Archive | July 2017

Discover and Solve the 3 CRO Errors You Are Making

Conversion rate optimization concept

CRO i.e. Conversion Rate Optimization is one of the buzzwords of the online marketing landscape! However, when this is not calculated well, then it might have its own repercussions on your business. It could be rather simple for the digital marketers to feel that they are enhancing their marketing strategies! The truth is that they are making the business walk down a rather dangerous path.

It is essential to keep in mind here that the main objective of CRO is to locate the truth. So you could might as well be making a couple of crucial CRO mistakes and yet not be aware of it at all. It is here, Media Fx, a Kolkata based firm that specializes in digital marketing services has taken an in-depth view on the same and has come up with three major CRO mistakes that people make and ways to have them solved.

Assuming the CRO is all about A/B testing:

When you fall under this assumption, you start to make the crucial mistakes! Simply put, A/B testing is a kind of CRO but not the entire aspect. This testing merely covers testing as a single variable as against the other to check what functions better, whilst  CRO comprises of all kinds of testing processes, all with an objective that encourages your online visitors to take a call to action.

There are situations when A/B testing isn’t sufficient! You need to stay tuned into aspects like if the webpage you want to test has fewer visits every month? Furthermore, if you put a page to A/B tests having decreased traffic and then in another 6 weeks you want to put the test off, then the outcome will not be based on anything. Though A/B testing is a fantastic area to start of your CRO understanding, it is vital to learn on the multiple testing processes so that you don’t limit yourself. For instance, if you want to witness an increase in conversion on the webpage, within few weeks then you need to make many changes than just testing one aspect at a time.

Not offering the context for conversion rates:

Conversion rates can evaluate several things, such as subscribers, leads, purchases, prospects and many more. Everything depends on the page’s goal. Witnessing a rise in conversion doesn’t necessarily mean anything if you are not offering people the context of the conversion. When you test and see that there is a rise in 225% in the trial subscriptions that gives sense and logic to the increased conversion rate. However, even when you share the metric the entire story isn’t visible. You also need to know other details such as when the test was run.

It is for this reason, even if the test attains about 98% of importance in 3 days, you would still require running the test for the complete week, to know how different conversion rates can be on multiple days. The same applies for several months – You necessarily don’t need to run a test during heavy months such as December and expect that the outcomes will be the same as it is on March. The seasons will make the conversion rate differ.  Device type is also another aspect that impacts the conversion rate. So simply put, conversion rate is a crucial aspect of business. Conversions need to translate into revenue. Furthermore, conversion rates don’t every time let you know that your business is doing great. So if it is important to get the context of the same to arrive at any major decision.

You aren’t understanding the statistics:

Statistics happen to be the nucleus of CRO. If you don’t grasp it well then it isn’t possible to conduct proper tests and it can also wreck all your marketing attempts. If you stopping your tests way early as you didn’t want to get 98% statistical significance, then you could be making a great CRO error. Statistical importance is almost like a bet. You have to put it all on stake and win 100% of it. So it is essential that you brush up your statistics basics and solve this CRO issue.

In its years of digital marketing services, Media Fx has found these 3 to the most commonly incurring CRO error. Following the guidance shared you can identify and solve these CRO mistakes effectively.

3 Technical SEO Issues & Smart Ways to Tackle It

Technical SEO Issues

Technical SEO is the buzzword in the online space right now!

But it can get very annoying to encounter some of the hideous website issues, time and again! That’s actually counter-productive. Providing advanced and specialized SEO services in India, Media Fx has encountered a set of common problems during the site audit times. So here are the top 3 technical SEO problems and useful ways to curb the same as well.

1. The Problem of Uppercase vs Lowercase URLs:

This issue is rather a common one, especially with websites that make use of .NET in their URL. The issues branches from the simple fact that a server is configured in a way that it responds to the URL’s having uppercase letters and it doesn’t rewrite or redirect to lowercase version.  In the recent times, this issue has gained momentum as the search engines have become much efficient in selecting canonical versions and simply ruling out the duplicates.

The Solution:

The simply way to solve this issue is to make use of a URL rewrite module that can assist the issue on IIS 7 servers. This tool comes with a great option inside the interface that will enable you to put into effect the lowercase URL’s. When you start doing this, a command or rule will be set to the web config file that in turn resolves the issue totally.

2. Having many Versions of your Homepage:

Once again this issue is with the .NET websites! But the same can happen to other websites as well. The duplicate homepage can be found through the search engines through XML sitemaps or plain navigation. Very many other platforms can have multiple home pages with the same site name and ending with “index.html” and “home” on their URL. However, the good news is that the new age search engines are equipped to manage this issue.

The Solution:

Though detecting the pages can be a tad bit challenging as various platforms can come up with various URL set-ups! However, the way to go about it is to crawl the website, then export the crawl inside a CSV, post that have it filtered by META title column and then get looking for the homepage title. You can smoothly get to the duplicate homepages. The other solution is to crawl the site using tools such as Screaming Frog, to locate the internal links that detect the duplicate page. Here you will have the chance to go ahead and edit the duplicate pages to have the same point to the correct URL instead of generating internal links going through 301 and then loosing link equity.

3. The Problem of the Soft 404 Issues:

Chances are this occurs more often that you expect! The user won’t notice anything stark different. However, the search engine crawlers will detect the issue. Simply put, a soft 404 error seems almost like the 404 error, but it generally returns to the 200 HTTP status code. Here the user sees search results such as “Sorry the page you requested cannot be found.” However, right at the back there is the 200 code that suggest the search engine about the page working fine. This discrepancy can create issues with some of your pages getting indexed and crawled, that don’t intend to be. Furthermore, a soft 404 error also indicates that you aren’t able to detect real broken pages and recognize the aspects in your website where the users get very bad experience. Here’s how to have it solved.

The Solution:

The good news is that this is a rather simple fix that a developer can expect, who has the expertise to set the page to get back to 404 status code than that of 200. The other alternative is to conduct a manual check by visiting a broken URL in your website and then checking the status code that you arrive at. However, few other tools that works great for checking the status code is the Web Sniffer.  Alternatively, you can also resort to Ayima if Google Chrome is what you use.

With years of providing SEO services in India, Media Fx has realized that these are the 3 common SEO errors and also lists out the best solution for the same.

Top 3 Cool Tips to Get Assured Replies on Your Email

Mail Communication Connection message to mailing contacts phone Global Letters Concept

Recently, email marketing, which is a subset of online or digital marketing, has gained immense popularity. Owing to the fact it reaches the customer’s inbox, emails have a fair share to either make or break your chances of making profits!

So do you want to curate emails that will ensure a customer response? If yes, then the first thing you need to steer clear from appearing “sales-y” as that might ruin up your chances to generate a reply, totally! You need to know very well that using stereotypical templates or asking for a response, will not yield any good results. If your objective is to keep the string of customer responses to your direct mailers and other emails constant, then you need to approach this from a place of empathy and authenticity than marketing and a profit generating point of view.

Media Fx, an expert digital marketing company in Kolkata has three cool and smart tips to share that will help you not only get responses, but also fetch maximum eyeballs with your mail content. And a positive response goes a long way in conversion, which translates customer goodwill and favorable ROI.

So here’s how to get it done!

  1. Address the customer’s benefit

Every customer opening your email will have the same question in mind – “What’s there in store for me here?”! So addressing the customer need or demand right at the start is what will work in your favor. So whilst creating a marketing email, keep a check on the following:

  • Make the subject line address the customer mindset – “What’s in it for me”
  • Make your email opening brief, crisp and to the point than being verbose
  • Give interesting inputs in a neutral tone justifying the action that you want the reader to take i.e. reading a PDF, downloading a free MP3 and the like
  • Keep the CTA (Call to Action) effective and short

Creating an effective email with these guidelines is rather easy. All you need to do is start thinking from the customer’s point of view for a while than business promotion and you’ll have your format right in front of you.

  1. Aim to attract the attention of mobile readers right at the start

Since there a number of emails that keep flooding a customer’s inbox on a daily basis, your email needs to provoke ample curiosity so that the customers decide to click open your email over the others. Hence, the way out is – “Think different” and “Think out of the Box”.  The aim is to get your mobile readers open the emails on their mobile device. So other than focusing on the subject line itself, as digital marketers you also need to focus on the very first sentence of the email. One good way to do it is to have the customer’s name in the first sentence of the email. This will obviously grab the eyeballs than emails that don’t carry the customer name. Your SEO will be able to help you on this making most of their know-how of keyword placement.

  1. Mend your grammar and keep it correct, always

This might appear like an orthodox on getting your online content right, but it goes a long way in eliciting the desired response that you want from your potential as well as existing customers. So when you are creating an email, make sure that you follow the three rules listed below:

  • Check thoroughly so that you don’t make any spelling errors in the customer’s name. As if there’s an error, regardless how great your pitch is you have crossed the customer with that little faux pass.
  • Make sure there are no spelling mistakes anywhere in the email
  • Also ensure that your email has the right grammar in terms of tense, adjectives, nouns and the like

A correct expression of what you want your customer to know about your latest or existing service or product will help you generate a favorable response.

Being an established digital marketing company in Kolkata and helping many cities based clients to make the most of their email marketing campaigns, Media Fx suggests taking note of these three aspects to get the best customer responses and make better profits.

Smart Tactics to Stay Secured from Negative SEO

two babies with their mother

For all those in the digital marketing and SEO domain, negative SEO is for real! And this might actively play its part on completely destroying your website through the harmful backlink as well as backlink spamming. Simply put, Negative SEO is the way of deploying black hat SEO processes on another site. Usually, this is done by a malicious competitor to monopolize on the profits, if your brand happens to be a market player.

In the recent times, digital marketers and SEO solution providers are participating in active ways to halt Negative SEO. This is where Media Fx, a professional SEO company in India discussed on effective means to stay secured from this dangerous threat!

  • You need to conduct link audits on a regular basis

If you’re implementing regular link audits, then you’re signing up for a strong business practice that will save you from falling prey to Negative SEO. Managing the link profile growth is the ideal way to detect any doubtful activity and address it right at the start before the problem magnifies. Regular audits will reveal if your website is hacked, in that case, your links will get affected in a negative way. So it’s a smart call to invest in a link auditing software to keep a constant check on your backlink health.

  • Check on your website speed

The speed of your website is essential to high ranking! If you find that your website is gradually becoming slow or there are downtime issues, then it’s better to resort to crawling software to check for any suspicious activities that are taking place. Just in case you don’t find any problem and the issue persists, then you might fall prey to forceful crawling that causes server load making you site crash eventually. In any case, it’s always better to get in touch with the hosting company to understand the source of this load.

  • Check out for scraped content

Content marketing has been the buzz for a while! However, not all have the capacity to generate creative and unique content. Hence, scrapping has become prevalent. Scrapping happens when your website content is picked up and is directly copied, as is to other websites. Google searches have many such websites. Generally, attackers claim that as their own material and post that they will blend it with a link attack so that your website is spammed. So before scrapping can cause your website and business harm, keep a check on it!

  • Control Google My Business

Brand reputation is dear to every brand! And when you do all the hard work to gain customers and their goodwill, negative reviews will obviously disappoint you. How you to manage a series of negative reviews coming your way? If you haven’t made a huge PR faux passes and still find negative reviews, then that’s a sign that someone is filling your website with bad reviews that are obviously false. This is where you need to respond promptly. Manage Google My Business listings and use the social media listing software to have a check on your online reputation to address this issue.

  • Keep a check on the keywords CTR

Sometimes, there are situations when your website might get many hits and then instantly bounce off, which will have an adverse effect on site rankings. If this is the situation, someone has set up a bot to aim at chosen keywords, be on the website of the competitor and then bounce back that automatically generates a false SERP bounce rate. This will happen if you don’t keep a tab on the keyword’s CTR. All you need to do is log into Google Search and then click on Search Traffic > Search Analytics and view the CTR across all keywords. If there’s a huge spike for no apparent reason, you need to get in touch with Google and start to deny the false links.

If you are fortunate and watchful then you might be able to detect dangerous SEO attacks before they harm you and the digital marketing services you implemented! However, just in case you are starting to witness red flags that make you cautious as a start-up owner or entrepreneur, then you need to exercise these useful guidelines mentioned by Media Fx.