Simply put, local SEO is an efficient tool for marketing your business online. It enables businesses and start-ups to promote their services and products to the local customers simultaneously, whilst they are searching for local business scopes. Local SEO makes use of multiple strategies so that your site ranks high on Google and also other business directories like Bing Places for Business Page, Superpages, Yellowbook, Yelp, Google My Business Listing, Foursquare, online reviews, localized content in your web portal and many other strategies. Today, several customers make use of local search on a daily basis in order to come across the best local business scope in their own area.
Known for providing specialized and expert SEO services in Kolkata, Media Fx has been delving into the domain of SEO for a while now. And here are the best 7 reasons why Media Fx suggests that local SEO is essential for your company
1. Local customers use the internet to search for local business:
Whether it’s their mobile device or the desktops, customers make use of the internet to search for local businesses. Furthermore, there are people who also make use of the printed phone books but more people use the internet. These statistics reveal interesting data:
- 46% of all the Google searches are local.
- 96% of personal computer users opt in for local search.
- 50% of the local mobile searches include business data.
- 64% of the local customers makes use of the search engines as well as directories.
2. Local search marketing is time bound and targeted as well:
Most of the people conducting local searches are searching for a certain business name! However, there are several customers who aren’t fixed on a chosen business name when they start their search. There when you resort to local SEO you have the chance to position your business better and also promote what you want to the local users and cater to their requirements effectively. And there isn’t any better time to connect with your potential consumers other than when they really need a service or product you offer.
3. Mobile internet is expanding:
Today, majority of consumers are making use of tablet devices and Smartphone’s to locate the best of the local businesses. It has been observed that the mobile digital media time at US today seems to be 51% higher in comparison to the use of desktops use which is taking place as 42%. In addition to that, the local SEO also comprises of mobile internet and PC access, which means that you won’t be missing on a potential consumer.
4. The largest conversion stages of all the local advertising channels:
Today, Foursquare, Citysearch, Yelp and many other online directories showcase the name, address, contact details of a business as well as other extra data. The local directories are taking over the first page of majority of the local search results. Furthermore, the local directory marketing too has an increased conversion rate instead of other traditional advertising choices – right up to 50% conversion on chosen directories. This indicates when you do your business listing correctly on more than one directory site, there are chances of converting 1 or 2 leads to an original customer.
5. Favourable ROI:
Contrary to the age old advertising, when you opt in for local SEO there is little or no waste exposure. You can reach your target customers when they require your service or product. As a result there is increased and better ROI.
6. Most of the effective local SEO scopes today are free:
Till now it is free to get your listing on Bing Places for Business, Google My Business as well as on many other online business directories. This translates free business promotion as well.
7. Majority of the local customers pay heed to online business reviews:
It is a known fact that word of mouth publicity is something that drives your local business! Hence, you can maximize your brands online reputed by asking the customers to write a review and this will help you expand your customer base gradually.
Specializing in SEO services in Kolkata, Media Fx considers these 7 reasons crucial for opting in for Local SEO services.