Smart Ways to Reveal ROI from Local SEO

Smart Ways to Reveal ROI from Local SEO

SEO is a huge landscape! In addition to that, there is also the Local SEO, which too has its own pros and cons and deals with much more than mere local listing!  And one of the pertinent topics today here is associated with the tracing and determining the value for the small business owners. Often small business owners or their digital marketers don’t know if a profit has been made. Here’s what Media Fx, a professional SEO company has to provide as ways to show ROI from the local SEO.

  • Restrict sending the automatic Google Analytics reports:

If the objective is to highlight the customer what they are attaining from the money they invested, then you are not going to attain the same by sending mere monthly Analytics report. Though Google Analytics is a potent tool, it works great when one is a digital marketer.  The average small businesses aren’t able to have a look at these reports and assess the way the bounce rate minimizes, which means it’s a great job by the SEO.

  • Conversations should be the core of reports:

What are business owners interested in? It’s not the way you maximized the ranking for a set of 50 tracked keywords. They would rather be interested in the added business that was generated owing to SEO work. This is what the report should comprise and that would work well.

  • Utilizing dynamic numbers to keep a track of calls:

If this is what is not being done, then a venture is gradually losing out on the chance to show value! Most digital marketers today make use of CallRail or Call Tracking Metrics that works perfectly! It enables you to have a look from the where the incoming calls are generating. As opposed to slapping a call tracking number on the website, the dynamic number insertion is not going to affect the NAP consistency in any way. Furthermore, there’s an added bonus. You have the chance to set up these calls as objectives in Google Analytics. Making use of the landing page report you have the chance to view the pages of the website that are accountable to receive that call.

  • Evaluate the revenue:

This is very simple! All you need to do is ask your client about their average lifetime value and what their average closing ration is on the online leads. You can then note those numbers and depending on the conversion, you have the chance to evaluate their estimated revenue. The other added guideline is also useful. You can use this to take one step ahead and also reveal to them for every buck that they invest in, you are offering them some value. It is true that in case the lifetime value of a consumer is more, then such numbers are going to appear better.

  • Offer a before and after screenshot than a ranking tracker:

Even though ranking trackers are good, but it’s best when utilized by the marketers as against the business owners or entrepreneurs. How many times did you have to face a client call and getting worried about the decreased ranks for a certain keyword? It is always better to work in a way so that this stops by excluding ranking reports in the monthly reports. Instead, it’s always better to showcase a profound increase in ranking that took place of constant SEO initiatives. This can be done by using a visual, something that is easy to understand. This is the reason why screenshots are useful. This can reveal chronologically how the SERP used to look before and how it appears now.

However, it is essential to realize, that in order to reveal the ROI digital marketers ought to groom their thinking akin to a business owner, instead of a marketer. When your objectives align very well with that of the business owners, that generally indicates maximized calls, ensure that is exactly what you are highlighting on all your monthly reports.

Many digital marketers miss out on these points. However, being a professional SEO company, Media Fx considers these steps as essential steps to reveal the ROI that is generating from the local SEO.

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Top 4 Social Media Marketing Mistakes to Avoid

4mistakes

If you pause for a moment and think, today social media has become an integral part of our lives. Name any section – news updates, developments in politics, work emails and even staying in touch with our friends and relatives, it’s social media that comes to work. So much so, what initially started as a medium to get connected with people we know and make new contacts, today has become a vital part of online marketing strategy.

However, social media marketing has its own tricks of the trade that you need to know and abide by to make it a success. There are people who often think that it’s an easy child’s play, but you need to put some smart and serious thinking on the table to get the game rolling. There are also some mistakes that start-ups and digital marketers make here. According to Media Fx, an experienced SEO company in Kolkata these are the four common mistakes that need to be avoided.

  • The problem of no content initiatives

This is one that can cost you some risks! Every client who joins hands with an SEO agency would be keen to know about the posts that would be made. So the best way to move here is to have a clear cut content strategy in mind than making more posts. When you have a content strategy, then your posts are more planned and focused. It helps to place the brand message and the company objective in a streamlined manner as opposed to random posts that are of no good and can confuse or bore your online audience. So the rule of thumb here is that don’t post anything just for the sake of it. A focused content strategy is a footstep to success in social media.

  • Low-quality visuals

With the increase of the videos, pictures, GIFs and also the cinematography, it is essential that your social media visuals are of a good quality and gets the right kind of attention. Though it’s true that not all brands have the budget to opt in for high-quality pictures and HD videos. But today you have resources, for instance, Stock Photo and Pixels that offer high-end graphics all for free. So this means you can generate great content and then pair them up a bit by having them doctored in an online platform known as the Canva. You need to keep in mind, that it’s your content that does the real job. So to have a poor quality image just for the sake of it or lack of research is something that you shouldn’t count on at all.

  • Overlooking the Social Ads

The percentage of social ads and advertisers has increased in the past few years. There isn’t any cost-friendly way to touch base with a targeted audience than the ads that you get to see on social media. Yet we know of brands that are rather unwilling to shell out bucks on media ads. On the other hand, they are spending heavily on the billboard placements. With all kinds of consumer targeting initiatives that are the present today, this is a great mistake if an entrepreneur is overlooking the social ads. With constant attempts, you will get to see that the web traffic is increasing that helps you experience a favourable ROI.

  • Unfinished Reporting

Every expert digital marketer would try and provide as much data possible to their clients. Essentially, they start with the reports that showcase the KPI’s, for instance, the social community expansion, engagements, impressions as well as the website traffic. Using this vital information digital marketers can start to answer more specific and detailed queries that clients might have, for instance on the demographics as well as website behaviour. When there is incomplete reporting in place, then you lack the clear picture as to how your social media initiatives are operating. You can find what is most important to you and evaluate it carefully.

Hence, if you want to leverage social media, then according to Media Fx, an SEO company in Kolkata urges that you take care of these four core social media mistakes and make sure that your strategy consistent.

Want to Reach High Rank fast? Here’s how to go about it!

rank-high-of-your-website

Ask any SEO professional, they would share the simple process each follows! That is, they identify the way online visitors are looking for their product and then create and optimize websites or pages so that it matches the intent of the online visitor, so that Google can find the same, understand and even trust for the traffic to come in consistently. However, this isn’t always a child’s play. There are times when you can’t get any higher rankings.

What to do in such a scenario? Media Fx, a professional SEO company has studied the SEO landscape and has come up with few tactics that might come handy during such times. Here goes!

  • Overcome the neighbouring areas:

This is both an SEO as well as a business strategy! However, it makes complete sense to be watchful of the uncompetitive verticals that are close to your own. You have a benefit here as you possess a competent domain, brand, a website to create and much more. There are fresh startups that are aiming to make headway in such spaces that will fight in order to compete, with a rather low-effort implementation, just in case you analyze well. You can simply start by ideating the associated products. For instance, if you happen to be a real estate listing website, then it is useful if you take a look at the sections such as area guides, home insurance, and the flat-sharing listings. The moment you have defined your list your keyword research gets more richness and quality. This might seem like recognizing the keyword scopes but has long term advantages as well. This will give a boost to your SEO as well and will help you rank high!

  • Open the doors to the intimidated:

Based on your domain, there might as well be some of the best opportunities that you still haven’t tapped on to amidst your potential customers who don’t feel comfortable or don’t understand the product that you specialize on. For instance, if you sell tablet devices, you could have a section of customers that are slightly inhibited about making use of a tablet device to start with. Add on to that they might have inhibitions to buy the tablet device from an online shopping website and might seek some guidelines and advice pertaining to the same. Once they have this advice they might be all game to purchase the same online. So as you make your posts and design it for this section of the buyers you can share the required professional guidance that will help you attract these buyers and also add to your ranks.

  • Get some attention the right way:

Other than loyal customers, you might have some people who are aware of your products but they stay silent! One of the recent jobs done by the American automotive listings site is really commendable. The other site that has done a good job is Bringatrailer.com with a rather simplistic approach. The moment they have access to any interesting and rare car listing, they share the same on Facebook. These are elementary posts showcasing the used cars. However, this website is doing something very impressive. The website post links to the Facebook product pages over a dozen times each day and attains 3-figure reactions that add up to the ranks. The moment the public get connected to a brand at their personal space the ranks go up.

  • Let your people know about your vertical:

You have to give this thought a chance – It isn’t that your potential customers are slightly shy of the products you specialize in. It could also be that your customers have never known of your vertical. So in such satiations, you must be seen in Geo tagging as well and also give way to branded content and very well-researched editorial sections. This will increase your brand awareness and the brand recall that will have a positive influence on your search engine rankings and web traffic.

As a professional SEO company, Media Fx considers these four tactics useful when you need to increase your ranking when you think that you can’t get ahead any further.

Top 3 SEO Tactics to Double Your Search Traffic

Double Your Search Traffic

Have you been planning to increase your search traffic? If yes, then having a clear understanding of the SEO ways is essential for this as well as increased brand awareness. Presently, about hundreds and thousands of online viewers are looking at web content which is way similar to your own. You can help in streamlining their search and get them to your page with expert SEO tactics. Going by what Hubspot has to say almost 80% of the website traffic starts with a search inquiry and that is what makes SEO so very important.

To up your SEO game needs research and great experimentation as Google algorithms keep changing and staying updated to the same and aligning your business strategy accordingly, is also essential. This is where Media Fx, which is a leading digital marketing company in Kolkata, suggests three ways to increase the search traffic.

  • Finishing an SEO audit on the website

Having a website audit allows you to discover the reasons that underline as to why you don’t have ample search traffic along with increased sales. There are several SEO companies that provide this service. However, to save time and money you can get it done you. Simply put, auditing is an organized review of events, financial books, and concept that is conducted to determine where your company is and how to arrive at better and smart decisions in future.

Also in the SEO domain, auditing is considered to be a growth hacking process that in a way will assist you to get and retain more consumers. The SEO audit is synonymous to reviewing the entire site performance, new objectives depending on what you get and executing the same to attain those objectives. This process further assists you to maximize your profits by making optimum use of the content that you retain already.  This to start with might not seem to a new-age SEO attempt, but it works a great way in getting you the web traffic.

  • Knowing what your users want or need

It is essential to keep in mind that Google isn’t about advertising, but rather data! Each platform, tool, and the device that is designed is done with a chosen purpose i.e. in order to have access to data from the end users and then create a much more competent search engine. You need to think of yourself as a huge data company and then concentrate on what the target consumers want. The moment you have an idea about what they want, you have the chance to get to create the content that attracts them. The moment you listen to the reviews and feedback from your niche customers, it naturally guides to generate the content you need to attract more of your target customers to your company. User opinion always counts as it’s the public at large that determines which idea, concept, article or products gets funded or shared.  To find out about the customer views you have plenty of choices, such as:

  • Making use of social media networks such as Quora
  • Check out the most famous pages that are in Google Analytics
  • Listen to the visitor comments on all your blog posts
  • Check which posts get maximum shares

Once you ask yourself about the platforms people that you want to attract hang out online and the topics they want to listen about or discuss on, then you have it almost sorted.

  • Generate SEO optimized landing pages

A well-structured landing page has the chance to enhance your sales and lead generation! The more landing pages that you set up, the more will be gateways for you to have access to incoming search traffic. However, not all B2B brands are able to grasp the significance of making use of the landing pages to attract the potential users.  Hence, a landing page is the source where you have the chance to forge very strong bonds. So don’t miss out on the chance to generated SEO optimized pages.

Being a reputed and expert digital marketing company in Kolkata Media Fx considers these three aspects as crucial SEO tactics in which you can increase the web traffic.

Local SEO Pitfalls to Be Aware Of

If you have been following the digital marketing domain then you will know that Local SEO is something that has become the buzzword today! And even as companies and start-ups proceed towards local SEO initiatives, this process too has some of the challenges and pitfalls that you should be aware of.  Media Fx, a reputed digital marketing company in India has identified few common SEO backlogs which digital marketers and start-ups should be aware of.

Having impractical expectations

It’s rather impractical to expect that you will be able to out win all your competitors in a day! Don’t get carried away any agency that promises something as bizarre as this as a part of your local SEO package and plan. Instead, start a more pragmatic approach and know that you have to survive and make your name where there are already similar market players who are already doing well! So it is a smart move to opt in for PPC if you wish to make the most of the online traffic.

Absence of demand

The expert SEO professional also won’t be able to make up for a business idea which is the non-starter! Do you know if your city has the requirement for yet another Laundromat with almost a few being accessible in the locality and yet another bookstore, a vegan restaurant when almost 1% of the people dine in that way? Perhaps no, perhaps yes! However, you can set up the demand with great marketing and service, but you shouldn’t keep expectations from your Local SEO marketer to switch the game for you completely! Your business research comes first and the SEO i.e. Local SEO is a follow up on that.

Absence of a clear thought

If you aren’t being able to articulate the value proposition of your entire business within a few words, then you can’t expect your marketers to get your business as well. Daily the agencies get to hear from the business owners who are not able to communicate what their business offers and that would be some value addition to the public. Though on one hand, the good marketers are able to assist a company fine tune its message for the greater impact it is essential that the local business owner should research his/her own geo-industry first to realize what is it that makes the company a valuable one. It could be that they provide the fastest service in town! So whatever is the USP it is essential that the company should first be in the complete clarity of it and then have the same communicated to their digital marketer who’s looking into the local SEO and work accordingly.

The Multi-site approach

The act of creating many websites to present various locations or multiple services in a business is essential seen in local commerce.  This initiative usually branches from the get ranked on a broader basis of the precise match domains! However, there are several reasons as to why this initiative isn’t very much endorsed by the experts that comprise of the following:

  • The marketing initiatives diverse out in a rather slim way, that gets divided up all across various sites rather than getting focused on establishing one single brand.
  • Duplicate or thin content as it is called that is the outcome of the absence of resources to be managed over one website.
  • The probable NAP uncertainty that results in the local ranking issues just in case the same name, phone number and address starts appearing in over one website.
  • A basic dishonesty where one single business aims to fool the customers to make them think it’s a team of many companies. Hence, with rare exceptions, it is always smart to invest all your attempts towards creating one single brand in only one website so that it’s effective.

Restricting provider

It is always suggested that you don’t sign up for any kind of marketing or hosting service that works towards restricting the size or the SEO scopes of the website that you’ve created or that leads to your business assets to be in hostage by a specific service provider.

Being a digital marketing company in India, Media Fx suggests keeping in mind these local SEO hassles in order to steer clear of any business complications.

Review Spam and Ways to Detect Them!

Review Spam

A review spam or a false review is one that doesn’t indicate the relationship of the reviewer to the concerned business and it misrepresents the entire nature of the communication the reviewer had with a business. Often review spam indicates that the reviewer is a fellow market player and the review that he is writing is done to affect the competitor in a negative manner. This means a false opinion about the business is circled out to manipulate the general opinion of the people at large.

Understanding the scope of review spam? 

There’s no certain knowledge, but the field here includes those single business owners coaxing his family and friends to write few reviews on Yelp to that of the international network deploying staff that floods Google with several reviews that are just fake. So in this mix, there are primarily two kinds of people involved. They are:

  • Those that write reviews to promote their business in terms of harnessing a positive brand image, generating increased and positive responses and also gathering higher earnings by having positive reviews written about their business
  • Those that write harmful reviews to simply bring down the other market player

The question that arises here is that with regards to the malicious and harmful reviews, how we have the same detected! This is where Media Fx, a company that specializes in SEO services in India has come up with few common ways to have the same detected. Here’s how!

  • Noticing very strange patterns

The profile of a reviewer shows that they have been a lot of geographic locations all at once. Else, they also have the habit of only giving 1-star reviews to a certain business and an excellent review to probably another which is your direct competitor. These can be looked upon as red flags so that you are aware.

  • A rather disorganized language

You will come across several excellent reviews that flatter the name of the business owner! This is where the trick lies. If the admiration goes overboard with a verbose language this means you need to exercise caution here.

  • Weird timings

Over a span of a couple of weeks, if there’s a business that jumps from 0 reviews to that of 30, 60 and finally more than 100, then chances are there that there is something wrong with it.  Unless there is a rush of strong emotions that is a result of some major brand or company happening, chances are such excess reviews are either planted or is the activity of an attacker, in case the reviews stem to the negative side. However, you will need to do a thorough research, whether the reviews stem from being natural or look overly forced.

  • Unusual facts

It is rather odd, as none of your working staff is able to remember that there has been any transaction that happened as per the negative review that has been written on your site or FB page in social media. When there are such strange facts woven into a review of which you hold no record in your office or transaction archives, then that is a huge red flag that there has been a negative review.

  • Direct threats

If you have received a rather direct and obvious threat by an entity or individual that he or she is going to plan an unfavourable review so that there is some drama and that would lead to the loss of customer good will, then you have a clear channel from where this threat has been generating and you can take actions in a more structured manner.

  • Violations of guidelines

It is a known fact that every review platform limits obscene, profane and any kind of harmful content. In case your brand gets attacked by this kind of an attack, then it should be reported without fail.

According to Media Fx, the initial step for detecting a spam review is review monitoring. It is essential to check the direct market players for certain patterns along with the local businesses. Having experience in the field of digital marketing services, this company has identified the above mentioned as some of the check points to be able to spot review spam and take the necessary actions.

3 Reasons for PPC Fails & How to Fix It

Pay Per Click or as known as PPC marketing is an effective tool to expand business and can be a bit challenging to execute. However, when deployed well and effectively it can help companies to increase their employee count from 20 to almost 250 and more. The same is reflected on ROI. However, the sad part here is that sometimes PPC fails and it can have frustrating experience on the company, its online marketing practices and thereby the profits.

To fix it companies need to identify the areas where the loopholes reside. Being an expert service provider of search engine optimization packages and digital marketing, Media Fx has identified 3 potent reasons for the failing of PPC campaigns and ways to have it fixed. So here goes!

Getting over-enthused about CPL

Simply put, CPL is Cost Per Lead and most entrepreneurs obsess about it! And if you have a start-up you might be mulling that CPL is the way to determine if your PPC is generating a positive outcome and so it’s essential to keep a constant check on it. This is where you need to alter your strategy. Today, the practices for PPC have gradually moved from click optimization to conversion optimization. And sometimes CPL doesn’t really ensure the profit you are seeking. So what’s the solution?

Rather than concentrating on CPL, it will do a lot good if you divert your energies and focus towards the profitability. For this, you have to link the data of your PPC campaign to your bottom line. It is essential for you to know those keywords that will generate the lowest cost-per-sale, that the search terms generate maximum revenue and also the ad copy that generates the maximum ROI. The ideal way to get to this kind of sorting is with Infusionsoft, Marketo, Salesforce and other kinds of CRM. This might need consistent efforts on your part but will have significant outcomes on the way you target the PPC advertising.

Overloading with keyword

Here you will have to recall the age-old 80/20 rule! This works best even for PPC. It has been estimated after an in-depth analysis that the average PPC account has been generating all of its profit from only 12% of the keywords. This means, that in case your account happens to be an average Adwords account, in that case almost 12% of the keywords are accountable for all kinds of sales. However, it has been observed that about 88% of the keywords that aren’t doing good erodes almost half of the total ad expense. The majority of brands are aware of their best keywords, but the crisis is that they also bid on several extra keywords hoping it will generate better business. Though its good idea, it can backfire as well. Here’s how to get it fixed!

The solution comes easy with this problem! In case you’re resorting to broad match, then cancel it. The broad match happens to be a default match which doesn’t necessarily means that you will have to use it. Post that you ought to identify the search terms and keywords that are eating up your budget! For this simply open Adwords, go over to the Keywords section and then click on the “search terms”. From here you will be able to generate a certain filter for the “Conversions” and know the search terms that aren’t doing well. This way you can concentrate on the keywords that are worth your budget.

When you bid very low

It’s usually thought that the higher one bids, the more the clicks are going to cost. Though that’s true, there are several other aspects that one should consider. You must know that the “click-through-rate” and the “ad rank goes hand in hand”. In addition to that, as the ad rank maximizes the number of clicks too increases. At the start of your campaign, you need the clicks. The more time it might take to generate the click, the more time it will take for you to sort which keywords, landing pages, and ad copy ensure best results. When you gradually increase the bids, there are chances you are spending the excess on the bad keywords and ads. There’s a way to fix this as well.

Rather than starting low and the gradually going up, it’s always better to start high and gather all data and then you can circle back. However, it is crucial to note here that this attempt will act in your favor when you have a consistent and convincing funnel created for all your PPC campaigns.

Therefore, according to Media Fx when you find your PPC services not working, analyzing these three areas can bring positive results.

5 Useful Tips for Efficient Keyword Research

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Smart and effective keyword research is always what leads to great SEO! It is natural that the way most people will come across your website is by typing in a set of keywords on the search engine of which they have a query.

Today, several firms and digital marketers invest in quality and effective keyword research. Since this area is a vast one, sometimes it becomes tough to ascertain whether you are going the correct way. This is where Media Fx, has five useful tips to share. Specializing in SEO and digital marketing services, Media Fx has the correct know-how on this subject and here are the five useful guidelines that the company shares.

Pause and ask questions:

Prior to starting anything, it is essential to ask what is it that you or your client’s brand wants to be ranked for.  The main objective is to have a clear understanding of the business and what it provides to go ahead. When you have realized this, you can have a glimpse at the concerned website. In case it sounds helpful you can route out the primary service or product offerings in the form of a flow chart. This will provide a rough design of the potential keywords that you should be searching. Going forward it is a good idea to inquire about the key pages and how it does chronologically flow. When you have a clear idea about the present structure, concentrate on the website as it will further assist in researching on target keywords.

Utilize what you have:

Prior to moving towards the long set of keywords, it is always better to keep a tab on the information that you already possess which will further assist you to know what the users are looking for. You might have offline and online sales data for all your services and products offered. This information might be significant relevant. You can further go ahead and ask other questions such as the location of your customers and also the services and products that are working in that location. There’s a chance that you would be making use of the data for many other marketing initiatives, i.e. for SEO as well as keyword research!

Not to get limited by volume:

Every time you are attempting keyword research, it is rather very easy at times to be blinded by volume. All the users are waiting to purchase your product, isn’t it? One of the things that you will be required to know about keyword research is the concept of the head, body and the tail. These happen to be the few terms that have got high search volumes by itself. However, the buying intent rests on the tail similar to most of the overall search volume.

Rule over a small section:

The job of a concentrated SEO is to offer the best ROI. For this, it is essential to find a chosen section and then rule the same. If your business offering is in your own hands, then you must be utilizing the data you already have and you must have started keyword research as well. Hence, you must have a notion about multiple channels as well. Prior to making a decision, there are few inter-related points that you ought to consider – For instance the competition as well as the available budget. You budget here is going to determine how vast your niche is going to be or rather how many niches are you willing to own. Furthermore, if the budget enables you might as well concentrate on the majority of keyword subsets inside a section. This will bring an added advantage of creating a domain authority for the head and body terms belonging to you.

Make use of common sense and instincts:

The best tool for keyword research is instinct and your own sense as well! All the tools aren’t going to be absolutely precise and correct. For instance, the Keyword Planner Tool by Google at times defaults to making use of averages over a span of 12 months for the search volume data. Hence, all you need to do here is exercise your own intelligence as well.

Therefore, being a professional SEO company Media Fx suggests keeping these 5 essential points handy when it comes to the effective keyword search.

The Best Free SEO Tools of 2017!

free seo tools of 2017

If you are an SEO professional or yours is a company that specializes in advanced digital marketing services and SEO, then you would certainly love to stay updated on useful SEO tools, more so if its free! If at the start of 2017 you wanted to upgrade your SEO by providing better solutions to your clients, then it makes sense that you have access to a set of free SEO tools that will help you to add value to your SEO projects.  Here are some of the top SEO free tools that you can use up!

  • Wayback Machine

This is the most compact historical archive the internet has! Wayback Machine enables you to have a look at the website the way it used to. As an investigative tool, this is an excellent one to notice few odd traffic alterations that have been updated to your website. You can certainly think about opting in for this one.

  • Redirect Path

A new version of it is has been made available for 2017! Known to be a free Google Chrome extension, Redirect Path is what assists you to discover the HTTP header as well as redirect the errors, so that you have more time to yourself fixing the errors, instead of merely looking for them. This small plug in is also easy when you are simply looking into a couple of pages.

  • Keywordtool.io

Known to be a “freemium” tool by many SEO experts, Keywordtool.io is one of the best tools if you’ve been looking for something fast and simple to be able to attain tons of ideas on keywords.  It’s diverse and unique and you can use it for Bing, Amazon, YouTube, Google and also the App Store Keywords. This tool is more suited for the long-tail keyword that does not show up in the Google Keyword Planner owing to the low search volume.

  • Google Trends

To predict the future moves correctly of the other player in the chess is what will make you succeed. This is very similar when you are in the industry at large and have other market players and marketers to deal with. To know that your market is heading will automatically offer your marketers a big benefit. Google Trends is what will help you in this.

  • Structured Data Testing Tool (SDTT)

This is one of the best tools from Google that is easy to use and helps you to review and examine the on-page schema code along with the test schema markups. Hence, all you need to do is supply the website URL or the markup and you can keep going.

  • GTMetrix

To be able to manage how fast is your page load speed can influence your SEO in a huge way along with the UX. Here, GTMetrix is one tool that enables you to examine the speed at which a page is loading and also scan the scopes for enhancement so that you are aware as to how to you can improve your overall website performance. There are several other page-speed tools as well that exists! However, GTMetrix is one that is preferred by most SEO professionals as it tends to be a perfect blend between being user-friendly and a competent SEO tool. In addition to that, there are many other tools too similar to this that you might consider using such as Google PageSpeed Insights and Pingdom.

  • Bing Webmaster Tools

Sometimes overlooked mostly as a side part of the Google Search Console, the Bing Webmaster Tools is said to be a perfect way to keep a check on the way your website is functioning on Bing that has over 20% of the Internet’s search traffic. However, it also provides the benefits way beyond Bing by offering insights and perspectives into aspects like on-page keyword optimization, indexation, crawling and much more than can influence your performance in Google.

  • Web Developer Toolbar

It is at the technical duration of the SEO audits that this tool is a handy one! Furthermore, the Web Developer Toolbar enables you to locate as well as disable the data from cookies, JavaScript, images, CSS and many others.

Being a professional SEO company, at Media Fx these are a set of free SEO tools that the company suggests you can use to give a boost to your SEO attempts and service kit.

Crucial Website Creation Issues to Avoid

Creating a website is no child’s play! It can rather be one of the most challenging tasks for a web designer, since he has to balance aesthetics and utility in the same length, without overdoing the one.  However, in a mad rush to service more and more clients, web designers often miss out on a couple of web designing basics that later can translate into major blunders.

Being an ace service provider in digital marketing services as well as website development, Media Fx has identified few core mistakes that website designers that can be costly later. Here are few that you can keep an eye for and make attempts to avert.

search bar

1. Is the search box missing!

A website isn’t much different from the World Wide Web! It’s a source of information. Hence, missing out on the search box is something that you wouldn’t want to do. Online visitors might be browsing and searching for something in the website which he had seen whilst navigating, but cannot place the page or the topic. This is where the search box comes handy as it enables visitors to locate what they are searching for without much ado.

One of the best ways to put this into place is by opting in for Google custom search. This allows the online viewers to scan the website in a rather simple and efficient manner. All you need to do is simply copy the HTML code right from the control panel and then have it pasted on the website and you can get the search function all correct.

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2. Absence of contact details, email address in the “easy to spot” website locations

If your website is selling any product or service, then you need to provide many details so that your potential customers can locate and get in touch with you. The best way to have this sorted is by offering a “Contact Us” section that has all the relevant details of email address, phone number, mailing address and the like. Even if no customer calls right away, still this information is something that you shouldn’t be missing out on ever as it adds a tag of authenticity to your website.

3. Manage your disorganized content pattern

What generates traffic for a website is mostly its content. Hence, adding a structure to the same is essential. This means to cater to what the readers are searching for on your website. Your users and customers don’t want verbose information that is structured in a scattered and disorganized manner. They are searching for precise points concerning your product or service, which in turn is an answer to the query they have.

Hence, the best way to get into curating organized and useful content and have it published on the website to is select the correct headline, sub-headings, writing in a lucid flow in short paragraphs, adding the correct keywords as well as making use of bullet points whenever required. In addition to that you should also make good use of relevant page titles.

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4. Manage your down time or slow-service time issues

If yours is a professional website, then matters related to slow service time or down time is something that you should tackle asap! Else your customers will bounce off to websites of your competitors. According to the latest researches, online shoppers have very short attention span and will wait only a couple of seconds on your website that’s facing slow service time and then will shift off. So it’s best to address this issue now and have it solved.

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5. When you fail to link the website with social networking sites

Majority of the businesses today have their Facebook or Twitter pages or a profile with any social media networking site they deem fit. The thing to keep in mind is that social media is for permanence and if you want to make profits you need to link your business to it. If you haven’t done so you might be missing out on a wide range of traffic. So once you link your website to your social media pages, you can generate better business and have increased brand recall value than before.

Only an ace service provider specializing in digital marketing services and website designing like Media Fx, can detect these minute aspects and provide the necessary guidelines and tools you need to design a website and function it to your benefit.