Top 5 Digital Marketing Errors Not to Commit

digital marketing mistakes

Digital marketing has taken a quantum leap! Whether it is a start-up business or an established business house launching yet another promising service or product, the scope of digital marketing services to add to product/service awareness, brand recall and ultimately online profits cannot be overlooked at all.

However, there are times when we see digital marketers and even business owners taking their try in online marketing, making some fatal mistakes. Though the list is huge, here are 5 mistakes that you must avert.

1. Don’t plunge ahead without setting clear-cut campaign goals: One of the terrible mistakes digital marketers make does not have clarity on analytics objectives in order to start the campaign. To be able to determine the success of a digital marketing campaign, it is essential to set clear objectives, such as sign-ups, PDF downloads, calls, form completions and so on. You also need to ensure that the analytics tracking is done effectively for all these objectives. When you lack quantifiable objectives, it becomes indeed a challenge to evaluate the ROI or even evaluate the net benefit a campaign on a service/product sale. Hence, it’s imperative to outline and communicate goals and also establish perspectives from the earlier campaigns into the planning process for future campaigns.

2. Failing to undertake a customer or user-based mindset: Marketing has a vital role to play in attracting, converting, involving and ultimately retaining your customers. This is the reason why a customer based mindset is essential. When you make use of targeting, personalization, data analysis, journey mapping you have the chance to offer a more personalized brand experience that offers greater value to customers and help you retain them.

3. Failing the target the correct audience: Even if your brand is developing great content, they won’t be of good use if you are failing to target the correct target customer mix. Hence, before you start with your content, it is essential to have a consumer group identified so that you can shape your content accordingly and share it with the same group and keep a track of feedback and reviews, which will help in better engagement of customers and online viewers and also help you devise better brand literature. Alternatively, it will also help you get noticed and people will know the target customers that your brand specifically caters to. It is vital to take your social targeting a notch above the gender, education, age and opt-in for topical aspects that will help you cater better to your clients.

4. Purchasing social media followers: Sometimes the main objective of a successful digital marketing campaign might appear to generate a greater number of followers as well as fans from the social media accounts. After all, more followers translate more social sharing of your posts, more likes, more retweets which in turn makes your brand more popular. However, buying followers for this purpose is not the solution. You need followers who are genuinely interested in your brand than having a high follower number, which is just a big figure which isn’t functional.

5. To overlook email marketing: In the recent times, social networking and mobile have been identified as popular channels of marketing. However, this shouldn’t make you overlook the traditional and tried and tested email marketing. As the lines between marketing, service, and sales dim, it is email marketing that stays as a connecting dot. Based on a research done by MarketingSherpa, it was found that about 91 % of U.S adults have reported that they prefer promotional emails from the brands they are engaged in a business or have purchased products or placed a service request. About 81% of this percentage said that they would love to hear from them on a weekly basis, which makes it a perfect platform to draft your emails thoughtfully and have it send to your client list. This means, along with other online marketing tools, it is essential for you to keep the focus on email marketing as well.

Hence, if you want your digital marketing services to work for you, then it is essential to be cautious and stop avoid making these 5 mistakes if you have done unknowingly. This will boost the health of your digital marketing campaigns and help you earn more profit.

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SEO Basics That Stay Intact Even When Google Algorithm Change

SEO Basics That Stay Intact Even When Google Algorithm Change

Responding and reacting to Google Algorithm change is something that digital marketers and SEO professionals do very often! This is because Google Algorithms change, from time to time, rather abruptly. However, whilst many fret and worry about these updates, any professional SEO company would know that there are few basics that remain the same, despite the Google updates and one must pay heed to it. Wondering what are they? Here goes!

  • The bots should be able to view your website: Google wouldn’t be able to rank your website if the content is absent. The first step for Google to generate search engine results is to be able to see content all over the website. And for this, there’s use of the automated bots that crawl the websites, indexing and discovering the content. If “bots” aren’t able to view the website your Google indexing will never happen as an outcome of SERP’s. Technical SEO gets into action here that ensures your website loads efficiently, can be seen by the bots and that it also depicts the correct image of the website and brand. Making your site visible is essential.

  • The site format reveals the entry format: Taking on from the first aspect, the design, structure, and layout of the website which will, in turn, determine the way Google would assess your website and the way it is visible to the SERP’s. For instance, the page description and title are taken from your website’s metadata and is utilized to populate the respective entry in SERP’s. There are other special structures, which includes the structured markup that can be used to provide selected content as and when the users search for the same.

  • Good quality content is always the need of the hour: Google’s victory lies in directing the users to good quality content available online. This means, to be visible you need to come up with great content. Here great would mean, content that has the use for the audience at large addressing their needs and demands, perspectives and offering useful insights and the like in a language that can be said to be of “good quality” without being too verbose, grammatically correct, well syntax and free from plagiarism. This is what makes a content “good content”. And there can be as many Google updates in the forthcoming years, but this fundamental SEO rule or prerequisite would remain in its place.

  • Trust gets created in the networks: It is important to know that not one source would be able to ascertain a page’s trustworthiness. Instead, Google based on its past records would always depend on a huge network of its trust references to generate the trustable sources online. Presently, this happens in the form of links. Which when there are more links leading or directing to your website, the trustworthiness increases. Link evaluation and link building have witnessed many changes over the past few years, yet the basic concept still remains unchanged and is said to be one of the best ways to enhance domain authority.

  • Rank and spam manipulations are not good: Since the time Google began its functions, it has been standing up against rank and spam manipulations in its own ways. The black-hat search optimizers have utilized many tricks, such as hidden keywords, link spamming, link schemes as well as keyword stuffing to enhance the rankings, without investing in any real attempts. And Google too has been fine-tuning its ability to spot and turn down all the schemes. Google is here to credit and reward the websites that work towards adding value to the users by providing useful data and information, making it worthwhile to chance upon the website as a viewer. And this aspect remains the same despite all kinds of other Google algorithm changes.

Hence, if you would want to establish an efficient and sustainable SEO strategy and want to function as a professional SEO company that customers and others in the business look up to, then adhering to these SEO basics is essential. These basics should be the nucleus of your SEO campaign or the SEO strategy that you customize for your clients. And regardless, of any changes that might come up in the forthcoming days, if you are doing justice to these basic aspects, attaining increased search visibility will never be an issue for you.

Smart Ways to Reveal ROI from Local SEO

Smart Ways to Reveal ROI from Local SEO

SEO is a huge landscape! In addition to that, there is also the Local SEO, which too has its own pros and cons and deals with much more than mere local listing!  And one of the pertinent topics today here is associated with the tracing and determining the value for the small business owners. Often small business owners or their digital marketers don’t know if a profit has been made. Here’s what Media Fx, a professional SEO company has to provide as ways to show ROI from the local SEO.

  • Restrict sending the automatic Google Analytics reports:

If the objective is to highlight the customer what they are attaining from the money they invested, then you are not going to attain the same by sending mere monthly Analytics report. Though Google Analytics is a potent tool, it works great when one is a digital marketer.  The average small businesses aren’t able to have a look at these reports and assess the way the bounce rate minimizes, which means it’s a great job by the SEO.

  • Conversations should be the core of reports:

What are business owners interested in? It’s not the way you maximized the ranking for a set of 50 tracked keywords. They would rather be interested in the added business that was generated owing to SEO work. This is what the report should comprise and that would work well.

  • Utilizing dynamic numbers to keep a track of calls:

If this is what is not being done, then a venture is gradually losing out on the chance to show value! Most digital marketers today make use of CallRail or Call Tracking Metrics that works perfectly! It enables you to have a look from the where the incoming calls are generating. As opposed to slapping a call tracking number on the website, the dynamic number insertion is not going to affect the NAP consistency in any way. Furthermore, there’s an added bonus. You have the chance to set up these calls as objectives in Google Analytics. Making use of the landing page report you have the chance to view the pages of the website that are accountable to receive that call.

  • Evaluate the revenue:

This is very simple! All you need to do is ask your client about their average lifetime value and what their average closing ration is on the online leads. You can then note those numbers and depending on the conversion, you have the chance to evaluate their estimated revenue. The other added guideline is also useful. You can use this to take one step ahead and also reveal to them for every buck that they invest in, you are offering them some value. It is true that in case the lifetime value of a consumer is more, then such numbers are going to appear better.

  • Offer a before and after screenshot than a ranking tracker:

Even though ranking trackers are good, but it’s best when utilized by the marketers as against the business owners or entrepreneurs. How many times did you have to face a client call and getting worried about the decreased ranks for a certain keyword? It is always better to work in a way so that this stops by excluding ranking reports in the monthly reports. Instead, it’s always better to showcase a profound increase in ranking that took place of constant SEO initiatives. This can be done by using a visual, something that is easy to understand. This is the reason why screenshots are useful. This can reveal chronologically how the SERP used to look before and how it appears now.

However, it is essential to realize, that in order to reveal the ROI digital marketers ought to groom their thinking akin to a business owner, instead of a marketer. When your objectives align very well with that of the business owners, that generally indicates maximized calls, ensure that is exactly what you are highlighting on all your monthly reports.

Many digital marketers miss out on these points. However, being a professional SEO company, Media Fx considers these steps as essential steps to reveal the ROI that is generating from the local SEO.

Top 4 Social Media Marketing Mistakes to Avoid

4mistakes

If you pause for a moment and think, today social media has become an integral part of our lives. Name any section – news updates, developments in politics, work emails and even staying in touch with our friends and relatives, it’s social media that comes to work. So much so, what initially started as a medium to get connected with people we know and make new contacts, today has become a vital part of online marketing strategy.

However, social media marketing has its own tricks of the trade that you need to know and abide by to make it a success. There are people who often think that it’s an easy child’s play, but you need to put some smart and serious thinking on the table to get the game rolling. There are also some mistakes that start-ups and digital marketers make here. According to Media Fx, an experienced SEO company in Kolkata these are the four common mistakes that need to be avoided.

  • The problem of no content initiatives

This is one that can cost you some risks! Every client who joins hands with an SEO agency would be keen to know about the posts that would be made. So the best way to move here is to have a clear cut content strategy in mind than making more posts. When you have a content strategy, then your posts are more planned and focused. It helps to place the brand message and the company objective in a streamlined manner as opposed to random posts that are of no good and can confuse or bore your online audience. So the rule of thumb here is that don’t post anything just for the sake of it. A focused content strategy is a footstep to success in social media.

  • Low-quality visuals

With the increase of the videos, pictures, GIFs and also the cinematography, it is essential that your social media visuals are of a good quality and gets the right kind of attention. Though it’s true that not all brands have the budget to opt in for high-quality pictures and HD videos. But today you have resources, for instance, Stock Photo and Pixels that offer high-end graphics all for free. So this means you can generate great content and then pair them up a bit by having them doctored in an online platform known as the Canva. You need to keep in mind, that it’s your content that does the real job. So to have a poor quality image just for the sake of it or lack of research is something that you shouldn’t count on at all.

  • Overlooking the Social Ads

The percentage of social ads and advertisers has increased in the past few years. There isn’t any cost-friendly way to touch base with a targeted audience than the ads that you get to see on social media. Yet we know of brands that are rather unwilling to shell out bucks on media ads. On the other hand, they are spending heavily on the billboard placements. With all kinds of consumer targeting initiatives that are the present today, this is a great mistake if an entrepreneur is overlooking the social ads. With constant attempts, you will get to see that the web traffic is increasing that helps you experience a favourable ROI.

  • Unfinished Reporting

Every expert digital marketer would try and provide as much data possible to their clients. Essentially, they start with the reports that showcase the KPI’s, for instance, the social community expansion, engagements, impressions as well as the website traffic. Using this vital information digital marketers can start to answer more specific and detailed queries that clients might have, for instance on the demographics as well as website behaviour. When there is incomplete reporting in place, then you lack the clear picture as to how your social media initiatives are operating. You can find what is most important to you and evaluate it carefully.

Hence, if you want to leverage social media, then according to Media Fx, an SEO company in Kolkata urges that you take care of these four core social media mistakes and make sure that your strategy consistent.

Want to Reach High Rank fast? Here’s how to go about it!

rank-high-of-your-website

Ask any SEO professional, they would share the simple process each follows! That is, they identify the way online visitors are looking for their product and then create and optimize websites or pages so that it matches the intent of the online visitor, so that Google can find the same, understand and even trust for the traffic to come in consistently. However, this isn’t always a child’s play. There are times when you can’t get any higher rankings.

What to do in such a scenario? Media Fx, a professional SEO company has studied the SEO landscape and has come up with few tactics that might come handy during such times. Here goes!

  • Overcome the neighbouring areas:

This is both an SEO as well as a business strategy! However, it makes complete sense to be watchful of the uncompetitive verticals that are close to your own. You have a benefit here as you possess a competent domain, brand, a website to create and much more. There are fresh startups that are aiming to make headway in such spaces that will fight in order to compete, with a rather low-effort implementation, just in case you analyze well. You can simply start by ideating the associated products. For instance, if you happen to be a real estate listing website, then it is useful if you take a look at the sections such as area guides, home insurance, and the flat-sharing listings. The moment you have defined your list your keyword research gets more richness and quality. This might seem like recognizing the keyword scopes but has long term advantages as well. This will give a boost to your SEO as well and will help you rank high!

  • Open the doors to the intimidated:

Based on your domain, there might as well be some of the best opportunities that you still haven’t tapped on to amidst your potential customers who don’t feel comfortable or don’t understand the product that you specialize on. For instance, if you sell tablet devices, you could have a section of customers that are slightly inhibited about making use of a tablet device to start with. Add on to that they might have inhibitions to buy the tablet device from an online shopping website and might seek some guidelines and advice pertaining to the same. Once they have this advice they might be all game to purchase the same online. So as you make your posts and design it for this section of the buyers you can share the required professional guidance that will help you attract these buyers and also add to your ranks.

  • Get some attention the right way:

Other than loyal customers, you might have some people who are aware of your products but they stay silent! One of the recent jobs done by the American automotive listings site is really commendable. The other site that has done a good job is Bringatrailer.com with a rather simplistic approach. The moment they have access to any interesting and rare car listing, they share the same on Facebook. These are elementary posts showcasing the used cars. However, this website is doing something very impressive. The website post links to the Facebook product pages over a dozen times each day and attains 3-figure reactions that add up to the ranks. The moment the public get connected to a brand at their personal space the ranks go up.

  • Let your people know about your vertical:

You have to give this thought a chance – It isn’t that your potential customers are slightly shy of the products you specialize in. It could also be that your customers have never known of your vertical. So in such satiations, you must be seen in Geo tagging as well and also give way to branded content and very well-researched editorial sections. This will increase your brand awareness and the brand recall that will have a positive influence on your search engine rankings and web traffic.

As a professional SEO company, Media Fx considers these four tactics useful when you need to increase your ranking when you think that you can’t get ahead any further.

Top 3 SEO Tactics to Double Your Search Traffic

Double Your Search Traffic

Have you been planning to increase your search traffic? If yes, then having a clear understanding of the SEO ways is essential for this as well as increased brand awareness. Presently, about hundreds and thousands of online viewers are looking at web content which is way similar to your own. You can help in streamlining their search and get them to your page with expert SEO tactics. Going by what Hubspot has to say almost 80% of the website traffic starts with a search inquiry and that is what makes SEO so very important.

To up your SEO game needs research and great experimentation as Google algorithms keep changing and staying updated to the same and aligning your business strategy accordingly, is also essential. This is where Media Fx, which is a leading digital marketing company in Kolkata, suggests three ways to increase the search traffic.

  • Finishing an SEO audit on the website

Having a website audit allows you to discover the reasons that underline as to why you don’t have ample search traffic along with increased sales. There are several SEO companies that provide this service. However, to save time and money you can get it done you. Simply put, auditing is an organized review of events, financial books, and concept that is conducted to determine where your company is and how to arrive at better and smart decisions in future.

Also in the SEO domain, auditing is considered to be a growth hacking process that in a way will assist you to get and retain more consumers. The SEO audit is synonymous to reviewing the entire site performance, new objectives depending on what you get and executing the same to attain those objectives. This process further assists you to maximize your profits by making optimum use of the content that you retain already.  This to start with might not seem to a new-age SEO attempt, but it works a great way in getting you the web traffic.

  • Knowing what your users want or need

It is essential to keep in mind that Google isn’t about advertising, but rather data! Each platform, tool, and the device that is designed is done with a chosen purpose i.e. in order to have access to data from the end users and then create a much more competent search engine. You need to think of yourself as a huge data company and then concentrate on what the target consumers want. The moment you have an idea about what they want, you have the chance to get to create the content that attracts them. The moment you listen to the reviews and feedback from your niche customers, it naturally guides to generate the content you need to attract more of your target customers to your company. User opinion always counts as it’s the public at large that determines which idea, concept, article or products gets funded or shared.  To find out about the customer views you have plenty of choices, such as:

  • Making use of social media networks such as Quora
  • Check out the most famous pages that are in Google Analytics
  • Listen to the visitor comments on all your blog posts
  • Check which posts get maximum shares

Once you ask yourself about the platforms people that you want to attract hang out online and the topics they want to listen about or discuss on, then you have it almost sorted.

  • Generate SEO optimized landing pages

A well-structured landing page has the chance to enhance your sales and lead generation! The more landing pages that you set up, the more will be gateways for you to have access to incoming search traffic. However, not all B2B brands are able to grasp the significance of making use of the landing pages to attract the potential users.  Hence, a landing page is the source where you have the chance to forge very strong bonds. So don’t miss out on the chance to generated SEO optimized pages.

Being a reputed and expert digital marketing company in Kolkata Media Fx considers these three aspects as crucial SEO tactics in which you can increase the web traffic.

Local SEO Pitfalls to Be Aware Of

If you have been following the digital marketing domain then you will know that Local SEO is something that has become the buzzword today! And even as companies and start-ups proceed towards local SEO initiatives, this process too has some of the challenges and pitfalls that you should be aware of.  Media Fx, a reputed digital marketing company in India has identified few common SEO backlogs which digital marketers and start-ups should be aware of.

Having impractical expectations

It’s rather impractical to expect that you will be able to out win all your competitors in a day! Don’t get carried away any agency that promises something as bizarre as this as a part of your local SEO package and plan. Instead, start a more pragmatic approach and know that you have to survive and make your name where there are already similar market players who are already doing well! So it is a smart move to opt in for PPC if you wish to make the most of the online traffic.

Absence of demand

The expert SEO professional also won’t be able to make up for a business idea which is the non-starter! Do you know if your city has the requirement for yet another Laundromat with almost a few being accessible in the locality and yet another bookstore, a vegan restaurant when almost 1% of the people dine in that way? Perhaps no, perhaps yes! However, you can set up the demand with great marketing and service, but you shouldn’t keep expectations from your Local SEO marketer to switch the game for you completely! Your business research comes first and the SEO i.e. Local SEO is a follow up on that.

Absence of a clear thought

If you aren’t being able to articulate the value proposition of your entire business within a few words, then you can’t expect your marketers to get your business as well. Daily the agencies get to hear from the business owners who are not able to communicate what their business offers and that would be some value addition to the public. Though on one hand, the good marketers are able to assist a company fine tune its message for the greater impact it is essential that the local business owner should research his/her own geo-industry first to realize what is it that makes the company a valuable one. It could be that they provide the fastest service in town! So whatever is the USP it is essential that the company should first be in the complete clarity of it and then have the same communicated to their digital marketer who’s looking into the local SEO and work accordingly.

The Multi-site approach

The act of creating many websites to present various locations or multiple services in a business is essential seen in local commerce.  This initiative usually branches from the get ranked on a broader basis of the precise match domains! However, there are several reasons as to why this initiative isn’t very much endorsed by the experts that comprise of the following:

  • The marketing initiatives diverse out in a rather slim way, that gets divided up all across various sites rather than getting focused on establishing one single brand.
  • Duplicate or thin content as it is called that is the outcome of the absence of resources to be managed over one website.
  • The probable NAP uncertainty that results in the local ranking issues just in case the same name, phone number and address starts appearing in over one website.
  • A basic dishonesty where one single business aims to fool the customers to make them think it’s a team of many companies. Hence, with rare exceptions, it is always smart to invest all your attempts towards creating one single brand in only one website so that it’s effective.

Restricting provider

It is always suggested that you don’t sign up for any kind of marketing or hosting service that works towards restricting the size or the SEO scopes of the website that you’ve created or that leads to your business assets to be in hostage by a specific service provider.

Being a digital marketing company in India, Media Fx suggests keeping in mind these local SEO hassles in order to steer clear of any business complications.

Review Spam and Ways to Detect Them!

Review Spam

A review spam or a false review is one that doesn’t indicate the relationship of the reviewer to the concerned business and it misrepresents the entire nature of the communication the reviewer had with a business. Often review spam indicates that the reviewer is a fellow market player and the review that he is writing is done to affect the competitor in a negative manner. This means a false opinion about the business is circled out to manipulate the general opinion of the people at large.

Understanding the scope of review spam? 

There’s no certain knowledge, but the field here includes those single business owners coaxing his family and friends to write few reviews on Yelp to that of the international network deploying staff that floods Google with several reviews that are just fake. So in this mix, there are primarily two kinds of people involved. They are:

  • Those that write reviews to promote their business in terms of harnessing a positive brand image, generating increased and positive responses and also gathering higher earnings by having positive reviews written about their business
  • Those that write harmful reviews to simply bring down the other market player

The question that arises here is that with regards to the malicious and harmful reviews, how we have the same detected! This is where Media Fx, a company that specializes in SEO services in India has come up with few common ways to have the same detected. Here’s how!

  • Noticing very strange patterns

The profile of a reviewer shows that they have been a lot of geographic locations all at once. Else, they also have the habit of only giving 1-star reviews to a certain business and an excellent review to probably another which is your direct competitor. These can be looked upon as red flags so that you are aware.

  • A rather disorganized language

You will come across several excellent reviews that flatter the name of the business owner! This is where the trick lies. If the admiration goes overboard with a verbose language this means you need to exercise caution here.

  • Weird timings

Over a span of a couple of weeks, if there’s a business that jumps from 0 reviews to that of 30, 60 and finally more than 100, then chances are there that there is something wrong with it.  Unless there is a rush of strong emotions that is a result of some major brand or company happening, chances are such excess reviews are either planted or is the activity of an attacker, in case the reviews stem to the negative side. However, you will need to do a thorough research, whether the reviews stem from being natural or look overly forced.

  • Unusual facts

It is rather odd, as none of your working staff is able to remember that there has been any transaction that happened as per the negative review that has been written on your site or FB page in social media. When there are such strange facts woven into a review of which you hold no record in your office or transaction archives, then that is a huge red flag that there has been a negative review.

  • Direct threats

If you have received a rather direct and obvious threat by an entity or individual that he or she is going to plan an unfavourable review so that there is some drama and that would lead to the loss of customer good will, then you have a clear channel from where this threat has been generating and you can take actions in a more structured manner.

  • Violations of guidelines

It is a known fact that every review platform limits obscene, profane and any kind of harmful content. In case your brand gets attacked by this kind of an attack, then it should be reported without fail.

According to Media Fx, the initial step for detecting a spam review is review monitoring. It is essential to check the direct market players for certain patterns along with the local businesses. Having experience in the field of digital marketing services, this company has identified the above mentioned as some of the check points to be able to spot review spam and take the necessary actions.

3 Reasons for PPC Fails & How to Fix It

Pay Per Click or as known as PPC marketing is an effective tool to expand business and can be a bit challenging to execute. However, when deployed well and effectively it can help companies to increase their employee count from 20 to almost 250 and more. The same is reflected on ROI. However, the sad part here is that sometimes PPC fails and it can have frustrating experience on the company, its online marketing practices and thereby the profits.

To fix it companies need to identify the areas where the loopholes reside. Being an expert service provider of search engine optimization packages and digital marketing, Media Fx has identified 3 potent reasons for the failing of PPC campaigns and ways to have it fixed. So here goes!

Getting over-enthused about CPL

Simply put, CPL is Cost Per Lead and most entrepreneurs obsess about it! And if you have a start-up you might be mulling that CPL is the way to determine if your PPC is generating a positive outcome and so it’s essential to keep a constant check on it. This is where you need to alter your strategy. Today, the practices for PPC have gradually moved from click optimization to conversion optimization. And sometimes CPL doesn’t really ensure the profit you are seeking. So what’s the solution?

Rather than concentrating on CPL, it will do a lot good if you divert your energies and focus towards the profitability. For this, you have to link the data of your PPC campaign to your bottom line. It is essential for you to know those keywords that will generate the lowest cost-per-sale, that the search terms generate maximum revenue and also the ad copy that generates the maximum ROI. The ideal way to get to this kind of sorting is with Infusionsoft, Marketo, Salesforce and other kinds of CRM. This might need consistent efforts on your part but will have significant outcomes on the way you target the PPC advertising.

Overloading with keyword

Here you will have to recall the age-old 80/20 rule! This works best even for PPC. It has been estimated after an in-depth analysis that the average PPC account has been generating all of its profit from only 12% of the keywords. This means, that in case your account happens to be an average Adwords account, in that case almost 12% of the keywords are accountable for all kinds of sales. However, it has been observed that about 88% of the keywords that aren’t doing good erodes almost half of the total ad expense. The majority of brands are aware of their best keywords, but the crisis is that they also bid on several extra keywords hoping it will generate better business. Though its good idea, it can backfire as well. Here’s how to get it fixed!

The solution comes easy with this problem! In case you’re resorting to broad match, then cancel it. The broad match happens to be a default match which doesn’t necessarily means that you will have to use it. Post that you ought to identify the search terms and keywords that are eating up your budget! For this simply open Adwords, go over to the Keywords section and then click on the “search terms”. From here you will be able to generate a certain filter for the “Conversions” and know the search terms that aren’t doing well. This way you can concentrate on the keywords that are worth your budget.

When you bid very low

It’s usually thought that the higher one bids, the more the clicks are going to cost. Though that’s true, there are several other aspects that one should consider. You must know that the “click-through-rate” and the “ad rank goes hand in hand”. In addition to that, as the ad rank maximizes the number of clicks too increases. At the start of your campaign, you need the clicks. The more time it might take to generate the click, the more time it will take for you to sort which keywords, landing pages, and ad copy ensure best results. When you gradually increase the bids, there are chances you are spending the excess on the bad keywords and ads. There’s a way to fix this as well.

Rather than starting low and the gradually going up, it’s always better to start high and gather all data and then you can circle back. However, it is crucial to note here that this attempt will act in your favor when you have a consistent and convincing funnel created for all your PPC campaigns.

Therefore, according to Media Fx when you find your PPC services not working, analyzing these three areas can bring positive results.

5 Useful Tips for Efficient Keyword Research

keyword research image

Smart and effective keyword research is always what leads to great SEO! It is natural that the way most people will come across your website is by typing in a set of keywords on the search engine of which they have a query.

Today, several firms and digital marketers invest in quality and effective keyword research. Since this area is a vast one, sometimes it becomes tough to ascertain whether you are going the correct way. This is where Media Fx, has five useful tips to share. Specializing in SEO and digital marketing services, Media Fx has the correct know-how on this subject and here are the five useful guidelines that the company shares.

Pause and ask questions:

Prior to starting anything, it is essential to ask what is it that you or your client’s brand wants to be ranked for.  The main objective is to have a clear understanding of the business and what it provides to go ahead. When you have realized this, you can have a glimpse at the concerned website. In case it sounds helpful you can route out the primary service or product offerings in the form of a flow chart. This will provide a rough design of the potential keywords that you should be searching. Going forward it is a good idea to inquire about the key pages and how it does chronologically flow. When you have a clear idea about the present structure, concentrate on the website as it will further assist in researching on target keywords.

Utilize what you have:

Prior to moving towards the long set of keywords, it is always better to keep a tab on the information that you already possess which will further assist you to know what the users are looking for. You might have offline and online sales data for all your services and products offered. This information might be significant relevant. You can further go ahead and ask other questions such as the location of your customers and also the services and products that are working in that location. There’s a chance that you would be making use of the data for many other marketing initiatives, i.e. for SEO as well as keyword research!

Not to get limited by volume:

Every time you are attempting keyword research, it is rather very easy at times to be blinded by volume. All the users are waiting to purchase your product, isn’t it? One of the things that you will be required to know about keyword research is the concept of the head, body and the tail. These happen to be the few terms that have got high search volumes by itself. However, the buying intent rests on the tail similar to most of the overall search volume.

Rule over a small section:

The job of a concentrated SEO is to offer the best ROI. For this, it is essential to find a chosen section and then rule the same. If your business offering is in your own hands, then you must be utilizing the data you already have and you must have started keyword research as well. Hence, you must have a notion about multiple channels as well. Prior to making a decision, there are few inter-related points that you ought to consider – For instance the competition as well as the available budget. You budget here is going to determine how vast your niche is going to be or rather how many niches are you willing to own. Furthermore, if the budget enables you might as well concentrate on the majority of keyword subsets inside a section. This will bring an added advantage of creating a domain authority for the head and body terms belonging to you.

Make use of common sense and instincts:

The best tool for keyword research is instinct and your own sense as well! All the tools aren’t going to be absolutely precise and correct. For instance, the Keyword Planner Tool by Google at times defaults to making use of averages over a span of 12 months for the search volume data. Hence, all you need to do here is exercise your own intelligence as well.

Therefore, being a professional SEO company Media Fx suggests keeping these 5 essential points handy when it comes to the effective keyword search.