO Issues

Technical SEO is the buzzword in the online space right now!

But it can get very annoying to encounter some of the hideous website issues, time and again! That’s actually counter-productive. Providing advanced and specialized SEO services in India, Media Fx has encountered a set of common problems during the site audit times. So here are the top 3 technical SEO problems and useful ways to curb the same as well.

1. The Problem of Uppercase vs Lowercase URLs:

This issue is rather a common one, especially with websites that make use of .NET in their URL. The issues branches from the simple fact that a server is configured in a way that it responds to the URL’s having uppercase letters and it doesn’t rewrite or redirect to lowercase version.  In the recent times, this issue has gained momentum as the search engines have become much efficient in selecting canonical versions and simply ruling out the duplicates.

The Solution:

The simply way to solve this issue is to make use of a URL rewrite module that can assist the issue on IIS 7 servers. This tool comes with a great option inside the interface that will enable you to put into effect the lowercase URL’s. When you start doing this, a command or rule will be set to the web config file that in turn resolves the issue totally.

2. Having many Versions of your Homepage:

Once again this issue is with the .NET websites! But the same can happen to other websites as well. The duplicate homepage can be found through the search engines through XML sitemaps or plain navigation. Very many other platforms can have multiple home pages with the same site name and ending with “index.html” and “home” on their URL. However, the good news is that the new age search engines are equipped to manage this issue.

The Solution:

Though detecting the pages can be a tad bit challenging as various platforms can come up with various URL set-ups! However, the way to go about it is to crawl the website, then export the crawl inside a CSV, post that have it filtered by META title column and then get looking for the homepage title. You can smoothly get to the duplicate homepages. The other solution is to crawl the site using tools such as Screaming Frog, to locate the internal links that detect the duplicate page. Here you will have the chance to go ahead and edit the duplicate pages to have the same point to the correct URL instead of generating internal links going through 301 and then loosing link equity.

3. The Problem of the Soft 404 Issues:

Chances are this occurs more often that you expect! The user won’t notice anything stark different. However, the search engine crawlers will detect the issue. Simply put, a soft 404 error seems almost like the 404 error, but it generally returns to the 200 HTTP status code. Here the user sees search results such as “Sorry the page you requested cannot be found.” However, right at the back there is the 200 code that suggest the search engine about the page working fine. This discrepancy can create issues with some of your pages getting indexed and crawled, that don’t intend to be. Furthermore, a soft 404 error also indicates that you aren’t able to detect real broken pages and recognize the aspects in your website where the users get very bad experience. Here’s how to have it solved.

The Solution:

The good news is that this is a rather simple fix that a developer can expect, who has the expertise to set the page to get back to 404 status code than that of 200. The other alternative is to conduct a manual check by visiting a broken URL in your website and then checking the status code that you arrive at. However, few other tools that works great for checking the status code is the Web Sniffer.  Alternatively, you can also resort to Ayima if Google Chrome is what you use.

With years of providing SEO services in India, Media Fx has realized that these are the 3 common SEO errors and also lists out the best solution for the same.

Top 5 Advantages of PPC Services for Small Scale Businesses

Advantages of PPC Services for Small Scale Businesses

In today’s highly competitive digital landscape even small businesses can derive ample benefits from PPC campaigns. An effective and successful PPC campaign can bring great results than most of the commonly used digital promotion methods and can also assist a company to expand and grow better. Simultaneously, it’s a good tool to connect with your target consumers at the right moment, when it’s perfect for them to convert.

Understanding PPC:

PPC i.e. Pay Per Click advertising is said to be one of the many tools that will assist you in promoting your business online. Here you can run all your ads and the amount that would be payable to you would depend on the number of people who have clicked on your ads. A few noteworthy platforms for PPC that you can make use of include names like Bing Ads and Google Adwords. In case, you happen to be new to this domain of PPC and are mulling on whether to give it a try, then here are the best 5 benefits that Media Fx lists down which can help you make a decision. Being a professional SEO company in Kolkata for some time, Media Fx also provides PPC services and has been delving into it.

  1. Quick Results:

Though we need time to set up a business and get it running in the practical world, but outcome is something that everyone from an established business to a start-up venture aims at. And at times, businesses would rather want to have a glimpse of the possible outcomes fast. PPC advertisement happens to be the quickest way in which you can go ahead with an advertisement campaign and get immediate results. To make things simple, if you own a web portal and its up and running then you can create adword account fast, set all your ads and also run the same in Google network and quickly start getting your traffic. This is one easy way on how the entire process works. So get on with your PPC package to reach your audience in the quickest way possible.

  1. Quantifiable Results:

The second advantage of PPC advertising is that you can have a look at a quantifiable, clear target. Businesses can evaluate anything that is linked with their PPC campaign right from the clicks, views, profits, visits, costs and many other aspects. Right from the time you go ahead with your PPC campaign you get to have an idea about how much you are spending and also if you there’s any profit that you are generating. You even get to know if there’s a loss that you’re accruing! You have access to KPI’s, reports and other documents that will offer you with all the data that you would require and other information that’s important for your CEO’s and the marketing team.

  1. You don’t have to depend on the changes of Google Algorithms or SEO:

You might love SEO for real-time success you certainly need to have an SEO friendly website and also adhere with the best standards and practices of SEO. However, one of the best aspects about PPC is that once you start generating profitable campaigns then you wouldn’t need to worry at all about Google as well as any other sudden changes that Google Algorithms bring about abruptly.

  1. You can connect with your correct consumers:

When you are operating a PPC campaign you can select when and where your ads will come up depending on a wide range of factors such as location, keywords, device, website, time and date and many other details. The ease you have here is that it enables you to segment or categorize your market and also bring your service as well as products to your correct customers.

  1. Leverage business scopes:

For instance, if your brand is selling web hosting packages and one of your primary competitors is offline owing to any kind of a technical glitch! This is one of the best scopes for you to operate a targeted PPC campaign and offer those enraged customers yet another choice to opt in for. This can be done only making use of the PPC campaign as it is simple to deploy and also generates quick outcome.

If you are convinced on the effectiveness of PPC campaigns then you can join hands with Media Fx that provides reasonable and efficient PPC packages for its existing and potential clients.

Top 7 Reasons why you should consider Local SEO

Think Global Act Local

Simply put, local SEO is an efficient tool for marketing your business online. It enables businesses and start-ups to promote their services and products to the local customers simultaneously, whilst they are searching for local business scopes. Local SEO makes use of multiple strategies so that your site ranks high on Google and also other business directories like Bing Places for Business Page, Superpages, Yellowbook, Yelp, Google My Business Listing, Foursquare, online reviews, localized content in your web portal and many other strategies. Today, several customers make use of local search on a daily basis in order to come across the best local business scope in their own area.

Known for providing specialized and expert SEO services in Kolkata, Media Fx has been delving into the domain of SEO for a while now. And here are the best 7 reasons why Media Fx suggests that local SEO is essential for your company

1. Local customers use the internet to search for local business:

Whether it’s their mobile device or the desktops, customers make use of the internet to search for local businesses. Furthermore, there are people who also make use of the printed phone books but more people use the internet. These statistics reveal interesting data:

  • 46% of all the Google searches are local.
  • 96% of personal computer users opt in for local search.
  • 50% of the local mobile searches include business data.
  • 64% of the local customers makes use of the search engines as well as directories.

2. Local search marketing is time bound and targeted as well:

Most of the people conducting local searches are searching for a certain business name! However, there are several customers who aren’t fixed on a chosen business name when they start their search. There when you resort to local SEO you have the chance to position your business better and also promote what you want to the local users and cater to their requirements effectively. And there isn’t any better time to connect with your potential consumers other than when they really need a service or product you offer.

3. Mobile internet is expanding:

Today, majority of consumers are making use of tablet devices and Smartphone’s to locate the best of the local businesses. It has been observed that the mobile digital media time at US today seems to be 51% higher in comparison to the use of desktops use which is taking place as 42%. In addition to that, the local SEO also comprises of mobile internet and PC access, which means that you won’t be missing on a potential consumer.

4. The largest conversion stages of all the local advertising channels:

Today, Foursquare, Citysearch, Yelp and many other online directories showcase the name, address, contact details of a business as well as other extra data. The local directories are taking over the first page of majority of the local search results. Furthermore, the local directory marketing too has an increased conversion rate instead of other traditional advertising choices – right up to 50% conversion on chosen directories. This indicates when you do your business listing correctly on more than one directory site, there are chances of converting 1 or 2 leads to an original customer.

5. Favourable ROI:

Contrary to the age old advertising, when you opt in for local SEO there is little or no waste exposure. You can reach your target customers when they require your service or product. As a result there is increased and better ROI.

6. Most of the effective local SEO scopes today are free:

Till now it is free to get your listing on Bing Places for Business, Google My Business as well as on many other online business directories. This translates free business promotion as well.

7. Majority of the local customers pay heed to online business reviews:

It is a known fact that word of mouth publicity is something that drives your local business! Hence, you can maximize your brands online reputed by asking the customers to write a review and this will help you expand your customer base gradually.

Specializing in SEO services in Kolkata, Media Fx considers these 7 reasons crucial for opting in for Local SEO services.

Ways to Ensure that you’re Using a Sound Digital Marketing Strategy

Digital Concept

Every ace digital marketer will tell you that the best strategy is one that is result-driven. The domain of digital marketing comprises of several metrics that are essential to consider on an everyday basis. The vast data that we collate usually reveals only a fraction of what’s happening and is often not sufficient to help us accomplish our business objectives. If you opt in for Google Analytics, you can have access to over 75 standard reports and all of it can be modified that offers even more information. Media Fx, an ace service provider of SEO solutions offers some effective ways to go about building the correct digital marketing strategy. Here’s how!

  • Fixing the proper business objectives

Most start-ups miss analyzing and re-thinking on the question, “Was it worth it?” It’s best to consider the capital, time and efforts invested in the business so that you know that you’re marketing strategies and route map isn’t going futile in anyway. So to have a clear vision of all things it is best to consider your business goals once more. The apt way to go about it is to categorize the goals in two sections, that is:

1. Keeping a track of the internal progress
2. Assessing the business goals and targets

  • Tap into the potential of experimentation

When you are analyzing your business strategy and process at work, it is important to welcome in experimentation. Big data and other source of information can provide certain insights and idea about the past behaviour of the users but cannot entirely reveal insights about propelling future changes that are to follow. Keeping this in mind, there are many other activities and aspects that you can work on. For instance, you have the scope to function within the channels that permit you to have a glimpse at the outcome of a very short-term perspective. Simultaneously, in terms of the SEO matters, that certainly comprises of the determining the traffic, you also have the chance to analyze if the link from a chosen site has been worth all your attempts. These activities will help you in framing your online marketing strategy in a human way.

  • Get into the habit of planning, evaluating, acting as well as enhancing

If truth be told, then online marketing is a perfect blend of these few facts as well as analysis that generates out of it. And there isn’t any one analytics approach that can offer you whether you are on the correct path. In addition to that, it neither can assure you that you have done a fabulous job and what would be the apt way to go forward. Which is why according to most digital marketers within the parameters of digital marketing domain is replete with a certain amount of doubt, uncertainty as well as hesitation. Furthermore, there are few other marketers who are of the opinion that the way to honing up their judgement in this constantly changing landscape is the data and few of the companies are all geared up with the complex and detailed analytical tools and ways to address the digital marketing landscape.

In addition to that, most digital marketers know that keeping the business objectives need some of about active legwork, for instance collating all the crucial historical data as well as researching on the present industry trends and many more. And once you are sure about the KPI’s, then you will be able to have the same on the radar as they explain how effective your attempts are on your way to achieve all your business goals and objectives. Therefore, it is essential for digital marketing companies and other brands to never stop experimenting with their business ideas and create targets that will place a challenge to the entire team. However, it is essential to not give into any kind of dubious attempts in the name of experimentation.

Being one of the expert and accomplished SEO Company in India, at Media Fx there’s a dedicated and enthusiastic digital marketing team who from time to time addresses their clients on the best practices to determine whether they are following the steps to an apt online marketing strategy.

Leading SEO Trends for 2017

seo strategy and internet marketing background

It’s 2017 and SEO has been graduating with newer trends that what it professed in 2016. Progressive companies specializing in digital marketing and SEO services need to stay updated with the new trends to perform adequately. With the constant updates on Google algorithm’s, at MediaFx we attempt to crunch down the new SEO trends 2017 in a simple way.

The leading trends include:

  • Optimizing the user intent

Even though keywords are vital, but trends highlight that searching with simple terms gets a better outcome. The new age customers are aware as to what they are searching online. The search engines too are becoming sharper in gauging the intent of the users. Hence, online users today type in phrases or their complete queries such as “Dark spot removal naturally” or “How can I remove dark chin spots naturally” and get the results they are seeking for. 2017 will put emphasis on digital content optimization depending on the intent instead of chosen set of keywords.

  • Return of cross-channel marketing

Even though multi-channel and cross-channel marketing might appear to be the same, there’s a difference. Cross-channel marketing indicates usage of many channels for marketing a brand in a comprehensive manner. For instance, if the users today have been browsing products and accessories using a mobile app but somehow don’t end up purchasing the same, the business owner can send the users targeted ads on those specific searches through social media or email. Cross-Channel marketing can often be called an extension of multi-channel marketing. The core objective of the former being establishing the quality brand presence and recall value consistently through several channels allowing users to shift effortlessly between mobile devices and other platforms to buy a product.

  • Rich and high-end snippets and answers

Most of us count on Google for answers to our queries. For every query, we type in Google provides relevant search results along with websites, movies, events, news snippets, videos, feedbacks and other kinds of data pertaining to the search. Organized data markup allows the business and website owners to attain improved listing on the SERP’s. A study conducted by the Stone Temple Consulting reveals that the quantity of better and high-quality answers has gone up in its frequency from 2014 and 2016. This is because our new age users today look forward to helpful and rich data. This is one crucial reason why most start-ups and existing SEO company India need to deploy schema-mark-up or data markup this year for better rankings.

  • The advent and development of voice search

Advanced voice search has been researched upon for long in the IT domain. And today, amidst the trials and errors, voice search is gradually becoming a popular search option. It has a certain appeal to it and is fast and completely hand’s free. With more technological advanced the minimal errors that still exist in the voice search options will fade away as well. Keeping in mind the present trends and advancements, the primary objective for voice search in 2017 is essentially to graduate a notch higher than voice recognition and nature into voice understanding. That will make it a truly perceptive experience, from the user point of view.

Maximized mobile expansion

Smartphone’s and its rapid growth has impacted SEO as well! Mobile search is gaining prominence in the recent times and is also considered to increase in future as there has been a drastic shift from searching for computing devices like desktops and laptops to mobile searches. Hence, start-ups and existing online businesses need to give into mobile optimization and should make their websites available in mobile the same way as it does on a desktop screen. Mobile optimization will be a key SEO trend for 2017.

The summing up

Companies like MediaFx, specializing in SEO service in India have realized that 2017 is a year of crucial and new SEO trends. Our modern day customers are getting highly connected with the brand of their choice and prefer rich answers and results to their queries and searches. MediaFx has taken account of all these trends and has been designing its services and SEO solutions accordingly, to service clients effective, yield better profits and generate maximum customer delight.

Using Analytics Data in a way that Benefits your Business

Using Analytics Data for Business Purposes

Data analysis or data analytics is the buzz word in the web designing, development and social media arena. And that brings most start-ups and the SMB’s to a question – “How is analytics data going to be of help?”

Many types of research and studies conducted recently highlight that most SMB’s report to be caught up round the clock with business development strategies and seem to have less or zero time to devote to data analysis. Yet these companies have a desire to decode the benefits of this process. Data analytics can offer some useful insights and perspective about a certain venture or business that will act instrumental in expanding the same. MediaFx specializing in SEO services in India provides its clients with SEO services and also makes effective use of data analytics to help small scale businesses to flourish!

How Data Analytics Can Help SMB’s?

Let’s elucidate this with an example! For instance, Christine visits her favourite cafeteria named “Coffee Cabin” every Thursday evening or Friday morning to drink her favorite Café Mocha. The owner of this cafeteria can keep a track Christine’s orders, items purchased along with the coffee and use this simple data to arrive at better strategic decisions, compare the performance of this cafeteria with other market players of the similar categories and make functional decisions based on analytics and real-time data. This plays a pivotal role in generating greater consumer delight and brand loyalty, that’s the deciding factor of how much profit a brand will make in future.

Today, SMB’s have the chance to leverage the potential of data analytics to enhance the bottom-line and also set up a competitive advantage simultaneously staying at the top of the changing customer demands. The three core benefits include:

  1. Effective data analytics provide an in-depth understanding of the consumer behaviour and assists the ever changing customer preference in real time using actionable data.
  2. Data analytics allows small businesses to get better value from the loyalty and the marketing programs
  3. Data analytics enables the key decision makers of a business to manage performance better and also mitigate the risks effectively.

Google Analytics and SMB Benefits

Google Analytics is the best tool for SMB’s who want to unlock useful insights about their customer base and use this data to make more profits. This tool enables a company to have access to both the general statistics and the minutiae in great details along with the comprehensive reports. Three crucial aspects that a small or medium scale business can determine using Google Analytics are:

  • OS and Browsers used by your viewers

Google Analytics is the sure shot way to determine whether your viewers are using Chrome, Mozilla or Internet Explorer. The report of your website will highlight a complete count on the way the browsers are used and to what frequency. This is helpful as there are times when certain web features aren’t compatible with browsers like Internet Explorer or the OS. Going by the data if a huge chunk of your views has a system that isn’t compatible with your website, then it’s a sign to troubleshoot and get this difference sorted so that there aren’t any roadblocks on the way of your brand awareness and site navigation.

  • Shows you people that simply aren’t interested

A website can record the greatest hits, but if the viewers and other people aren’t staying on the site to explore, then online growth might become questionable. In order to have a clear picture of the number of people that are visiting your site, Google Analytics effectively provides a Bounce Rate Breakdown. This tells you whether your site is making or not making a good impression amidst your readers.

  • Let’s you know if online viewers are viewing “on the go”

The omnipresence of our Smartphone’s and tablet devices compels SMB’s to stay updated technology wise. If Google Analytics reveals that a crucial chunk of your online viewers are locating you through their cellphone devices, then it is essential for you to make your website mobile-friendly. For instance, if yours is a women’s apparel website, then it should display all the collections, size details, photo options just like it does on the website.

By utilizing data analytics to make crucial business decisions, SMB’s today can spend wisely on marketing and operating expenses as swell. Companies like MediaFx that specializes in digital marketing services can counsel you on data analytics and how to maximize its benefits.