Ways to Ensure that you’re Using a Sound Digital Marketing Strategy

Digital Concept

Every ace digital marketer will tell you that the best strategy is one that is result-driven. The domain of digital marketing comprises of several metrics that are essential to consider on an everyday basis. The vast data that we collate usually reveals only a fraction of what’s happening and is often not sufficient to help us accomplish our business objectives. If you opt in for Google Analytics, you can have access to over 75 standard reports and all of it can be modified that offers even more information. Media Fx, an ace service provider of SEO solutions offers some effective ways to go about building the correct digital marketing strategy. Here’s how!

  • Fixing the proper business objectives

Most start-ups miss analyzing and re-thinking on the question, “Was it worth it?” It’s best to consider the capital, time and efforts invested in the business so that you know that you’re marketing strategies and route map isn’t going futile in anyway. So to have a clear vision of all things it is best to consider your business goals once more. The apt way to go about it is to categorize the goals in two sections, that is:

1. Keeping a track of the internal progress
2. Assessing the business goals and targets

  • Tap into the potential of experimentation

When you are analyzing your business strategy and process at work, it is important to welcome in experimentation. Big data and other source of information can provide certain insights and idea about the past behaviour of the users but cannot entirely reveal insights about propelling future changes that are to follow. Keeping this in mind, there are many other activities and aspects that you can work on. For instance, you have the scope to function within the channels that permit you to have a glimpse at the outcome of a very short-term perspective. Simultaneously, in terms of the SEO matters, that certainly comprises of the determining the traffic, you also have the chance to analyze if the link from a chosen site has been worth all your attempts. These activities will help you in framing your online marketing strategy in a human way.

  • Get into the habit of planning, evaluating, acting as well as enhancing

If truth be told, then online marketing is a perfect blend of these few facts as well as analysis that generates out of it. And there isn’t any one analytics approach that can offer you whether you are on the correct path. In addition to that, it neither can assure you that you have done a fabulous job and what would be the apt way to go forward. Which is why according to most digital marketers within the parameters of digital marketing domain is replete with a certain amount of doubt, uncertainty as well as hesitation. Furthermore, there are few other marketers who are of the opinion that the way to honing up their judgement in this constantly changing landscape is the data and few of the companies are all geared up with the complex and detailed analytical tools and ways to address the digital marketing landscape.

In addition to that, most digital marketers know that keeping the business objectives need some of about active legwork, for instance collating all the crucial historical data as well as researching on the present industry trends and many more. And once you are sure about the KPI’s, then you will be able to have the same on the radar as they explain how effective your attempts are on your way to achieve all your business goals and objectives. Therefore, it is essential for digital marketing companies and other brands to never stop experimenting with their business ideas and create targets that will place a challenge to the entire team. However, it is essential to not give into any kind of dubious attempts in the name of experimentation.

Being one of the expert and accomplished SEO Company in India, at Media Fx there’s a dedicated and enthusiastic digital marketing team who from time to time addresses their clients on the best practices to determine whether they are following the steps to an apt online marketing strategy.

Quick & Basic SEO Checklist for A New Website Launch

Design Development Visualize Creativity Concept

So all set the click the most awaited “launch” option with your brand new website? This is where you need to take a quick glance at all your SEO considerations. Maybe you have considered most and overlooked a couple of basics. Start-ups, small businesses or existing businesses in an attempt to develop new websites to come live with a new business segment often rule out SEO tactics that might yield positive results. Being a professional SEO company and offering specialized SEO solutions, Media Fx has identified a quick SEO checklist to adhere to prior to your website launch.

  • The keyword to URL map for the content

To start off, it is beneficial if you look right across the website to create and get some keyword research done. Once that is done then you can set up a list that can map out all the other keywords that you’ve been initially targeting for all the URL’s, the pages that are there on your brand new website. This is a basic SEO to-do that shouldn’t be overlooked.

  • Focus on crawl, accessibility and UX

This is where as an entrepreneur who’ve had his website developed and all set to go live you need to hover your mind on a couple of questions, such as – are the content and website pages available in search engines, will the pages load quick from everywhere, is the website content accessible from all browsers, any device and to every audience and the like. This is where entrepreneurs can opt in for an in-house usability test. Get an audience, such as family, acquaintance and friends for the same. Alternatively, you could also opt in for Usability Hub or Five Second Test to be effective in your testing.  At times, these tests might show-up something crucial in your content or navigation that might need fixing prior to your launch.

  • Considering Open Graph, Rich snippets, Schema and the like

All this refers to one – better and efficient optimization! This is the part where as entrepreneurs you need to check through the URL’s and figure out if you have other scopes than page sorting and keyword mapping. You can also look out for better content scopes and image search scopes as well. Search for rich snippet opportunities as well. For instance, you can make use of a customer testimonial that would add value and also an image that would accentuate its effect. In addition to that, you could also make use of the instructions given on Facebook and Twitter on the way to show-up effectively and enhance the brand reputation. Companies making use of OpenGraph will experience it working perfect on LinkedIn as well. So you can juggle your options and check what works best.

  • Consider a plan for link outreach and launch amplification

One of the basic aspects of SEO is that as a start-up or online business you would require links along with engagement and certain kinds of signals so that your site ranks well. It is essential for you to have a great launch day, month and even week. To get to that, you need to start off by mulling on who is going to assist you in amplifying your website launch and the reason for it. If you can discern out on the “why would they amplify your launch”, i.e. because they are an acquaintance, family, friends or just known people who would be willing to personally help owing to former business relationships or they have been your customers, the plan to reach them becomes easy. It could also be that some of them are journalists or online correspondents looking forward to a good and unique story and your website launch promises them that. There are also a lot of bloggers today who are waiting to write and publish about new happenings in their site. Hence, identifying this section of people is essential. Once that is done then you can prepare your direct outreach plan with clarity.

Being an experienced SEO company in India, Media Fx outlines this basic SEO checklist to consider before your website launch. This will ensure your business gets recognized in the right channels and yield better results in terms of brand recall, awareness and favourable ROI.

Recent New Age Trends that’s Impacting B2B Content Marketing in 2017

 

Business, Technology, Internet and network concept. Young business man, working on the tablet of the future, select on the virtual display: content marketing

Content certainly is the king in this new age of web development and SEO! Your website shouldn’t just be a representation of your services but also a compact literature as to how it can add value to the lives of your target and potential customers. However, with the ongoing technological advancements and changing web patterns there are varying digital trends that can impact the B2B content marketing strategy for many companies in 2017. MediaFx being counted as one of the innovative SEO company India has encapsulated five core trends that start-up and other SEO companies need to pay heed to.

  1. Videos resulting in favourable ROI

It is very apparent that videos are becoming a vital element of sound content marketing strategy. According to a study conducted by the Firebrand Group, almost 85% of the marketers have witnessed a favourable ROI from video feeds. Video feeds are a crucial step that every strategic marketer must implement. Other than increased ROI, well managed video feeds have also generated brand awareness along with customer loyalty. Facebook live video feeds have been generating positive results for start-ups and other businesses.

  1. Video consumption has increased

Most digital marketers want to keep their web visitors completely engaged with the web content and other online features that are on offer. Other than benefiting in increased ROI, videos also are being consumed hugely by the prospective customers, random online viewers as well as the loyal customers of a concerned brand. When video posts are followed by news articles, research content as well as social media posts, content marketing reaches a progressive state. In the recent times, online users and viewers are probably scanning content today more than ever, hence both articles and blog posts need to be comprehensible and made interesting with a video content, which has the potential to grab maximum attention.

  1. Social media gains prominence for promoting content

Websites always had their team of experts that manage content dissemination. Latest trends highlight that social media has ranked high when it comes to content promotion. Most start-ups and progressive business brands have recognized social media as a crucial tool for content distribution as more and more people are becoming internet savvy and rely on the feeds circulated in social media. Hence, digital marketers should realize the target customer they want to touch base with as that will allow them to arrive at a sound social media content sharing strategy that will ensure customer engagement through likes, replies, shares or retweets on Facebook and Twitter, which are the two prominent social media networking sites.

  1. SEO best practices that go overlooked by the content marketers

When content is generated, it is essential for marketers to notice that they are abiding by the best practices of SEO that comprises of ALT tags and also averting any kind of copied content. The SEMrush that was released in July highlighted about 50% of the websites that encountered with replicated content and the remaining has been detected with ALT attributes missing. This data reflects that there are plenty of websites that have major issues regarding the content. Implementing the best practices of SEO will make sure that the content has a high rank that will make the website perform well and avert all kinds of penalties.

  1. The demand for customized content is high, especially from B2B buyers

Most B2B buyers in the recent times have revealed that the most crucial aspect of creating the content of a company website is to curate it in a way that directly highlights about the consumer needs.  Therefore, when SEO companies are developing their content it is essential to put the emphasis on content that’s original, easy to comprehend, crisp and verbalize the needs and perspectives of the buyer. Only then will it be able to connect with its buyers and add more value to a blog post, webinar, industry news articles and product videos.

Being an experienced service provider in content marketing and SEO solutions, MediaFx is always keeping a tab on the latest digital trends that impact the content marketing services and designs services in accordance with that, so that clients derive maximum benefits.

Leading SEO Trends for 2017

seo strategy and internet marketing background

It’s 2017 and SEO has been graduating with newer trends that what it professed in 2016. Progressive companies specializing in digital marketing and SEO services need to stay updated with the new trends to perform adequately. With the constant updates on Google algorithm’s, at MediaFx we attempt to crunch down the new SEO trends 2017 in a simple way.

The leading trends include:

  • Optimizing the user intent

Even though keywords are vital, but trends highlight that searching with simple terms gets a better outcome. The new age customers are aware as to what they are searching online. The search engines too are becoming sharper in gauging the intent of the users. Hence, online users today type in phrases or their complete queries such as “Dark spot removal naturally” or “How can I remove dark chin spots naturally” and get the results they are seeking for. 2017 will put emphasis on digital content optimization depending on the intent instead of chosen set of keywords.

  • Return of cross-channel marketing

Even though multi-channel and cross-channel marketing might appear to be the same, there’s a difference. Cross-channel marketing indicates usage of many channels for marketing a brand in a comprehensive manner. For instance, if the users today have been browsing products and accessories using a mobile app but somehow don’t end up purchasing the same, the business owner can send the users targeted ads on those specific searches through social media or email. Cross-Channel marketing can often be called an extension of multi-channel marketing. The core objective of the former being establishing the quality brand presence and recall value consistently through several channels allowing users to shift effortlessly between mobile devices and other platforms to buy a product.

  • Rich and high-end snippets and answers

Most of us count on Google for answers to our queries. For every query, we type in Google provides relevant search results along with websites, movies, events, news snippets, videos, feedbacks and other kinds of data pertaining to the search. Organized data markup allows the business and website owners to attain improved listing on the SERP’s. A study conducted by the Stone Temple Consulting reveals that the quantity of better and high-quality answers has gone up in its frequency from 2014 and 2016. This is because our new age users today look forward to helpful and rich data. This is one crucial reason why most start-ups and existing SEO company India need to deploy schema-mark-up or data markup this year for better rankings.

  • The advent and development of voice search

Advanced voice search has been researched upon for long in the IT domain. And today, amidst the trials and errors, voice search is gradually becoming a popular search option. It has a certain appeal to it and is fast and completely hand’s free. With more technological advanced the minimal errors that still exist in the voice search options will fade away as well. Keeping in mind the present trends and advancements, the primary objective for voice search in 2017 is essentially to graduate a notch higher than voice recognition and nature into voice understanding. That will make it a truly perceptive experience, from the user point of view.

Maximized mobile expansion

Smartphone’s and its rapid growth has impacted SEO as well! Mobile search is gaining prominence in the recent times and is also considered to increase in future as there has been a drastic shift from searching for computing devices like desktops and laptops to mobile searches. Hence, start-ups and existing online businesses need to give into mobile optimization and should make their websites available in mobile the same way as it does on a desktop screen. Mobile optimization will be a key SEO trend for 2017.

The summing up

Companies like MediaFx, specializing in SEO service in India have realized that 2017 is a year of crucial and new SEO trends. Our modern day customers are getting highly connected with the brand of their choice and prefer rich answers and results to their queries and searches. MediaFx has taken account of all these trends and has been designing its services and SEO solutions accordingly, to service clients effective, yield better profits and generate maximum customer delight.

Using Analytics Data in a way that Benefits your Business

Using Analytics Data for Business Purposes

Data analysis or data analytics is the buzz word in the web designing, development and social media arena. And that brings most start-ups and the SMB’s to a question – “How is analytics data going to be of help?”

Many types of research and studies conducted recently highlight that most SMB’s report to be caught up round the clock with business development strategies and seem to have less or zero time to devote to data analysis. Yet these companies have a desire to decode the benefits of this process. Data analytics can offer some useful insights and perspective about a certain venture or business that will act instrumental in expanding the same. MediaFx specializing in SEO services in India provides its clients with SEO services and also makes effective use of data analytics to help small scale businesses to flourish!

How Data Analytics Can Help SMB’s?

Let’s elucidate this with an example! For instance, Christine visits her favourite cafeteria named “Coffee Cabin” every Thursday evening or Friday morning to drink her favorite Café Mocha. The owner of this cafeteria can keep a track Christine’s orders, items purchased along with the coffee and use this simple data to arrive at better strategic decisions, compare the performance of this cafeteria with other market players of the similar categories and make functional decisions based on analytics and real-time data. This plays a pivotal role in generating greater consumer delight and brand loyalty, that’s the deciding factor of how much profit a brand will make in future.

Today, SMB’s have the chance to leverage the potential of data analytics to enhance the bottom-line and also set up a competitive advantage simultaneously staying at the top of the changing customer demands. The three core benefits include:

  1. Effective data analytics provide an in-depth understanding of the consumer behaviour and assists the ever changing customer preference in real time using actionable data.
  2. Data analytics allows small businesses to get better value from the loyalty and the marketing programs
  3. Data analytics enables the key decision makers of a business to manage performance better and also mitigate the risks effectively.

Google Analytics and SMB Benefits

Google Analytics is the best tool for SMB’s who want to unlock useful insights about their customer base and use this data to make more profits. This tool enables a company to have access to both the general statistics and the minutiae in great details along with the comprehensive reports. Three crucial aspects that a small or medium scale business can determine using Google Analytics are:

  • OS and Browsers used by your viewers

Google Analytics is the sure shot way to determine whether your viewers are using Chrome, Mozilla or Internet Explorer. The report of your website will highlight a complete count on the way the browsers are used and to what frequency. This is helpful as there are times when certain web features aren’t compatible with browsers like Internet Explorer or the OS. Going by the data if a huge chunk of your views has a system that isn’t compatible with your website, then it’s a sign to troubleshoot and get this difference sorted so that there aren’t any roadblocks on the way of your brand awareness and site navigation.

  • Shows you people that simply aren’t interested

A website can record the greatest hits, but if the viewers and other people aren’t staying on the site to explore, then online growth might become questionable. In order to have a clear picture of the number of people that are visiting your site, Google Analytics effectively provides a Bounce Rate Breakdown. This tells you whether your site is making or not making a good impression amidst your readers.

  • Let’s you know if online viewers are viewing “on the go”

The omnipresence of our Smartphone’s and tablet devices compels SMB’s to stay updated technology wise. If Google Analytics reveals that a crucial chunk of your online viewers are locating you through their cellphone devices, then it is essential for you to make your website mobile-friendly. For instance, if yours is a women’s apparel website, then it should display all the collections, size details, photo options just like it does on the website.

By utilizing data analytics to make crucial business decisions, SMB’s today can spend wisely on marketing and operating expenses as swell. Companies like MediaFx that specializes in digital marketing services can counsel you on data analytics and how to maximize its benefits.

Tips for ensuring maximum effectiveness of a social media marketing campaign

social media marketing

In these days, it is extremely important for any company to reach out to the target audience through the various social media marketing channels. By leveraging the unique prowess of social media marketing services and content marketing, a business firm can elevate its customer base in a great way. Nevertheless, it is still important to come up with an effective plan for social media marketing if it is to have the desired effect. Professional SEO Company Media Fx enlists a number of effective tips which can help a company to make the most of its social media marketing campaigns.
1) In order to achieve success with content marketing and social media marketing, it is necessary that the business firm pays special attention to what the customers has to say. Therefore companies should focus on studying the online content presented by the target audience, such as reviews and opinions and join discussions in order to learn about the things that are important to them. It is only in this way that business firms can come up with effective content that spark the interest of the customers. Also by listening to the feedback of the customers, companies can improve the quality of their products and services and generate more sales.
2) To make sure that a social media campaign is effective to the highest degree, it is necessary that the business firm addresses to certain specific goals or aims to appeal to a definite segment of customers. Focusing on everything at the same time would only lead to spreading too thin and eventually lead to waste of time, energy and resources. The goal of the social media marketing campaign should be very clear from the onset.
3) Many companies think that the content presented through social networking sites should be highly attractive so that prospective customers are encouraged to read them. However, the truth is the content should not only have the appealing factor but they should also provide answers to the questions that the customers are asking. In other words, the content should be of high quality and it should be relevant to the needs of the people by being informative. It is always better to get 1000 online visitors to read, share and connect with the content rather than have 10000 people who simply go through the content but then move away as it has nothing to provide.
4) Any changes in the social media profiles take time to produce the desired results. Therefore if a company does not see an immediate spark in public response, it is necessary to hold patience in such cases as the efforts will certainly generate their fruits in given time.
5) Once a content is created for the social media platforms, it is necessary to share it in as many ways as possible. You should also encourage your users to do the same for you as well. This is going to make it easier for Google and other search engines to find your content and index it for generating higher traffic.
6) Ask any professional SEO company like Media Fx and it will tell you the importance of using online influencers to promote your content. Get in touch with online influencers who are closely associated with your industry and have a loyal audience of their own. They can help to generate greater interest among people about the products and services that you are ready to provide. Develop longstanding business relations with these influencers as they can bring you great business provided that they think you and your brand have merit.
7) Instead of only promoting your services and products all the time on the social media, focus on creating top notch content that your target readers will be interested to check out. This will help you to develop lasting relationships with the online influencers who can spread the word of mouth for your business to grow. This is one of the most effective ways of making the most of social media marketing services.
8) Do not pretend to be a snob online and act aloof. Instead, connect with anyone who gets in touch with you online. By focusing on building relationships, you can have a loyal fan base for your brand and its products and services.

Essential content marketing services that content firms should provide

content marketing service

Ask any seasoned SEO expert and he or she will tell you that the efficiency of any SEO campaign lies in its content strategy. Without effective content, it is practically impossible to attract potential customers and hold on to their interest for long. Due to this reason, the content creation industry is always evolving and finding new ways to engage the audience. Blogs, articles, press releases, eBooks, infographics, case studies, videos, emails and social media messages are some of the forms of content that are used by companies to promote their online business. The majority of the inbound traffic is actually brought by well written and well developed content. So the task of a marketing agency is not only to use this methodology but also to encourage the clients that they do the same.
Professional content marketing experts do offer a range of expertise for their clients that in turn help their businesses to grow. According to Media FX, a leading SEO company India, a firm offering content marketing services should present clients with the following types of content marketing packages.

Content Strategy
Although many clients will want to get into content production as soon as possible, it is necessary to first come up with a well rounded content marketing strategy. This is not only going to help the content development firm to better understand the current content situation of the client firm but also the goals that they need to achieve. To develop a content strategy, the first thing that a company development firm needs to do is come up with a clear conception of the target customers for whom the content is to be produced. The existing content of the client website is to be audited as well in order to see whether they can be reformatted or repurposed to make them more relevant to the client’s marketing intentions. Finally, it is necessary to come up with a method for organizing all content created for the business. This can be done by building an editorial calendar for the client’s content marketing projects. The calendar is also going to help the firm to understand at what intervals contents like blog, email and social media should be posted.

Content Creation
It is necessary to create unique and effective content that will help the business to flourish in a highly competitive market. The kind of content that a company needs to create may vary with the industry or client, but most business firms will benefit from blogging, social media, email, and other forms of premium content creation. The type of content that needs to be created often depends on the nature and demographic of the target audience.

Content Optimization
It is not just enough to create good content for a business firm. To make sure that the target customers are being able to access the content when they are searching for relevant keywords, it is necessary to optimize the content for the search engines so that it can become visible to others. This is one of the most important parts of content services. Without proper optimization, the content will never be able to make the kind of impact that it is supposed to. According to Media FX, the leading SEO company India, content firms should invest most of their time and resources on perfecting this aspect of their services. Methods such as keyword research and implementation, SEO best practices, analytics for user behavior as well as competitive insight should be used for optimizing a content in the most effective manner. However, the trickiest thing about this is that there is no perfect way to optimize a content and the methods that work today might not do so tomorrow. Therefore the content development firm must always try to find out innovative ways of optimizing content.

Content promotion
Developing a content promotion strategy involves finding the right channels for promoting content. In order to make sure that target consumers get to see the content, it is necessary to opt for the best content promotion channels as this can save on money and time. One of the ways to do this is by analyzing the current channels used by the client. Understanding how competition firms achieve their promotional goals is yet another way to go about it. One can make use of social media and emails as well as the help of industry influencers to promote the site’s content. Such content marketing services can help to generate fast results.

Digital Skills that should be Important for Marketers to Learn in 2017 and Beyond

Smartphone apps icons against a woman is using her smartphone

As digital marketing becomes more and more comprehensive with the advent of new technology, it is necessary for individual marketers to master a number of useful skills that will enable them to make marketing decisions in a more effective manner. Media Fx, a company offering digital marketing services and SEO services lists the following skills that will increase in importance in 2017 and the coming years for effective online promotions.

Analytics : Analytics is and will be one of the most important cornerstones of marketing in the coming months as the digital marketing industry tries to understand their target audience so that they can cater to their needs in the most effective manner. This is especially more so in these days as the preferences of the audience are going through a change and many times the companies are required to meet the requirements of a whole new audience. By collecting, studying and analyzing large amounts of data, inferences related to marketing can be acquired which can be used to make the marketing campaigns more fruitful. While it is not required for a marketing expert to be a professional data scientist, it is still necessary that they know the pros and cons of the analytics platforms that they use for their business. They should also gather more information about the analytics platforms that are used by their clients. For instance, an SEO services company that mainly works within the ecommerce sector can gather valuable input about the way their services have impacted the business KPIs of the clients, apart from the SEO rankings that they have generated.

HTML/CSS : Writing sales pages and blog posts form a major part of many marketing campaigns. Therefore it is necessary to learn about HTML as it is certainly going to expedite the whole process of putting that content on the targeted website and make it look good. Moreover, being able to make use of HTML/CSS makes it all the more easier for the teams within the marketing firm to communicate with each other. In fact, even most marketers feel that although many of them do not have to write code on a regular basis, understanding all the basics of HTML makes it so much easier to carry out the conversations across teams.

SEO : Although there are a number of experts who believe that SEO is more or less dead, this could not be more wrong for the marketers. Statistics reveal that organic search results tend to be more powerful in bringing the desired results than the paid adverts. This is particularly so if the websites are able to secure their rankings in the first pages of the search engines. It is also estimated that about 40% of the customers find the brands and companies that they are looking for through effective search.

That being said, the bet SEO practices are constantly going through a change and so are the search algorithms. In fact, the search algorithms have gone through a lot of evolution in the recent times. This makes it necessary that SEO firms keep on constantly updating and refining their methods. Due to this reason, business companies prefer to work with a dedicated SEO professional or a team who can provide them with such services instead of having a group of general marketing professionals capable of delivering some SEO expertise. Nevertheless, it is always good for a digital marketer to learn all the basic tenets of SEO and use them effectively in their own promotional campaigns.

Content Management Systems like WordPress : For most standard business firms looking to create a strong impact in the online world, it is necessary to post blogs and publish content on a regular basis. Due to this reason, it is necessary as a marketing expert to learn their way around content management systems such as WordPress. WordPress is among the most extensively used content management systems in the world and it has been evaluated that almost 27% of the whole Internet or about 16 million sites are based on this platform. The platform also offers excellent SEO features which is why digital marketers love to work with WordPress. Therefore, it always helps to choose WordPress for developing content and publishing it online. The best part of using a CMS program is that once a marketer learns how to use a CMS, it is not that difficult to work with another similar program.

Video : Most online video marketing experts agree to the fact that live video is going to be the future of digital marketing field. This is particularly valid for live video, which is becoming all the more prevalent. New technologies and features are being introduced everyday that would make the whole experience of live video a great one for the end users. While this trend was observed in 2016 with almost all major social networking sites, this is going to take precedence for the marketing experts in 2017 and the coming years with greater intensity. Brands are now using creative video content to communicate more effectively and easily with their target customers. Marketing directors from a number of reputed service providing firms believe that not only it is important to know about the various ways in which video can be used for marketing but it is also necessary to master the techniques associated with scripting, shooting as well as editing videos for various social media sites like FaceBook, Snapchat and Twitter. While it is rather simple to learn about these techniques and can be done so even on simple smartphones, this knowledge can surely help to grasp the advanced aspects of creating videos for effective marketing purposes.

The marketing experts also consider that live streaming videos can be beneficial to marketing campaigns in more ways than one. Due to this reason, it is necessary to plan and create the content for the videos in a careful manner so that it has maximum effect on the minds of the target audience. Audiences are likely to spend more and more time with the live video. They are more willing to come and show up, take part in and join the conversations held on social media sites with greater frequency than with standard blog content or video on demand (VOD).

However, the truth with video marketing is that the technology used for this purpose still needs to be improved a lot in order to make live videos more exciting and interesting. The content of the live videos should be compelling and polished. In the last year, numerous brands actually tried to make a strong impression on the minds of their target audiences by using the video marketing techniques. However, most of these audiences on FaceBook were not actually camera ready. This often led to disastrous results and the marketing campaigns were hardly able to produce the effects that they were originally meant to. The marketers and publishing experts must be sure that they are ready to come up with high quality live video feed for their audiences in 2017. This should include everything from on-screen talents to cutting edge equipments. As creating video content becomes the mainstream practice in the world of content marketing, companies that are capable to produce only the best quality live videos will be able to stand out.

UX/Basic Design Skills : Even though most companies offering digital marketing services generally have their very own design teams, it is still important for marketers to know the basic design principles. By knowing the basic design skills, it is possible for a marketer to create mockups for a landing page, Photoshop a shareable image or even create a theme for a particular site. Mastering these design skills can greatly enhance the value of an individual marketing expert.

While experienced marketing experts believe that it is not necessary for average marketers to learn in great detail about how to use programs such as Axure, Visio or UXPin, they should still be able to come up with a sketch for a digital customer experience meant for standard websites. Whether it is done by using whiteboard and marker, a paper and a pen or a software, it can only help the marketers to further their influence as well as understanding for their clients and organization.

SQL : Digital marketing firms like Media Fx strongly recommend marketers to master the various aspects of SQL. Knowledge of SQL is related to making use of data for understanding the customers. It is also a powerful tool in its own right which can be used by marketers to impress their audiences. By knowing the skills for writing basic SQL and understanding the customer database, a professional marketer can greatly improve the results of his or her marketing campaigns. This ability naturally allows marketers the freedom to find out how their customers respond to the marketing campaigns, which in turn can help them to improve the quality of the product. As most basic SQL queries are quite easy to learn, a marketer who invests some time in it can help others to make quick decisions and also generate key insights that can lead to the development of marketing programs of greater efficiency.

While these skills can go a long way in improving the individual abilities of a marketer, it is suffice to say that marketers are not required to be aware of all the skills that are remotely linked to this trade. While they can certainly use a number of methods like SEO, social media, SEM, conversion optimization, front-end development, analytics and others, it can really help a lot by focusing on a single skill and then developing it considerably to a great extent.

How Word Press is the Best CMS Program for Digital Marketing

Technology Concept: Content Management Strategy Word Cloud

Word Press has evolved into one of the most user-friendly CMS systems in the world, with a large number of business owners choosing to use it when they need to create their own websites. The wide range of features and easy customization opportunities make Word Press one of the most preferred content management platforms which can be used for coming up with different types of unique websites and portals. One of the distinct benefits that are offered by Word Press is that it is also quite well suited for digital marketing purposes. In fact, companies offering digital marketing services strongly recommend using Word Press as it can be easily promoted online through various means, which can generate better ranking on SERPs and greater traffic rates. A professional SEO company like Media Fx can recommend effective solutions for a client that can help in superior brand development and widespread exposure.

Here are some of the types of digital marketing methods that can be implemented easily with a Word Press site.

Content Marketing

Since Word Press started as a content management system, it is the most effective tool in the market right now that aids in content marketing. Among the different types of digital marketing strategies that can be tried out by a company, content marketing is one of the most important ones as it helps to drive customer interest and makes him or her come back to the site regularly for further information. Business organizations can produce content that is useful to their target audience. This content can then be further promoted through social media channels so that they are read by more number of target users.

Content marketing also plays a crucial role when it comes to driving search engine visibility. This can be achieved by effective use of targeted short tail and long tail keywords and phrases within the content. Well-written content with the most searched keywords can increase the value of a site to the target audience. Such value can help in building backlinks or links that revert back to the site through social sharing as well as other mentions. Such factors make Word Press an ideal CMS program for content marketing. The Word Press tool has been refined and upgraded over the years so that it offers robust performance as a blogging site and content management system. Numerous new features have been added to it in its later versions that have made it a perfect system for creating, editing and posting website content.

Utility Marketing

Utility Marketing or utility content marketing is a relatively new concept in the world of digital marketing services. Basically, it means coming up with content that will be useful to the target audience. In order to create such content, a business firm needs to spend more time with the target audience, develop an understanding of what they want or what they are looking for and create content that perfectly caters to their diverse needs. The content can come in different forms, such as written text, images or videos, but they should solve a purpose for which the target customer is visiting the site. Taking the following steps can develop utility content:

• Developing buyer personas
• Taking an inventory of the existing content
• Determining the content team
• Developing a content plan by assigning different forms and types of content to the personas
• Map the content to various channels, like social, mobile, desktop and email
• Checking stats regularly and adjusting the content as needed

Word Press presents a wide range of tools that can make it an effective utility marketing system. Although Word Press does not function like iMIS or other Association Management Systems, Word Press can certainly present users with a wide range of plugins that can help site owners to manage most of their membership needs. Word Press also comes with an iMIS plug-in of its own. These plugins can be used for managing large number of members, schedule events, offer payments, sell merchandise and carry out other important tasks. Both medium sized businesses as well as large corporations can benefit greatly by using these features as they can help in developing a loyal customer following. By using the plugins along with a well-developed digital marketing strategy, business organizations can easily turn their websites into portals from where their clients and members can access vital information.

Community Building

Word Press offers a number of functional tools that can be used by business owners for building community hubs for clients, members and all those who form the target audience for the business firms. This can naturally help business companies to create a loyal community, the members of which can share and discuss the content, merchandise and events that are presented on the official websites of the business owners.

SEO

SEO or Search Engine Optimization is the process through which a site is optimized for the search engines. A professional SEO company can optimize the business site as well as all the links associated with it so that Google considers them valuable and important based on certain high searched keywords and phrases. The tools and features that are included in Word Press make it extremely effective for SEO purposes.

• By using Yoast and other similar plugins, one can easily evaluate the SEO elements and strength of a site’s page or even customize the META description and page title.
• Word Press eradicates the scope of any content bottlenecks so that content can be updated more frequently. This can help in improving SERP rankings.
• Word Press makes it possible for a site owner to have a dedicated team of content developers and editors working for the site. This means that the team is invested to make the site a success.

Therefore they can edit or tweak the content in any way necessary to make sure that the site always enjoys good ranking in the SERPs.

Increasing Conversions

While on page and off page SEO tactics can help to bring traffic to a website and generate leads, it is also necessary to convert this traffic into sales so that the desired revenue can be earned. Conversion is a process that is necessary to drive sales and take the business to higher levels of success. Unless sales are generated through the content and the SEO strategies used, it is ultimately of no use. Word Press is a highly effective CMS program when it comes to generating sales conversions. It comes with numerous features that allow site owners to see which of their content gets the maximum likes, comments, visits and shares. The site owners can then change or alter the poor content and highlight and expand the good content.

Word Press also allows users to track which of their call to action messages can deliver the expected results and which ones do not. In this way, they can take necessary steps of action to modify the call to action messages so that they generate more leads and sales. With Word Press, the site owners can experiment with different types of call to action messages and offers. It also offers the business management to make effective decisions on the content as well as the call to action message by trying out different options that yield better results.

The web designing and development firm that is working on a website can come up with stylized calls to action links and callouts such as boxes and buttons. There are also a number of plugins available which can make it easier for the developer to create easily editable call to action boxes.

Responsive Web Designing

Since a large number of people nowadays choose to browse the internet in their mobile devices, it has become important for a site to be designed in a responsive manner. This means that the site should be designed in such a way that it responds appropriately to different types of screen sizes. Web designers love to work on Word Press websites as they can be easily modified into responsive websites. A site that is made by using Word Press CMS system is light, easy to load and can be responsively designed so as to ensure easy browsing for the end users. This naturally improves its ranking in the Google’s pages as Google has already announced that it is going to favor websites that are built for better browsing on smartphones.

Agile Marketing

Agile marketing indicates towards the flexibility that a digital marketing firm has when it comes to deciding on the marketing and promotions of a given site. While at one point of time, the marketing team needed to work closely with the design and development team in order to take important SEO and online marketing decisions, agile marketing would help the marketing team to implement online marketing features to their Word Press website as and when they feel like. This is certainly going to be more important in 2017 and the coming years. The latest version of Word Press is already equipped with a number of features that would make agile marketing a lot easier and feasible.

These factors that are discussed above make Word Press a highly convenient CMS system in terms of online marketing needs. An experienced digital marketing company like Media Fx can come up with effective solutions for their clients that can help in taking their business to greater heights. By taking into consideration the specific needs of the business firm, the digital marketing company can provide with customized solutions that offer better online ranking and greater popularity and acceptance with the target audience. Such services can also help a company to develop a loyal fan following that can help in further growth of business prospects.