Archives

SEO Basics That Stay Intact Even When Google Algorithm Change

SEO Basics That Stay Intact Even When Google Algorithm Change

Responding and reacting to Google Algorithm change is something that digital marketers and SEO professionals do very often! This is because Google Algorithms change, from time to time, rather abruptly. However, whilst many fret and worry about these updates, any professional SEO company would know that there are few basics that remain the same, despite the Google updates and one must pay heed to it. Wondering what are they? Here goes!

  • The bots should be able to view your website: Google wouldn’t be able to rank your website if the content is absent. The first step for Google to generate search engine results is to be able to see content all over the website. And for this, there’s use of the automated bots that crawl the websites, indexing and discovering the content. If “bots” aren’t able to view the website your Google indexing will never happen as an outcome of SERP’s. Technical SEO gets into action here that ensures your website loads efficiently, can be seen by the bots and that it also depicts the correct image of the website and brand. Making your site visible is essential.

  • The site format reveals the entry format: Taking on from the first aspect, the design, structure, and layout of the website which will, in turn, determine the way Google would assess your website and the way it is visible to the SERP’s. For instance, the page description and title are taken from your website’s metadata and is utilized to populate the respective entry in SERP’s. There are other special structures, which includes the structured markup that can be used to provide selected content as and when the users search for the same.

  • Good quality content is always the need of the hour: Google’s victory lies in directing the users to good quality content available online. This means, to be visible you need to come up with great content. Here great would mean, content that has the use for the audience at large addressing their needs and demands, perspectives and offering useful insights and the like in a language that can be said to be of “good quality” without being too verbose, grammatically correct, well syntax and free from plagiarism. This is what makes a content “good content”. And there can be as many Google updates in the forthcoming years, but this fundamental SEO rule or prerequisite would remain in its place.

  • Trust gets created in the networks: It is important to know that not one source would be able to ascertain a page’s trustworthiness. Instead, Google based on its past records would always depend on a huge network of its trust references to generate the trustable sources online. Presently, this happens in the form of links. Which when there are more links leading or directing to your website, the trustworthiness increases. Link evaluation and link building have witnessed many changes over the past few years, yet the basic concept still remains unchanged and is said to be one of the best ways to enhance domain authority.

  • Rank and spam manipulations are not good: Since the time Google began its functions, it has been standing up against rank and spam manipulations in its own ways. The black-hat search optimizers have utilized many tricks, such as hidden keywords, link spamming, link schemes as well as keyword stuffing to enhance the rankings, without investing in any real attempts. And Google too has been fine-tuning its ability to spot and turn down all the schemes. Google is here to credit and reward the websites that work towards adding value to the users by providing useful data and information, making it worthwhile to chance upon the website as a viewer. And this aspect remains the same despite all kinds of other Google algorithm changes.

Hence, if you would want to establish an efficient and sustainable SEO strategy and want to function as a professional SEO company that customers and others in the business look up to, then adhering to these SEO basics is essential. These basics should be the nucleus of your SEO campaign or the SEO strategy that you customize for your clients. And regardless, of any changes that might come up in the forthcoming days, if you are doing justice to these basic aspects, attaining increased search visibility will never be an issue for you.

Advertisements

Smart Ways to Reveal ROI from Local SEO

Smart Ways to Reveal ROI from Local SEO

SEO is a huge landscape! In addition to that, there is also the Local SEO, which too has its own pros and cons and deals with much more than mere local listing!  And one of the pertinent topics today here is associated with the tracing and determining the value for the small business owners. Often small business owners or their digital marketers don’t know if a profit has been made. Here’s what Media Fx, a professional SEO company has to provide as ways to show ROI from the local SEO.

  • Restrict sending the automatic Google Analytics reports:

If the objective is to highlight the customer what they are attaining from the money they invested, then you are not going to attain the same by sending mere monthly Analytics report. Though Google Analytics is a potent tool, it works great when one is a digital marketer.  The average small businesses aren’t able to have a look at these reports and assess the way the bounce rate minimizes, which means it’s a great job by the SEO.

  • Conversations should be the core of reports:

What are business owners interested in? It’s not the way you maximized the ranking for a set of 50 tracked keywords. They would rather be interested in the added business that was generated owing to SEO work. This is what the report should comprise and that would work well.

  • Utilizing dynamic numbers to keep a track of calls:

If this is what is not being done, then a venture is gradually losing out on the chance to show value! Most digital marketers today make use of CallRail or Call Tracking Metrics that works perfectly! It enables you to have a look from the where the incoming calls are generating. As opposed to slapping a call tracking number on the website, the dynamic number insertion is not going to affect the NAP consistency in any way. Furthermore, there’s an added bonus. You have the chance to set up these calls as objectives in Google Analytics. Making use of the landing page report you have the chance to view the pages of the website that are accountable to receive that call.

  • Evaluate the revenue:

This is very simple! All you need to do is ask your client about their average lifetime value and what their average closing ration is on the online leads. You can then note those numbers and depending on the conversion, you have the chance to evaluate their estimated revenue. The other added guideline is also useful. You can use this to take one step ahead and also reveal to them for every buck that they invest in, you are offering them some value. It is true that in case the lifetime value of a consumer is more, then such numbers are going to appear better.

  • Offer a before and after screenshot than a ranking tracker:

Even though ranking trackers are good, but it’s best when utilized by the marketers as against the business owners or entrepreneurs. How many times did you have to face a client call and getting worried about the decreased ranks for a certain keyword? It is always better to work in a way so that this stops by excluding ranking reports in the monthly reports. Instead, it’s always better to showcase a profound increase in ranking that took place of constant SEO initiatives. This can be done by using a visual, something that is easy to understand. This is the reason why screenshots are useful. This can reveal chronologically how the SERP used to look before and how it appears now.

However, it is essential to realize, that in order to reveal the ROI digital marketers ought to groom their thinking akin to a business owner, instead of a marketer. When your objectives align very well with that of the business owners, that generally indicates maximized calls, ensure that is exactly what you are highlighting on all your monthly reports.

Many digital marketers miss out on these points. However, being a professional SEO company, Media Fx considers these steps as essential steps to reveal the ROI that is generating from the local SEO.

Want to Reach High Rank fast? Here’s how to go about it!

rank-high-of-your-website

Ask any SEO professional, they would share the simple process each follows! That is, they identify the way online visitors are looking for their product and then create and optimize websites or pages so that it matches the intent of the online visitor, so that Google can find the same, understand and even trust for the traffic to come in consistently. However, this isn’t always a child’s play. There are times when you can’t get any higher rankings.

What to do in such a scenario? Media Fx, a professional SEO company has studied the SEO landscape and has come up with few tactics that might come handy during such times. Here goes!

  • Overcome the neighbouring areas:

This is both an SEO as well as a business strategy! However, it makes complete sense to be watchful of the uncompetitive verticals that are close to your own. You have a benefit here as you possess a competent domain, brand, a website to create and much more. There are fresh startups that are aiming to make headway in such spaces that will fight in order to compete, with a rather low-effort implementation, just in case you analyze well. You can simply start by ideating the associated products. For instance, if you happen to be a real estate listing website, then it is useful if you take a look at the sections such as area guides, home insurance, and the flat-sharing listings. The moment you have defined your list your keyword research gets more richness and quality. This might seem like recognizing the keyword scopes but has long term advantages as well. This will give a boost to your SEO as well and will help you rank high!

  • Open the doors to the intimidated:

Based on your domain, there might as well be some of the best opportunities that you still haven’t tapped on to amidst your potential customers who don’t feel comfortable or don’t understand the product that you specialize on. For instance, if you sell tablet devices, you could have a section of customers that are slightly inhibited about making use of a tablet device to start with. Add on to that they might have inhibitions to buy the tablet device from an online shopping website and might seek some guidelines and advice pertaining to the same. Once they have this advice they might be all game to purchase the same online. So as you make your posts and design it for this section of the buyers you can share the required professional guidance that will help you attract these buyers and also add to your ranks.

  • Get some attention the right way:

Other than loyal customers, you might have some people who are aware of your products but they stay silent! One of the recent jobs done by the American automotive listings site is really commendable. The other site that has done a good job is Bringatrailer.com with a rather simplistic approach. The moment they have access to any interesting and rare car listing, they share the same on Facebook. These are elementary posts showcasing the used cars. However, this website is doing something very impressive. The website post links to the Facebook product pages over a dozen times each day and attains 3-figure reactions that add up to the ranks. The moment the public get connected to a brand at their personal space the ranks go up.

  • Let your people know about your vertical:

You have to give this thought a chance – It isn’t that your potential customers are slightly shy of the products you specialize in. It could also be that your customers have never known of your vertical. So in such satiations, you must be seen in Geo tagging as well and also give way to branded content and very well-researched editorial sections. This will increase your brand awareness and the brand recall that will have a positive influence on your search engine rankings and web traffic.

As a professional SEO company, Media Fx considers these four tactics useful when you need to increase your ranking when you think that you can’t get ahead any further.

Review Spam and Ways to Detect Them!

Review Spam

A review spam or a false review is one that doesn’t indicate the relationship of the reviewer to the concerned business and it misrepresents the entire nature of the communication the reviewer had with a business. Often review spam indicates that the reviewer is a fellow market player and the review that he is writing is done to affect the competitor in a negative manner. This means a false opinion about the business is circled out to manipulate the general opinion of the people at large.

Understanding the scope of review spam? 

There’s no certain knowledge, but the field here includes those single business owners coaxing his family and friends to write few reviews on Yelp to that of the international network deploying staff that floods Google with several reviews that are just fake. So in this mix, there are primarily two kinds of people involved. They are:

  • Those that write reviews to promote their business in terms of harnessing a positive brand image, generating increased and positive responses and also gathering higher earnings by having positive reviews written about their business
  • Those that write harmful reviews to simply bring down the other market player

The question that arises here is that with regards to the malicious and harmful reviews, how we have the same detected! This is where Media Fx, a company that specializes in SEO services in India has come up with few common ways to have the same detected. Here’s how!

  • Noticing very strange patterns

The profile of a reviewer shows that they have been a lot of geographic locations all at once. Else, they also have the habit of only giving 1-star reviews to a certain business and an excellent review to probably another which is your direct competitor. These can be looked upon as red flags so that you are aware.

  • A rather disorganized language

You will come across several excellent reviews that flatter the name of the business owner! This is where the trick lies. If the admiration goes overboard with a verbose language this means you need to exercise caution here.

  • Weird timings

Over a span of a couple of weeks, if there’s a business that jumps from 0 reviews to that of 30, 60 and finally more than 100, then chances are there that there is something wrong with it.  Unless there is a rush of strong emotions that is a result of some major brand or company happening, chances are such excess reviews are either planted or is the activity of an attacker, in case the reviews stem to the negative side. However, you will need to do a thorough research, whether the reviews stem from being natural or look overly forced.

  • Unusual facts

It is rather odd, as none of your working staff is able to remember that there has been any transaction that happened as per the negative review that has been written on your site or FB page in social media. When there are such strange facts woven into a review of which you hold no record in your office or transaction archives, then that is a huge red flag that there has been a negative review.

  • Direct threats

If you have received a rather direct and obvious threat by an entity or individual that he or she is going to plan an unfavourable review so that there is some drama and that would lead to the loss of customer good will, then you have a clear channel from where this threat has been generating and you can take actions in a more structured manner.

  • Violations of guidelines

It is a known fact that every review platform limits obscene, profane and any kind of harmful content. In case your brand gets attacked by this kind of an attack, then it should be reported without fail.

According to Media Fx, the initial step for detecting a spam review is review monitoring. It is essential to check the direct market players for certain patterns along with the local businesses. Having experience in the field of digital marketing services, this company has identified the above mentioned as some of the check points to be able to spot review spam and take the necessary actions.

3 Reasons for PPC Fails & How to Fix It

Pay Per Click or as known as PPC marketing is an effective tool to expand business and can be a bit challenging to execute. However, when deployed well and effectively it can help companies to increase their employee count from 20 to almost 250 and more. The same is reflected on ROI. However, the sad part here is that sometimes PPC fails and it can have frustrating experience on the company, its online marketing practices and thereby the profits.

To fix it companies need to identify the areas where the loopholes reside. Being an expert service provider of search engine optimization packages and digital marketing, Media Fx has identified 3 potent reasons for the failing of PPC campaigns and ways to have it fixed. So here goes!

Getting over-enthused about CPL

Simply put, CPL is Cost Per Lead and most entrepreneurs obsess about it! And if you have a start-up you might be mulling that CPL is the way to determine if your PPC is generating a positive outcome and so it’s essential to keep a constant check on it. This is where you need to alter your strategy. Today, the practices for PPC have gradually moved from click optimization to conversion optimization. And sometimes CPL doesn’t really ensure the profit you are seeking. So what’s the solution?

Rather than concentrating on CPL, it will do a lot good if you divert your energies and focus towards the profitability. For this, you have to link the data of your PPC campaign to your bottom line. It is essential for you to know those keywords that will generate the lowest cost-per-sale, that the search terms generate maximum revenue and also the ad copy that generates the maximum ROI. The ideal way to get to this kind of sorting is with Infusionsoft, Marketo, Salesforce and other kinds of CRM. This might need consistent efforts on your part but will have significant outcomes on the way you target the PPC advertising.

Overloading with keyword

Here you will have to recall the age-old 80/20 rule! This works best even for PPC. It has been estimated after an in-depth analysis that the average PPC account has been generating all of its profit from only 12% of the keywords. This means, that in case your account happens to be an average Adwords account, in that case almost 12% of the keywords are accountable for all kinds of sales. However, it has been observed that about 88% of the keywords that aren’t doing good erodes almost half of the total ad expense. The majority of brands are aware of their best keywords, but the crisis is that they also bid on several extra keywords hoping it will generate better business. Though its good idea, it can backfire as well. Here’s how to get it fixed!

The solution comes easy with this problem! In case you’re resorting to broad match, then cancel it. The broad match happens to be a default match which doesn’t necessarily means that you will have to use it. Post that you ought to identify the search terms and keywords that are eating up your budget! For this simply open Adwords, go over to the Keywords section and then click on the “search terms”. From here you will be able to generate a certain filter for the “Conversions” and know the search terms that aren’t doing well. This way you can concentrate on the keywords that are worth your budget.

When you bid very low

It’s usually thought that the higher one bids, the more the clicks are going to cost. Though that’s true, there are several other aspects that one should consider. You must know that the “click-through-rate” and the “ad rank goes hand in hand”. In addition to that, as the ad rank maximizes the number of clicks too increases. At the start of your campaign, you need the clicks. The more time it might take to generate the click, the more time it will take for you to sort which keywords, landing pages, and ad copy ensure best results. When you gradually increase the bids, there are chances you are spending the excess on the bad keywords and ads. There’s a way to fix this as well.

Rather than starting low and the gradually going up, it’s always better to start high and gather all data and then you can circle back. However, it is crucial to note here that this attempt will act in your favor when you have a consistent and convincing funnel created for all your PPC campaigns.

Therefore, according to Media Fx when you find your PPC services not working, analyzing these three areas can bring positive results.

The Best Free SEO Tools of 2017!

free seo tools of 2017

If you are an SEO professional or yours is a company that specializes in advanced digital marketing services and SEO, then you would certainly love to stay updated on useful SEO tools, more so if its free! If at the start of 2017 you wanted to upgrade your SEO by providing better solutions to your clients, then it makes sense that you have access to a set of free SEO tools that will help you to add value to your SEO projects.  Here are some of the top SEO free tools that you can use up!

  • Wayback Machine

This is the most compact historical archive the internet has! Wayback Machine enables you to have a look at the website the way it used to. As an investigative tool, this is an excellent one to notice few odd traffic alterations that have been updated to your website. You can certainly think about opting in for this one.

  • Redirect Path

A new version of it is has been made available for 2017! Known to be a free Google Chrome extension, Redirect Path is what assists you to discover the HTTP header as well as redirect the errors, so that you have more time to yourself fixing the errors, instead of merely looking for them. This small plug in is also easy when you are simply looking into a couple of pages.

  • Keywordtool.io

Known to be a “freemium” tool by many SEO experts, Keywordtool.io is one of the best tools if you’ve been looking for something fast and simple to be able to attain tons of ideas on keywords.  It’s diverse and unique and you can use it for Bing, Amazon, YouTube, Google and also the App Store Keywords. This tool is more suited for the long-tail keyword that does not show up in the Google Keyword Planner owing to the low search volume.

  • Google Trends

To predict the future moves correctly of the other player in the chess is what will make you succeed. This is very similar when you are in the industry at large and have other market players and marketers to deal with. To know that your market is heading will automatically offer your marketers a big benefit. Google Trends is what will help you in this.

  • Structured Data Testing Tool (SDTT)

This is one of the best tools from Google that is easy to use and helps you to review and examine the on-page schema code along with the test schema markups. Hence, all you need to do is supply the website URL or the markup and you can keep going.

  • GTMetrix

To be able to manage how fast is your page load speed can influence your SEO in a huge way along with the UX. Here, GTMetrix is one tool that enables you to examine the speed at which a page is loading and also scan the scopes for enhancement so that you are aware as to how to you can improve your overall website performance. There are several other page-speed tools as well that exists! However, GTMetrix is one that is preferred by most SEO professionals as it tends to be a perfect blend between being user-friendly and a competent SEO tool. In addition to that, there are many other tools too similar to this that you might consider using such as Google PageSpeed Insights and Pingdom.

  • Bing Webmaster Tools

Sometimes overlooked mostly as a side part of the Google Search Console, the Bing Webmaster Tools is said to be a perfect way to keep a check on the way your website is functioning on Bing that has over 20% of the Internet’s search traffic. However, it also provides the benefits way beyond Bing by offering insights and perspectives into aspects like on-page keyword optimization, indexation, crawling and much more than can influence your performance in Google.

  • Web Developer Toolbar

It is at the technical duration of the SEO audits that this tool is a handy one! Furthermore, the Web Developer Toolbar enables you to locate as well as disable the data from cookies, JavaScript, images, CSS and many others.

Being a professional SEO company, at Media Fx these are a set of free SEO tools that the company suggests you can use to give a boost to your SEO attempts and service kit.

3 Technical SEO Issues & Smart Ways to Tackle It

Technical SEO Issues

Technical SEO is the buzzword in the online space right now!

But it can get very annoying to encounter some of the hideous website issues, time and again! That’s actually counter-productive. Providing advanced and specialized SEO services in India, Media Fx has encountered a set of common problems during the site audit times. So here are the top 3 technical SEO problems and useful ways to curb the same as well.

1. The Problem of Uppercase vs Lowercase URLs:

This issue is rather a common one, especially with websites that make use of .NET in their URL. The issues branches from the simple fact that a server is configured in a way that it responds to the URL’s having uppercase letters and it doesn’t rewrite or redirect to lowercase version.  In the recent times, this issue has gained momentum as the search engines have become much efficient in selecting canonical versions and simply ruling out the duplicates.

The Solution:

The simply way to solve this issue is to make use of a URL rewrite module that can assist the issue on IIS 7 servers. This tool comes with a great option inside the interface that will enable you to put into effect the lowercase URL’s. When you start doing this, a command or rule will be set to the web config file that in turn resolves the issue totally.

2. Having many Versions of your Homepage:

Once again this issue is with the .NET websites! But the same can happen to other websites as well. The duplicate homepage can be found through the search engines through XML sitemaps or plain navigation. Very many other platforms can have multiple home pages with the same site name and ending with “index.html” and “home” on their URL. However, the good news is that the new age search engines are equipped to manage this issue.

The Solution:

Though detecting the pages can be a tad bit challenging as various platforms can come up with various URL set-ups! However, the way to go about it is to crawl the website, then export the crawl inside a CSV, post that have it filtered by META title column and then get looking for the homepage title. You can smoothly get to the duplicate homepages. The other solution is to crawl the site using tools such as Screaming Frog, to locate the internal links that detect the duplicate page. Here you will have the chance to go ahead and edit the duplicate pages to have the same point to the correct URL instead of generating internal links going through 301 and then loosing link equity.

3. The Problem of the Soft 404 Issues:

Chances are this occurs more often that you expect! The user won’t notice anything stark different. However, the search engine crawlers will detect the issue. Simply put, a soft 404 error seems almost like the 404 error, but it generally returns to the 200 HTTP status code. Here the user sees search results such as “Sorry the page you requested cannot be found.” However, right at the back there is the 200 code that suggest the search engine about the page working fine. This discrepancy can create issues with some of your pages getting indexed and crawled, that don’t intend to be. Furthermore, a soft 404 error also indicates that you aren’t able to detect real broken pages and recognize the aspects in your website where the users get very bad experience. Here’s how to have it solved.

The Solution:

The good news is that this is a rather simple fix that a developer can expect, who has the expertise to set the page to get back to 404 status code than that of 200. The other alternative is to conduct a manual check by visiting a broken URL in your website and then checking the status code that you arrive at. However, few other tools that works great for checking the status code is the Web Sniffer.  Alternatively, you can also resort to Ayima if Google Chrome is what you use.

With years of providing SEO services in India, Media Fx has realized that these are the 3 common SEO errors and also lists out the best solution for the same.

Smart Tactics to Stay Secured from Negative SEO

two babies with their mother

For all those in the digital marketing and SEO domain, negative SEO is for real! And this might actively play its part on completely destroying your website through the harmful backlink as well as backlink spamming. Simply put, Negative SEO is the way of deploying black hat SEO processes on another site. Usually, this is done by a malicious competitor to monopolize on the profits, if your brand happens to be a market player.

In the recent times, digital marketers and SEO solution providers are participating in active ways to halt Negative SEO. This is where Media Fx, a professional SEO company in India discussed on effective means to stay secured from this dangerous threat!

  • You need to conduct link audits on a regular basis

If you’re implementing regular link audits, then you’re signing up for a strong business practice that will save you from falling prey to Negative SEO. Managing the link profile growth is the ideal way to detect any doubtful activity and address it right at the start before the problem magnifies. Regular audits will reveal if your website is hacked, in that case, your links will get affected in a negative way. So it’s a smart call to invest in a link auditing software to keep a constant check on your backlink health.

  • Check on your website speed

The speed of your website is essential to high ranking! If you find that your website is gradually becoming slow or there are downtime issues, then it’s better to resort to crawling software to check for any suspicious activities that are taking place. Just in case you don’t find any problem and the issue persists, then you might fall prey to forceful crawling that causes server load making you site crash eventually. In any case, it’s always better to get in touch with the hosting company to understand the source of this load.

  • Check out for scraped content

Content marketing has been the buzz for a while! However, not all have the capacity to generate creative and unique content. Hence, scrapping has become prevalent. Scrapping happens when your website content is picked up and is directly copied, as is to other websites. Google searches have many such websites. Generally, attackers claim that as their own material and post that they will blend it with a link attack so that your website is spammed. So before scrapping can cause your website and business harm, keep a check on it!

  • Control Google My Business

Brand reputation is dear to every brand! And when you do all the hard work to gain customers and their goodwill, negative reviews will obviously disappoint you. How you to manage a series of negative reviews coming your way? If you haven’t made a huge PR faux passes and still find negative reviews, then that’s a sign that someone is filling your website with bad reviews that are obviously false. This is where you need to respond promptly. Manage Google My Business listings and use the social media listing software to have a check on your online reputation to address this issue.

  • Keep a check on the keywords CTR

Sometimes, there are situations when your website might get many hits and then instantly bounce off, which will have an adverse effect on site rankings. If this is the situation, someone has set up a bot to aim at chosen keywords, be on the website of the competitor and then bounce back that automatically generates a false SERP bounce rate. This will happen if you don’t keep a tab on the keyword’s CTR. All you need to do is log into Google Search and then click on Search Traffic > Search Analytics and view the CTR across all keywords. If there’s a huge spike for no apparent reason, you need to get in touch with Google and start to deny the false links.

If you are fortunate and watchful then you might be able to detect dangerous SEO attacks before they harm you and the digital marketing services you implemented! However, just in case you are starting to witness red flags that make you cautious as a start-up owner or entrepreneur, then you need to exercise these useful guidelines mentioned by Media Fx.

Top 7 Reasons why you should consider Local SEO

Think Global Act Local

Simply put, local SEO is an efficient tool for marketing your business online. It enables businesses and start-ups to promote their services and products to the local customers simultaneously, whilst they are searching for local business scopes. Local SEO makes use of multiple strategies so that your site ranks high on Google and also other business directories like Bing Places for Business Page, Superpages, Yellowbook, Yelp, Google My Business Listing, Foursquare, online reviews, localized content in your web portal and many other strategies. Today, several customers make use of local search on a daily basis in order to come across the best local business scope in their own area.

Known for providing specialized and expert SEO services in Kolkata, Media Fx has been delving into the domain of SEO for a while now. And here are the best 7 reasons why Media Fx suggests that local SEO is essential for your company

1. Local customers use the internet to search for local business:

Whether it’s their mobile device or the desktops, customers make use of the internet to search for local businesses. Furthermore, there are people who also make use of the printed phone books but more people use the internet. These statistics reveal interesting data:

  • 46% of all the Google searches are local.
  • 96% of personal computer users opt in for local search.
  • 50% of the local mobile searches include business data.
  • 64% of the local customers makes use of the search engines as well as directories.

2. Local search marketing is time bound and targeted as well:

Most of the people conducting local searches are searching for a certain business name! However, there are several customers who aren’t fixed on a chosen business name when they start their search. There when you resort to local SEO you have the chance to position your business better and also promote what you want to the local users and cater to their requirements effectively. And there isn’t any better time to connect with your potential consumers other than when they really need a service or product you offer.

3. Mobile internet is expanding:

Today, majority of consumers are making use of tablet devices and Smartphone’s to locate the best of the local businesses. It has been observed that the mobile digital media time at US today seems to be 51% higher in comparison to the use of desktops use which is taking place as 42%. In addition to that, the local SEO also comprises of mobile internet and PC access, which means that you won’t be missing on a potential consumer.

4. The largest conversion stages of all the local advertising channels:

Today, Foursquare, Citysearch, Yelp and many other online directories showcase the name, address, contact details of a business as well as other extra data. The local directories are taking over the first page of majority of the local search results. Furthermore, the local directory marketing too has an increased conversion rate instead of other traditional advertising choices – right up to 50% conversion on chosen directories. This indicates when you do your business listing correctly on more than one directory site, there are chances of converting 1 or 2 leads to an original customer.

5. Favourable ROI:

Contrary to the age old advertising, when you opt in for local SEO there is little or no waste exposure. You can reach your target customers when they require your service or product. As a result there is increased and better ROI.

6. Most of the effective local SEO scopes today are free:

Till now it is free to get your listing on Bing Places for Business, Google My Business as well as on many other online business directories. This translates free business promotion as well.

7. Majority of the local customers pay heed to online business reviews:

It is a known fact that word of mouth publicity is something that drives your local business! Hence, you can maximize your brands online reputed by asking the customers to write a review and this will help you expand your customer base gradually.

Specializing in SEO services in Kolkata, Media Fx considers these 7 reasons crucial for opting in for Local SEO services.

Online Ranking Fluctuations: Smart Ways to Deal with it

If you are panic stricken by the changes in your ranking, then relax! It happens to every company, every time. And it is here that you need to operate in a calm manner, regardless whether you are a start up or an established company. Providing a wholesome range of digital marketing services, Media Fx suggests how to go about tacking the concern of ranking fluctuations.

Managing the Ranking:

There are many companies that determine their Google rankings monthly, weekly or even daily! For the companies that engage in a daily monitoring might discover that in a span of 5 days to a week, they range from being number one, then three, one again, two, four and the back to one. Then gradually, you find yourself in lower rankings than 5 and hover around a 21, perhaps 18, then again 8, 7 and so on. There’s nothing to worry. This is how the changes take place.

The Way Out:

So you might be wondering what could be a probable way out and what is it that you must do now. First and foremost, stop the panic! There are several companies that completely become restless and think that something’s got wrong with their SEO strategies and opt in for changes, which might not be required at all. So the very first thing to know that if there has been radical ranking fluctuation over a span of 5 days or more, it’s just fine. There’s nothing wrong with your SEO tactics and you don’t need to sit in an urgent meeting with your SEO as well.

The next thing to keep in mind when observing ranking changes is to time it for weeks than days. Then the count or the result makes sense as it would offer a realistic status. And going forward, it is essential to compare the fluctuation record with your direct competitor and other market players. This means if you discover that you are ranking here as well as fluctuating a bunch and also find the other players changing as well, then it’s the SERP, Google than you. This way you can save yourself the hassle of coming up with a SEO strategy at the eleventh hour and focus on other crucial aspects pertaining to your online marketing services.

It is also essential to compare the rankings to traffic. That means, if you are able to hit your ranking on a chosen day or from any customized device or area, then you can avail various types of rankings than what most people gets to see. Smart companies rank their tracking at scale and make use of a non-geo biased and non-customized system. However, you can expect some kind of bias as well. As a professional SEO company, Media Fx suggests that you have a look at your page traffic in order to figure out page visits through an organic search and the like. And when you find that your rankings are more or less consistent on a day to day or week to week basis, then you don’t have anything to worry about.

The Concern Areas:

When it comes to ranking fluctuations, the point where you need to be concerned is when you notice abrupt falls across several pages in a rather short span of time. This means if you discover that you the 20 or 50 pages that you have on your website, are losing its rankings daily in a significant way, then you probably need to have a meeting with your SEO team. This is the moment of thorough investigation on the areas where your SEO activity dipped or where you can improve. This is where you need to consider that there might be some content in your website that Google found sketchy or not useful thereby devaluing a couple of your links and the like. It could also be that you’ve encountered a site error that needs to be corrected. Google fluctuates most of the time! So according to Media Fx, until the fluctuation is something that evokes concern, it is perfect to carry on with your SEO strategy and keep your weekly or monthly analysis so that you can have consistent rankings even amidst the generic fluctuations.