The Best Free SEO Tools of 2017!

free seo tools of 2017

If you are an SEO professional or yours is a company that specializes in advanced digital marketing services and SEO, then you would certainly love to stay updated on useful SEO tools, more so if its free! If at the start of 2017 you wanted to upgrade your SEO by providing better solutions to your clients, then it makes sense that you have access to a set of free SEO tools that will help you to add value to your SEO projects.  Here are some of the top SEO free tools that you can use up!

  • Wayback Machine

This is the most compact historical archive the internet has! Wayback Machine enables you to have a look at the website the way it used to. As an investigative tool, this is an excellent one to notice few odd traffic alterations that have been updated to your website. You can certainly think about opting in for this one.

  • Redirect Path

A new version of it is has been made available for 2017! Known to be a free Google Chrome extension, Redirect Path is what assists you to discover the HTTP header as well as redirect the errors, so that you have more time to yourself fixing the errors, instead of merely looking for them. This small plug in is also easy when you are simply looking into a couple of pages.

  • Keywordtool.io

Known to be a “freemium” tool by many SEO experts, Keywordtool.io is one of the best tools if you’ve been looking for something fast and simple to be able to attain tons of ideas on keywords.  It’s diverse and unique and you can use it for Bing, Amazon, YouTube, Google and also the App Store Keywords. This tool is more suited for the long-tail keyword that does not show up in the Google Keyword Planner owing to the low search volume.

  • Google Trends

To predict the future moves correctly of the other player in the chess is what will make you succeed. This is very similar when you are in the industry at large and have other market players and marketers to deal with. To know that your market is heading will automatically offer your marketers a big benefit. Google Trends is what will help you in this.

  • Structured Data Testing Tool (SDTT)

This is one of the best tools from Google that is easy to use and helps you to review and examine the on-page schema code along with the test schema markups. Hence, all you need to do is supply the website URL or the markup and you can keep going.

  • GTMetrix

To be able to manage how fast is your page load speed can influence your SEO in a huge way along with the UX. Here, GTMetrix is one tool that enables you to examine the speed at which a page is loading and also scan the scopes for enhancement so that you are aware as to how to you can improve your overall website performance. There are several other page-speed tools as well that exists! However, GTMetrix is one that is preferred by most SEO professionals as it tends to be a perfect blend between being user-friendly and a competent SEO tool. In addition to that, there are many other tools too similar to this that you might consider using such as Google PageSpeed Insights and Pingdom.

  • Bing Webmaster Tools

Sometimes overlooked mostly as a side part of the Google Search Console, the Bing Webmaster Tools is said to be a perfect way to keep a check on the way your website is functioning on Bing that has over 20% of the Internet’s search traffic. However, it also provides the benefits way beyond Bing by offering insights and perspectives into aspects like on-page keyword optimization, indexation, crawling and much more than can influence your performance in Google.

  • Web Developer Toolbar

It is at the technical duration of the SEO audits that this tool is a handy one! Furthermore, the Web Developer Toolbar enables you to locate as well as disable the data from cookies, JavaScript, images, CSS and many others.

Being a professional SEO company, at Media Fx these are a set of free SEO tools that the company suggests you can use to give a boost to your SEO attempts and service kit.

Crucial Website Creation Issues to Avoid

Creating a website is no child’s play! It can rather be one of the most challenging tasks for a web designer, since he has to balance aesthetics and utility in the same length, without overdoing the one.  However, in a mad rush to service more and more clients, web designers often miss out on a couple of web designing basics that later can translate into major blunders.

Being an ace service provider in digital marketing services as well as website development, Media Fx has identified few core mistakes that website designers that can be costly later. Here are few that you can keep an eye for and make attempts to avert.

search bar

1. Is the search box missing!

A website isn’t much different from the World Wide Web! It’s a source of information. Hence, missing out on the search box is something that you wouldn’t want to do. Online visitors might be browsing and searching for something in the website which he had seen whilst navigating, but cannot place the page or the topic. This is where the search box comes handy as it enables visitors to locate what they are searching for without much ado.

One of the best ways to put this into place is by opting in for Google custom search. This allows the online viewers to scan the website in a rather simple and efficient manner. All you need to do is simply copy the HTML code right from the control panel and then have it pasted on the website and you can get the search function all correct.

footer section image

2. Absence of contact details, email address in the “easy to spot” website locations

If your website is selling any product or service, then you need to provide many details so that your potential customers can locate and get in touch with you. The best way to have this sorted is by offering a “Contact Us” section that has all the relevant details of email address, phone number, mailing address and the like. Even if no customer calls right away, still this information is something that you shouldn’t be missing out on ever as it adds a tag of authenticity to your website.

3. Manage your disorganized content pattern

What generates traffic for a website is mostly its content. Hence, adding a structure to the same is essential. This means to cater to what the readers are searching for on your website. Your users and customers don’t want verbose information that is structured in a scattered and disorganized manner. They are searching for precise points concerning your product or service, which in turn is an answer to the query they have.

Hence, the best way to get into curating organized and useful content and have it published on the website to is select the correct headline, sub-headings, writing in a lucid flow in short paragraphs, adding the correct keywords as well as making use of bullet points whenever required. In addition to that you should also make good use of relevant page titles.

speed up

4. Manage your down time or slow-service time issues

If yours is a professional website, then matters related to slow service time or down time is something that you should tackle asap! Else your customers will bounce off to websites of your competitors. According to the latest researches, online shoppers have very short attention span and will wait only a couple of seconds on your website that’s facing slow service time and then will shift off. So it’s best to address this issue now and have it solved.

linking

5. When you fail to link the website with social networking sites

Majority of the businesses today have their Facebook or Twitter pages or a profile with any social media networking site they deem fit. The thing to keep in mind is that social media is for permanence and if you want to make profits you need to link your business to it. If you haven’t done so you might be missing out on a wide range of traffic. So once you link your website to your social media pages, you can generate better business and have increased brand recall value than before.

Only an ace service provider specializing in digital marketing services and website designing like Media Fx, can detect these minute aspects and provide the necessary guidelines and tools you need to design a website and function it to your benefit.

Discover and Solve the 3 CRO Errors You Are Making

Conversion rate optimization concept

CRO i.e. Conversion Rate Optimization is one of the buzzwords of the online marketing landscape! However, when this is not calculated well, then it might have its own repercussions on your business. It could be rather simple for the digital marketers to feel that they are enhancing their marketing strategies! The truth is that they are making the business walk down a rather dangerous path.

It is essential to keep in mind here that the main objective of CRO is to locate the truth. So you could might as well be making a couple of crucial CRO mistakes and yet not be aware of it at all. It is here, Media Fx, a Kolkata based firm that specializes in digital marketing services has taken an in-depth view on the same and has come up with three major CRO mistakes that people make and ways to have them solved.

Assuming the CRO is all about A/B testing:

When you fall under this assumption, you start to make the crucial mistakes! Simply put, A/B testing is a kind of CRO but not the entire aspect. This testing merely covers testing as a single variable as against the other to check what functions better, whilst  CRO comprises of all kinds of testing processes, all with an objective that encourages your online visitors to take a call to action.

There are situations when A/B testing isn’t sufficient! You need to stay tuned into aspects like if the webpage you want to test has fewer visits every month? Furthermore, if you put a page to A/B tests having decreased traffic and then in another 6 weeks you want to put the test off, then the outcome will not be based on anything. Though A/B testing is a fantastic area to start of your CRO understanding, it is vital to learn on the multiple testing processes so that you don’t limit yourself. For instance, if you want to witness an increase in conversion on the webpage, within few weeks then you need to make many changes than just testing one aspect at a time.

Not offering the context for conversion rates:

Conversion rates can evaluate several things, such as subscribers, leads, purchases, prospects and many more. Everything depends on the page’s goal. Witnessing a rise in conversion doesn’t necessarily mean anything if you are not offering people the context of the conversion. When you test and see that there is a rise in 225% in the trial subscriptions that gives sense and logic to the increased conversion rate. However, even when you share the metric the entire story isn’t visible. You also need to know other details such as when the test was run.

It is for this reason, even if the test attains about 98% of importance in 3 days, you would still require running the test for the complete week, to know how different conversion rates can be on multiple days. The same applies for several months – You necessarily don’t need to run a test during heavy months such as December and expect that the outcomes will be the same as it is on March. The seasons will make the conversion rate differ.  Device type is also another aspect that impacts the conversion rate. So simply put, conversion rate is a crucial aspect of business. Conversions need to translate into revenue. Furthermore, conversion rates don’t every time let you know that your business is doing great. So if it is important to get the context of the same to arrive at any major decision.

You aren’t understanding the statistics:

Statistics happen to be the nucleus of CRO. If you don’t grasp it well then it isn’t possible to conduct proper tests and it can also wreck all your marketing attempts. If you stopping your tests way early as you didn’t want to get 98% statistical significance, then you could be making a great CRO error. Statistical importance is almost like a bet. You have to put it all on stake and win 100% of it. So it is essential that you brush up your statistics basics and solve this CRO issue.

In its years of digital marketing services, Media Fx has found these 3 to the most commonly incurring CRO error. Following the guidance shared you can identify and solve these CRO mistakes effectively.

3 Technical SEO Issues & Smart Ways to Tackle It

Technical SEO Issues

Technical SEO is the buzzword in the online space right now!

But it can get very annoying to encounter some of the hideous website issues, time and again! That’s actually counter-productive. Providing advanced and specialized SEO services in India, Media Fx has encountered a set of common problems during the site audit times. So here are the top 3 technical SEO problems and useful ways to curb the same as well.

1. The Problem of Uppercase vs Lowercase URLs:

This issue is rather a common one, especially with websites that make use of .NET in their URL. The issues branches from the simple fact that a server is configured in a way that it responds to the URL’s having uppercase letters and it doesn’t rewrite or redirect to lowercase version.  In the recent times, this issue has gained momentum as the search engines have become much efficient in selecting canonical versions and simply ruling out the duplicates.

The Solution:

The simply way to solve this issue is to make use of a URL rewrite module that can assist the issue on IIS 7 servers. This tool comes with a great option inside the interface that will enable you to put into effect the lowercase URL’s. When you start doing this, a command or rule will be set to the web config file that in turn resolves the issue totally.

2. Having many Versions of your Homepage:

Once again this issue is with the .NET websites! But the same can happen to other websites as well. The duplicate homepage can be found through the search engines through XML sitemaps or plain navigation. Very many other platforms can have multiple home pages with the same site name and ending with “index.html” and “home” on their URL. However, the good news is that the new age search engines are equipped to manage this issue.

The Solution:

Though detecting the pages can be a tad bit challenging as various platforms can come up with various URL set-ups! However, the way to go about it is to crawl the website, then export the crawl inside a CSV, post that have it filtered by META title column and then get looking for the homepage title. You can smoothly get to the duplicate homepages. The other solution is to crawl the site using tools such as Screaming Frog, to locate the internal links that detect the duplicate page. Here you will have the chance to go ahead and edit the duplicate pages to have the same point to the correct URL instead of generating internal links going through 301 and then loosing link equity.

3. The Problem of the Soft 404 Issues:

Chances are this occurs more often that you expect! The user won’t notice anything stark different. However, the search engine crawlers will detect the issue. Simply put, a soft 404 error seems almost like the 404 error, but it generally returns to the 200 HTTP status code. Here the user sees search results such as “Sorry the page you requested cannot be found.” However, right at the back there is the 200 code that suggest the search engine about the page working fine. This discrepancy can create issues with some of your pages getting indexed and crawled, that don’t intend to be. Furthermore, a soft 404 error also indicates that you aren’t able to detect real broken pages and recognize the aspects in your website where the users get very bad experience. Here’s how to have it solved.

The Solution:

The good news is that this is a rather simple fix that a developer can expect, who has the expertise to set the page to get back to 404 status code than that of 200. The other alternative is to conduct a manual check by visiting a broken URL in your website and then checking the status code that you arrive at. However, few other tools that works great for checking the status code is the Web Sniffer.  Alternatively, you can also resort to Ayima if Google Chrome is what you use.

With years of providing SEO services in India, Media Fx has realized that these are the 3 common SEO errors and also lists out the best solution for the same.

Top 3 Cool Tips to Get Assured Replies on Your Email

Mail Communication Connection message to mailing contacts phone Global Letters Concept

Recently, email marketing, which is a subset of online or digital marketing, has gained immense popularity. Owing to the fact it reaches the customer’s inbox, emails have a fair share to either make or break your chances of making profits!

So do you want to curate emails that will ensure a customer response? If yes, then the first thing you need to steer clear from appearing “sales-y” as that might ruin up your chances to generate a reply, totally! You need to know very well that using stereotypical templates or asking for a response, will not yield any good results. If your objective is to keep the string of customer responses to your direct mailers and other emails constant, then you need to approach this from a place of empathy and authenticity than marketing and a profit generating point of view.

Media Fx, an expert digital marketing company in Kolkata has three cool and smart tips to share that will help you not only get responses, but also fetch maximum eyeballs with your mail content. And a positive response goes a long way in conversion, which translates customer goodwill and favorable ROI.

So here’s how to get it done!

  1. Address the customer’s benefit

Every customer opening your email will have the same question in mind – “What’s there in store for me here?”! So addressing the customer need or demand right at the start is what will work in your favor. So whilst creating a marketing email, keep a check on the following:

  • Make the subject line address the customer mindset – “What’s in it for me”
  • Make your email opening brief, crisp and to the point than being verbose
  • Give interesting inputs in a neutral tone justifying the action that you want the reader to take i.e. reading a PDF, downloading a free MP3 and the like
  • Keep the CTA (Call to Action) effective and short

Creating an effective email with these guidelines is rather easy. All you need to do is start thinking from the customer’s point of view for a while than business promotion and you’ll have your format right in front of you.

  1. Aim to attract the attention of mobile readers right at the start

Since there a number of emails that keep flooding a customer’s inbox on a daily basis, your email needs to provoke ample curiosity so that the customers decide to click open your email over the others. Hence, the way out is – “Think different” and “Think out of the Box”.  The aim is to get your mobile readers open the emails on their mobile device. So other than focusing on the subject line itself, as digital marketers you also need to focus on the very first sentence of the email. One good way to do it is to have the customer’s name in the first sentence of the email. This will obviously grab the eyeballs than emails that don’t carry the customer name. Your SEO will be able to help you on this making most of their know-how of keyword placement.

  1. Mend your grammar and keep it correct, always

This might appear like an orthodox on getting your online content right, but it goes a long way in eliciting the desired response that you want from your potential as well as existing customers. So when you are creating an email, make sure that you follow the three rules listed below:

  • Check thoroughly so that you don’t make any spelling errors in the customer’s name. As if there’s an error, regardless how great your pitch is you have crossed the customer with that little faux pass.
  • Make sure there are no spelling mistakes anywhere in the email
  • Also ensure that your email has the right grammar in terms of tense, adjectives, nouns and the like

A correct expression of what you want your customer to know about your latest or existing service or product will help you generate a favorable response.

Being an established digital marketing company in Kolkata and helping many cities based clients to make the most of their email marketing campaigns, Media Fx suggests taking note of these three aspects to get the best customer responses and make better profits.

Smart Tactics to Stay Secured from Negative SEO

two babies with their mother

For all those in the digital marketing and SEO domain, negative SEO is for real! And this might actively play its part on completely destroying your website through the harmful backlink as well as backlink spamming. Simply put, Negative SEO is the way of deploying black hat SEO processes on another site. Usually, this is done by a malicious competitor to monopolize on the profits, if your brand happens to be a market player.

In the recent times, digital marketers and SEO solution providers are participating in active ways to halt Negative SEO. This is where Media Fx, a professional SEO company in India discussed on effective means to stay secured from this dangerous threat!

  • You need to conduct link audits on a regular basis

If you’re implementing regular link audits, then you’re signing up for a strong business practice that will save you from falling prey to Negative SEO. Managing the link profile growth is the ideal way to detect any doubtful activity and address it right at the start before the problem magnifies. Regular audits will reveal if your website is hacked, in that case, your links will get affected in a negative way. So it’s a smart call to invest in a link auditing software to keep a constant check on your backlink health.

  • Check on your website speed

The speed of your website is essential to high ranking! If you find that your website is gradually becoming slow or there are downtime issues, then it’s better to resort to crawling software to check for any suspicious activities that are taking place. Just in case you don’t find any problem and the issue persists, then you might fall prey to forceful crawling that causes server load making you site crash eventually. In any case, it’s always better to get in touch with the hosting company to understand the source of this load.

  • Check out for scraped content

Content marketing has been the buzz for a while! However, not all have the capacity to generate creative and unique content. Hence, scrapping has become prevalent. Scrapping happens when your website content is picked up and is directly copied, as is to other websites. Google searches have many such websites. Generally, attackers claim that as their own material and post that they will blend it with a link attack so that your website is spammed. So before scrapping can cause your website and business harm, keep a check on it!

  • Control Google My Business

Brand reputation is dear to every brand! And when you do all the hard work to gain customers and their goodwill, negative reviews will obviously disappoint you. How you to manage a series of negative reviews coming your way? If you haven’t made a huge PR faux passes and still find negative reviews, then that’s a sign that someone is filling your website with bad reviews that are obviously false. This is where you need to respond promptly. Manage Google My Business listings and use the social media listing software to have a check on your online reputation to address this issue.

  • Keep a check on the keywords CTR

Sometimes, there are situations when your website might get many hits and then instantly bounce off, which will have an adverse effect on site rankings. If this is the situation, someone has set up a bot to aim at chosen keywords, be on the website of the competitor and then bounce back that automatically generates a false SERP bounce rate. This will happen if you don’t keep a tab on the keyword’s CTR. All you need to do is log into Google Search and then click on Search Traffic > Search Analytics and view the CTR across all keywords. If there’s a huge spike for no apparent reason, you need to get in touch with Google and start to deny the false links.

If you are fortunate and watchful then you might be able to detect dangerous SEO attacks before they harm you and the digital marketing services you implemented! However, just in case you are starting to witness red flags that make you cautious as a start-up owner or entrepreneur, then you need to exercise these useful guidelines mentioned by Media Fx.

Top 5 Advantages of PPC Services for Small Scale Businesses

Advantages of PPC Services for Small Scale Businesses

In today’s highly competitive digital landscape even small businesses can derive ample benefits from PPC campaigns. An effective and successful PPC campaign can bring great results than most of the commonly used digital promotion methods and can also assist a company to expand and grow better. Simultaneously, it’s a good tool to connect with your target consumers at the right moment, when it’s perfect for them to convert.

Understanding PPC:

PPC i.e. Pay Per Click advertising is said to be one of the many tools that will assist you in promoting your business online. Here you can run all your ads and the amount that would be payable to you would depend on the number of people who have clicked on your ads. A few noteworthy platforms for PPC that you can make use of include names like Bing Ads and Google Adwords. In case, you happen to be new to this domain of PPC and are mulling on whether to give it a try, then here are the best 5 benefits that Media Fx lists down which can help you make a decision. Being a professional SEO company in Kolkata for some time, Media Fx also provides PPC services and has been delving into it.

  1. Quick Results:

Though we need time to set up a business and get it running in the practical world, but outcome is something that everyone from an established business to a start-up venture aims at. And at times, businesses would rather want to have a glimpse of the possible outcomes fast. PPC advertisement happens to be the quickest way in which you can go ahead with an advertisement campaign and get immediate results. To make things simple, if you own a web portal and its up and running then you can create adword account fast, set all your ads and also run the same in Google network and quickly start getting your traffic. This is one easy way on how the entire process works. So get on with your PPC package to reach your audience in the quickest way possible.

  1. Quantifiable Results:

The second advantage of PPC advertising is that you can have a look at a quantifiable, clear target. Businesses can evaluate anything that is linked with their PPC campaign right from the clicks, views, profits, visits, costs and many other aspects. Right from the time you go ahead with your PPC campaign you get to have an idea about how much you are spending and also if you there’s any profit that you are generating. You even get to know if there’s a loss that you’re accruing! You have access to KPI’s, reports and other documents that will offer you with all the data that you would require and other information that’s important for your CEO’s and the marketing team.

  1. You don’t have to depend on the changes of Google Algorithms or SEO:

You might love SEO for real-time success you certainly need to have an SEO friendly website and also adhere with the best standards and practices of SEO. However, one of the best aspects about PPC is that once you start generating profitable campaigns then you wouldn’t need to worry at all about Google as well as any other sudden changes that Google Algorithms bring about abruptly.

  1. You can connect with your correct consumers:

When you are operating a PPC campaign you can select when and where your ads will come up depending on a wide range of factors such as location, keywords, device, website, time and date and many other details. The ease you have here is that it enables you to segment or categorize your market and also bring your service as well as products to your correct customers.

  1. Leverage business scopes:

For instance, if your brand is selling web hosting packages and one of your primary competitors is offline owing to any kind of a technical glitch! This is one of the best scopes for you to operate a targeted PPC campaign and offer those enraged customers yet another choice to opt in for. This can be done only making use of the PPC campaign as it is simple to deploy and also generates quick outcome.

If you are convinced on the effectiveness of PPC campaigns then you can join hands with Media Fx that provides reasonable and efficient PPC packages for its existing and potential clients.

Top 7 Reasons why you should consider Local SEO

Think Global Act Local

Simply put, local SEO is an efficient tool for marketing your business online. It enables businesses and start-ups to promote their services and products to the local customers simultaneously, whilst they are searching for local business scopes. Local SEO makes use of multiple strategies so that your site ranks high on Google and also other business directories like Bing Places for Business Page, Superpages, Yellowbook, Yelp, Google My Business Listing, Foursquare, online reviews, localized content in your web portal and many other strategies. Today, several customers make use of local search on a daily basis in order to come across the best local business scope in their own area.

Known for providing specialized and expert SEO services in Kolkata, Media Fx has been delving into the domain of SEO for a while now. And here are the best 7 reasons why Media Fx suggests that local SEO is essential for your company

1. Local customers use the internet to search for local business:

Whether it’s their mobile device or the desktops, customers make use of the internet to search for local businesses. Furthermore, there are people who also make use of the printed phone books but more people use the internet. These statistics reveal interesting data:

  • 46% of all the Google searches are local.
  • 96% of personal computer users opt in for local search.
  • 50% of the local mobile searches include business data.
  • 64% of the local customers makes use of the search engines as well as directories.

2. Local search marketing is time bound and targeted as well:

Most of the people conducting local searches are searching for a certain business name! However, there are several customers who aren’t fixed on a chosen business name when they start their search. There when you resort to local SEO you have the chance to position your business better and also promote what you want to the local users and cater to their requirements effectively. And there isn’t any better time to connect with your potential consumers other than when they really need a service or product you offer.

3. Mobile internet is expanding:

Today, majority of consumers are making use of tablet devices and Smartphone’s to locate the best of the local businesses. It has been observed that the mobile digital media time at US today seems to be 51% higher in comparison to the use of desktops use which is taking place as 42%. In addition to that, the local SEO also comprises of mobile internet and PC access, which means that you won’t be missing on a potential consumer.

4. The largest conversion stages of all the local advertising channels:

Today, Foursquare, Citysearch, Yelp and many other online directories showcase the name, address, contact details of a business as well as other extra data. The local directories are taking over the first page of majority of the local search results. Furthermore, the local directory marketing too has an increased conversion rate instead of other traditional advertising choices – right up to 50% conversion on chosen directories. This indicates when you do your business listing correctly on more than one directory site, there are chances of converting 1 or 2 leads to an original customer.

5. Favourable ROI:

Contrary to the age old advertising, when you opt in for local SEO there is little or no waste exposure. You can reach your target customers when they require your service or product. As a result there is increased and better ROI.

6. Most of the effective local SEO scopes today are free:

Till now it is free to get your listing on Bing Places for Business, Google My Business as well as on many other online business directories. This translates free business promotion as well.

7. Majority of the local customers pay heed to online business reviews:

It is a known fact that word of mouth publicity is something that drives your local business! Hence, you can maximize your brands online reputed by asking the customers to write a review and this will help you expand your customer base gradually.

Specializing in SEO services in Kolkata, Media Fx considers these 7 reasons crucial for opting in for Local SEO services.

How the Right Blogs can help you Enhance your Brand Reach?

Right Blogs can help you Enhance your Brand Reach

Blogs are an essential aspect of content and online marketing! Keeping in mind its ubiquity, Media Fx is often asked by its existing and potential clients on the way to select the correct topics for blog posts. There are several aspects to consider. Being a popular digital marketing company in India, this is what we have observed in our SEO journey and suggests the clients and others.

The main objective of blog posts: 

It is essential to get completely clear on the objective of the blog and what a company needs to consider in this regard. However, if you have curated a blog either on a personal website or at your client website or for a chosen project that you are engaged in recently, it is simply because you aim to attract on your visibility chart a certain section of audience, that itself is a great move. You sure do want to grab maximum eyeballs and also maximize your content by sharing it with a selected team of influencers that will help you expand your online viewer base.

You want to rank high on search engines:

Though it might not be the only objective to start a blog and share the same! But some companies and start-up use a blog to get high ranks on the search engines and also because they want to maximize on the authority and also gain the capacity to rank as a whole for the entire website as well. The blog posts are of huge help here.

In addition to that, you might also want to add on the trust and authenticity factor as a brand or a start-up company. Blog posts also help you to garner more customer loyalty, likeability and also a little bit of evangelism for your set of readers as well.

As a reference point:

Blog posts also help you to provide your existing customers or the potential ones or random viewers a reference point for your main services or product. That aside, it is also a reference point for others to drop in their views, suggestions and opinions which in turn helps you to strengthen the audience connect and create a better brand recall value.

Furthermore, if you happen to be a author, writer, contributor, journalist and the like or even a speaker or orator, then a blog post works as an online address or portal that provides your readers an access to your thoughts, ideas and content as a whole.

A call to action:

Sometimes a blog post has the aim to encourage taking a call to action, for instance buying the product, requesting a service or downloading an eBook or White Paper and the like. Other call to action can include anything from saying yes to a free trial for a service, sign up for newsletter, email list and many more.

Make a difference:

The digital space is a popular domain and a competitive one as well! There are many brands and companies that are competing to steal the meteor chunk of viewer attention with their social networking posts and articles and blogs. Hence, to be able to make the most of your blog posts it is important to select topics and highlight aspects that enable you to bring an interesting angle to your blog posts that would interest the reader and make him/her connect to your brand better.

The way an individual post should work:

Other than blog posts there are companies and individual start-ups that make several individual posts as well. So when you are arranging that one post you need to make sure that it:

  1. Enables your readers to fulfil any objective they have in mind
  2. Has been curate in such a way that informs people about something in an entertaining manner
  3. Inspires some linking and amplification
  4. Helps to create a more positive connection with your brand

Therefore, being a digital marketing company in India, Media Fx suggests that it is always important to be clear on the perspective and objective when a company or a start-up is planning its blog or individual posts.  These aspects will help companies to arrange their blog posts better.

Online Ranking Fluctuations: Smart Ways to Deal with it

If you are panic stricken by the changes in your ranking, then relax! It happens to every company, every time. And it is here that you need to operate in a calm manner, regardless whether you are a start up or an established company. Providing a wholesome range of digital marketing services, Media Fx suggests how to go about tacking the concern of ranking fluctuations.

Managing the Ranking:

There are many companies that determine their Google rankings monthly, weekly or even daily! For the companies that engage in a daily monitoring might discover that in a span of 5 days to a week, they range from being number one, then three, one again, two, four and the back to one. Then gradually, you find yourself in lower rankings than 5 and hover around a 21, perhaps 18, then again 8, 7 and so on. There’s nothing to worry. This is how the changes take place.

The Way Out:

So you might be wondering what could be a probable way out and what is it that you must do now. First and foremost, stop the panic! There are several companies that completely become restless and think that something’s got wrong with their SEO strategies and opt in for changes, which might not be required at all. So the very first thing to know that if there has been radical ranking fluctuation over a span of 5 days or more, it’s just fine. There’s nothing wrong with your SEO tactics and you don’t need to sit in an urgent meeting with your SEO as well.

The next thing to keep in mind when observing ranking changes is to time it for weeks than days. Then the count or the result makes sense as it would offer a realistic status. And going forward, it is essential to compare the fluctuation record with your direct competitor and other market players. This means if you discover that you are ranking here as well as fluctuating a bunch and also find the other players changing as well, then it’s the SERP, Google than you. This way you can save yourself the hassle of coming up with a SEO strategy at the eleventh hour and focus on other crucial aspects pertaining to your online marketing services.

It is also essential to compare the rankings to traffic. That means, if you are able to hit your ranking on a chosen day or from any customized device or area, then you can avail various types of rankings than what most people gets to see. Smart companies rank their tracking at scale and make use of a non-geo biased and non-customized system. However, you can expect some kind of bias as well. As a professional SEO company, Media Fx suggests that you have a look at your page traffic in order to figure out page visits through an organic search and the like. And when you find that your rankings are more or less consistent on a day to day or week to week basis, then you don’t have anything to worry about.

The Concern Areas:

When it comes to ranking fluctuations, the point where you need to be concerned is when you notice abrupt falls across several pages in a rather short span of time. This means if you discover that you the 20 or 50 pages that you have on your website, are losing its rankings daily in a significant way, then you probably need to have a meeting with your SEO team. This is the moment of thorough investigation on the areas where your SEO activity dipped or where you can improve. This is where you need to consider that there might be some content in your website that Google found sketchy or not useful thereby devaluing a couple of your links and the like. It could also be that you’ve encountered a site error that needs to be corrected. Google fluctuates most of the time! So according to Media Fx, until the fluctuation is something that evokes concern, it is perfect to carry on with your SEO strategy and keep your weekly or monthly analysis so that you can have consistent rankings even amidst the generic fluctuations.