Social media trends are going through a change now and so companies need to focus on a different set of priorities to win the loyalty of their fan base and earn large sums of money in the process. Mainstream promoting techniques, such as getting large numbers of fan followings and likes are hardly the indicators of an effective communication and business promotion strategy. A hike in likes, shares and comments do not likewise define an increment in the sales figures. While Facebook still remains the most widely used social networking platform in India, other social media sites and messaging apps like WhatsApp, Instagram and Twitter are increasingly being used by people in this country.
Nevertheless, when you try to find out the avenues wherein you can actively promote your company and reap good profits in return, you are likely to be disappointed as the old social media marketing strategies are not going to be effective anymore. So here are some useful tips that will help you to use social media platforms for your marketing needs.
Launch a video contest
A video contest goes a great length when you need to promote your brand’s products. You can ask your audience to create commercials and ads for your merchandise and then announce a reward for the best entries. This will not only allow you to have good promotional materials without the need to hire experts but it also lets you engage the attention of your audience rather easily. You can also ask the people to vote for all the submitted videos. As they are definitely going to share the videos with the people they know, it is going to bring a lot of social media coverage.
Seek ideas and content from your customers
If you need to launch a new product and you need new ways to promote it, then you can ask your customers for suggestions and content that will help you to do the same. People always love to share their opinions and offer advice in this country. This is also a great way to engage the audience and helps in good marketing.
Share experiences and stories of your customers
Sharing the experiences of your brand’s customers is not only a great way to make them feel special but it also engages your users in a big way. You can use Twitter to create hashtags for your products, services, product launches and special events and ask people to share their experiences and stories. You can then choose a winner and promote your merchandise through him/her. Twitter has a 140-characters limit when it comes to creating an entry, and this often leads people to come up with stories and comments that are engaging and entertaining. This automatically leads to greater social media engagement.
Asking trivia questions
Another effective way of engaging your audience is asking them interesting trivia questions that will not only provide them with entertainment but also help in promoting your products. This is also seen as an excellent way of market research.