For the longest time, keyword research has been regarded as one of the most fundamental techniques that are associated with SEO and content marketing. SEO firms have invested hundreds of hours coming up with extensive lists of short tail and long tail keywords that could then be used in different ways to promote a site. However, many providers of expert SEO services are now beginning to question the role and importance of keyword research in a fast changing and dynamic SEO industry. Leading top SEO company in India like Media Fx is now reconsidering their approach to SEO and finding out that there are more to the bigger picture and that keyword research only plays a small role in improving a site’s ranking.
Here are some of the other things that SEO specialists need to consider-
One of the mistakes many new SEO specialists commit is that they fail to understand the difference between a well searched keyword and a search query. They go ahead and optimize a site for the targeted keyword and yet not obtain the best results. This is so because they fail to understand the deeper meaning behind the search query as put forward by the users. Most people searching for something on Google do not care about keywords and the only thing that interests them is how to find what they are looking for. So they can plainly put a string of words that function as a search query. A search engine optimization firm looking to provide expert SEO services needs to understand the deeper need of the user and put that into the optimization process to get the best results. The SEO professional should also particularly optimize according to long tail queries as they make searching for particular items easier.
Type of search query
The search queries that come from users’ end can define the outcome of the search. As a SEO professional, you should try and understand the nature of this query if you are to develop an effective content marketing plan. There are mainly three types of search queries, namely informational, transactional and navigational. The information search queries are carried out for finding information and transactional queries are meant for buying goods online. Navigational searches are carried out by people to look for sites that would cater to a specific need but the user in this case does not have a specific site in mind. Depending on the type of search query that you want to target, the keywords which you will need to use will become quite different.
Research on demographics
The type of keywords used by a particular group of people will always be different than those used by another group of people. That is why you need to carry out research on demographics in order to learn about their basic needs. By understanding demographic based keyword trends, you can plan optimization for your website’s content in a better way.