If you pause for a moment and think, today social media has become an integral part of our lives. Name any section – news updates, developments in politics, work emails and even staying in touch with our friends and relatives, it’s social media that comes to work. So much so, what initially started as a medium to get connected with people we know and make new contacts, today has become a vital part of online marketing strategy.
However, social media marketing has its own tricks of the trade that you need to know and abide by to make it a success. There are people who often think that it’s an easy child’s play, but you need to put some smart and serious thinking on the table to get the game rolling. There are also some mistakes that start-ups and digital marketers make here. According to Media Fx, an experienced SEO company in Kolkata these are the four common mistakes that need to be avoided.
- The problem of no content initiatives
This is one that can cost you some risks! Every client who joins hands with an SEO agency would be keen to know about the posts that would be made. So the best way to move here is to have a clear cut content strategy in mind than making more posts. When you have a content strategy, then your posts are more planned and focused. It helps to place the brand message and the company objective in a streamlined manner as opposed to random posts that are of no good and can confuse or bore your online audience. So the rule of thumb here is that don’t post anything just for the sake of it. A focused content strategy is a footstep to success in social media.
- Low-quality visuals
With the increase of the videos, pictures, GIFs and also the cinematography, it is essential that your social media visuals are of a good quality and gets the right kind of attention. Though it’s true that not all brands have the budget to opt in for high-quality pictures and HD videos. But today you have resources, for instance, Stock Photo and Pixels that offer high-end graphics all for free. So this means you can generate great content and then pair them up a bit by having them doctored in an online platform known as the Canva. You need to keep in mind, that it’s your content that does the real job. So to have a poor quality image just for the sake of it or lack of research is something that you shouldn’t count on at all.
- Overlooking the Social Ads
The percentage of social ads and advertisers has increased in the past few years. There isn’t any cost-friendly way to touch base with a targeted audience than the ads that you get to see on social media. Yet we know of brands that are rather unwilling to shell out bucks on media ads. On the other hand, they are spending heavily on the billboard placements. With all kinds of consumer targeting initiatives that are the present today, this is a great mistake if an entrepreneur is overlooking the social ads. With constant attempts, you will get to see that the web traffic is increasing that helps you experience a favourable ROI.
- Unfinished Reporting
Every expert digital marketer would try and provide as much data possible to their clients. Essentially, they start with the reports that showcase the KPI’s, for instance, the social community expansion, engagements, impressions as well as the website traffic. Using this vital information digital marketers can start to answer more specific and detailed queries that clients might have, for instance on the demographics as well as website behaviour. When there is incomplete reporting in place, then you lack the clear picture as to how your social media initiatives are operating. You can find what is most important to you and evaluate it carefully.
Hence, if you want to leverage social media, then according to Media Fx, an SEO company in Kolkata urges that you take care of these four core social media mistakes and make sure that your strategy consistent.