Web designers need to keep themselves abreast with the latest technologies and trends that prevail within the industry. In the year 2016, the main focus in the sphere of web designing will be on creating sites that are mobile friendly. AMP and mobile optimization will be the need of the hour as Google has specifically stated that any non-responsive site is going to be removed from the SERPs. In such a scenario, ecommerce web designers might wonder what changes they need to make in order to steer clear of being stripped away by Google while also at the same time stay ahead of the market competition. Media Fx, one of top 10 web design companies in India, discusses the various points that ecommerce web designers need to keep in mind as they try to create shopping portals that draw the attention of buyers, generate traffic and increase sales.
Maintain a clean design of your ecommerce site
Always make sure that the design of your ecommerce business site is maintained simple, clean and attractive. It does not mean that you will need to make use of a large number of graphics and flashy images. Just make sure that your website is not loud and that it is easily navigable and readable. This makes it easier for the visitors to understand the importance of your brand, go through the content conveniently, develop enhanced confidence in what your company has to offer and make purchase decisions in an appropriate manner.
Functional aspects of your ecommerce business website
When it comes to the functionality of your online store, you will need to put in certain components that would prompt the customers to take important shopping actions. However, your customers can use these components only when they are functioning properly. Make sure that your site does not have any broken links. You should also evaluate whether your online shopping site has any loading issues or not. Many a times designers put in larger images that take a lot of time to load which also increases the site’s bounce rates. The other thing that you should take into consideration is to put in a number of security features that would make it secure and safe for the customers to carry out online transactions. Additionally, you should also include contact forms, surveys as well as customer feedback sections that are often important from the perspective of the users.
Ecommerce site colors
One of the most crucial things when it comes to an ecommerce site designing is the colors that are used in it. In fact, colors play a very important role when it comes to attracting or repulsing a potential customer. While some colors may incite their curiosity to check out your products, there are others that can easily ward them off. Among the things that you need to consider while choosing the colors of your site is brand identity, target audience, the specific niche of the store or company as well as the emotional aspects of color theory.
Navigability of your website
Your ecommerce site should have intuitive navigation features that make it easier for your visitors to go through the various web pages and the products in them. On the other hand, if the navigation features of your site are confusing or poor then you will have greater bounce rates. Make sure that you carry our enough market research to determine which navigation tools would work best for you. According to the best web design company in India, adding a site map always helps shoppers to find out what they are looking for. You can also remove elements from your site that makes it difficult for your web pages to load easily.