Archive | June 2017

Top 5 Advantages of PPC Services for Small Scale Businesses

Advantages of PPC Services for Small Scale Businesses

In today’s highly competitive digital landscape even small businesses can derive ample benefits from PPC campaigns. An effective and successful PPC campaign can bring great results than most of the commonly used digital promotion methods and can also assist a company to expand and grow better. Simultaneously, it’s a good tool to connect with your target consumers at the right moment, when it’s perfect for them to convert.

Understanding PPC:

PPC i.e. Pay Per Click advertising is said to be one of the many tools that will assist you in promoting your business online. Here you can run all your ads and the amount that would be payable to you would depend on the number of people who have clicked on your ads. A few noteworthy platforms for PPC that you can make use of include names like Bing Ads and Google Adwords. In case, you happen to be new to this domain of PPC and are mulling on whether to give it a try, then here are the best 5 benefits that Media Fx lists down which can help you make a decision. Being a professional SEO company in Kolkata for some time, Media Fx also provides PPC services and has been delving into it.

  1. Quick Results:

Though we need time to set up a business and get it running in the practical world, but outcome is something that everyone from an established business to a start-up venture aims at. And at times, businesses would rather want to have a glimpse of the possible outcomes fast. PPC advertisement happens to be the quickest way in which you can go ahead with an advertisement campaign and get immediate results. To make things simple, if you own a web portal and its up and running then you can create adword account fast, set all your ads and also run the same in Google network and quickly start getting your traffic. This is one easy way on how the entire process works. So get on with your PPC package to reach your audience in the quickest way possible.

  1. Quantifiable Results:

The second advantage of PPC advertising is that you can have a look at a quantifiable, clear target. Businesses can evaluate anything that is linked with their PPC campaign right from the clicks, views, profits, visits, costs and many other aspects. Right from the time you go ahead with your PPC campaign you get to have an idea about how much you are spending and also if you there’s any profit that you are generating. You even get to know if there’s a loss that you’re accruing! You have access to KPI’s, reports and other documents that will offer you with all the data that you would require and other information that’s important for your CEO’s and the marketing team.

  1. You don’t have to depend on the changes of Google Algorithms or SEO:

You might love SEO for real-time success you certainly need to have an SEO friendly website and also adhere with the best standards and practices of SEO. However, one of the best aspects about PPC is that once you start generating profitable campaigns then you wouldn’t need to worry at all about Google as well as any other sudden changes that Google Algorithms bring about abruptly.

  1. You can connect with your correct consumers:

When you are operating a PPC campaign you can select when and where your ads will come up depending on a wide range of factors such as location, keywords, device, website, time and date and many other details. The ease you have here is that it enables you to segment or categorize your market and also bring your service as well as products to your correct customers.

  1. Leverage business scopes:

For instance, if your brand is selling web hosting packages and one of your primary competitors is offline owing to any kind of a technical glitch! This is one of the best scopes for you to operate a targeted PPC campaign and offer those enraged customers yet another choice to opt in for. This can be done only making use of the PPC campaign as it is simple to deploy and also generates quick outcome.

If you are convinced on the effectiveness of PPC campaigns then you can join hands with Media Fx that provides reasonable and efficient PPC packages for its existing and potential clients.

Top 7 Reasons why you should consider Local SEO

Think Global Act Local

Simply put, local SEO is an efficient tool for marketing your business online. It enables businesses and start-ups to promote their services and products to the local customers simultaneously, whilst they are searching for local business scopes. Local SEO makes use of multiple strategies so that your site ranks high on Google and also other business directories like Bing Places for Business Page, Superpages, Yellowbook, Yelp, Google My Business Listing, Foursquare, online reviews, localized content in your web portal and many other strategies. Today, several customers make use of local search on a daily basis in order to come across the best local business scope in their own area.

Known for providing specialized and expert SEO services in Kolkata, Media Fx has been delving into the domain of SEO for a while now. And here are the best 7 reasons why Media Fx suggests that local SEO is essential for your company

1. Local customers use the internet to search for local business:

Whether it’s their mobile device or the desktops, customers make use of the internet to search for local businesses. Furthermore, there are people who also make use of the printed phone books but more people use the internet. These statistics reveal interesting data:

  • 46% of all the Google searches are local.
  • 96% of personal computer users opt in for local search.
  • 50% of the local mobile searches include business data.
  • 64% of the local customers makes use of the search engines as well as directories.

2. Local search marketing is time bound and targeted as well:

Most of the people conducting local searches are searching for a certain business name! However, there are several customers who aren’t fixed on a chosen business name when they start their search. There when you resort to local SEO you have the chance to position your business better and also promote what you want to the local users and cater to their requirements effectively. And there isn’t any better time to connect with your potential consumers other than when they really need a service or product you offer.

3. Mobile internet is expanding:

Today, majority of consumers are making use of tablet devices and Smartphone’s to locate the best of the local businesses. It has been observed that the mobile digital media time at US today seems to be 51% higher in comparison to the use of desktops use which is taking place as 42%. In addition to that, the local SEO also comprises of mobile internet and PC access, which means that you won’t be missing on a potential consumer.

4. The largest conversion stages of all the local advertising channels:

Today, Foursquare, Citysearch, Yelp and many other online directories showcase the name, address, contact details of a business as well as other extra data. The local directories are taking over the first page of majority of the local search results. Furthermore, the local directory marketing too has an increased conversion rate instead of other traditional advertising choices – right up to 50% conversion on chosen directories. This indicates when you do your business listing correctly on more than one directory site, there are chances of converting 1 or 2 leads to an original customer.

5. Favourable ROI:

Contrary to the age old advertising, when you opt in for local SEO there is little or no waste exposure. You can reach your target customers when they require your service or product. As a result there is increased and better ROI.

6. Most of the effective local SEO scopes today are free:

Till now it is free to get your listing on Bing Places for Business, Google My Business as well as on many other online business directories. This translates free business promotion as well.

7. Majority of the local customers pay heed to online business reviews:

It is a known fact that word of mouth publicity is something that drives your local business! Hence, you can maximize your brands online reputed by asking the customers to write a review and this will help you expand your customer base gradually.

Specializing in SEO services in Kolkata, Media Fx considers these 7 reasons crucial for opting in for Local SEO services.

How the Right Blogs can help you Enhance your Brand Reach?

Right Blogs can help you Enhance your Brand Reach

Blogs are an essential aspect of content and online marketing! Keeping in mind its ubiquity, Media Fx is often asked by its existing and potential clients on the way to select the correct topics for blog posts. There are several aspects to consider. Being a popular digital marketing company in India, this is what we have observed in our SEO journey and suggests the clients and others.

The main objective of blog posts: 

It is essential to get completely clear on the objective of the blog and what a company needs to consider in this regard. However, if you have curated a blog either on a personal website or at your client website or for a chosen project that you are engaged in recently, it is simply because you aim to attract on your visibility chart a certain section of audience, that itself is a great move. You sure do want to grab maximum eyeballs and also maximize your content by sharing it with a selected team of influencers that will help you expand your online viewer base.

You want to rank high on search engines:

Though it might not be the only objective to start a blog and share the same! But some companies and start-up use a blog to get high ranks on the search engines and also because they want to maximize on the authority and also gain the capacity to rank as a whole for the entire website as well. The blog posts are of huge help here.

In addition to that, you might also want to add on the trust and authenticity factor as a brand or a start-up company. Blog posts also help you to garner more customer loyalty, likeability and also a little bit of evangelism for your set of readers as well.

As a reference point:

Blog posts also help you to provide your existing customers or the potential ones or random viewers a reference point for your main services or product. That aside, it is also a reference point for others to drop in their views, suggestions and opinions which in turn helps you to strengthen the audience connect and create a better brand recall value.

Furthermore, if you happen to be a author, writer, contributor, journalist and the like or even a speaker or orator, then a blog post works as an online address or portal that provides your readers an access to your thoughts, ideas and content as a whole.

A call to action:

Sometimes a blog post has the aim to encourage taking a call to action, for instance buying the product, requesting a service or downloading an eBook or White Paper and the like. Other call to action can include anything from saying yes to a free trial for a service, sign up for newsletter, email list and many more.

Make a difference:

The digital space is a popular domain and a competitive one as well! There are many brands and companies that are competing to steal the meteor chunk of viewer attention with their social networking posts and articles and blogs. Hence, to be able to make the most of your blog posts it is important to select topics and highlight aspects that enable you to bring an interesting angle to your blog posts that would interest the reader and make him/her connect to your brand better.

The way an individual post should work:

Other than blog posts there are companies and individual start-ups that make several individual posts as well. So when you are arranging that one post you need to make sure that it:

  1. Enables your readers to fulfil any objective they have in mind
  2. Has been curate in such a way that informs people about something in an entertaining manner
  3. Inspires some linking and amplification
  4. Helps to create a more positive connection with your brand

Therefore, being a digital marketing company in India, Media Fx suggests that it is always important to be clear on the perspective and objective when a company or a start-up is planning its blog or individual posts.  These aspects will help companies to arrange their blog posts better.

Online Ranking Fluctuations: Smart Ways to Deal with it

If you are panic stricken by the changes in your ranking, then relax! It happens to every company, every time. And it is here that you need to operate in a calm manner, regardless whether you are a start up or an established company. Providing a wholesome range of digital marketing services, Media Fx suggests how to go about tacking the concern of ranking fluctuations.

Managing the Ranking:

There are many companies that determine their Google rankings monthly, weekly or even daily! For the companies that engage in a daily monitoring might discover that in a span of 5 days to a week, they range from being number one, then three, one again, two, four and the back to one. Then gradually, you find yourself in lower rankings than 5 and hover around a 21, perhaps 18, then again 8, 7 and so on. There’s nothing to worry. This is how the changes take place.

The Way Out:

So you might be wondering what could be a probable way out and what is it that you must do now. First and foremost, stop the panic! There are several companies that completely become restless and think that something’s got wrong with their SEO strategies and opt in for changes, which might not be required at all. So the very first thing to know that if there has been radical ranking fluctuation over a span of 5 days or more, it’s just fine. There’s nothing wrong with your SEO tactics and you don’t need to sit in an urgent meeting with your SEO as well.

The next thing to keep in mind when observing ranking changes is to time it for weeks than days. Then the count or the result makes sense as it would offer a realistic status. And going forward, it is essential to compare the fluctuation record with your direct competitor and other market players. This means if you discover that you are ranking here as well as fluctuating a bunch and also find the other players changing as well, then it’s the SERP, Google than you. This way you can save yourself the hassle of coming up with a SEO strategy at the eleventh hour and focus on other crucial aspects pertaining to your online marketing services.

It is also essential to compare the rankings to traffic. That means, if you are able to hit your ranking on a chosen day or from any customized device or area, then you can avail various types of rankings than what most people gets to see. Smart companies rank their tracking at scale and make use of a non-geo biased and non-customized system. However, you can expect some kind of bias as well. As a professional SEO company, Media Fx suggests that you have a look at your page traffic in order to figure out page visits through an organic search and the like. And when you find that your rankings are more or less consistent on a day to day or week to week basis, then you don’t have anything to worry about.

The Concern Areas:

When it comes to ranking fluctuations, the point where you need to be concerned is when you notice abrupt falls across several pages in a rather short span of time. This means if you discover that you the 20 or 50 pages that you have on your website, are losing its rankings daily in a significant way, then you probably need to have a meeting with your SEO team. This is the moment of thorough investigation on the areas where your SEO activity dipped or where you can improve. This is where you need to consider that there might be some content in your website that Google found sketchy or not useful thereby devaluing a couple of your links and the like. It could also be that you’ve encountered a site error that needs to be corrected. Google fluctuates most of the time! So according to Media Fx, until the fluctuation is something that evokes concern, it is perfect to carry on with your SEO strategy and keep your weekly or monthly analysis so that you can have consistent rankings even amidst the generic fluctuations.