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Ways to Ensure that you’re Using a Sound Digital Marketing Strategy

Digital Concept

Every ace digital marketer will tell you that the best strategy is one that is result-driven. The domain of digital marketing comprises of several metrics that are essential to consider on an everyday basis. The vast data that we collate usually reveals only a fraction of what’s happening and is often not sufficient to help us accomplish our business objectives. If you opt in for Google Analytics, you can have access to over 75 standard reports and all of it can be modified that offers even more information. Media Fx, an ace service provider of SEO solutions offers some effective ways to go about building the correct digital marketing strategy. Here’s how!

  • Fixing the proper business objectives

Most start-ups miss analyzing and re-thinking on the question, “Was it worth it?” It’s best to consider the capital, time and efforts invested in the business so that you know that you’re marketing strategies and route map isn’t going futile in anyway. So to have a clear vision of all things it is best to consider your business goals once more. The apt way to go about it is to categorize the goals in two sections, that is:

1. Keeping a track of the internal progress
2. Assessing the business goals and targets

  • Tap into the potential of experimentation

When you are analyzing your business strategy and process at work, it is important to welcome in experimentation. Big data and other source of information can provide certain insights and idea about the past behaviour of the users but cannot entirely reveal insights about propelling future changes that are to follow. Keeping this in mind, there are many other activities and aspects that you can work on. For instance, you have the scope to function within the channels that permit you to have a glimpse at the outcome of a very short-term perspective. Simultaneously, in terms of the SEO matters, that certainly comprises of the determining the traffic, you also have the chance to analyze if the link from a chosen site has been worth all your attempts. These activities will help you in framing your online marketing strategy in a human way.

  • Get into the habit of planning, evaluating, acting as well as enhancing

If truth be told, then online marketing is a perfect blend of these few facts as well as analysis that generates out of it. And there isn’t any one analytics approach that can offer you whether you are on the correct path. In addition to that, it neither can assure you that you have done a fabulous job and what would be the apt way to go forward. Which is why according to most digital marketers within the parameters of digital marketing domain is replete with a certain amount of doubt, uncertainty as well as hesitation. Furthermore, there are few other marketers who are of the opinion that the way to honing up their judgement in this constantly changing landscape is the data and few of the companies are all geared up with the complex and detailed analytical tools and ways to address the digital marketing landscape.

In addition to that, most digital marketers know that keeping the business objectives need some of about active legwork, for instance collating all the crucial historical data as well as researching on the present industry trends and many more. And once you are sure about the KPI’s, then you will be able to have the same on the radar as they explain how effective your attempts are on your way to achieve all your business goals and objectives. Therefore, it is essential for digital marketing companies and other brands to never stop experimenting with their business ideas and create targets that will place a challenge to the entire team. However, it is essential to not give into any kind of dubious attempts in the name of experimentation.

Being one of the expert and accomplished SEO Company in India, at Media Fx there’s a dedicated and enthusiastic digital marketing team who from time to time addresses their clients on the best practices to determine whether they are following the steps to an apt online marketing strategy.

Quick & Basic SEO Checklist for A New Website Launch

Design Development Visualize Creativity Concept

So all set the click the most awaited “launch” option with your brand new website? This is where you need to take a quick glance at all your SEO considerations. Maybe you have considered most and overlooked a couple of basics. Start-ups, small businesses or existing businesses in an attempt to develop new websites to come live with a new business segment often rule out SEO tactics that might yield positive results. Being a professional SEO company and offering specialized SEO solutions, Media Fx has identified a quick SEO checklist to adhere to prior to your website launch.

  • The keyword to URL map for the content

To start off, it is beneficial if you look right across the website to create and get some keyword research done. Once that is done then you can set up a list that can map out all the other keywords that you’ve been initially targeting for all the URL’s, the pages that are there on your brand new website. This is a basic SEO to-do that shouldn’t be overlooked.

  • Focus on crawl, accessibility and UX

This is where as an entrepreneur who’ve had his website developed and all set to go live you need to hover your mind on a couple of questions, such as – are the content and website pages available in search engines, will the pages load quick from everywhere, is the website content accessible from all browsers, any device and to every audience and the like. This is where entrepreneurs can opt in for an in-house usability test. Get an audience, such as family, acquaintance and friends for the same. Alternatively, you could also opt in for Usability Hub or Five Second Test to be effective in your testing.  At times, these tests might show-up something crucial in your content or navigation that might need fixing prior to your launch.

  • Considering Open Graph, Rich snippets, Schema and the like

All this refers to one – better and efficient optimization! This is the part where as entrepreneurs you need to check through the URL’s and figure out if you have other scopes than page sorting and keyword mapping. You can also look out for better content scopes and image search scopes as well. Search for rich snippet opportunities as well. For instance, you can make use of a customer testimonial that would add value and also an image that would accentuate its effect. In addition to that, you could also make use of the instructions given on Facebook and Twitter on the way to show-up effectively and enhance the brand reputation. Companies making use of OpenGraph will experience it working perfect on LinkedIn as well. So you can juggle your options and check what works best.

  • Consider a plan for link outreach and launch amplification

One of the basic aspects of SEO is that as a start-up or online business you would require links along with engagement and certain kinds of signals so that your site ranks well. It is essential for you to have a great launch day, month and even week. To get to that, you need to start off by mulling on who is going to assist you in amplifying your website launch and the reason for it. If you can discern out on the “why would they amplify your launch”, i.e. because they are an acquaintance, family, friends or just known people who would be willing to personally help owing to former business relationships or they have been your customers, the plan to reach them becomes easy. It could also be that some of them are journalists or online correspondents looking forward to a good and unique story and your website launch promises them that. There are also a lot of bloggers today who are waiting to write and publish about new happenings in their site. Hence, identifying this section of people is essential. Once that is done then you can prepare your direct outreach plan with clarity.

Being an experienced SEO company in India, Media Fx outlines this basic SEO checklist to consider before your website launch. This will ensure your business gets recognized in the right channels and yield better results in terms of brand recall, awareness and favourable ROI.

Recent New Age Trends that’s Impacting B2B Content Marketing in 2017

 

Business, Technology, Internet and network concept. Young business man, working on the tablet of the future, select on the virtual display: content marketing

Content certainly is the king in this new age of web development and SEO! Your website shouldn’t just be a representation of your services but also a compact literature as to how it can add value to the lives of your target and potential customers. However, with the ongoing technological advancements and changing web patterns there are varying digital trends that can impact the B2B content marketing strategy for many companies in 2017. MediaFx being counted as one of the innovative SEO company India has encapsulated five core trends that start-up and other SEO companies need to pay heed to.

  1. Videos resulting in favourable ROI

It is very apparent that videos are becoming a vital element of sound content marketing strategy. According to a study conducted by the Firebrand Group, almost 85% of the marketers have witnessed a favourable ROI from video feeds. Video feeds are a crucial step that every strategic marketer must implement. Other than increased ROI, well managed video feeds have also generated brand awareness along with customer loyalty. Facebook live video feeds have been generating positive results for start-ups and other businesses.

  1. Video consumption has increased

Most digital marketers want to keep their web visitors completely engaged with the web content and other online features that are on offer. Other than benefiting in increased ROI, videos also are being consumed hugely by the prospective customers, random online viewers as well as the loyal customers of a concerned brand. When video posts are followed by news articles, research content as well as social media posts, content marketing reaches a progressive state. In the recent times, online users and viewers are probably scanning content today more than ever, hence both articles and blog posts need to be comprehensible and made interesting with a video content, which has the potential to grab maximum attention.

  1. Social media gains prominence for promoting content

Websites always had their team of experts that manage content dissemination. Latest trends highlight that social media has ranked high when it comes to content promotion. Most start-ups and progressive business brands have recognized social media as a crucial tool for content distribution as more and more people are becoming internet savvy and rely on the feeds circulated in social media. Hence, digital marketers should realize the target customer they want to touch base with as that will allow them to arrive at a sound social media content sharing strategy that will ensure customer engagement through likes, replies, shares or retweets on Facebook and Twitter, which are the two prominent social media networking sites.

  1. SEO best practices that go overlooked by the content marketers

When content is generated, it is essential for marketers to notice that they are abiding by the best practices of SEO that comprises of ALT tags and also averting any kind of copied content. The SEMrush that was released in July highlighted about 50% of the websites that encountered with replicated content and the remaining has been detected with ALT attributes missing. This data reflects that there are plenty of websites that have major issues regarding the content. Implementing the best practices of SEO will make sure that the content has a high rank that will make the website perform well and avert all kinds of penalties.

  1. The demand for customized content is high, especially from B2B buyers

Most B2B buyers in the recent times have revealed that the most crucial aspect of creating the content of a company website is to curate it in a way that directly highlights about the consumer needs.  Therefore, when SEO companies are developing their content it is essential to put the emphasis on content that’s original, easy to comprehend, crisp and verbalize the needs and perspectives of the buyer. Only then will it be able to connect with its buyers and add more value to a blog post, webinar, industry news articles and product videos.

Being an experienced service provider in content marketing and SEO solutions, MediaFx is always keeping a tab on the latest digital trends that impact the content marketing services and designs services in accordance with that, so that clients derive maximum benefits.

Leading SEO Trends for 2017

seo strategy and internet marketing background

It’s 2017 and SEO has been graduating with newer trends that what it professed in 2016. Progressive companies specializing in digital marketing and SEO services need to stay updated with the new trends to perform adequately. With the constant updates on Google algorithm’s, at MediaFx we attempt to crunch down the new SEO trends 2017 in a simple way.

The leading trends include:

  • Optimizing the user intent

Even though keywords are vital, but trends highlight that searching with simple terms gets a better outcome. The new age customers are aware as to what they are searching online. The search engines too are becoming sharper in gauging the intent of the users. Hence, online users today type in phrases or their complete queries such as “Dark spot removal naturally” or “How can I remove dark chin spots naturally” and get the results they are seeking for. 2017 will put emphasis on digital content optimization depending on the intent instead of chosen set of keywords.

  • Return of cross-channel marketing

Even though multi-channel and cross-channel marketing might appear to be the same, there’s a difference. Cross-channel marketing indicates usage of many channels for marketing a brand in a comprehensive manner. For instance, if the users today have been browsing products and accessories using a mobile app but somehow don’t end up purchasing the same, the business owner can send the users targeted ads on those specific searches through social media or email. Cross-Channel marketing can often be called an extension of multi-channel marketing. The core objective of the former being establishing the quality brand presence and recall value consistently through several channels allowing users to shift effortlessly between mobile devices and other platforms to buy a product.

  • Rich and high-end snippets and answers

Most of us count on Google for answers to our queries. For every query, we type in Google provides relevant search results along with websites, movies, events, news snippets, videos, feedbacks and other kinds of data pertaining to the search. Organized data markup allows the business and website owners to attain improved listing on the SERP’s. A study conducted by the Stone Temple Consulting reveals that the quantity of better and high-quality answers has gone up in its frequency from 2014 and 2016. This is because our new age users today look forward to helpful and rich data. This is one crucial reason why most start-ups and existing SEO company India need to deploy schema-mark-up or data markup this year for better rankings.

  • The advent and development of voice search

Advanced voice search has been researched upon for long in the IT domain. And today, amidst the trials and errors, voice search is gradually becoming a popular search option. It has a certain appeal to it and is fast and completely hand’s free. With more technological advanced the minimal errors that still exist in the voice search options will fade away as well. Keeping in mind the present trends and advancements, the primary objective for voice search in 2017 is essentially to graduate a notch higher than voice recognition and nature into voice understanding. That will make it a truly perceptive experience, from the user point of view.

Maximized mobile expansion

Smartphone’s and its rapid growth has impacted SEO as well! Mobile search is gaining prominence in the recent times and is also considered to increase in future as there has been a drastic shift from searching for computing devices like desktops and laptops to mobile searches. Hence, start-ups and existing online businesses need to give into mobile optimization and should make their websites available in mobile the same way as it does on a desktop screen. Mobile optimization will be a key SEO trend for 2017.

The summing up

Companies like MediaFx, specializing in SEO service in India have realized that 2017 is a year of crucial and new SEO trends. Our modern day customers are getting highly connected with the brand of their choice and prefer rich answers and results to their queries and searches. MediaFx has taken account of all these trends and has been designing its services and SEO solutions accordingly, to service clients effective, yield better profits and generate maximum customer delight.

Essential content marketing services that content firms should provide

content marketing service

Ask any seasoned SEO expert and he or she will tell you that the efficiency of any SEO campaign lies in its content strategy. Without effective content, it is practically impossible to attract potential customers and hold on to their interest for long. Due to this reason, the content creation industry is always evolving and finding new ways to engage the audience. Blogs, articles, press releases, eBooks, infographics, case studies, videos, emails and social media messages are some of the forms of content that are used by companies to promote their online business. The majority of the inbound traffic is actually brought by well written and well developed content. So the task of a marketing agency is not only to use this methodology but also to encourage the clients that they do the same.
Professional content marketing experts do offer a range of expertise for their clients that in turn help their businesses to grow. According to Media FX, a leading SEO company India, a firm offering content marketing services should present clients with the following types of content marketing packages.

Content Strategy
Although many clients will want to get into content production as soon as possible, it is necessary to first come up with a well rounded content marketing strategy. This is not only going to help the content development firm to better understand the current content situation of the client firm but also the goals that they need to achieve. To develop a content strategy, the first thing that a company development firm needs to do is come up with a clear conception of the target customers for whom the content is to be produced. The existing content of the client website is to be audited as well in order to see whether they can be reformatted or repurposed to make them more relevant to the client’s marketing intentions. Finally, it is necessary to come up with a method for organizing all content created for the business. This can be done by building an editorial calendar for the client’s content marketing projects. The calendar is also going to help the firm to understand at what intervals contents like blog, email and social media should be posted.

Content Creation
It is necessary to create unique and effective content that will help the business to flourish in a highly competitive market. The kind of content that a company needs to create may vary with the industry or client, but most business firms will benefit from blogging, social media, email, and other forms of premium content creation. The type of content that needs to be created often depends on the nature and demographic of the target audience.

Content Optimization
It is not just enough to create good content for a business firm. To make sure that the target customers are being able to access the content when they are searching for relevant keywords, it is necessary to optimize the content for the search engines so that it can become visible to others. This is one of the most important parts of content services. Without proper optimization, the content will never be able to make the kind of impact that it is supposed to. According to Media FX, the leading SEO company India, content firms should invest most of their time and resources on perfecting this aspect of their services. Methods such as keyword research and implementation, SEO best practices, analytics for user behavior as well as competitive insight should be used for optimizing a content in the most effective manner. However, the trickiest thing about this is that there is no perfect way to optimize a content and the methods that work today might not do so tomorrow. Therefore the content development firm must always try to find out innovative ways of optimizing content.

Content promotion
Developing a content promotion strategy involves finding the right channels for promoting content. In order to make sure that target consumers get to see the content, it is necessary to opt for the best content promotion channels as this can save on money and time. One of the ways to do this is by analyzing the current channels used by the client. Understanding how competition firms achieve their promotional goals is yet another way to go about it. One can make use of social media and emails as well as the help of industry influencers to promote the site’s content. Such content marketing services can help to generate fast results.

How can I set up an Online Business in 2017?

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Are you looking to become financially independent and attain a greater sense of professional self worth? Then one of the best ways to do so would be to start an online business. The internet has brought on a wider range of scopes for anyone looking to establish their business and provided that you follow the steps necessary to become successful, you will have no dearth of customers looking for the products that your company has to offer. In fact, the internet has certainly made it easier for companies to have ready access to a wider customer base than it was ever possible in the real world. This has already encouraged many young entrepreneurs in India to set up their own online businesses. This trend has been steadily growing for the last few years and we can surely expect a number of new enterprises seeing the light of day in 2017.

In many ways, getting started with an online business enterprise is quite similar to opening a traditional brick and mortar store. You will need to plan your business effectively, arrange your funding, develop your unique product and start working on the production and advertising processes. You will also need to hire the expertise of a SEO company India like Media Fx in order to promote your business to potential customers. However, there are certain unique elements of running a specifically online business and any entrepreneur looking to achieve success in this field needs to learn about them well enough before starting.

Various types and forms of online businesses

As a person looking to start up your own online business, you must learn everything you can about the different types of online businesses that you can try out. While there are a number of different types of online businesses, which one would be best for you will depend on the type of products that your business is dealing with.

E-commerce sites

E-commerce sites represent the most direct forms of online businesses that you can start for the products that you are looking to deal with. By having a self hosted e-commerce portal, you can sell your services and products to your customers directly without having any go-between channels. One of the best things about choosing to setup an e-commerce site is that it offers you a far greater extent of control than you will have when you choose indirect means of online business. You can customize practically all aspects of your own e-commerce business website, whether it is about deciding on the overall look of your store or the way all of your products are neatly arranged in the catalog. Nevertheless, you also need to remember that having greater number of options can also make the whole process of setting up your online e-commerce site much more complex.

While setting up your own e-commerce site, you should focus on presenting your customers with the ultimate user experience so that they visit your site regularly. Make sure that you choose the right kind of web design so that it allows your users to navigate through the site and its features easily. It is also important that you choose your website’s shopping cart software wisely so that it suits the nature of your business.

The eBay stores

Plenty of people choose to set up their own eBay stores which offer indirect methods to carry on an online business. While an eBay store comes with its own advantages, it still has a number of downsides. When you choose eBay, you do not have to develop your own website, choose a well suited shopping cart software program or customize your online business store. Simply by choosing to set up your business with eBay, you get to have all of those benefits as a package deal. However, it also means that your customers will need to interact with the eBay storefront when they are looking to buy products from you. You will also have much less control when it comes to deciding on the general visual layout and the features of your store. This can work out well or even worse for you, which may depend on the general nature of your business.

With eBay, you can offer both handcrafted as well as resale products to your customers. However, there are also a number of items that you cannot offer on eBay, and you need to learn about them beforehand prior to deciding whether eBay is the right choice for your business.

The Etsy stores

The Etsy store is a very popular choice when it comes to setting up an online business with fewer hassles. Setting up an Etsy store is quite easy and its format remains more or less similar from one store to the other. However, unlike eBay, Etsy offers its users the opportunity to customize their layout to a certain degree. Every customer looking to buy products will need to do so through the main Etsy interface which means that all businesses will have a common platform. Getting an online business website up and running through Etsy is practically minimal. Depending on the level of control that you wish to have over your site, this can either be a good or a bad thing.

Nevertheless, the most important thing that you need to remember while choosing Etsy for your business is that it is a site that is particularly meant for the creative business professionals. This means that the site mainly focuses on different types of handmade items. So if you intend to sell different types of handcrafted goods, develop and sell your unique art or resell vintage items, Etsy can be the best platform for your business. On the other hand, if you are looking to sell mass produced items, then Etsy is certainly not for you. Although recently Etsy has made it quite clear that even if they do allow their product sellers to partner with the outside business enterprises to develop their products, they certainly do not intend to allow mass-produced goods on their site.

Service oriented online businesses

If you are looking to set up an online business that mainly offers specific types of services instead of products, then you will still need to set up an online platform for your business enterprise. This is especially true if you are looking to accept payments from customers through your website. You can use a simple shopping cart software to create your own web portal that can perfectly fit the requirements of your specific business. Alternately, you can also choose websites that offer different types of service providers to showcase their own business.

A website screen promises to instruct you on how to set up and launch your own web presence for your internet business in order to generate traffic and drive sales

Steps for starting your own online business:

Plan your business – Every business needs a basic plan and your online enterprise is no different. Before you launch your online business, you should carry out a comprehensive planning process that should include complete market analysis; things that you will need to do for funding production as well as a SWOT analysis for beginning your planning process.

Write down your business plan – After you have done some basic planning for your online business, you need to write down your business plan. It is better that you stick to a rather lean business plan, unless you are planning to ask a bank or an investor for funding your enterprise. A lean business plan is easier and quicker to write and can perfectly summarize your goals down to the basic essentials.

Get your own registered domain name and work to set up your online business – If you want to create your very own online business website, you will need to come up with a unique domain name that perfectly describes your business. You will also need to hire a secure server for launching your online business so that your customers can have a comfortable experience while browsing your site. After you have secured these basic requirements, it is time to set up your own business website. You can either hire an outsourcing professional to do it for you or even opt for a DIY project.

Make your online business legal – You will need to make your business website legal in order to carry on all transactions and dealings with customers and clients. Although some of the considerations applicable for traditional brick and mortar enterprises are also applicable for an online business, there are some things to consider that are particularly meant for online businesses only.

Get all updated information on the online business regulations – Online business enterprises and their actions are modulated and overseen by online business law. Such laws take into consideration the use and distribution of personal information of your customers and also involve a number of intellectual property regulations and privacy matters.

Learn about the online business rules associated with your country and state – Every country and state has their own set of rules and regulations when it comes to setting up an online business. Such rules also cover taxation of a business and other obligatory payments. You should be well aware of the rules that are applicable in the country and state that your business will be registered in.

Learn everything about tax regulations – When you set up an online business, you may need to pay different types of taxes such as income tax. Make sure that you learn everything you need to know about tax regulations in your country that would be applicable for your online business.

Once you are done with the basic legal and formal aspects of setting up your business, it is time for you to develop your online presence.

Pick Your Market

One of the first things that you will need to do when you set up your own online business is determine the kind of business it is going to be. This means that you will have to decide whether you want to sell products or offer specific types of services. If you want to deal in products, you will also have to consider whether you want to develop your own products or offer products that are made by other manufacturers. Based on such decisions, you will have to focus on your specific market niche.

Build Your Website

After you have decided on the products or services that you will be offering, you will need to set up your own business website. As there is a lot of tough competition in the online business scenario, you will need to come up with a website that is unique, well designed and provides you with an edge over your competitors. One of the most important steps that you need to take at this stage is decide on the ecommerce development software platform that you will be using for your business. Different software platforms come with their unique advantages and shortcomings, so you will have to do a thorough market research before you make this all-important decision. You will then need to hire a team of web designing and development professionals who can work on your online business site.

Get your target customers to visit your website

Setting up your online business is not enough; you will need to have customers visiting it regularly so that they can push your sales figures high and provide you with the financial returns that you are looking for. This is something that can only be attained by having effective online marketing strategies in place. An SEO services company can be of great help to bring your site the online traffic that it deserves. A professional SEO company India is well versed with different types of optimization techniques that can provide you with the desired results. They can also come up with innovative methods to promote your business in various search engines and the social media.

Develop a detailed and comprehensive customer list

More often than not, your website visitors are going to simply browse through your online business platform when they visit it for the first time. They are hardly going to make any purchasing decision when they browse through your products at the initial stages. In fact, they may even choose not to return to your website again in the near future. However, you can increase your sales conversions by effectively launching email marketing campaigns that cater to the needs of these customers. Make sure that you use an email capture form to get the contact details of your customers. You can then note the browsing habits of your customers and send them targeted emails based on their product preferences.

Furthermore, your emails can always keep them notified about the latest product launches as well as any new offers or discounts that are currently available. Such news will increase your sales figures over time.

You can also present your customers with free gifts and promotional products to encourage them to sign up with your website. This is going to help you in the future to promote your business further.

Provide great value

The content material that you put on your website as well as in your emails, blog posts and articles play a critical role in determining the success of your online business. Such content should have a strong selling potential. By always providing them with high quality content, you can capture the attention of your target audience and encourage them to spend their money in your products. As a business owner, you should always focus on providing customers with great value each and every time they visit your online site or make a purchase. Gradually, you can develop a strong fan following with your prospective customers and encourage them to spend more time in your site. They can also continue as your loyal customers and invest in your products for many years in future.

Provide your business website with a secure payment option

Since online payments will form a critical aspect of your business, you need to make sure that your online ecommerce site has a highly secure payment gateway that offers completely secure payment options to your customers. This is going to encourage your customers to invest in the products that you have to offer in your website.

Make sure that your online business website is user-friendly

One of the most critical aspects of designing a website for an online business is its user-friendliness. Your customers will hardly think twice before switching to a site of your competition if your site is not user-friendly. Therefore you need to make sure that your site loads easily in all devices, including laptops, desktops and smartphones. Moreover, since most people nowadays make use of their smartphones to browse through products and make purchasing decisions, you should focus on making use of responsive web designing practices as it ensures optimum browsing experience for your customers. Additionally, you should also focus on creating an official app for your online business that will allow your customers to interact directly with your business. Once you are done with the web and app platforms of your business, you can consult an SEO services provider like Media Fx on how to best optimize them for ensuring maximum traffic for your business.

New Trends of SEO Usher as Backlinks Decline in Their Importance

Searching Engine Optimizing SEO Browsing Concept

Over the last year or so, there have been some interesting trends observed in the sphere of search engine optimization. While the dynamic SEO industry has been going on through some important changes in the recent times, there have also been some consistent trends such as content production and relevance, general user intent, architectural and technical factors; user signals from the own product sets of Google and of course the backlinks. However, there has been a change of attitude when it comes to the backlinks. The top 10 SEO companies India have noticed that while the quantity and quality of links redirecting into the pages of a particular site from the other sites are still considered important, they certainly are not held with the same level of reverence as before. Depending on the type of the search query that is entered, the maximum search results might not have larger numbers of links associated with it than the other pages that have good ranking. Online marketing company Media Fx investigates the possible factors that have led to such changes.

One of the major factors that have influenced this changing perception about backlinks is the rising use of mobiles along with increased prevalence of app usage and social media sharing. These factors have changed linking behaviors that have been traditionally associated with desktop rankings and their values. While the backlinks still remain as a critical part of the search algorithms, they are now considered to be one of the multiple factors affecting search engine rankings and certainly not the principal driving force that pushes the webpages to the best Google rankings.

A number of studies have also been conducted to investigate such changing focus of the backlinks in the world of search engine optimization. One of the areas that have been studied by companies offering the best SEO services includes the related areas of content relevance as well as user intent. Considering the keywords used for carrying out specific searches and the personalization elements that are applied to them, Google may actually treat the intent for specific searches by different users to be different and unique and come up with unique search engine results. While Google has been stressing the importance for SEO companies to focus more on content creation and less on keyword usage, the crossover point for content relevance primacy and keyword dependence has not yet been felt, at least not until now. In fact, the keyword is no longer the most important factor when it comes to determining actual ranking for some search query. The analysis carried out by top 10 SEO companies India show that the quality and relevance of content are the primary driving forces that influence Google ranking.

Along with content marketing, companies offering best SEO services believe that they need to focus on a number of other technical factors that are going to influence ranking increasingly as time passes by. These factors include site speed, file size, internal linking, HTTPS hosting as well as mobile-friendliness. Experienced SEO firm Media Fx believes that apart from the all-important technical requirements, there is not going to be any specific benchmark values or factors that are going to universally affect SEO rankings as before. There are also going to be certain other factors that influence SEO rankings. For instance, websites that do well in SERPs are also likely to do well in social media ranking, and they are going to mutually influence each other. HTTPS encryption, which offers higher security features, will also increasingly become more important in the coming years.

Google Testing A New Content Platform

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers

Google has been recently carrying out tests for a brand new content platform known as “Posts with Google,” which can have a strong impact on both paid as well as organic brand searches. For a long time, Google has been struggling to build an apt social networking platform of its own. While Google Buzz failed to make the impact that it was supposed to create, the same can be said about Google Plus since it lags way behind other major social networking portals. While the new platform that is currently being tested by Google does include some elements of social networking, it is still highly unique in its own way and quite different from standard social networking sites. This has also led SEO companies to wonder about the ways this new platform is going to influence the trends of content management and search engine optimization. As a topSEO company in India, Media Fx has reflected on some of the ways it can impact SEO practices in India and the rest of the world.

Millions of people carry out searches for finding different types of information on Google on a daily basis about different types of queries. Many of these searches are regarding prominent organizations and individuals. On the official website for their new platform, Google has stated that they are currently experimenting with a unique and new method that will enable users to get direct feedback from select entities that they are searching for.

Verified organizations and individuals can communicate now directly by using texts, videos and images on Google. This is going to make content creation simple and fast. Moreover, once any content is published, the posts are going to appear in the search results that are related to the specific publisher. The posts can also be easily shared on various popular social networking sites. Such features can be easily used by a professional SEO company to promote a particular company or individual.

Therefore it seems that the main of this new platform is to present real-time updates from organizations and individuals when someone carries out direct brand searches. It also complements the results of Google’s Knowledge Graph that is known for providing quick information for various entities. For quite some time, Google has been already performing the real-time update for official Twitter profiles by having their tweet feed appear as search results for different entities.

While this platform is still at its experimental stage and at present it accepts posts by “invite only”, major SEO companies are of the opinion that it is going to make a strong impact if Google makes it available for more brands and individuals. It is due to this reason that every professional SEO company worth their salt are now looking forward as to Google’s decisions regarding this new platform.

The content presented at the Google Posts is going to be very prominent and will include images, videos and links. Such results can easily drive clicks from organic results as well as paid ads. The links present within the posts can direct the users to the official website of the brand. This can save expenses associated with paid search. The platform also allows users to post real-time updates like sales and promotions; this is certainly going to increase the conversion rates for a site.

Considering the benefits that this new platform can provide, it can be said that Google Posts will play a crucial role in terms for SEO in days to come. This has naturally got numerous businesses speculate about the SEO methods that are going to be used in connection with it. A top SEO company in India like Media Fx can help customers to use this platform to their advantage and promote their businesses in the best possible way.

Does Keyword Research Even Matter Anymore?

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For the longest time, keyword research has been regarded as one of the most fundamental techniques that are associated with SEO and content marketing. SEO firms have invested hundreds of hours coming up with extensive lists of short tail and long tail keywords that could then be used in different ways to promote a site. However, many providers of expert SEO services are now beginning to question the role and importance of keyword research in a fast changing and dynamic SEO industry. Leading top SEO company in India like Media Fx is now reconsidering their approach to SEO and finding out that there are more to the bigger picture and that keyword research only plays a small role in improving a site’s ranking.

 

Here are some of the other things that SEO specialists need to consider-

User intent

One of the mistakes many new SEO specialists commit is that they fail to understand the difference between a well searched keyword and a search query. They go ahead and optimize a site for the targeted keyword and yet not obtain the best results. This is so because they fail to understand the deeper meaning behind the search query as put forward by the users. Most people searching for something on Google do not care about keywords and the only thing that interests them is how to find what they are looking for. So they can plainly put a string of words that function as a search query. A search engine optimization firm looking to provide expert SEO services needs to understand the deeper need of the user and put that into the optimization process to get the best results. The SEO professional should also particularly optimize according to long tail queries as they make searching for particular items easier.

Type of search query

The search queries that come from users’ end can define the outcome of the search. As a SEO professional, you should try and understand the nature of this query if you are to develop an effective content marketing plan. There are mainly three types of search queries, namely informational, transactional and navigational. The information search queries are carried out for finding information and transactional queries are meant for buying goods online. Navigational searches are carried out by people to look for sites that would cater to a specific need but the user in this case does not have a specific site in mind. Depending on the type of search query that you want to target, the keywords which you will need to use will become quite different.

Research on demographics

The type of keywords used by a particular group of people will always be different than those used by another group of people. That is why you need to carry out research on demographics in order to learn about their basic needs. By understanding demographic based keyword trends, you can plan optimization for your website’s content in a better way.

To know more about these SEO methods, you should definitely get in touch with a top SEO company in India like Media Fx as they can provide you with in-depth details about advanced SEO techniques.

How Local SEO Services Can Benefit Businesses That Mainly Focus On Dealing With Local Customers?

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Every business house uses the internet nowadays to reach out to their prospective customers and promote their brand. Not only the web allows people to find out about a particular business more easily but it lets the company make more number of sales in less time. The enhanced competition in the online world has also led companies to improve the quality of their products and services to a great extent. This has only benefitted the end users who are always searching for better quality products. To make the most mark in the search engines, a company needs to make efficient use of search engine optimization or SEO services such as those that are provided by Media Fx. SEO not only helps a company to enjoy higher ranking and better traffic but it also serves as a potent tool to beat the market competition.

An SEO company in India can not only provide a client with reliable SEO services but also present with regular SEO analytics reports over a period of time. These reports can help in understanding the progress made by the SEO campaigns and can help in determining what necessary changed are needed to be made. Professional search engine optimization companies can make sure that their clients are always enjoying better ranking in various leading search engines such as Google, Bing and Yahoo. When optimized in the correct manner, a particular site can enjoy top rankings for many weeks in a row. A number of different techniques such as keyword optimization, content creation and link building are used to produce the desired optimization results.

Among the many types of SEO services that are provided by professional SEO companies, perhaps one that deserves special mention is local SEO services. If you are the owner of a local business whose services and products are mainly used by consumers within your immediate community or area, then you will need to make use of local SEO services. The results for local SEO services are always different than that of general SEO services. So if you are keen on appealing to local customers, you will need to make use of SEO strategies that focus on mainly appealing to them. Local SEO is ideal for all kinds of geographically constrained services as it helps to bring the maximum traffic to such locality based business websites. This means that if your business provides electric repairing and installation services or you are the owner of a grocery store, then choosing optimum local SEO services can bring you the success that you ideally want.

SEO firms in India like Media Fx offering the best SEO services make use of different strategies to present their clients with top quality local search engine optimization services. For instance, they can provide with Google Maps SEO services, local listing for various search engines, map listing optimization services, geographic keyword research and implementation and create inbound links from various local directories and websites. Such customized local SEO expertise can greatly help a company to reach out to its targeted customers and benefit from such widespread exposure.