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Ways to Ensure that you’re Using a Sound Digital Marketing Strategy

Digital Concept

Every ace digital marketer will tell you that the best strategy is one that is result-driven. The domain of digital marketing comprises of several metrics that are essential to consider on an everyday basis. The vast data that we collate usually reveals only a fraction of what’s happening and is often not sufficient to help us accomplish our business objectives. If you opt in for Google Analytics, you can have access to over 75 standard reports and all of it can be modified that offers even more information. Media Fx, an ace service provider of SEO solutions offers some effective ways to go about building the correct digital marketing strategy. Here’s how!

  • Fixing the proper business objectives

Most start-ups miss analyzing and re-thinking on the question, “Was it worth it?” It’s best to consider the capital, time and efforts invested in the business so that you know that you’re marketing strategies and route map isn’t going futile in anyway. So to have a clear vision of all things it is best to consider your business goals once more. The apt way to go about it is to categorize the goals in two sections, that is:

1. Keeping a track of the internal progress
2. Assessing the business goals and targets

  • Tap into the potential of experimentation

When you are analyzing your business strategy and process at work, it is important to welcome in experimentation. Big data and other source of information can provide certain insights and idea about the past behaviour of the users but cannot entirely reveal insights about propelling future changes that are to follow. Keeping this in mind, there are many other activities and aspects that you can work on. For instance, you have the scope to function within the channels that permit you to have a glimpse at the outcome of a very short-term perspective. Simultaneously, in terms of the SEO matters, that certainly comprises of the determining the traffic, you also have the chance to analyze if the link from a chosen site has been worth all your attempts. These activities will help you in framing your online marketing strategy in a human way.

  • Get into the habit of planning, evaluating, acting as well as enhancing

If truth be told, then online marketing is a perfect blend of these few facts as well as analysis that generates out of it. And there isn’t any one analytics approach that can offer you whether you are on the correct path. In addition to that, it neither can assure you that you have done a fabulous job and what would be the apt way to go forward. Which is why according to most digital marketers within the parameters of digital marketing domain is replete with a certain amount of doubt, uncertainty as well as hesitation. Furthermore, there are few other marketers who are of the opinion that the way to honing up their judgement in this constantly changing landscape is the data and few of the companies are all geared up with the complex and detailed analytical tools and ways to address the digital marketing landscape.

In addition to that, most digital marketers know that keeping the business objectives need some of about active legwork, for instance collating all the crucial historical data as well as researching on the present industry trends and many more. And once you are sure about the KPI’s, then you will be able to have the same on the radar as they explain how effective your attempts are on your way to achieve all your business goals and objectives. Therefore, it is essential for digital marketing companies and other brands to never stop experimenting with their business ideas and create targets that will place a challenge to the entire team. However, it is essential to not give into any kind of dubious attempts in the name of experimentation.

Being one of the expert and accomplished SEO Company in India, at Media Fx there’s a dedicated and enthusiastic digital marketing team who from time to time addresses their clients on the best practices to determine whether they are following the steps to an apt online marketing strategy.

Leading SEO Trends for 2017

seo strategy and internet marketing background

It’s 2017 and SEO has been graduating with newer trends that what it professed in 2016. Progressive companies specializing in digital marketing and SEO services need to stay updated with the new trends to perform adequately. With the constant updates on Google algorithm’s, at MediaFx we attempt to crunch down the new SEO trends 2017 in a simple way.

The leading trends include:

  • Optimizing the user intent

Even though keywords are vital, but trends highlight that searching with simple terms gets a better outcome. The new age customers are aware as to what they are searching online. The search engines too are becoming sharper in gauging the intent of the users. Hence, online users today type in phrases or their complete queries such as “Dark spot removal naturally” or “How can I remove dark chin spots naturally” and get the results they are seeking for. 2017 will put emphasis on digital content optimization depending on the intent instead of chosen set of keywords.

  • Return of cross-channel marketing

Even though multi-channel and cross-channel marketing might appear to be the same, there’s a difference. Cross-channel marketing indicates usage of many channels for marketing a brand in a comprehensive manner. For instance, if the users today have been browsing products and accessories using a mobile app but somehow don’t end up purchasing the same, the business owner can send the users targeted ads on those specific searches through social media or email. Cross-Channel marketing can often be called an extension of multi-channel marketing. The core objective of the former being establishing the quality brand presence and recall value consistently through several channels allowing users to shift effortlessly between mobile devices and other platforms to buy a product.

  • Rich and high-end snippets and answers

Most of us count on Google for answers to our queries. For every query, we type in Google provides relevant search results along with websites, movies, events, news snippets, videos, feedbacks and other kinds of data pertaining to the search. Organized data markup allows the business and website owners to attain improved listing on the SERP’s. A study conducted by the Stone Temple Consulting reveals that the quantity of better and high-quality answers has gone up in its frequency from 2014 and 2016. This is because our new age users today look forward to helpful and rich data. This is one crucial reason why most start-ups and existing SEO company India need to deploy schema-mark-up or data markup this year for better rankings.

  • The advent and development of voice search

Advanced voice search has been researched upon for long in the IT domain. And today, amidst the trials and errors, voice search is gradually becoming a popular search option. It has a certain appeal to it and is fast and completely hand’s free. With more technological advanced the minimal errors that still exist in the voice search options will fade away as well. Keeping in mind the present trends and advancements, the primary objective for voice search in 2017 is essentially to graduate a notch higher than voice recognition and nature into voice understanding. That will make it a truly perceptive experience, from the user point of view.

Maximized mobile expansion

Smartphone’s and its rapid growth has impacted SEO as well! Mobile search is gaining prominence in the recent times and is also considered to increase in future as there has been a drastic shift from searching for computing devices like desktops and laptops to mobile searches. Hence, start-ups and existing online businesses need to give into mobile optimization and should make their websites available in mobile the same way as it does on a desktop screen. Mobile optimization will be a key SEO trend for 2017.

The summing up

Companies like MediaFx, specializing in SEO service in India have realized that 2017 is a year of crucial and new SEO trends. Our modern day customers are getting highly connected with the brand of their choice and prefer rich answers and results to their queries and searches. MediaFx has taken account of all these trends and has been designing its services and SEO solutions accordingly, to service clients effective, yield better profits and generate maximum customer delight.

Using Analytics Data in a way that Benefits your Business

Using Analytics Data for Business Purposes

Data analysis or data analytics is the buzz word in the web designing, development and social media arena. And that brings most start-ups and the SMB’s to a question – “How is analytics data going to be of help?”

Many types of research and studies conducted recently highlight that most SMB’s report to be caught up round the clock with business development strategies and seem to have less or zero time to devote to data analysis. Yet these companies have a desire to decode the benefits of this process. Data analytics can offer some useful insights and perspective about a certain venture or business that will act instrumental in expanding the same. MediaFx specializing in SEO services in India provides its clients with SEO services and also makes effective use of data analytics to help small scale businesses to flourish!

How Data Analytics Can Help SMB’s?

Let’s elucidate this with an example! For instance, Christine visits her favourite cafeteria named “Coffee Cabin” every Thursday evening or Friday morning to drink her favorite Café Mocha. The owner of this cafeteria can keep a track Christine’s orders, items purchased along with the coffee and use this simple data to arrive at better strategic decisions, compare the performance of this cafeteria with other market players of the similar categories and make functional decisions based on analytics and real-time data. This plays a pivotal role in generating greater consumer delight and brand loyalty, that’s the deciding factor of how much profit a brand will make in future.

Today, SMB’s have the chance to leverage the potential of data analytics to enhance the bottom-line and also set up a competitive advantage simultaneously staying at the top of the changing customer demands. The three core benefits include:

  1. Effective data analytics provide an in-depth understanding of the consumer behaviour and assists the ever changing customer preference in real time using actionable data.
  2. Data analytics allows small businesses to get better value from the loyalty and the marketing programs
  3. Data analytics enables the key decision makers of a business to manage performance better and also mitigate the risks effectively.

Google Analytics and SMB Benefits

Google Analytics is the best tool for SMB’s who want to unlock useful insights about their customer base and use this data to make more profits. This tool enables a company to have access to both the general statistics and the minutiae in great details along with the comprehensive reports. Three crucial aspects that a small or medium scale business can determine using Google Analytics are:

  • OS and Browsers used by your viewers

Google Analytics is the sure shot way to determine whether your viewers are using Chrome, Mozilla or Internet Explorer. The report of your website will highlight a complete count on the way the browsers are used and to what frequency. This is helpful as there are times when certain web features aren’t compatible with browsers like Internet Explorer or the OS. Going by the data if a huge chunk of your views has a system that isn’t compatible with your website, then it’s a sign to troubleshoot and get this difference sorted so that there aren’t any roadblocks on the way of your brand awareness and site navigation.

  • Shows you people that simply aren’t interested

A website can record the greatest hits, but if the viewers and other people aren’t staying on the site to explore, then online growth might become questionable. In order to have a clear picture of the number of people that are visiting your site, Google Analytics effectively provides a Bounce Rate Breakdown. This tells you whether your site is making or not making a good impression amidst your readers.

  • Let’s you know if online viewers are viewing “on the go”

The omnipresence of our Smartphone’s and tablet devices compels SMB’s to stay updated technology wise. If Google Analytics reveals that a crucial chunk of your online viewers are locating you through their cellphone devices, then it is essential for you to make your website mobile-friendly. For instance, if yours is a women’s apparel website, then it should display all the collections, size details, photo options just like it does on the website.

By utilizing data analytics to make crucial business decisions, SMB’s today can spend wisely on marketing and operating expenses as swell. Companies like MediaFx that specializes in digital marketing services can counsel you on data analytics and how to maximize its benefits.

Benefits of Investing in Social Media Marketing

smmOver the last few years, there has been a steady rise in the use of social media to augment business interests all over the world. In fact, it is nowadays impossible to imagine an online marketing campaign without the effective use of social media marketing. More than 2 billion people all over the world stay in touch with one another by using different forms of social media. Due to this reason, it is no wonder that business firms would like to get in touch with their customers by using different notable social media platforms such as FaceBook, LinkedIn, Twitter, YouTube, Google+, Instagram, Pinterest, WhatsApp and Snapchat. It is always a practical choice for business companies to invest wisely in developing a competent social media marketing strategy. A company like Media Fx can provide with highly customized social media marketing services which can help business firms to plan their growth effectively.

There are a number of distinct advantages of investing in social media marketing. Here are some of them discussed below in brief:

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Greater Exposure for A Brand : The most important benefit of using social media for marketing purposes is that it assists a company in having greater exposure for its brand. Companies and business owners are always looking out for better ways in which they can reach out to a larger base of potential customers and increase their sales. Millions of people all over the world use social media on a daily basis to exchange ideas, thoughts, news and other bits of information. By using social media it is possible for a company to establish effective connection with a large number of potential customers within a very short time. By investing more time and energy in social media marketing, it is possible to come up with methods that can establish a brand at a much better position than the competitors.

It Helps to Drive More Traffic : If you are looking to increase your sales and develop a loyal following for your brand, you should focus on ways that would generate greater traffic for your business site. While on-page SEO services do play their role in generating higher ranking in the SERPs and increase traffic for your site, social media marketing services is yet another way in which you can encourage more people to visit your business website. You are definitely going to need a team of ardent followers if you are to achieve success with your business, and a great way to achieve this goal is by coming up with a highly effective social media marketing strategy.

It is an Affordable Way to Promote Business : One of the most important reasons as to why social media marketing services have become so much popular in the recent times is that they are quite affordable unlike certain other forms of marketing. Investing in a television advertisement or a signage advertisement would naturally cost you much more. Moreover, these require extensive planning and development without which they would never produce the desired results. However, you can actually reach a large number of customers within a short time by investing your time, money and energy in social media marketing. Moreover, you can actually come up with highly effective social media marketing strategies at quite affordable prices. Not only is it going to bring your company a lot of value and quality but also help you to keep the prices of your products low since you are spending less on promotions. This is certainly going to make a difference in the overall sales figures at the end of a given period.

It Offers an Easy Way to Gain Valuable Marketplace Insights : When it comes to planning future growth and development as well as making improvements on production techniques, having good marketplace insights is regarded as extremely important. However, it can be often a costly affair to gather such market insight when done in the traditional ways. Nevertheless, market research remains as one of the most critical aspects of company growth and therefore it should be carried out no matter what the obstacles are. By making use of social media marketing, it is possible for a company to learn more about customer preferences and desires than any other conventional method would normally allow. This is so because it allows a company to interact directly with the customers and get to learn about their buying habits and preferences first hand.

It Helps to Increase Brand Loyalty : The goal of any brand that is looking to achieve the greatest heights of success is to develop a strong brand following. This is not going to help a company augment its business interests for the present but also allow in effective planning for growth and development in the future. Brand loyalty also helps a company to better deal with market competition. While this can be very hard to accomplish, with the help of social media marketing a company can certainly create a strong brand following that would offer support both in good and bad times.

Helps to Ensure Greater Customer Satisfaction : The cornerstone of the growth and success of any business rests in customer satisfaction. An effective social media strategy helps to learn about all customer needs, preferences, doubts, concerns and grievances in real time and allows the company to resolve them. This naturally leads to better customer engagement which encourages the customers to invest their time and money in the products and services offered by the firm. By effective customer interaction, it is possible for a company to make sure that its users are happy with the services, products and support offered by them. Social media allows the end users of a company to directly interact with the face behind the brand. In a day and age where most business takes place online, it works as a form of assurance for the customers that they are spending their money in quality products. This certainly improves the whole customer experience and provides the customers with the impetus to use the products and services offered by them. Apart from taking care of the needs of old and existing customers, investing in social media marketing also helps to appeal to potentially new customers.

Currently there are numerous companies in India that offer high quality social media marketing support to their national and worldwide clients. Media Fx is a SEO services and social media marketing company based in Kolkata. Working regularly with clients in various business sectors all over the world, they surely knows what it takes to come up with effective social media marketing strategies that can take their clients’ business to astounding heights of success.

Top 5 Ways to Earn Money Online

make money online concept

Earning through online jobs is very much the in-thing nowadays, particularly because most people nowadays need more money to make their ends meet than what they receive from their regular jobs. This has encouraged men and women from all parts of the world to turn to alternate sources of income that would enable them to lead better lives. If you are looking to develop a steady source of income through online means, you need to know about your possible options. Media Fx is a leading SEO services provider in Kolkata working with clients both in India and abroad. The experts at Media Fx can offer you reliable guidance on the methods that are most effective for earning money online.

Here are some of the online jobs that you can try out at your home :

Freelance writing : Since there is always a great demand for freelance content writers, you can start earning from your home by offering your good quality content to various SEO firms. The leading SEO companies in India and abroad are always looking for writers who can manage their share of work. You can even work with multiple clients in order to boost your prospects as a content writer. With experience, you are likely to get more income from this profession.

Freelance web designing : If you have a technical background and you are well aware of the aesthetic and technical aspects of the profession of web designing, then you can certainly find work as a freelance web designer. Companies are always searching for freelancers who can provide their web design services at decent prices. You can start by working on one single project at a time and then choose multiple projects to work on as you gain more experience. There are many online websites that allow professionals to promote their web design services in order to find clients, and you can sign up with these to get quality projects that match your preferences.

Online retailing : Since ecommerce is a hot thing nowadays, you can easily become a professional online retailer and sell different kinds of products and items through online means. Plenty of people set up their own shops from their homes, selling everything from books to electronic gadgets, computer peripherals, clothes and other items. You can set up your own online store by getting in touch with an ecommerce developer, although this may involve some serious investment on your part. If you are choosing this method, then you will need to invest in reliable SEO services as well. Alternately, you may also choose to partner with some websites that allow members to sell products online without actually needing to set up a store first.

Set up your own YouTube Channel : If you are a creative individual with your own set of ideas, then you can certainly make money by dishing out original content that others would find interesting. For this, you must decide about the topics and concepts that you would like to talk about. In a way, YouTube provides you the opportunity to become the developer, producer and owner of your own content. You need to post content regularly so that they get greater number of views with time.

Design, create, promote and sell unique products : While some ecommerce business owners simply promote and sell the products developed by other, more established manufacturers, you can design your own products from scratch and then offer them for sale online. For instance, if you are a painter, you can actually create unique copies of your own and offer it to those who are looking for home decor items.

How can I set up an Online Business in 2017?

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Are you looking to become financially independent and attain a greater sense of professional self worth? Then one of the best ways to do so would be to start an online business. The internet has brought on a wider range of scopes for anyone looking to establish their business and provided that you follow the steps necessary to become successful, you will have no dearth of customers looking for the products that your company has to offer. In fact, the internet has certainly made it easier for companies to have ready access to a wider customer base than it was ever possible in the real world. This has already encouraged many young entrepreneurs in India to set up their own online businesses. This trend has been steadily growing for the last few years and we can surely expect a number of new enterprises seeing the light of day in 2017.

In many ways, getting started with an online business enterprise is quite similar to opening a traditional brick and mortar store. You will need to plan your business effectively, arrange your funding, develop your unique product and start working on the production and advertising processes. You will also need to hire the expertise of a SEO company India like Media Fx in order to promote your business to potential customers. However, there are certain unique elements of running a specifically online business and any entrepreneur looking to achieve success in this field needs to learn about them well enough before starting.

Various types and forms of online businesses

As a person looking to start up your own online business, you must learn everything you can about the different types of online businesses that you can try out. While there are a number of different types of online businesses, which one would be best for you will depend on the type of products that your business is dealing with.

E-commerce sites

E-commerce sites represent the most direct forms of online businesses that you can start for the products that you are looking to deal with. By having a self hosted e-commerce portal, you can sell your services and products to your customers directly without having any go-between channels. One of the best things about choosing to setup an e-commerce site is that it offers you a far greater extent of control than you will have when you choose indirect means of online business. You can customize practically all aspects of your own e-commerce business website, whether it is about deciding on the overall look of your store or the way all of your products are neatly arranged in the catalog. Nevertheless, you also need to remember that having greater number of options can also make the whole process of setting up your online e-commerce site much more complex.

While setting up your own e-commerce site, you should focus on presenting your customers with the ultimate user experience so that they visit your site regularly. Make sure that you choose the right kind of web design so that it allows your users to navigate through the site and its features easily. It is also important that you choose your website’s shopping cart software wisely so that it suits the nature of your business.

The eBay stores

Plenty of people choose to set up their own eBay stores which offer indirect methods to carry on an online business. While an eBay store comes with its own advantages, it still has a number of downsides. When you choose eBay, you do not have to develop your own website, choose a well suited shopping cart software program or customize your online business store. Simply by choosing to set up your business with eBay, you get to have all of those benefits as a package deal. However, it also means that your customers will need to interact with the eBay storefront when they are looking to buy products from you. You will also have much less control when it comes to deciding on the general visual layout and the features of your store. This can work out well or even worse for you, which may depend on the general nature of your business.

With eBay, you can offer both handcrafted as well as resale products to your customers. However, there are also a number of items that you cannot offer on eBay, and you need to learn about them beforehand prior to deciding whether eBay is the right choice for your business.

The Etsy stores

The Etsy store is a very popular choice when it comes to setting up an online business with fewer hassles. Setting up an Etsy store is quite easy and its format remains more or less similar from one store to the other. However, unlike eBay, Etsy offers its users the opportunity to customize their layout to a certain degree. Every customer looking to buy products will need to do so through the main Etsy interface which means that all businesses will have a common platform. Getting an online business website up and running through Etsy is practically minimal. Depending on the level of control that you wish to have over your site, this can either be a good or a bad thing.

Nevertheless, the most important thing that you need to remember while choosing Etsy for your business is that it is a site that is particularly meant for the creative business professionals. This means that the site mainly focuses on different types of handmade items. So if you intend to sell different types of handcrafted goods, develop and sell your unique art or resell vintage items, Etsy can be the best platform for your business. On the other hand, if you are looking to sell mass produced items, then Etsy is certainly not for you. Although recently Etsy has made it quite clear that even if they do allow their product sellers to partner with the outside business enterprises to develop their products, they certainly do not intend to allow mass-produced goods on their site.

Service oriented online businesses

If you are looking to set up an online business that mainly offers specific types of services instead of products, then you will still need to set up an online platform for your business enterprise. This is especially true if you are looking to accept payments from customers through your website. You can use a simple shopping cart software to create your own web portal that can perfectly fit the requirements of your specific business. Alternately, you can also choose websites that offer different types of service providers to showcase their own business.

A website screen promises to instruct you on how to set up and launch your own web presence for your internet business in order to generate traffic and drive sales

Steps for starting your own online business:

Plan your business – Every business needs a basic plan and your online enterprise is no different. Before you launch your online business, you should carry out a comprehensive planning process that should include complete market analysis; things that you will need to do for funding production as well as a SWOT analysis for beginning your planning process.

Write down your business plan – After you have done some basic planning for your online business, you need to write down your business plan. It is better that you stick to a rather lean business plan, unless you are planning to ask a bank or an investor for funding your enterprise. A lean business plan is easier and quicker to write and can perfectly summarize your goals down to the basic essentials.

Get your own registered domain name and work to set up your online business – If you want to create your very own online business website, you will need to come up with a unique domain name that perfectly describes your business. You will also need to hire a secure server for launching your online business so that your customers can have a comfortable experience while browsing your site. After you have secured these basic requirements, it is time to set up your own business website. You can either hire an outsourcing professional to do it for you or even opt for a DIY project.

Make your online business legal – You will need to make your business website legal in order to carry on all transactions and dealings with customers and clients. Although some of the considerations applicable for traditional brick and mortar enterprises are also applicable for an online business, there are some things to consider that are particularly meant for online businesses only.

Get all updated information on the online business regulations – Online business enterprises and their actions are modulated and overseen by online business law. Such laws take into consideration the use and distribution of personal information of your customers and also involve a number of intellectual property regulations and privacy matters.

Learn about the online business rules associated with your country and state – Every country and state has their own set of rules and regulations when it comes to setting up an online business. Such rules also cover taxation of a business and other obligatory payments. You should be well aware of the rules that are applicable in the country and state that your business will be registered in.

Learn everything about tax regulations – When you set up an online business, you may need to pay different types of taxes such as income tax. Make sure that you learn everything you need to know about tax regulations in your country that would be applicable for your online business.

Once you are done with the basic legal and formal aspects of setting up your business, it is time for you to develop your online presence.

Pick Your Market

One of the first things that you will need to do when you set up your own online business is determine the kind of business it is going to be. This means that you will have to decide whether you want to sell products or offer specific types of services. If you want to deal in products, you will also have to consider whether you want to develop your own products or offer products that are made by other manufacturers. Based on such decisions, you will have to focus on your specific market niche.

Build Your Website

After you have decided on the products or services that you will be offering, you will need to set up your own business website. As there is a lot of tough competition in the online business scenario, you will need to come up with a website that is unique, well designed and provides you with an edge over your competitors. One of the most important steps that you need to take at this stage is decide on the ecommerce development software platform that you will be using for your business. Different software platforms come with their unique advantages and shortcomings, so you will have to do a thorough market research before you make this all-important decision. You will then need to hire a team of web designing and development professionals who can work on your online business site.

Get your target customers to visit your website

Setting up your online business is not enough; you will need to have customers visiting it regularly so that they can push your sales figures high and provide you with the financial returns that you are looking for. This is something that can only be attained by having effective online marketing strategies in place. An SEO services company can be of great help to bring your site the online traffic that it deserves. A professional SEO company India is well versed with different types of optimization techniques that can provide you with the desired results. They can also come up with innovative methods to promote your business in various search engines and the social media.

Develop a detailed and comprehensive customer list

More often than not, your website visitors are going to simply browse through your online business platform when they visit it for the first time. They are hardly going to make any purchasing decision when they browse through your products at the initial stages. In fact, they may even choose not to return to your website again in the near future. However, you can increase your sales conversions by effectively launching email marketing campaigns that cater to the needs of these customers. Make sure that you use an email capture form to get the contact details of your customers. You can then note the browsing habits of your customers and send them targeted emails based on their product preferences.

Furthermore, your emails can always keep them notified about the latest product launches as well as any new offers or discounts that are currently available. Such news will increase your sales figures over time.

You can also present your customers with free gifts and promotional products to encourage them to sign up with your website. This is going to help you in the future to promote your business further.

Provide great value

The content material that you put on your website as well as in your emails, blog posts and articles play a critical role in determining the success of your online business. Such content should have a strong selling potential. By always providing them with high quality content, you can capture the attention of your target audience and encourage them to spend their money in your products. As a business owner, you should always focus on providing customers with great value each and every time they visit your online site or make a purchase. Gradually, you can develop a strong fan following with your prospective customers and encourage them to spend more time in your site. They can also continue as your loyal customers and invest in your products for many years in future.

Provide your business website with a secure payment option

Since online payments will form a critical aspect of your business, you need to make sure that your online ecommerce site has a highly secure payment gateway that offers completely secure payment options to your customers. This is going to encourage your customers to invest in the products that you have to offer in your website.

Make sure that your online business website is user-friendly

One of the most critical aspects of designing a website for an online business is its user-friendliness. Your customers will hardly think twice before switching to a site of your competition if your site is not user-friendly. Therefore you need to make sure that your site loads easily in all devices, including laptops, desktops and smartphones. Moreover, since most people nowadays make use of their smartphones to browse through products and make purchasing decisions, you should focus on making use of responsive web designing practices as it ensures optimum browsing experience for your customers. Additionally, you should also focus on creating an official app for your online business that will allow your customers to interact directly with your business. Once you are done with the web and app platforms of your business, you can consult an SEO services provider like Media Fx on how to best optimize them for ensuring maximum traffic for your business.

New Trends of SEO Usher as Backlinks Decline in Their Importance

Searching Engine Optimizing SEO Browsing Concept

Over the last year or so, there have been some interesting trends observed in the sphere of search engine optimization. While the dynamic SEO industry has been going on through some important changes in the recent times, there have also been some consistent trends such as content production and relevance, general user intent, architectural and technical factors; user signals from the own product sets of Google and of course the backlinks. However, there has been a change of attitude when it comes to the backlinks. The top 10 SEO companies India have noticed that while the quantity and quality of links redirecting into the pages of a particular site from the other sites are still considered important, they certainly are not held with the same level of reverence as before. Depending on the type of the search query that is entered, the maximum search results might not have larger numbers of links associated with it than the other pages that have good ranking. Online marketing company Media Fx investigates the possible factors that have led to such changes.

One of the major factors that have influenced this changing perception about backlinks is the rising use of mobiles along with increased prevalence of app usage and social media sharing. These factors have changed linking behaviors that have been traditionally associated with desktop rankings and their values. While the backlinks still remain as a critical part of the search algorithms, they are now considered to be one of the multiple factors affecting search engine rankings and certainly not the principal driving force that pushes the webpages to the best Google rankings.

A number of studies have also been conducted to investigate such changing focus of the backlinks in the world of search engine optimization. One of the areas that have been studied by companies offering the best SEO services includes the related areas of content relevance as well as user intent. Considering the keywords used for carrying out specific searches and the personalization elements that are applied to them, Google may actually treat the intent for specific searches by different users to be different and unique and come up with unique search engine results. While Google has been stressing the importance for SEO companies to focus more on content creation and less on keyword usage, the crossover point for content relevance primacy and keyword dependence has not yet been felt, at least not until now. In fact, the keyword is no longer the most important factor when it comes to determining actual ranking for some search query. The analysis carried out by top 10 SEO companies India show that the quality and relevance of content are the primary driving forces that influence Google ranking.

Along with content marketing, companies offering best SEO services believe that they need to focus on a number of other technical factors that are going to influence ranking increasingly as time passes by. These factors include site speed, file size, internal linking, HTTPS hosting as well as mobile-friendliness. Experienced SEO firm Media Fx believes that apart from the all-important technical requirements, there is not going to be any specific benchmark values or factors that are going to universally affect SEO rankings as before. There are also going to be certain other factors that influence SEO rankings. For instance, websites that do well in SERPs are also likely to do well in social media ranking, and they are going to mutually influence each other. HTTPS encryption, which offers higher security features, will also increasingly become more important in the coming years.

What is the difference between HTTP & HTTPS?

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HTTP and HTTPS are two different types of protocols that are often used in the fields of web browsing and digital marketing services. Many people get confused when they find two different types of URLs for the websites that they visit. There is a significant difference between these two different protocols. HTTP is a term that stands for HyperText Transfer Protocol. Used for the purpose of networking, it serves as a system that is used for receiving and transmitting information across the server and a client browser. A server is a machine where the website code is based. HTTP effectively manages the mutual communication between the server and a client browser to exchange data or information successfully. While the first HTTP only made use of one method known as GET that would put a request for a page from the server and get the response as a HTML page, the latest HTTP version makes use of nine request methods.

In most cases, when you choose to visit a website, you can find that the web address begins with the prefix of HTTP://. This indicates that the browser is presently connected with the server through the HTTP protocol. However, it is to be kept in mind that the HTTP is not the best and safest way to create a connection. This is so because HTTP is quite vulnerable to hackers or cyber criminals who can penetrate through it and directly oversee the activities of the people browsing through a website. It is exactly here that the HTTPS protocol comes in that provides people with the security that they look for carrying out their online activities. The better security features of HTTPS protocol is the reason why most SEO services experts recommends using it for social media and ecommerce websites that have higher security requirements.

The HTTPS protocol or Hypertext Transfer Protocol Secure is made by combining 2 different protocols which offers a more secure method to access and browse the web. It is made by combining HTTP with SSL/TLS protocol. The SSL/TLS protocol ensures that everything that is shared over the HTTPS protocol is going to be delivered in an encrypted form which enhances its security. Since the communication is completely encrypted, people from outside are not going to know what data or information is being shared between the server and the client. This naturally presents a more secure platform for sending a request from the client to the server. Some of the websites that regularly use HTTPS protocol include banking websites, email clients, ecommerce sites, payment gateways as well as corporate sector websites.

In order to create an HTTPS connection, a public key with a signed certificate is needed for the server. The certificate may either come free of cost or may be priced at few dollars, depending on signing authority. The certificate may be distributed in yet another way. The site admin can create the certificate and load it in the client browser of the users. When a user requests for information to web server, the identity of the user can be easily verified. Such factors make HTTPS one of the most widely used protocols by companies offering SEO services, India.

With an HTTPS connection, the SSL certificate contains the code that is required by the client for deciphering the message hidden within the encrypted site. Through this method, the information that is contained therein cannot be read by an external agency or a hacker that gets into such sites looking for valuable data. It is due to this reason that HTTPS protocol is extensively used for sites that have enhanced security requirements.

Google makes Language Translator for Better Response

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Google has been working for quite some time to improve the efficiency of its translation service and now there have come up with an advancement that will help computers to skillfully interpret complete sentences with higher accuracy. The all new advanced Google translation service is going to be more fluent than ever which is certainly going to appeal to its millions of users all around the world. Although the Google translation service advancement sounds rather simple, it actually took many years of engineering by the experts to finally pull it off. For the longest time, Google’s technology analyzed the phrases in separate pieces and then came up with stilted translation results. Such advancement of technology is certainly going to help companies like Media Fx that are known for offering expert SEO services to their clients.

As the machines used by Google can now interpret entire sentences, it would be a lot easier to translate extended, long passages of text with greater accuracy. In fact, the translations should now read and sound like what a native speaker or user of the language is used to. This technology which is now termed as “neural machine translation,” has features that are similar to those that Google has been including in its Photos application for the last few years for identifying objects and people in pictures stored within it. Google has described the neural machine tool as their biggest achievement for their translation service over the last decade. Such efforts have been particularly lauded by the companies offering best SEO services.

Mike Gualtieri, a reputed Forrester Research analyst also believes that this new method adapted by Google to improve its translation service is really a major breakthrough, even though he expects translation service advancement to make some crucial mistakes during its early stages, just like the Photos service which misidentified some items when it rolled out initially. From the onset, this new technology can start translate words and phrases to and from English as well as eight other languages, namely German, French, Portuguese, Spanish, Turkish, Chinese, Korean and Japanese. These languages together cover nearly one-third of all translation requests received by Google on a regular basis.

On an average, Google Translate service is believed to translate around 140 billion words on a daily basis for more than 500 million users around the world. Google, now a part of the parent company Alphabet Inc., eventually aims on applying the new neural machine technology to all the 103 languages in the official translation service. Industry insiders as well as companies offering expert SEO services have widely praised this move as it is going to open a lot of doors for further expansion of the SEO market.

Companies looking to augment their online position by using best SEO services offered by Media Fx will now have greater flexibility to create effective content once this new Google translation advancement rolls out. While still in its early days, it is expected to produce the desired results within a very short time.

Does Keyword Research Even Matter Anymore?

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For the longest time, keyword research has been regarded as one of the most fundamental techniques that are associated with SEO and content marketing. SEO firms have invested hundreds of hours coming up with extensive lists of short tail and long tail keywords that could then be used in different ways to promote a site. However, many providers of expert SEO services are now beginning to question the role and importance of keyword research in a fast changing and dynamic SEO industry. Leading top SEO company in India like Media Fx is now reconsidering their approach to SEO and finding out that there are more to the bigger picture and that keyword research only plays a small role in improving a site’s ranking.

 

Here are some of the other things that SEO specialists need to consider-

User intent

One of the mistakes many new SEO specialists commit is that they fail to understand the difference between a well searched keyword and a search query. They go ahead and optimize a site for the targeted keyword and yet not obtain the best results. This is so because they fail to understand the deeper meaning behind the search query as put forward by the users. Most people searching for something on Google do not care about keywords and the only thing that interests them is how to find what they are looking for. So they can plainly put a string of words that function as a search query. A search engine optimization firm looking to provide expert SEO services needs to understand the deeper need of the user and put that into the optimization process to get the best results. The SEO professional should also particularly optimize according to long tail queries as they make searching for particular items easier.

Type of search query

The search queries that come from users’ end can define the outcome of the search. As a SEO professional, you should try and understand the nature of this query if you are to develop an effective content marketing plan. There are mainly three types of search queries, namely informational, transactional and navigational. The information search queries are carried out for finding information and transactional queries are meant for buying goods online. Navigational searches are carried out by people to look for sites that would cater to a specific need but the user in this case does not have a specific site in mind. Depending on the type of search query that you want to target, the keywords which you will need to use will become quite different.

Research on demographics

The type of keywords used by a particular group of people will always be different than those used by another group of people. That is why you need to carry out research on demographics in order to learn about their basic needs. By understanding demographic based keyword trends, you can plan optimization for your website’s content in a better way.

To know more about these SEO methods, you should definitely get in touch with a top SEO company in India like Media Fx as they can provide you with in-depth details about advanced SEO techniques.