Google analytics plays a crucial role when it comes to making SEO-related strategic decisions. Consumers browse websites 24/7 for their own needs and the increasing traffic in a website can greatly enhance the ROI of a company. Proper implementation of Google analytics can improve the quality of SEO techniques used for a site. Nevertheless, many small businesses tend to neglect making use of analytics when they need to make important SEO-related strategic decisions. They fail to realize that Google website analytics can serve as a great marketing tool. Businesses can easily come up with effective marketing strategies by using Google analytics.
Here are some of the distinct beneficial features of Google analytics:
Analyzing audience location
Google analytics reveals the geographic locations that are penetrated by your website’s content. If you detect a large number of your traffic is coming from areas that are outside your main geographic market, then you may need to come up with new geo-specific strategies that will suit your target audience.
Analyzing mobile traffic behavior
More and more people are nowadays using their mobile phones for carrying out online searches. This increased use of mobile searching makes it necessary that the sites are made in a mobile-friendly manner. Businesses can analyze the data relating to mobile traffic behavior and see whether their website is mobile-friendly or not. Comparing the mobile traffic growth rate on a per year basis, companies can attain valuable data on overall mobile website user experience.
Analyzing audience engagement
Google analytics is a great tool for checking how well you are engaging the attention of your target audience. It will provide you with detailed metrics on visit duration of the visitors, the number of pages that they have accessed; the number of pages that have been viewed and a host of other necessary details. If your website’s landing page is associated with some news article, then it is going to have short visit duration. However, if you want your visitors to stay longer on such a page, it is best to add some more content or go with a good call to action message.
Bounce rate measurement
If a visitor leaves the website after only visiting one page, then it is known as a bounce. The bounce rate of a site’s landing page serves as a predictor for the success or the failure of the individual pages. Monitoring bounce rate of the site’s pages allows businesses to find out areas where a site needs to improve.
Traffic source detection metric
This metric shows the means through which the visitors are accessing a website. It allows you to see whether the traffic is being generated from social media, organic search, referrals, or if they are coming directly. This will allow you to determine strengths of your SEO strategies; understand the growth opportunities and determine the areas where you need to improve.
Monitoring and measuring the performance of a site with Google analytics is always critical for coming up with a marketing strategy that is good for the business. It is for such reasons the use of Google analytics is strongly recommended.