Archive | August 2016

11 Tools that will Save Your Time with Content Marketing

Top notch content marketing always takes plenty of time and earnest effort. However, some online marketers do manage to accomplish more results than others by spending less time. It is therefore no wonder that any marketing expert working with a professional SEO company would want to learn about such methods. Media Fx is one of the top 10 web design companies in India known for offering quality content marketing services to various business firms. The experts with this firm present a list of fine tools that would help a marketer to achieve more by spending less time and effort.

1. Feedly

Feedly is an RSS reader that allows you compile blogs posted at different sites and present them in a single place for you to go through them. This saves much time for you as you do not have to visit individual sites and look for blogs associated with a specific topic.

 

2. TrendSpottr

TrendSpottr can help you to catch the latest trends in content, phrases, hashtags and influencers before others get to use them. It not only provides you with an edge over your competitors but allows you to create unique content that can then be followed by others. Most of the top 10 web design companies in India love to work with TrendSpottr.

 

3. Easel.ly

Images form an important part of any content strategy. Good images can greatly enhance the value of an ordinary content. Easel.ly is an application that can help users to create attractive infographics within a short time.

 

4. Canva

Canva is another useful tool that allows users to create excellent images without using the help of designers. It is ideal for producing small images that can be used with blog posts and social media posts. Canva has multiple templates to work with that helps in creating customized images.

 

5. Hemingway Editor

Hemingway Editor is an excellent written content editor that allows in removing mistakes and improving the quality of the content.

 

6. StayFocusd

StayFocusd is a Chrome plugin that helps in blocking distracting websites. Users can choose the sites personally that they want blocked.

 

7. Tomato Timer

Tomato Timer is a time management tool that helps a marketer to enhance productivity by managing time efficiently.

 

8. Trello

Trello is a tool that allows content marketers to organize their projects efficiently. It allows them to work with boards and cards that allow them to schedule content-related tasks, add reminders and perform other functions that enable them to perform their work in an organized manner.

 

9. ContentMarketer.io

ContentMarketer.io is an efficient marketing tool that allows users to streamline the process of content management and promotion.

 

10. Buffer

Buffer helps marketers to promote their content on social media by managing all types of social media accounts under a single platform. It also helps in scheduling posts so that they are published automatically at the pre-decided time.

 

11. Narrow.io

Narrow.io is a tool that allows marketers to connect with people on Twitter based on the keywords that are entered.

Using these tools as recommended by Media Fx, a leading professional SEO company in Kolkata one can easily reduce their efforts and time while at the same time come up with better content marketing results.

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4 Effective Ways To Build Backlinks For A Brand New Site

backlink

Building backlinks for a brand new site is one of the most effective ways to improve its ranking. However, there is always a lot of speculation about the strategies that one must take for building the backlinks. While purchasing social media bookmarks and directory links was once considered to be an effective method for linking, it is now a thing of the past and cannot produce the same kind of results anymore. As a professional SEO company, Media Fx recommends certain proven and result oriented backlinking strategies that can help in getting immediate traffic along with long-term search rankings.

1. Provide with something unique to your users-

When you are doing SEO for a new business, you need to remember that hardly anyone knows anything about the company. So even if the company has a lot to provide to buyers, people have little or no information about them. However, it is still possible to get attention from browsers who have little or no idea about the business and this can be done by effective link building. One of the ways that this can be done is by creating a nice photo gallery and then sending the link to the gallery to popular bloggers. A good way to proceed with this strategy is by developing a custom image gallery. You can also create tools within the site that helps in performing different types of important activities. Alternately, a great way to obtain backlinks is by doing research for others regarding a particular topic which can then fetch more visitors.

2. Analyze backlink building techniques used by industry competitors-

Plenty of companies offering digital marketing services in India simply choose to study the backlinking strategies that are used by companies belonging to the same niche market. So for instance, if your rival firm is using particular site for getting the backlinks, then you can also use it for obtaining your own backlinks. You can also use specialized tools that would help you to find optimum backlinks for a particular site. To use these tools, all you need to do is just use the database to search backlinks by putting in the domain name of the competitor that you want to study.

3. Look for forum links that have considerable value-

In most cases, forum links are really not worth your effort. However, if you can find popular threads on big forums, then those threads can be a good source of effective backlinks. Since these threads rank well in Google, any professional SEO Company would recommend its clients to work with them and improve the rankings of its pages greatly within a very short period of time.

4. Use guest posting for getting best links-

Guest posting is a highly effective way of creating smart content that can provide you with excellent backlinks for a site.

Following these methods above can help an SEO specialist to build better backlinks that would increase the number of visitors for a site within a short time. As a company offering state of the art digital marketing services in India, Media Fx has already evaluated the effectiveness of these strategies which makes them well suited for any kind of SEO planning.

Does Keyword Research Even Matter Anymore?

Keyword Research

For the longest time, keyword research has been regarded as one of the most fundamental techniques that are associated with SEO and content marketing. SEO firms have invested hundreds of hours coming up with extensive lists of short tail and long tail keywords that could then be used in different ways to promote a site. However, many providers of expert SEO services are now beginning to question the role and importance of keyword research in a fast changing and dynamic SEO industry. Leading top SEO company in India like Media Fx is now reconsidering their approach to SEO and finding out that there are more to the bigger picture and that keyword research only plays a small role in improving a site’s ranking.

 

Here are some of the other things that SEO specialists need to consider-

User intent

One of the mistakes many new SEO specialists commit is that they fail to understand the difference between a well searched keyword and a search query. They go ahead and optimize a site for the targeted keyword and yet not obtain the best results. This is so because they fail to understand the deeper meaning behind the search query as put forward by the users. Most people searching for something on Google do not care about keywords and the only thing that interests them is how to find what they are looking for. So they can plainly put a string of words that function as a search query. A search engine optimization firm looking to provide expert SEO services needs to understand the deeper need of the user and put that into the optimization process to get the best results. The SEO professional should also particularly optimize according to long tail queries as they make searching for particular items easier.

Type of search query

The search queries that come from users’ end can define the outcome of the search. As a SEO professional, you should try and understand the nature of this query if you are to develop an effective content marketing plan. There are mainly three types of search queries, namely informational, transactional and navigational. The information search queries are carried out for finding information and transactional queries are meant for buying goods online. Navigational searches are carried out by people to look for sites that would cater to a specific need but the user in this case does not have a specific site in mind. Depending on the type of search query that you want to target, the keywords which you will need to use will become quite different.

Research on demographics

The type of keywords used by a particular group of people will always be different than those used by another group of people. That is why you need to carry out research on demographics in order to learn about their basic needs. By understanding demographic based keyword trends, you can plan optimization for your website’s content in a better way.

To know more about these SEO methods, you should definitely get in touch with a top SEO company in India like Media Fx as they can provide you with in-depth details about advanced SEO techniques.